Cold Calling Techniques(A Refresher)

Getting an Appointment is the Aim

Many cold callers make a mistake of turning a cold call into a purely business marketing call. They simply
forget the fact that a cold call is only meant for asking for an appointment. While making a cold call, you
should never talk much about the product and try to get the sale on the call itself. Doing so will surely
turn off the possibilities of getting an appointment for a sale. Remember that the call is successful when
you get an appointment(which will result in a sale at the end)

Start a Conversation and Not a Script

Cold callers need to understand that for attracting the potential customer's interest, it is very essential
to start the talk as a conversation. You should never start the conversation as a memorized script which
is standard throughout for all clients. Just see to it that you carry out the conversation in a personalized
and friendlier manner. 

Do Not Assume Getting the Appointment

Keep in mind that you are not successful with the call unless you get an appointment or a fixed further
time to call back. Therefore, do not assume that you have got an appointment till the prospect says so.
In addition, do not pressurize the prospect on giving you an appointment. If you keep asking for an
appointment every minute, he is sure to be irritated with the call.

These are some cold calling techniques that really work for getting an appointment. If cold calling
techniques are utilized in the right manner, they are greater possibilities for your business to generate
substantial amount of sales.