The four factors affecting consumers behavior are-

1. Cultural
2. Personal
3. Social
4. Psychological

Product 1: A new smart phone

When purchasing a new smart phone, the personal factor will affect the decision most. Age, occupation,
economic situation as well as lifestyle will affect on this buying decision. I will buy the phone based on
my age as I am a student, I need to attend classes online and play games, so the specs will be based on
my age, my economic situation will also affect this decision.

Product 2: A new Shoe

When purchasing a new shoe, I think both personal and social factors will affect the decision. My
economic situation and lifestyle will mot affect on the decision. Also, my family may affect on making
this decision. So, I believe both personal and social factors will affect on purchasing new shoe.

Product 3: A face mask

When purchasing a face mask, psychological factor will affect my decision. There are many face mask so
I think my perception, learning about a mask will help me or affect my purchasing decision.

Product 4: A perfume bottle

When purchasing a perfume bottle, personal and social both factors will affect on my decision. I will
purchase as my lifestyle, age as well as my family and group may also affect this decision.