1.

Concept description
The overall concept is the interconnect between farm equipment (top part), livestock (middle)
and our service AM Live (Bottom part).

2. Element Labels
1. Water trough: Daily use for the livestock to drink water.
2. Silo feed: Regular use of feed to place food in feeders to feed the livestock.
3. Livestock feeder: Daily use for the livestock to eat food.
4. Livestock: These are the heart of this cycle. They are the prime stakeholders and they
visit the various troughs and feeders with their RFID tags to provide diagnostics. The
beef/cow, goat and sheep are the animals that will be using these machines or stations
on daily purposes so they are the centre of the cycle. That’s why they have been placed
in the middle.
5. Sensor kit: Placed in the trough, silo feed and feeder to capture information about the
various cattle that cross paths with them.
 6. Collection of information: All the information is collected and computed from the Sensor
kit and put together in a statistical manner.
8. And 9. Cloud Computing and AM Logo: All of this information is then directly
transferred to the cloud i.e. AM Live where it is easily accessible to the farmers in one
place through one medium.
10. Statistics ready for evaluation: All the information is available on the AM Live portal
for the farmers to use.

3. Colours
Align to AM branding guidelines and website theme. This will be provided to you.

4. Structure Changes
Change the position of the trough feeder and silo feed to horizontal and below the animal
picture. As given in the mock image.
 · The last circle or image i.e. AM Cloud should be larger in size compared to the other
images as it is the final step. The circle should also be highlighted in a different colour i.e.
AM Blue: 266784.

· The chart flow should be like these examples given above. The images should look
concise and professional with the option available to hover on top of the image and the
information pops up.

5. Mock up (not including the

changes in point 4 above)