SWOT Analysis

SWOT analysis refers to the internal strengths and weaknesses along with external opportunities
and threats. We have tried to come with the analysis based on our business and tried to relate it
with overall strategy with keeping in mind about the competition.

Strengths and Weaknesses

Strengths Weaknesses
1. Consistency in providing high quality. 1. Offering less variety of products.
ISO 9001 certified. 2. Not able to handle all things from a bird’s
2. Implementation of 3R’s (reuse, recycle, eye view as we will be exporting the product as
reduce) concept. This will save up a lot of well.
money. 3. Lower scope of funding for achieving
3. Unique offering makes the company economies of scale.
stand out.
4. Innovation is the core of the business.
This includes capabilities in the technical
sectors.
6. Positive brand image will make life
easier as we are solving a social problem.
7. Low operational cost as we do not have a
diverse business.

Opportunities and Threats

Opportunities
1. Offering product that have marginal
benefit can boost financial returns.
2. Increase in purchasing power of target
customers.
3. Potential for export.
4. Favourable government proposition as
we are solving a social problem.
5. Less substitute products.
Threats
1. High competition as local competitors have
already good brand presence.
2. In terms of exporting, Government
restrictions on using host country products can
pose a potential risk.
4. Vulnerable target market as they are less
exposed to proper education.
5. High switching cost of potential customers.

Implication of SWOT Analysis

After analyzing all the factors, we would like to consider the fact that our company should be in
a better position if it expands international existence. The product we are offering has a unique
feature that will set it apart from others. Besides that, we will be solving a social problem and for
this government will have a favorable approach towards everything. However, the partnering
organizations (ex: importers) will be playing a big role in everything. Creating goodwill among
customers will be very easy if all the importers support through the process. And if everything
goes well, they we can also go for greenfield investment over India and thus continue our
internationalization process.

Positioning statement
“To make lives easier by facilitating daily activities through innovation”
Target consumer: Socio economic class D & E.

Need: To collect, carry and store water

Brand: Bondhu

POD: Customized and consumer oriented product.

Marketing Mix Strategies and Tactics
Product
The main product we would be selling is a water drum which can be rolled or moved easily.
There is different level of products:

Core product level: Mainly deals with the core competency of the product. Here the core
function of our product would be to carry water more easily and swiftly.

Generic product level: Mainly talks about all the qualities and the functions of a product. Here
our product can be used for containing water, can be used for long time and can be used to move
the water with the help of a handle.

Expected product level: Mainly deals about all the aspects that consumers expect from our
product. People will expect to contain water, carry water in our drums and they will also expect
to use our products for a longer period of time. We are quite hopeful that our product will be able
to meet the expectations of the customers and meet their expectations.