BSc (Hons) in Business & Management Studies

Module number and title

Qualification

Cardiff Metropolitan University Level 6 BSc (Hons)

BSP 6000- Strategic management
Business & Management Studies

Student name & CMU ID Assessor name

Date issued Completion date Submitted on

August 2021 12th Sep 2021

Assessment type Duration/Length of Weighting of Approximate Date of

Semester mid presentation Assessment Type Assessment Submission
(group assessment) 2000 words 50% Mid module

Learner declaration

I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.

Student signature: Date:

Marks awarded

First assessor

Second assessor

Agreed grade

IV Signature Date

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 BSc (Hons) in Business & Management Studies

BSP 6000 Strategic management - PRES 1

Assignment Feedback
CMU Registration Nos:

First assessor feedback

Mark Question 1 Question 2 Question 3 Question 4 Question 5 Total
allocated 20 20 20 20 20 100
Mark
awarded

Assessor name & Date

signature
Second assessor feedback
Mark Question 1 Question 2 Question 3 Question 4 Question 5 Total
allocated 20 20 20 20 20 100
Mark
awarded

Assessor name & Date

signature
Agreed mark

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 BSc (Hons) in Business & Management Studies

Strategic management– BSP 6000

Group Presentation

Weighting of assessment: 50% total marks

Word count: 2000 words

Learning Outcomes Covered

 Employ a range of problem solving techniques and approaches, which can be used to
understand and resolve theoretical and practical strategy related situations.
 Appreciate the areas of uncertainty, incompleteness, ambiguity, contradictions and
the limits of knowledge relating to strategy and its environment.
 Critically evaluate arguments, assumptions, abstract concepts, uncertainties and data
relating to strategy, which will enable them to frame questions, make judgements and
develop solutions to theoretical and practical problems relating to strategy and its
environment.

You work as a group of marketing consultants to an organisation of your choice. Your

company has been approached by the board of your chosen organisation to clarify/ review
the following in preparation for a meeting with the key shareholders. Based on your review,
you are required to make a presentation to the board covering following areas.

1. Critically analyse the macro and meso (industry) environmental changes that affect the
company using two relevant frameworks (20 marks)
2. Critically analyse the internal environment of the organisation with a summary of finding
using a relevant framework. (20 marks)
3. Identify and critically discuss the main growth options available for the company (20
marks)
4. Recommend one of the option identified in question 3 with adequate justifications (20
marks)
5. Critically discuss key requirements for the effective implementation of the
recommended option. (20 marks)

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 BSc (Hons) in Business & Management Studies

Demonstrate strong theoretical knowledge and analytical skills. Provide a good level of detail
and depth to discussion. Use at least 10 - 15 academically valid references to validate your
answer for higher marks.
Follow university guidelines for presentation writing, referencing and delivery. Provide correct
intext and endtext references according to Harvard method.

Use grammatically correct language.

Utilise the word count in proportion to marks allocated for each question.
Take into account the instruction verb (e.g.be critical, analyse etc.) in question when
structuring answers.

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 BSc (Hons) in Business & Management Studies

Information about presentation preparation

 Form groups of four (04) members

 Each group will make a 20minute PowerPoint presentation. Use 20 slides maximum.
Presentation will be followed by a 5 minute Q&A session. Total time allocated per
group is 25 minutes.
 Each student will present a portion of the presentation or answer questions (advised
to divide equal time among the presenters)
 Create comprehensive slides as this is an assessment. Include good level of content
on slides.
 You may use additional materials e.g. multimedia to demonstrate your understanding
of the topic.
 Demonstration of depth of relevant theoretical understanding and applications is a
must in the presentation. Provide citations, intext and endtext references where
needed (see marking scheme).

