- Alcohol, part of daily lives of ancient people because they believe that alcohol is a source of nutrient.

- Used as medicine, antiseptic(for bacteria), analgesic(pain reliever, biogesic, tempra),

tranquilizer(nakakakalma) if moderately, it promotes relaxation, pharmacological, therapeutic effects
(there benefits and can be useful sa katawan),

- Alcohol has a big role!

ANCIENT PERIOD

- Discovered verifiable brewery

- Found in burial site (kweba ang libingan noon)
- Israel nadiscover yung 13,00 na beer
- Alcohol is part of ritual in honor of deaths
- Material can be wheat or barley based
- Stone Age yung beer mugs
- Agricultural revolution
- Beer becomes staple

EGYPTIAN ERA

- Alcohol continues
- Consider alcohol as something that gives pleasure, nutrition, medicine, part of ritual (deaths),
can be a form of payment (barter), funerary purposes
- Nagkaroon na ng problema because of taverns (taverna (prostitution houses), cabaret).
{prostitution is the best profession}
- There are taverns that serves beer

BABYLON

- Beer becomes major beverage

- They have gods and goddesses so may wine goddess and deities
- Famous code of Hammurabi to address alcohol (penalties, rules, laws to regulate the
consumption of alcohol and to have fair commerce).
- People become open minded about alcohol when not taken into moderation

CHINA

- Consider beer as spiritual/mental food rather than material food

- Wise people para makapag isip g maigi, they have to drink alcohol
- Part of their lives

GREECE

- Nakarating s akanila ang wine making in 2000 BC.

- Popularity of Mead (fermented water and honey)
- Factory (common place) for fermented beverage. Dun na mina manufacture
- There are variations (flavor). Such as plain, spice, etc.
HEBREWS

- Countries like Palestine, Nazareth . people there are Hebrew and the religion Is Judaism
- Vonsider alcohol as major source of nourishment, medicine, and one very important
commodity. Pinambabayad sa barter

PERSIANS

- King of Persia is the one who imposes moderate drinking (King Cyrus)
- When died, bumalik nanaman sa paglalasing, pero mahahaba ang buhay
- Can prolonged life but liver is affected

ROMANS/ROME

- Practiced moderate drinking

- Values of temperance
- Excessive drinking processes (because of more consumption of alcohol, there are problems like
crimes.
- Cato the Elder- alcohol before has been noted and very destructive in terms of the drinking
behavior of people (radical behavior), di ma control emotion.

EARLY CHRISTIAN PERIOD

- Christianity begins, After Death of Jesus Christ (start of wine making)

- New Testament
- Bible (miracle at the wedding of)
- Consider wine as creation of God
- Abstinence of heredical drinking kaya nagkaroon ng Seretical Sects (sects means gathering may
mga sinasamba)
- They rejected alcohol in 4th and 5th century. There are adherence to religious opinion contrary to
church dogma

VITICULTURE- people began cultivating grapes (nagtatanim na) to make wine

- Monks discovered how to ferment to make wines

- Vinyard and wine became staple

MIDDLE AGES

- Start of monasteries and their job is to make wine

- Aside from mead, we now have rustic beer ( pino produce sa malalayong lugar
- Mead- yeast and malt
- Wild Fruits
- Umusad papuntang Italy, spain, France
- Ale-
- Monasteries cultivated drinks to come up with good quality of wine
- Start of Distillation para humaba ang buhay (mas purified), we purify the wine liquid (there is a
process of condensation and evaporation)

BLACK DEATH under ng middle ages

EARLY MODERN PERIOD

- Introduction to protestants (americans, nag moved on na sa western site)

- Martin Luther nag introduce ng Protestantism(there are a lot of ideas to different religions are
made)
- Protestants consider alcohol as gift from God. Something gives pleasure, enjoyment, and health
- But too much is a sin!

