Publicity and advertisement:

We've been able to collaborate with our brand and publicity advisors to develop public relations and
advertising tactics that will assist us break into our target market's heart. We want to be the first choice for
both corporate and private clients in the Kathmandu area where we plan to open our garages, which is
why we've made plans for successful public relations.

 Place ads in both print (newspapers and magazines) and electronic media (websites and social
media).
 Support community-based events and programs that are relevant to you.
 Place our billboards in prominent areas throughout Kathmandu.
 Organize a road performance in specific neighborhoods from time to time.
 Distribute our handbills and fliers in the target region.
 advertise our auto repair, servicing and maintenance business in our official website and employ
strategies that will help us pull traffic to the site
 Ensure that all our staff members wear our branded shirts and all our vehicles are well branded
with our company logo.

Location and layout:

We’ll need to have a proper spot to run our business. Choosing the right spot will be very pivotal as
customers can easily visit our company without any difficulty. For this, we need the right place in the
country. The right region, right state and right site on that state.

Factors that affect the outcome of our company:

Proximity to markets: We intend to open our company in Kathmandu valley i.e. State 3 as it is capital of
country, located at the heart of country. There are many places which can serve best for our
business. Kavrepalanchok, Bhaktapur, Lalitpur, Makwanpur, Dolakha, Dhaging etc and there are enough
market for our company.

Proximity to needed raw materials: Required raw material for the company can be easily available in
Kathmandu valley. There are huge amount of hardware shop in Kathmandu valley. Moreover country
largest hardware hub i.e. Banepa is located just 28 Km away.

Wage rates: Wage rates would not be an issue. We would have enough revenue to pay wage rates. Even
though people might demand money as living expense in Kathmandu is higher, running business as we
could think of, might ease us pressure from the wage rates. 
 
Labor supply needs: This won’t be an issue. Labor supply would be easy if we could pay employees
with proper salary.  

Tax rates: The tax rate is a major issue here in Nepal for our business after Transportation
Minister imposed heavy tax rate on vehicles.  

Internet access: Internet access is required only to the users who will use our app to access different
features and this should not be an issue.  
Population trends: The places we have chosen have dense population and we can expect a greater
number of customers in these areas. Kathmandu has huge population as it is capital city of Nepal. 
 
Competition: We expect fair competition from our competitors. However, HD motors in Kathmandu
district which are our direct rivals.

Clustering: We chose our location based on the presence of bus stops and make sure they don’t cluster.

Compatibility with community: All places in Kathmandu are ideal considering its compatibility and
community support.
Transportation networks: The best advertisement we can expect is from our customers themselves. We
will have proper transportation networks as we mostly deal with vehicles owners. There would be large
transportation networks

Quality of life: Quality of life depends on health, education, safety etc. Most of the cities guarantee
quality of life, but for business purpose quality of life also depends upon profit. We cannot see profit in
any other part of province 3 than Kathmandu City. Therefore, checking into cities, we
find Kathmandu as ideal city that meets all our demands and requirements.  

Inside Kathmandu, we have chosen Ratna Park as ideal spot that matches our criteria.

Layout:

Our company's internal architecture should be so that it is waterproof, tidy, and spacious enough to
accommodate tiny workbenches, storage, and maintenance benches. The following factors should be
taken into account while planning the layout of automobile consultancy and reconditioning house:

 To provide light to the workbenches, openings the windows should be provided at the proper
place.
 To keep the floor cleanable, it should be a smooth concrete floor with a surface-scaling
compound.
 The doors are provided as many members as required for easy flow of men and materials.
 The electrical control should be accessible to the operators.
 To form a neat storage for hanging tools, hooks or screw eyes should be provided on the
pegboards.
 To provide a deposit of waste material.
Fig: Website layout for MotorOctane