Arpan Ayurwedic Centers,

Travel Club (pvt) Ltd,

Main Street,
Anuradhapura.

Web - www.travelclub.lk
Email- arpan@travel.lk
Tel – 025-2263923/2222425 Fax- 025- 2223232

Who are we?

Arpan Ayurwedic centers are one of innovative product of Travel Club (pvt) Ltd. The
meaning of “Arpan” is to offer which is derived from Sanskrit. We are here with
“Arpan” Ayurwedic centers to offer our customers an unmatchable service. “Arpan” is
not an another Ayurwedic center just like appear in the all over the world. The
uniqueness of the Arpan Ayurwedic centers is there Sri Lankan identity in the
Ayurwedic Business. We cover all the existing product ranges existing in the business
and also some additional things.

Travel Club (pvt) Ltd is a business entity which is in the Tourism & Hospitality
Business nearly for 10 years. Travel Club Private Limited has 6 hotels and one Travel
Agent Company. Arpan Ayurwedic Centers are their newly established Strategic
Business Unit. The hotel chain of the company covers the all the parts of the country.
So we cover all the Geographical, Cultural dimensions and all the weather conditions of
the Country. These are our Hotels

Luxury Hotels
  The Legend – Jaffna

 The Regent – Anuradhapura

 Surfers Choice – Arugambe (Batticalo)

5 Star Hotels
 Aurora – Hambanthota

 Ray – Nuwara Elliya

 Max House - Colombo

Emerald Travels – Travel Agent Company

We have been asked for an Aryurwedic center by our guest for such a long time.
“Arpan” is the evidence to show that we always care about our customers. In the
current business context a hotel cannot retain in their business without supplying the
Ayurwedic treatments for there customers. So we think this is the right time to get in to
Ayurwedic business in our hotels. And also we identify this as a one strategic approach
to reach our business objectives.

“Arpan” Ayurwedic Centers

In Sri Lankan current scenario if any one wants full Ayurwedic treatments He/she
must go for an Ayurwedic hotel which is having a main business of Ayurwedic.
But by having “Arpan Ayurwedic” Centers we offer total Ayurwedic treatments
whether it’s a city hotel, resort or whatever. Our treatments not only base on the
guest demand it also base on doctor’s prescription. We have a commercial
purpose for this business but our first priority is to make a healthy life for every
guest we have. As an organization we believe health is the most precious wealth
that human can have.

“Arpan” is a “Pali” word which has the English meaning of “to offer”, so our
offer to our guests is healthy lives which make them wealthy. There are some
differences between Indian practices and Sri Lankan practices; here we like to
carve those differences to gain competitive advantage against the international
competitors.

We have a hotel chain covering all the country. And our Ayurwedic centers also
ready to cover all the country together with our hotel chain. As a business we
believe this is a great challenge because present there are plenty number of
Ayurwedic centers all over the Sri Lanka. Most of well known Ayurwedic hotels
specialized on Ayurwedic. They have been market for long time and they have
there repeat clientele. Also “Kerala Ayurwedic “is the main competitor of our
own business and also countries Ayurwedic business.

But we identify we have a potential untouched market to win. As a business what

we believe is give the best to our customers and retain a good name in every
heart. Generate businesses which make honor to country and also generate a
repeat customer who cheerfully talks about us are the things what we gain from
the business ultimately.

Products and Services

What is Ayurweda?
Ayurveda is the ancient medicinal form, developed during the Vedic times, about 5000
years ago. The word 'Ayur' means life, while 'Veda' means science. Therefore,
Ayurveda literally means the 'Science of Life'. It is not just a medicinal system, but also
a way of life. Ayurveda deals with the physical, as well as spiritual health. The
medicinal form is governed by the laws of nature, which suggest that life is a
combination of senses, mind, body and soul. According to the Science of Life, the
structural aspect of every individual comprises five elements – Earth, Water, Fire, Air
and Space.

While giving Ayurvedic treatment to a person to cure a particular disease, the physical,
mental, emotional and spiritual well-being is taken into consideration. The best part of
acquiring an Ayurvedic treatment is that if the prescribed doses of medicine are taken,
the diseases can be cured in the most effect way. The Ayurvedic medicines generally
come in the form of powders, tablets, decoctions, and medicated oils, that are prepared
from natural herbs, plants and minerals. In addition, the diseases treated and cured by
Ayurvedic medicines do not cause any side effects.

Ayurveda gives a complete look into the lifestyle of a person, like starting from his/her
personality to the daily food habits. The Science of Life helps us in understanding each
individual at a very subtle personal level and giving a detailed description about the
diet, daily routine, lifestyle, actions and activities to be followed. The science teaches
how to live life in a balance way. Ayurveda aims at having a healthy and happy society,
free from diseases. In short, the aim of Ayurveda is to maintain the health of healthy
people and to
Cure the diseases of sick people.

