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Navana Battieries Limited Intern Report
Navana Battieries Limited Intern Report
Letter of Transmittal
Dear Sir,
With due respect and humble, we would like to inform you that I am one of the student of BUS
498 want to submit my internship report on ‘Navana Batteries Limited’.
In the writing of the report I have tried to follow all the guidelines provided by you and tried to
make my analysis in an effective way. I tried relentlessly to make and let it look like a professional
one. Any shortcomings are expected to have a kind view for my encouragement. Thank you for
your sincere & honest efforts to make me familiar with the terms & facts of this course, which
help us, prepare the paper a successful report. For any of your further queries I would be at your
disposal at your convenience.
Sincerely Yours,
_______________
Md Saomun Zaman
ID – 1330 200 030
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Navana Batteries Limited
Acknowledgement
At first, I would like to express my gratitude to almighty Allah for enabling me the strength and
opportunity to complete this report within the schedule time successfully. I was assigned to three-
month internship program at Navana Battery Ltd and prepare this internship report.
This report would not have been possible without the dedication and contributions of a number of
individuals as it involved diverse field of knowledge and experience. The list of those great
persons, who helped me and guided me to prepare the report is very long and cannot be
accommodated within this limited space. But it will be unfair to ignore acknowledging some of
them as they contributed so much to my effort of writing a worthy report.
First and foremost, I would like to express my gratitude to Emran Mohammad Sir, Depertment
of Marketing, North South University, Bangladesh and Mr. Zahirul Alam, Head of Sales, Navana
Batteries Ltd for agreeing to supervise me during the internship period. Their eagerness to help me
every step of the way encourage me to propel myself higher.
I am also very grateful to Mr. Zayed, Assistance manager of Marketing Department, Navana
Battery Ltd. He has given his endless effort to guide me in the right direction during the internship
period and processing of this report.
And I shall be grateful to those persons who will read this report and who shall be benefited from
this report at present and in future.
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Navana Batteries Limited
Executive Summary
This report is on Navana Batteries Ltd. which is one of the best leading Batteries company in our
country. The main reason for this report was to exhibit the internship experience which would help
me to achieve productivity and knowledge. This report is prepared as a requirement of the
internship phase of B.B.A program. The whole report is divided into different sections.
NAVANA GROUP comprising of a number of companies, has diversified its activities in various
areas like product and project marketing, construction and real estate business, international
trading, distributorship and production of various items and already attained significance in the
business arena of Bangladesh. Aftab Automobiles Ltd. Introduced a Battery Manufacturing unit,
concern of Navana Group in January 2002, and manufacturing different type of automotive
batteries (from small car to big lorries) and marketing the same in the country. Recently, it has
changed its name and introduces them as a new concern Navana Batteries Ltd. in 2010.
While working on this report, I have had such new experience and learned quite a lot of things
which, I hope, it will be very much handy in future.
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Table of Contents
Letter of Transmittal .................................................................................................................i
Acknowledgement .....................................................................................................................ii
Executive Summary .................................................................................................................iii
Organization Overview .............................................................................................................1
The Department and the People ...............................................................................................2
My Assignment and Contribution to the Organization ...........................................................3
Lessons I Learned from my Internship Experience .................................................................4
Interaction with Supervisor and Coworkers ............................................................................5
Dealing Difficulties Encountered ..............................................................................................5
Difference Between My Expectations and What I Experienced ..............................................6
Influence of the internship in My Career Plans .......................................................................6
If I Redo this Internship, what would I do differently? ...........................................................7
Conclusion .................................................................................................................................7
References..................................................................................................................................8
Appendix ...................................................................................................................................9
Navana Batteries Limited
Organization overview
“NAVANA GROUP” under the prominent direction and leadership of Mr. Shafiul Islam Kamal
(Born in 1949, son of Late Alhaj Aftabuddin Ahmed) as Chairman emerged into an individual
physical entity from Islam Group after the death of NAVANA GROUP Chairman (Mr. Jahurul
Islam).
In 1996, after the death of Al-Haj Jahurul Islam, Navana Limited and Aftab Automobiles Limited
moved and separated from Islam Group and emerged as Navana Group. After the separation Mr.
Shafiul Islam is leading the Navana group as Chairman and gradually invested in different
business such as- Real estate, Construction manufacturing trading service sectors etc.
(Fig 1 - Given in appendix)
Now, NAVANA GROUP holding a number of diversified companies, its activities in various
sector such as project marketing, product, construction, real estate business, international trading,
distributorship and production of various items. NAVANA GROUP already attained significance
in the business arena of Bangladesh.
Later Navana Group managed to build their own brand name as they captured the opportunities in
different potential business industries. For over a decade Navana Group has been adding value to
the economy of Bangladesh by creating jobs.
