Business Management

Research Proposal
Name: Dhairya Singhal
Class: 12 C

Research Question: How will marketing strategies help Shyam

Prakashan with its competitors?

Rational:

A marketing strategy is a proper outline developed specifically to meet the

institution's business goals. It lays forth a strategy for achieving those business
objectives. It is also the foundation of a marketing strategy. It is the result of an
extensive market study. A marketing plan enables a company to focus its limited
resources on the most promising possibilities in order to boost sales.

Darjeeling's oldest publishing firm is Shyam Prakashan. This publishing firm was
impacted by competitors. Darjeeling has around ten publishing houses, according
to the CEO. How did his revenues plummet by 30%, and how did this affect his
employees? Shyam Prakashan also assists authors in the publication of their works
by distributing them to schools.

This research will help the company grow its operations and compete with other
businesses (books, magazines, etc.). Because Darjeeling is a small town, this
company is mostly driven by its location, and as its competitors grow, so will their
demand. Customers have had issues as a result of the competition amongst
publishers. How can we assist Shyam Prakashan using marketing methods, such as
the Four P's? Shyam Prakashan's CEO is also a Nepali novelist who has written
stories and poetry in Nepali.

Key Areas Of The Syllabus:

2.3 Leadership And Management

3.2 Costs and Revenue
4. Marketing
4.5 The four Ps

Theoretical Framework:

In both a practical and abstract way, the market method increases the
number of competitors. After identifying competitors, businesses must
do an in-depth analysis of their nature, strategy, strengths,
weaknesses, and operational patterns.

Methodology:

Primary Research:

Interviews:

● CEO: corporate history, product details, and issues inside the

organisation.

● Customers: the good and bad effects on them, as well as the

expectations they have.

● School Principals: The impact of school principals on the school

and pupils.
 ● Employees: the influence on their lives and work, as well as
company solutions
● Competitors: what they did to beat their rivals and an analysis of
their business.

Secondary Research:

● Examine and analyse Shyam Prakashan's annual report and

financial statements.

● Research on Darjeeling’s political, social, and economic

conditions.

● Check some of the websites of other publishers to obtain their

understanding.

Possible Problems Possible Solutions

The competitors were not sharing We can sign a contract of

their annual reports. confidentiality.

Secondary Research might be too Then we can focus on primary

limited. research and take more
interviews.

Interviewee replies that are Check to see whether the

biassed. interviewee's responses and
opinions are in agreement.
The interview questions are far Ask both open-ended and
too restrictive. closed-ended questions to get
direct, focused responses.

Action Plan:

Tasks July August Septemb October Novemb Decembe January February

And er er r
Date

Topic
Selection

Research
Proposal

Primary
And
Secondar
y
Research

Introduc
tion

Objectiv
es and
methodo
logy

Analysis
(the four
P’s)

Recomm
endation
s and
abstract
Acknowl
edgemen
t

First
Draft

Final
Draft