Our Products

01.Panchakarma Treatments ( for the whole package $ 400)

1. Purification Therapy Basti Karma ( $ 150)

2. Nasya Karma ( $ 50)

One of the Panchakarmas mentioned in Ayurveda, Nasya therapy is a process wherein
the drug (herbalized oils and liquid medicines) is administered through the nostrils.
Since nose is the gateway of the head, the therapy is highly effective in curing a number
of diseases pertaining to the head, if it is performed systematically.

3. Raktamoksha Therapy (Blood Letting) ( $ 100 )

Raktamoksha therapy is one of the Panchakarmas of Ayurveda. Literally meaning
Blood Letting, Raktamoksha is performed to eliminate the toxins from the bloodstream
through the gastrointestinal tract. It is a safe, painless and highly effective form of
Panchakarma. Raktamoksha entails the refinement of blood, hence administered to treat
disorders pertaining to skin, such as urticaria, rash, eczema, acne, scabies, leucoderma,
chronic itching and hives.

4. Vamana Therapy ( $ 100 )

The kapha toxins accumulated in the body and the respiratory tract are effectively
removed by Vamana, one of the five therapies of Panchakarma in Ayurveda. Vamana is
therapeutic vomiting, which is a medicated emesis therapy. People with high imbalance
of kapha are given this type of treatment, which loosens and mobilizes the toxins, in an
effort to eliminate them from the body.

5. Virechana Therapy ( $ 100 )

Ayurveda, the science of life, emphasizes on the adoption of a number of
preventative and healing therapies, which can purify and rejuvenate the body, mind
and soul. The medicinal form of science is not just a healing system, but also an art of
appropriate, healthy and disease-free living. It aims at increasing the longevity of
people of all ages.
2. Massages

1. Pizchil

2. Navarakizhi

3. Talapothichil

4. Khadikizhi

5. Dhara

6. Padabyanga

7. Face massage

8. Siro abyanga

3. Psychological Consultation

4. Siro Dhara or Sarvangadhara

5. Sirobasti

6. Netra Basti

7. Body Basti

8. Karna purana

9. Udvartana

10. Thila dara

11. Dugdha dara

12. Thakra dara

13. Pinda sweda

14. Meditation classes

15. Sauna

16. Flower bath

17. Steam bath

18. Inhalation treatments

19. Herbal bath

20. Cleansing scrub

21. Face steam

22. Yoga

Other special treatments according to doctors’ advice

Your cure will begin with thorough examination and diagnosis. Based on the results of
examination, our chief doctor will prepare your individual treatment program according
to your disorders and constitutional type.

At The Arpan Ayurwedic Centers, Two Ayurveda Panchakarama packages are

available and also specific individual packages can be arranged on request:

Package 01reventive Cure

This panchakarama ayurveda package is an internal process of purification of the body
that is used to prevent diseases, promote the healthy state of the body and increase
longevity by elimination of toxins and accelerating the energy of the body.

 07 - 14 days or 21 days

Rates of cure per person – Package 01( F/B )

  Double Single
07 Days $1500 $ 800
10Days $1800 $1000
14 Days $2500 $1500
21 Days $4000 $2500
28 Days $7000 $4000
     
Local Rates
  Double Single
07 Days Rs.80000 Rs.40000
10Days Rs.100000 Rs.50000
14 Days Rs.160000 Rs.80000
21 Days Rs.210000 Rs.120000
28 Days Rs.320000 Rs.180000
Package 02

This panchakarama ayurveda package is an internal process of purification of the body

that is used to prevent diseases, promote the healthy state of the body and increase
longevity by elimination of toxins and accelerating the energy of the body and defies
disease and also treats and manages the ailments that have already been manifested.

 14 - 21 days or 81 days

Rates of Cure per Person - Package 2 (F/B)

  Double Single
14 Days $ 2800 $1600
21 Days $4200 $2600
28 Days $7200 $4200
81 Days $20000 $10000
     
Local Rates
  Double Single
14 Days Rs.160000 Rs .42000
21 Days Rs. 220000 Rs. 55000
28 Days Rs. 330000 Rs. 185000
81 Days Rs. 1000000 Rs. 600000

The kitchen offers an amazing variety of local specialties, prepared in authentic Ayurveda-
style. International dishes are available on request. All meals are prepared with only the
freshest ingredients.