(Fig 2- Navana Family Tree Given in appendix)
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Navana Batteries Limited
There are different Business in the Navana Family. I was appointed as an internee in the Navana
Batteries Ltd.
The management work and operation of Navana Battery is directly controlled by head of the sales
under the supervision of DGM. The operation procedure is divided into seven sections. The top
management and higher authority, data entry, accounts, Sales (Corporate and Dealer Channel),
distribution and services, HR and Front office, marketing and Supply Chain, and production unit
which is situated at Chittagong not in Dhaka head office. Activities of several departments are
integrated with each other but each department is responsible for its own work or duty.
(1) Higher Authority: The main task of this department is to monitor overall sales (forecasting
and achievement) and bring budget of the company. Head of the sales is the authorized person
in this department. He is also responsible to manage product from the production unit.
(2) HR & Front Office: This section basically manages internal relationship with other
companies and deals with recruitment, training etc. They also play a vital role in managing
guests, phone call, fax operating etc.
(3) Group Marketing & Supply Chain: This department engages with ensuring overall
marketing program under the supervision of DGM and managing supply chain. Marketing
Team work is to develop different types of marketing programs.
(4) Production Unit: This part ensures the production of product at the very right time according
to sales forecast by head of sales department.
(5) Accounts & Data Entry Department: The main duty of this department is to monitor and
take care of the collection from parties, dues, expenses, provide salary and allowances, data
entry of party information, billing process and prepare financial statements.
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Navana Batteries Limited
(6) Sales Division: This is the heart of the organization. This division maintain direct relationship
an interact with parties and bringing sales order from dealers and companies under the
supervision of assistant managers and regional head, they helped the sales department to
complete the sales total process. The section basically divided in to two parts, one interact with
dealer network known as channel and the second one is known as corporate section which
engage themselves with various retail customers and corporate bodies as well. Every division
has its team under the management of head of the service with engineers and technicians. (Fig
3 Given in Appendix)
(7) Service and Distribution: These parts are involved with delivering instant services to
customers and send the products to its appropriate dealer or shops according to challan
prepared by sales department. This part also maintains the product supply by production unit.
As an intern from the beginning of my work, I was instructed and trained by my supervisor. I had
limited project works and assignment, I was assign in an upcoming project, where I have done
several surveys and data entry and make an overall finding. The project was very interesting, it
was related with upcoming market condition and a chance of joint venture to a foreign battery
company. Project was mainly to find out our total market share and overall condition of the
condition. Besides this project I was assigned to entry various types of dealership data from
dealership form and maintain a proper database. My Supervisor (Marketing Senior Assistant
Manager Mr. Zayed) helped me a lot through out my internship. I was given freedom to think and
brainstorm in the work field like – Creating new design for calendar, notebook and quotes for
calendar. Mr. Zayed taught me how to deal with different vendors and attend meetings.
I also did some distribution of T-shirts, key rings and different type of gifts etc. All I had to
maintain an excel sheet and record all the data related to gifts and to whom it is handed over.
Besides all this I went to different area for survey related work and collected and maintaining
dealership database.
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Navana Batteries Limited
As the requirement of my undergraduate program, I need to work under any organization at least
for 10 or 12 weeks to achieve some practical knowledge. My major is marketing. So I always want
to do my internship at any large corporate company. I started my internship at Navana Batteries
Limited. By joining here, I have the opportunity to know practically about the Marketing work of
a large company.
Professionalism is the first thing I have learnt during my internship. Environment of my office is
very professional and its very important to any work station. I learnt from my senior that no matter
how much work pressure you have, enjoying the work is more important. Whenever it comes to
job and professionalism, they did it with their top and also enjoy their task. To me healthy work
surroundings is very important, otherwise no one can enjoy their task. From the beginning I was
suffering from time management but later I tried to maintain my time so I do not have to face any
kind of time constraints problem.
Through the internship period I gradually gained more and more self-confidence, it is very
important for every job holder. I came to know about the corporate culture, and how to deal with
corporate life. My internship gives me a board idea about the behavior and how to work with
colleagues in a corporate field. I used to seek help from my seniors which help me to create a good
bonding with them at the later stage.
I learnt a lot of things practically which I learnt in my courses, for example – Using SPSS (MKT
470) for market research, developing a blueprint and service audit (MKT 412), Dealing with
consumer (MKT 344). The lesson I learnt from doing internship at Navana Batteries Limited
definitely going to help me in work place.
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Navana Batteries Limited
During my internship journey. I encountered some difficulties which I had to manage and
overcome as soon as possible.
Firstly, difficulty I faced was to do my first task as I was new and scared. Took a lot of
time to understand my work.
Request for PC was never accepted so I need to do all my work with my personal laptop.
Internet access was given after almost a month later.