16TH CENTURY

- Instead of drinking milk, they prefer alcoholic bev. Cause it safer. Nagkakaroon ng sakit yung tao
pag milk because they don’t know pasteurization

17TH CENTURY

- Considered alcohol as natural

- Beer is essential and well being of people

DIFFERENT DRINKS THAT MADE OR DISCOVERED

CHAMPAGNE

- (king of all beverages), made of 3 blended grapes (green, black, white, etc.
- - chardonnay (green), pinonoir, meunier(

DON PERIGNON

- vintage champagne

WHISKY

- Scotch (scotch on the rocks), borbon, single mouth wishky, iris whisky, blended w.
- Napakatapang

RUMA

- Sailer jeris spice

- Made from sugar cane

GIN

- Made from jnever berries

- US manufactured 100% of gin

18TH CENTURY

- nagpatuloy ang consumption ng beer, wine

- Excessive use of consumption of beer
- Prohibited na to avoid na kahit sino pwede bumili kaya nagkaroon ng syntax (law)
- Consumption of Gin has been discouraged. (proceed to module)
- Tea and coffee was discovered (may effect sa katawan since nakakpag energized)
- People has alternative now! Kaya nauso yung coffee shop, milk tea from diff. variety, etc.
  There are lots of problems because of the use of alcohol. There is stigma na kapag alcoholic ang
tao, manginginom yan. Talamak ang alcohol sa katawan so nagkaroon ng prohibition.
 As a conclusion, alcohol plays a vital role and it ha sbeen recorded way back history
 Drink alcohol in moderation
 Read labels (for allergic reactions in ingredients used)
 People should always be aware on alcohols that are safe and not for them.

RESEARCH ON LAWS BEING IMPLEMENTED IN THE CITY OF MANILA REGARDING SELLING AND
CONSUMPTION OF ALCOHOL

WHAT IS ALE- FLAVORED HOTS, RIPENNED TO BECOME ALCOHOLIC BEVERAGE, BINE BREW
ANDHINAHALUAN NG MALT TO BECOME BEER.

PART 2

Bev serv industry- present gay bar that we know but in ancient era, hindi bar ang tawag kundi tavern
(Greek word taverna) – to serve drinks, may nagseserve din na babae

Ancient Egypt- people already know the effects of alcohol, pinagbabawal un sobrang pagsaslaita pag
nakainom na, pag may indlfluence ng alcohol

Ancient Greece- nagkaroon na sila ng establishments that serves drinks (tavern). Symphosium (debate)
umiikot ung pagseserve ng alcohol during gathering

Ancient rome- Romans are religious but still want pleasure. Normally ginagamit sa politika

Renaissance- taverns are called ale house

Modern Era- inn, gasolinahan

Industrial era- nagkaroon ng different versions yung tavern, nag improve into inn, pub, cabaret. Inn
(accodomadtion), pub (drinks and food lang), cabaret (show, entertainment aside from offering drinks,
parang circus, dito na rin nauso ung may mga nagsasayaw like ballroom)

1st modern cabaret – le chat noir (black cat)

Meron din mass, ceremonies

Even during ancient time, ancient era, buhay na buhay na ang f&b industry.

The oldest tavern in US- the white horse tavern 1633

Early 19th century- nagkaroon ng prohibition ang alcohol bcs there are a lot of people who protested bcs
of illegal activities e.g. gambling, prohibit to not be abused.
TERMINOLOGIES why nagkaroon ng rohibition

Dramshop Law / #rd party Liability

Ex. May minor na nakapatay, nasangkot sa gulo because of influence of alcohol, hahanapin kung saan
binili ung alcohol and the store will be investigated and charged.

But now hindi na masyado

Development of Bev industry in the Phil.

San Miguel corp is the one who founded before

Now the y have ice cream, juice, etc.

Don Enrique Maria Barreto de Ycaza in San Miguel district in Manila, the La Fabrica de Cerveza de San
Miguel, - 1st brewery