Dear Respondent,

Asalam-o-Alaikum,

We are the students of MBA in the Institute of Management Sciences Bahauddin Zakraiya
University, Multan. We are working on our research project. Our current research deals with the impact of
consumer personality on buying decision related to favorite brands .

You could help us by filling out this questionnaire. We assure you that any information obtained will remain highly
confidential. Kindly answer ALL questions as honestly and accurately as possible. We once again thank you for
your help and cooperation in this research endeavor.

Yours truly,
Ahad Javeed,
Ahsan Sharif,
Muhammad Athar Ali Khan,
Muhammad Zeshan Khalid.

⮚ Select one brand out of these, which is your favorite brand by ticking against
one.
● IPhone
● Samsung
● Huawei
● Oppo
● Vivo
⮚ Think about your chosen brand which is denoted as BRAND X below. Keep in
mind this brand please encircle the appropriate box against each statement
to indicate the extent to which you agree or disagree with that statement by
using the following scale.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

Z

1. This Brand X is consistent with how I see myself. 1 2 3 4 5

2. The image of brand X is a mirror image of me. 1 2 3 4 5
3. The brand X is consistent with how I would like to see myself. 1 2 3 4 5
The image of brand X is a mirror image of the person I would like of
4. 1 2 3 4 5
be.
5. The brand X is consistent with how I believe others see me. 1 2 3 4 5
The image of brand X is a mirror image of how I believe others see
6. 1 2 3 4 5
me.
The image of brand X is a mirror image of how I would like others to
7. 1 2 3 4 5
see me.
The brand X is consistent with how I would like others to see me.
8. 1 2 3 4 5

1. I like the brand X. 1 2 3 4 5

2. Brand X possesses positive impression. 1 2 3 4 5
3. Brand X is a good brand. 1 2 3 4 5
Brand X has favorable impression in my mind.
4. 1 2 3 4 5
1. It is highly likely that I will purchase Brand X. 1 2 3 4 5
2. It is most probable that I will prefer Brand X. 1 2 3 4 5
3. For the next purchase, it is possible that I will purchase Brand X. 1 2 3 4 5

⮚ The following statements concern your perception about yourself in a variety

of situations. Please encircle the appropriate box against each statement to
indicate the extent to which you agree or disagree with that statement by
using the following scale.

1.Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

I see myself as someone who …
1. … is reserved. 1 2 3 4 5
2. … is generally trusting. 1 2 3 4 5
3. … tends to be lazy. 1 2 3 4 5
4. … is relaxed, handles stress well. 1 2 3 4 5
5. … has few artistic interests. 1 2 3 4 5
6. … is outgoing, sociable. 1 2 3 4 5
7. … tends to find fault with others. 1 2 3 4 5
8. … does a thorough job. 1 2 3 4 5
9. … gets nervous easily. 1 2 3 4 5
10 … has an active imagination 1 2 3 4 5

Personal Details: (Please tick or fill as appropriate)

Gender: Male Female Age: ____________ Years
Name: __________________________________ Email:___________________________________
Qualification: _______ Matric_____Intermediate_____Graduate_____Other
Job Nature:______Student______Office work_____Technical_________Mangerial________Other
Monthly Income: ______________Nil______Below 25,000______26-40,000______41-60,000______61-
75,000______Above 75,000_____