Rethinking where to Sit !!

Name : Sai Tejaswy Mylavarapu

App No.: 211510005528
 Existing Product & Customer Responses
Outstanding Ergonomic chair with
Intuitive adjustability to enable
each user to adjust the position of
comfort to suit their physique and
the task in hand.
Secondary & Primary Research
Comfort Level
Research:
90% of the Participants sole factor in buying
an ergonomic chair is comfort level
Challenges Faced:
25% of the Participants who spend more
than 6 hours had gotten severe back issues
Additional Features
Research:
20% of the Participants are interested in
additional features like headrest, cupholder etc.
Insights:
Cost factor plays a role in applying additional
attachments to the chair
(Primary Research conducted for 102 Participants)
Wastage
Research:
20% of the Participants are concerned about
the resale and spare parts
Insights:
Waste material disposal had attracted lot of
traction in the recent months
Sustainability
Research:
35% of the Participants are concerned about the
type of material used in making
Challenges Faced:
As we approach close to sustainability the price
associated with the product also increases
 Problems Identified Proposed Solutions Improvised Aspects

Solution 1
Problem 1
A strong Lumbar support incorporated on the sides of the
Lateral movements of the person are not being
chair allows the lateral movement of the person. A chair
captured by chair
that Intuitively responds to the movement of the body.

Problem 2
As WFH have increased, comfort level on chair is not
matching with long working hours
Solution 2
A four-divided Seat cushion enhances the comfort level
by x2.5. Functional comfort is also enriched by
extended seat to support thigh, giving an all new
meaning to ergonomic

Problem 3
Solution 3 Final Product Look
A change in the design of the all new Ergonomic chair
Logistics and Transport optimization helps it to be disassembled in 5 minutes with common
hand tools

Problem 4
Sustainability and Environmental challenges
Solution 4
The Wastage of production and worn out chairs can be
minimized with this new sustainable design. The chair
comprises 28% recycled materials and is up to 95%
recyclable
7P’s of
Marketing |
People
Customer feedback is collected at regular intervals in the first
year of purchase. On ground delivery men are trained with
assembling and disassembling of chair

Product Place
Sustainable Ergonomic chair with a capacity to track Company’s official website is the primary selling place.
intuitively the movements of the body to provide sheer Third Party platforms include Amazon, Flipkart,
comfort and relaxation Pepperfry etc

Process Physical evidence

Online ordering Process, Packing process, Logistics MARKET Company’s website, Past Customer reviews etc.
process and Setting up processes MIX

Promotion
Price
Corporate discount of 20% is offered on the first 500
Last model in the market was sold for 4000/-, with this Chairs and 10% for the next 500. Also, Website and
additional features and customer response the price of the Social media channels posses Customer testimonials
final product is 5199/-
Thank you !!