BUSINESS PROPOSAL FOR OKPOCHINI GLOBAL.

EXECUTIVE SUMMARY

Okpochini Global is a fully registered and licensed liquor distributor located in Benin

City, Edo State with projections to widen its operations to cover the entire state and even

beyond within its first 3 years of operations. We look to expand our operations by

opening a liquor store in addition to our distribution.

We are in the liquor business to make profits and at the same to give our customers value

for their money and time; we want to give people who patronize our liquor store the

opportunity to choose not only from a wide range of both locally and imported liquors

but also from a wide range of beers and other alcoholic drinks that are manufactured in

Nigeria.

Being a retail liquor store, the products on sale will include a variety of brands including

assorted alcoholic and Non-alcoholic wines. We are aware that there are several large and

small liquor stores all around in Benin City, which is why we spent time and resources to

conduct our feasibility studies and market survey so as to enable us locate the business in

an area that will support the growth of the business and also for us to be able to offer

much more than our competitors will be offering.

OUR PRODUCTS

Okpochini Global is operating a standard and licensed liquor distribution of a wide

range of liquors just like any other licensed and standard liquor store in the Nigeria and in

any part of the world. The products on offer at our warehouse are carefully selected
brands that are popular with the drinking public and are of assorted types that include

wines, liquor, spirits and even non alcoholic beverages among a wide range of drinks

available for sale to our clients.

These are some of the products that we will retail in our liquor store;

 Liquors

 Beers

 Champagnes

 Locally Crafted Beers

 Wines

 Distilled spirits

 Martinis

 Non – alcoholic beverages

MISSION STATEMENT

Our Mission at Okpochini Global is to have a liquor store that provides unbeatable

services to our highly esteemed clients through the availability of the widest range of

drinks to accommodate the needs of all our clients and also ensure that they always come

back to our pampering arms.

OUR VISION
Our vision is to spread our liquor outlets across the entire state and within the next 5

years, to have an Exquisite Liquor store in located South-South, South-Western states.

 OUR BUSINESS STRUCTURE

We ensure that we only hire people that are qualified, honest, customer centric and are

ready to work to help us build a prosperous business that will benefit all the stake holders

(the owners, workforce, and customers).

In view of that, we have decided to hire qualified and competent hands to occupy the

following positions;

 Chief Executive Officer (Owner)

 Store Manager

 Sales and Marketing Manager

 Accountants / Cashiers

 Cleaners

Roles and Responsibilities

Chief Executive Officer – CEO (Owner):

 Increases management’s effectiveness by recruiting, selecting, orienting, training,

coaching, counseling, and disciplining managers; communicating values,

strategies, and objectives; assigning accountabilities; planning, monitoring, and

 appraising job results; developing incentives; developing a climate for offering

information and opinions; providing educational opportunities.

 Creating, communicating, and implementing the organization’s vision, mission,

and overall direction – i.e. leading the development and implementation of the

overall organization’s strategy.

 Responsible for fixing prices and signing business deals

 Responsible for providing direction for the business

 Creates, communicates, and implements the organization’s vision, mission, and

overall direction – i.e. leading the development and implementation of the overall

organization’s strategy.

 Responsible for signing checks and documents on behalf of the company

 Evaluates the success of the organization

Store Manager:

 Responsible for managing the daily activities in the warehouse

 Ensure that the store facility is in tip top shape and conducive enough to welcome

customers

 Ensures operation of equipment by completing preventive maintenance

requirements; calling for repairs.

 Updates job knowledge by participating in educational opportunities; reading

professional publications; maintaining personal networks; participating in

professional organizations.
  Carrying out staff induction for new team members

 Responsible for training, evaluation and assessment of employees

 Interfaces with third – party providers (vendors)

 Control the sales floor inventory

 Ensures that goods and products are properly arranged

 Any other duty as assigned by the CEO

Sales and Marketing Executive

 Manage external research and coordinate all the internal sources of information to

retain the organizations’ best customers and attract new ones

 Model demographic information and analyze the volumes of transactional data

generated by customer purchases

 Identify, prioritize, and reach out to new partners, and business opportunities et al

 Responsible for supervising implementation, advocate for the customer’s needs,

and communicate with clients

 Develop, execute and evaluate new plans for expanding increase sales

 Document all customer contact and information

 Represent the company in strategic meetings

 Help increase sales and growth for the company

Accountant / Cashier
  Responsible for preparing financial reports, budgets, and financial statements for

the organization

 Provides managements with financial analyses, development budgets, and

accounting reports; analyzes financial feasibility for the most complex proposed

projects; conducts market research to forecast trends and business conditions.

 Responsible for financial forecasting and risks analysis.

 Performs cash management, general ledger accounting, and financial reporting

 Responsible for developing and managing financial systems and policies

 Responsible for administering payrolls

 Ensuring compliance with taxation legislation

 Handles all financial transactions for the organization

 Serves as internal auditor for the organization

Cleaners:

 Responsible for cleaning the store facility at all times

 Ensure that toiletries and supplies don’t run out of stock

 Cleans both the interior and exterior of the store facility

 Any other duty as assigned by the restaurant manager.