Date of the presentation

To be informed by programme office

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 BSc (Hons) in Business & Management Studies

Criteria for marking

Criteria Very Good answer Good Answer Average answer poor answer Very poor answer
#
20-17 16-13 12-9 8-5 4-0

1 Critically analyse the macro and
meso (industry) environmental
changes that affect the company
using two of the framework such
as PESTEL, Porter’s five forces
and competitor analysis.
Critically analyse the
macro and meso (industry)
environmental changes
that affect the company at
satisfactory level using
two of the framework
such as PESTEL, Porter’s
five forces, and
competitor analysis.
Average analysis of the macro Weak analysis of the macro Very weak analysis of the
and meso (industry) and meso (industry) macro and meso (industry)
environmental changes that environmental changes that environmental changes that
affect the company at surface affect the company at basic affect the company using at
level using two of the level using at least one of the least PESTEL framework
frameworks such as PESTEL, frameworks PESTEL or
Porter’s five forces, and Porter’s five forces
competitor analysis frameworks

2 Critically analyse the internal
environment of the
organisation with a very good
summary of findings using one
internal analytical tool such as
value chain or resource analysis,
or portfolio analysis
Analyse the internal Average level analysis of the Weak level analysis of the Very weak analysis using one
environment of the internal environment of the internal environment of the of the relevant framework
organisation with a good organisation with a poor provided
organisation with a surface summary of findings using one
summary of findings
level summary of findings of the relevant frameworks
using one internal
analysis tool such as value using an internal analysis
chain or resource tool such as value chain or
analysis, or portfolio resource analysis, or
analysis portfolio analysis

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 BSc (Hons) in Business & Management Studies
3 Very strong identification and
critical discussion of the main
growth options available for the
company using Ansoff matrix
4 Recommendation of one option
(identified in question 3) with very
good justifications using SAF
framework
5 Critically discuss key requirements
for the effective implementation
of the recommended option given
at very good level using one
framework McKinsey 7s model or
any other relevant concept.
Strong identification and
discussion of the main
growth options available for
the company using Ansoff
matrix
Recommendation of one
option with good
justifications using SAF
framework
Discuss key requirements
for the effective
implementation of the
recommended option given
at good level using one
framework such as
McKinsey 7s model or any
other relevant concept.
Average level attempt in
identification and discussion of
the main growth options
available for the company
using Ansoff matrix
Recommendation of one
option with average
justifications using SAF
framework
Average discussion of key
requirements for the effective
implementation of the
recommended option given at
average level using McKinsey
7s model or any other relevant
concept.
7
Poor level attempt in
identification and brief
discussion of the main growth
options available for the
company using Ansoff matrix
Recommendation of one
option with weak
justifications using SAF
framework
Key requirements for the
effective implementation of
the recommended option
given at weak level using
McKinsey 7s model or any
other relevant concept.
Very poor level attempt in
identification of the main
growth options available for
the company using Ansoff
matrix
Recommendation of one
option with very weak
justifications using SAF
framework
Key requirements for the
effective implementation of
the recommended option
given at very weak level using
McKinsey 7s model or any
other relevant concept.
 BSc (Hons) in Business & Management Studies

 The assignment should be submitted as a SOFT COPY in a Powerpoint format ONLY

on or before the due date.
 Student full names and CMU ID numbers must be clearly mentioned in the first or
last slide of PPT
 The soft copy should be saved directly to ICBT sis as one file. Documents saved in
different files and/or in subfolders will be rejected.
o Softy copy should be named as BSc -BHL (subject number)- followed by the
Cardiff Met (CMU) student ID number
 E.g. for BSP 6000 Strategic management
o BSc - BSP-6000 -20** ****

 Students are expected to keep a backup of all the assignments. ICBT and Cardiff
Metropolitan University have all the right to re call for softcopy of any assignment at
any time during the course.

 Please note that plagiarism is treated as a serious offence and therefore the work you
produce must be individual and original although may work in groups in some
instances (Please refer to Student Handbook on Plagiarism & Cheating).

 All sources of information must be referenced using “Harvard referencing” where a

reference listing should be included at the end of the assignment.

 Please note that the submission date given for this assignment is the final date that
you can hand over the assignment. No late submissions are allowed. (Please refer to
the Student Handbook on Assessments - Late Submissions).

 Please refer to Student Handbook on Assignments – Re-submission, mitigating

circumstances procedure.