Business Idea

Electric Vehicle Charging Slots

Executive Summary:

India's economy is one of the world's fastest-growing, but the country's heavy emphasis on
oil imports, growing environmental concerns, and increasing need for sustainable mobility
solutions are posing severe economic and social issues. So many of them will look for an
alternative renewable resource for vehicles; Electric vehicles will be a suitable replacement
for vehicles running on fuel.

The availability of Electric Vehicles (EVs) on the supply side and acceptance trends on the
demand side define India's electric mobility (e-mobility) sector. The availability of adequate
charging infrastructure will determine the adoption patterns of electric vehicles in India. EVs
have limited on board energy in the form of battery packs, which require charging from time
to time depending on the size, capacity, and kind of battery pack. As a result, charging
systems are critical for the long-term running of electric vehicles.

The charging need is determined by the type of vehicle (two-wheeler, three-wheeler, four-
wheeler) and the service purpose (passenger or commercial). By 2030, the Indian government
wants to electrify 70 percent of commercial vehicles, 30 percent of personal cars, 40 percent
of buses, and 80 percent of two-wheeler and three-wheeler sales. This goal requires the
simultaneous deployment of charging points across India.

As a result, we propose to run a public quick-charge system (rapid charging system) that can
provide over 60-70 kilometres of range in 10–30 minutes. In a self-service charging manner,
our chains of electric vehicle charging points will be dispersed around the city (such as
Bangalore which has been ranked 2nd with highest EV vehicles selling) in apartments,
community societies, and significant landmarks in the city.

We understand that in order to become one of the best choices for electric car and electric
bike owners, we must make our Electric Vehicle Charging points comfortable and simple to
use.

In the electric vehicle charging market, we are open to using cutting-edge technology. Our
outstanding customer service will position us as one of the most popular electric vehicle
charging points in any city.

The marketing plan also aims to shed light on the product's 5 C's analysis, STP analysis,
descriptions of the 4P's, competition, product concept, financial and marketing goals, and
expected sales revenue and marketing expenses until we achieve break even.