Everyone is busy in their work so they can’t give me more time. So, it was very difficult
for me to get them free and obtain some practical ideas regarding their expectation and
opportunities regarding my topic.
Also we faced time limitations because 3 months was not enough to cope up any
difficulties.
Repetition of regular work made me bored.
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Navana Batteries Limited
Moreover, whenever I need any help my supervisor also helped me to overcome from any
difficulties. Another difficulty I used to face was creating database according to zone, their file
was too much scattered and not well organized. Besides these all difficulties, my silly and regular
mistakes are there also but my supervisor always helped me and corrected my mistakes.
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Navana Batteries Limited
During my internship period, the department that has motivated me to become a part of large
company and engage myself in Marketing Department. I have done most of the work of this
department with interest and pleasure. Daily task was admirable and inspirational to me and there
is scope to prove myself in this department.
If I had the opportunity to redo my internship, there are many task I would do in different way,
although it has been honor to be a part as intern of such large organization like Navana Group.
Working in a large organization provides me very good scope to learn and achieve better
experience and it also boost my trust in my eligibility. Redoing my Internship, I would ask for a
ton of assignments and task that would enhance my expertise and also ask for some diversified
work so that I would not get bored.
Secondly, I will try to keep my confidence level up from the very first day of my joining, so that I
can bring a behavior change and act a bit more professional.
Conclusion
In Bangladesh, there is a huge change in this sector day by day. Around 12 or 15 years ago there
was only two major organizations who engage in producing or manufacturing batteries in local
market but today there exists a number of competitors regarding this field. The reason behind this,
Bangladesh is a over populated country and due to development of its transport infrastructure over
the country and increase of national income the use of private car is gradually increasing and due
to lack of supplying electricity, the use of generator and IPS has increased.
During the Ninety days of Internship program at Navana Battery Limited has arranged for gaining
knowledge of battery industry, giving knowledge about their sales and client management
procedure. I believe such internship training going to help build up my career. The affection and
love of its employee I have received, I think I would never have received from any other place. It
would be pleasure for if I again get the opportunity to wind up to come back to the organization
and be a part of the family
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Navana Batteries Limited
References
(2017). Retrieved from www.aftabauto.com/: http://www.aftabauto.com/
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Navana Batteries Limited
Appendix A
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Navana Batteries Limited
Md Saomun Zaman
Weekly Journal 01. – (Oct 11– Oct 19th 2017)
Hours this week: 42
Significant Incident:
My Boss and Assistant Manager of Marketing Mr Zayed were happy with my work speed. They
asked me weather I am enjoying the work or not. They were really helpful and supportive and
these made me working more and show them I can do better.
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Navana Batteries Limited
Significant Incident:
This is my 2nd week of office, everyone is now known to me. Enjoying the flow of work and
learning new culture.
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Navana Batteries Limited
Significant Incident:
This is my 3rd week of office. GM sir was really pleased with my work, and everyone was so
happy because we won the match and got selected for next match.
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Navana Batteries Limited
Significant Incident:
This is one of the busiest week till now. Marketing team was really busy with the upcoming
Calendar, notebook etc. We have done some over-time in this week for all this work load.
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Navana Batteries Limited
Md Saomun Zaman
Weekly Journal 05.
2017 Nov 12th -16th Nov
Significant Incident:
The week is full of meetings with vendors.
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Navana Batteries Limited
Significant Incident:
This was my 6th week of my internship My Boss and Assistant Manager of Marketing Mr Zayed
were happy with my work speed. And day by day I am getting more self confidence.
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Navana Batteries Limited
Significant Incident:
This was my 7th week of my internship. I was able to gain the trust and they are giving more
complex work today as they know I am capable of doing complex work.
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Navana Batteries Limited
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Navana Batteries Limited
Md Saomun Zaman
Weekly Journal 09. (3rd - 7th December 2017)
Hours this week: 44
Significant Incident:
This was my 9th week of my internship. Went outside of office for promotional task. Work
pressure was increasing as year is going to end very soon.
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Navana Batteries Limited
Md Saomun Zaman
Weekly Journal 10. (17th – 21st December 2017)
Hours this week: 44
Significant Incident:
This was my 10th week of my internship. I was given a lot of critical and complex work. So I
have to suffer a lot for completing task this week.
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Navana Batteries Limited
Appendix B
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Navana Batteries Limited
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Navana Batteries Limited
FIG 2
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Navana Batteries Limited
ct Distribution
e r Pro d u
Deli v
Bill Delivered
Company/ Bill Verified
t
Customers Billing
uc
Accounce
ro d
Section
rP
Order Received
l i ve
Submit order Bill Verification
De
Deliver Product
Dealer Corporate
sales Sales
iv ed
ce
r Re
Dealers de
Or
Order Received
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Navana Batteries Limited
Appendix C
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