 Stop over on arrival at Max house (Colombo) for use of a transit guest room.
 Accommodation According to guest wishes one of our hotels all over the island.
 Ayurveda meals on Full Board Basis (Breakfast, Lunch & Dinner)
 Welcome foot or head massage on the arrival date
 Doctor’s consultations (Main consultation , short consultations and Final consultation)
 Ayurveda therapy as shown on the packages or special treatments according to guest
requirement
 Ayurveda meals according to Doctor’s instructions and meal schedule are prepared by
chief doctor
 Ayurveda medicines according to Doctor’s instructions
 Weekly talk on Pancharkarma / Ayurveda / Herbs
Yoga / meditation
 Mineral water and herbal tea at all times
 Evening Sinhalise cake or Sri Lankan Short eats & Herbal tea.
  A personal Guest Attendant for each guest
 Evening Meetings including Lectures, cooking demonstration & musical entertainment
 Medical staff available 24 hours

Marketing Plan
All the Marketing activities will be managed by the Marketing group of the Travel Club
(Pvt) Ltd. As a first marketing effort we did a marketing survey before develop our
products. According to our marketing survey we developed the 7P’s.

You can see our products and prices from the above figures. First we like to market our
new products to our existing client tale that are using our hotel change for their different
kind of reasons. We believe word of mouth is the best way to market a product.
Through out our loyal customers we plan to market our products. And also plan publish
several articles in foreign leading journals and newspapers about our new Ayurwedic
Centers. We invite 50 journalists all around the world and they will use 21 days our
Ayurwedic Centers. They will provide all the facilities free of charge, by doing this we
expect a good promotion in foreign News medias.
We plan to develop separate web site which is link with the company site for the
Ayurwedic centers. By this web site we like to make virtual reality for our guest about
our Ayurwedic Treatment by computer simulations and videos.

We plan to revise our marketing activities yearly, by helping product development and
strategic planning. We have also marketing activities for attracting new customers and
retain customers with organization. We focus Europe, USA, Arabian countries and
China also. Our main focus goes to China coz it is becoming world super power. We
like to use direct marketing efforts to market our products to the potential market.

Apart from that we like to use internal marketing effort as a marketing tool. By using
that we plan to market our products to the employees. Then they will develop a good
image about our product. Then they talk happily about products. Even with the
customers they will talk happily about our products. Then those activities will double
the existing customers. This activity is one of the first activities conducted by the
marketing department.

HR Plan
As HR team of the Travel Club ((pvt) Ltd we believe HR is the best asset what we
have. By having that idea we have many programs to win all the aspects of HR to reach
company ultimate aims.

The most difficult from that we have is recruiting best talent to the business. And other
thing is most talented traditional Ayurwedic doctors don’t like to do this in commercial
purpose. But we want to motivate them to get in to this business.

For the 6 hotels we want 12 doctors. 4 will act as chief doctors. We want 30 masseurs
and 60 helpers for hotel chain. First we give them industry neutralization program. In
that program we send them to our hotels to experience hotel culture and work life. It
will be 01 month program. At the same time they will practice to basic hotel activities.
This will begin prior to the 06 month of hotel operations. All the HR activities will
begin 1year prior to the Ayurwedic center operations.

We have Language skill program, it will begin prior to 08 months of hotel operations.
We supply all the massage on guest demand before start Ayurwedic center operations.
Through that we collect funds to pay salary for the Employees in their training time
except doctors. They will also provide 03 months training program on leadership,
teambuilding and customer service in international arena. Trough out the 09 months
masseurs and helpers will have a training program by 12 Ayurweda doctors about
Ayurweda. Every employee must sing to a 05 year service bond and after that if they
remain with the company they will permanent in their jobs. Employees will receive
ETF, EPF and Gratuity apart from that they can have bonuses according to their
performance.

Finance Planning
At first year of operation we don’t expect a profit from the Ayurwedic center. It will run
on a lost. In 2nd and 3rd years it will run on break event level. But at the 4th year we
expect a considerable profit margin from these Ayurwedic centers.

This project will project conduct as an expansion on existing business. Owners will
provide 45% of the total capital and rest will finance as debts. 60% of the debt capital
will consist with the Long term bank loans and debentures rest will finance by the Long
term bank loans.

All the finance activities will handle by the Travel Club (Pvt) Ltd finance department.
For money matters and documentation will handle by the Hotel. There is no book work
in the Ayurwedic center all the book work and money matters will handle at the main
hotel.

For the first 03 years Hotel will supply funds for the operation of Ayurwedic center.
Then Ayurwedic center will act as a separate revenue center. After that separate
Account will supply to the Ayurwdic center. Company expects big Revenue from the
Ayurwedic center after it begins to perform well.