Assignment - 1

Design Thinking
Topic: A Female Entrepreneur's Journey to
Success

Submitted by (Group 2):

Abhishek Chaturvedi (A-03)
Debayan Ghosh (A-14)
Submitted To:
Kajal Rai (A-24)
Prof. Bala Ramadurai
Mahima Radhani (A-35)
Shilpita Sharan (A-46)
Vishal Nihalani (A-56)
What is Customer journey
Mapping?
An Entrepreneur's Journey

Customer journey mapping (also called

user journey mapping) is the process of
creating a customer journey map, a visual
story of your customers' interactions with
your brand.

This exercise helps businesses step into

their customer's shoes and see their
business from the customer's perspective.
 Our Interview Experiences

Entrepreneur - 1 Entrepreneur - 2
Brand - Label Sugar Brand - Koshue
Presenting to you
Name Neha Rana

Started from Gwalior

Age 23

Brand Name LIVE

Industry Luxury Fashion

 Customer Journey Mapping
(A Road less travelled from Gwalior)
Found Investors for
Business
Started her own Received the first order Fixed the supplier of
company of 20 Consignments Fabrics and Cloth for
production

Ran out of finances to

complete the order
 Customer Journey Mapping - 2
(A Road Well travelled from Gwalior)
Order delivered, first huge
amount generated from
business
New supplier and Going to expand her
delivery people fixed business to Other
and new order received states

Second
lockdown
declared
derailing
future offers

Lockdown disrupted order delivery and

suppliers went back to villages for
which the order delivery was delayed Customers facing problems while ordering
by 2 months through online marketplace as she had to shift
to this model due to Covid.
How We Might....
Tips and not Solutions

Increase LIVE's social media

presence

Fix demand-supply forecasting

Fix the communication gaps