The Product
A Legacy of excellence
since 1963
DATED
10/07/2021
D E A D L IN E
10/07/2021 23:59:59
S U B M IS S I O N L I N K
Product Cell -
Assignment Submission
Link
WHAT IS IN IT FOR US?
Useful in corporate competitions
Understanding the principles of User
Personas, Product Design
Fundamentals & MVPs (Minimum
Viable Products)
Skill gained: Wireframing,
Feature Prioritization,
PowerPoint
Management Cell
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Background
Aarogya Setu is a contact tracing mobile application to keep people
informed of their potential risk to Covid19 infection. Similar apps have been
released in other countries— Australia (COVIDSafe), Singapore
(TraceTogether), Israel (HaMagen), Switzerland (SwissCovid), Saudi Arabia
(Corona Map) among others. CoWin vaccination portal has also been
integrated into the Arogya Setu app for conducting successful vaccination
drives.
Problem Statement
You are the Principal Product Manager at a leading IT company and a GoI
representative has reached out to you to rejig the Aarogya Setu app to
effectively solve for below use cases as well:
1. Delivering latest Government Guidelines pertaining to Covid19 &
Ensuring compliance to travel restrictions
2. Managing spread of misinformation among the masses
3. Address Oxygen, Hospital, Medicine availability related issues
Deliverables and guidance
Part 1 – Problem space and scope definition
1. Provide context on the strategy you want to go ahead with (Pick one of
the use case from the Problem Statement), clearly state why you think your
strategy will be successful in solving the problems stated by the GOI
2. What is the desired outcome of your feature launch? What behaviours do
you want to drive?
4. How do you define success? What all metrics would you track?
5. Lay out hypotheses to explore! You can list down all assumptions you
have.
Part 2 – Solution space and prioritization

1. Frame your approach to solve the problem you state, you can draw the user journey in a process chart

2. Define clearly your 3-month (short term), 6-9 months (midterm) and 15-18 (long term) initiatives. Midterm
and long-term plans need not be in depth.

Part 3 – Wireframing

1. Please draw wireframes (low fidelity (you can use Figma, Balsamiq, PowerPoint); handwriting is perfectly
fine), and explain the thought process in each screen.

2. Focus on quality over quantity (you do not have to create wireframes for all flows, you can focus on specific
feature or workflow out of your listed solutions)

Part 4 – Risks & Considerations

1. List down all potential risks from this product launch and how would you mitigate them
2. List down all your additional considerations, if any. This can be related to technical solutions, operational
launch, customer support, etc.

Reference:
User Persona: https://productschool.com/blog/product-management-2/4-steps-create-user-persona-templates

Wireframes: https://balsamiq.com/tutorials/articles/firstwireframe/

https://www.figma.com/blog/how-to-wireframe/

Metrics to Track: Guidetoproductmetrics-Mixpanel.pdf - Google Drive

Submission Guidelines
PPT/PDF of minimum 3 slides (excluding Intro and Thank You slides)
Font: Calibri, size 12. (Can use size 14 ONLY for Headers) File size not more than 20MB
Naming Convention: Name_Enrollment No_The Product Cell

For more queries mail us at: theproductcell@iift.edu