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According to the path analysis, customer satisfaction and perceived value have

the most substantial influence on exchange behavior. Exchange behavior has


positive impact on intention to repurchase and Wom Intention. This help to
confirm that the factor of satisfaction and perceived value has an influence on
intention to repurchase and Wom Intention. This result confirms previous
studies related to continuance adoption of mobile technologies and services
(Dlodlo & Mafini, 2014). Furthermore, perceived quality, price and promotion
has also positive influence on customer satisfaction and perceived value.
Therefore, to increase the level of reuse of FDAs by customers, suppliers need
to pay attention to the factors of price, quality and promotion of the application.
A new and worth considering factor that has a positive impact on perceived
value is the attitude towards FDAs during covid 19. The results of the study
show that consumers favor delivery apps. food and drink Specifically, based on
the FDAs’ features, strict monitoring of the service processes and additional
functions, such as daily necessities delivery. Contactless delivery, significantly
formulates customers’ intention to use FDAs under the COVID-19 pandemic
situation. Thus, the stakeholders of FDAs, as well as other new technologies,
should analyse how technology’s specific characteristic can meet users’
requirements in particular contexts to increase customers’ usage intention. FDA
providers should comprehend users’ expectations to improve the efficiency and
reliability of online order and delivery services based on users’ requirements and
particular situations (e.g. the COVID-19 pandemic) to preferably meet
customers’ technological and practical expectations for formulating a useful
inspiration of technology and improving users’ experience to maintain
customers’ continuance usage intention.
Mafini, C., & Dlodlo, N. (2014). The relationship between extrinsic motivation, job satisfaction and life
satisfaction amongst employees in a public organisation. SA Journal of Industrial Psychology, 40(1),
01-12.

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