QUESTION: Create a marketing plan of the product “TWINNINGS GREEN TEA”

following the format below very strictly.

Notes for chegg expert: For requirement number 4, you have to come up with a new version of
the product (for example: different flavour) that you plan to introduce in the market, and then
write about the objectives and issues of both the existing product, and also the new product
that you came up with.

MARKETING PLAN
1. Table of content
2. Executive summary

3. Current marketing situation

 Market description (Target market)
 Assessment of 4Ps
 Competitive review

4. Objectives and issues (for both existing & new version of the product)
 Such as increase sales, increase market share, Increase brand awareness,
building brand image etc.

5. Marketing strategy (For new version of the product)

 Product strategy (Product levels, Product Line, Brand development)
 Pricing strategy (Penetration, Mix Pricing)
 Distribution strategy (Coverage strategy, Conflicts)
 Marketing communication strategy (Advertising, PR, Sales Promotion)

6. References

Referencing is Mandatory, APA style