SWOT Analysis
Okpochini Global employed the services of an expert HR and Business Analyst with

bias in retailing to help us conduct a thorough SWOT analysis and to help us create a

business model that will help us achieve our business goals and objectives.

This is the summary of the SWOT analysis that was conducted for Okpochini Global;

 Strength:

Our location, the business model we are operating on, varieties of payment options, wide

range of liquors, wines and beers (locally crafted beer inclusive) and our excellent

customer service culture will definitely count as a strong strength for Okpochini Global.

 Weakness:

A major weakness that counts against us is the fact that we are unable to enlarge our

coast due to our financial incapacity to engage in the kind of publicity that we intend

giving the business.

 Opportunities:

The fact that we are operating in one of the busiest district in Benin, provides us with

unlimited opportunities to sell our liquors, wines and beers to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we

know what our potential clients are looking for when they we are able to supply them

with the much needed assorted wines they need; we are well positioned to take on the

opportunities that come our way.

 Threat:
We are quite aware that just like any other business, one of the major threats that we are

facing is economic downturn. It is a fact that economic downturn affects purchasing

power. Another threat that may likely confront us is the arrival of a new liquor

distributors in same location where ours is located.

 Our Target Market

When it comes to selling liquors, wines, beers and locally brewed beer, there is indeed a

wide range of available customers. In essence, our target market can’t be restricted to just

a group of people, but all those who drink liquors, wines and beers and those who would

want to try out liquor. One thing is certain, our liquors, and other alcoholic drinks will not

be sold to people who are under aged.

In view of that, we have positioned ourselves to service the residence of Benin City –

Edo State. We have conducted our market research and we have ideas of what our target

market would be expecting from us.

We are in business to service the following groups of people;

 Corporate Executives

 Business People

 Celebrities

 Sports Men and Women (with the exemption of under – age)

 Students (with the exemption of under – age)

SALES AND MARKETING STRATEGY

Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our

feasibility studies, market survey and also some of the assumptions readily available on

the field.

One thing is common with liquor retailing business, the larger a liquor retail store the

larger the numbers of customers that will patronize them. Although we may not be as

large as the biggest liquor retail store in Nigeria, but we will ensure that within our

capacity we make available a wide range of liquors, wines, and beers et al from different

brands both local and foreign in our liquor store.

Below are the sales projections that we were able to come up with for the first three years

of operations;

 First Year-: N45,250,000

 Second Year-: N54,580,000

 Third Year-: N68,700,000

N.B: This projection is done based on our past sales record, what is obtainable in the

industry and with the assumption that there won’t be any major economic meltdown and

the arrival of a competitor in same location as ours within the period stated above. Please

note that the above projection might be lower and at the same time it might be higher.

Budget
Okpochini Global is a private business that is solely owned and financed by Mr. Stephen

Okpochini. We do not intend to welcome any external business partner, which is why we

have decided to restrict the sourcing of the expansion capital to 3 major sources.

These are the areas we intend generating our capital;

 Generate part of the capital from personal savings

 Source for soft loans from family members and friends

 Apply for loan from my Bank

N.B: We have been able to generate about N700,000 (Personal savings N550,000 and

soft loan from family members N150,000) and we are at the final stages of obtaining a

loan facility of N400,000 from our bank. All the papers and document have been signed

and submitted, the loan has been approved and any moment from now our account will

be credited with the amount.

The aim of this proposal is to request a small business loan of N5,000,000 for a 6 month

term, to aide our expansion project.

Repayment Plan

Okpochini Global intend to pay back the small business loan of N5,000,000 and a

simple interest rate of 20% in the principal at the end of the 6th month.

Funding: N5,000,000

Interest Rate: 20%

Interest Amount: N1,000,000

Funding + Interest: N6,000,000 (N5,000,000 + N1,000,000)

NB: Capital funding will be paid at the end of the 6th month.

Interest on borrowed funds can be paid monthly or at the end of the 6th month.

Okpohini Global will also be sending our lender a six-bottle case of our premium

Frontera Wine monthly for the duration of the loan.

Check List / Milestone

 Business Name Availability Check: Completed

 Business Registration: Completed

 Opening of Corporate Bank Accounts: Completed

 Securing Point of Sales (POS) Machines: Completed

 Opening Mobile Money Accounts: Completed

 Opening Online Payment Platforms: Completed

 Application and Obtaining Tax Payer’s ID: In Progress

 Application for business license and permit: Completed

 Purchase of Insurance for the Business: Completed

 Conducting Feasibility Studies: Completed

 Applications for Loan from the bank: In Progress

 Writing of Business Plan: Completed

 Design of The Company’s Logo: Completed

 Creating Official Website for the Company: In Progress

 Creating Awareness for the business both online and around the community: In

Progress

 Compilation of our list of products (liquors, beers, wines, and tobaccos et al)that

will be available in our store: Completed

 Establishing business relationship with vendors – wholesale suppliers of various

brands of liquors, wines, beers, and tobacco et al: In Progress