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Branding an Artist, Business
or Professional
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Branding
o A Brand is the development of knowing 
who you are as an artist, business or 
professional.

o Who you want your
audience to be.

o What message you want
to convey. 
Branding
o Creating a brand is not as easy as it seems. 

o Most research shows that when 
developing a brand, one must really know 
who they are and what they want in order 
to help define one's career objectives.
Branding
o A strong brand will help make an artist, 
business or professional and their work 
memorable. 

o They must find their identity based on 
their distinctive style whether it be 
through themes, trends, styles, 
products, personality \oef(\\t~
identity design strategy

or subjects.  ,l g\'.l~ttO color

logo
advertising marketing
 Brandin  g a Logo
o A logo design can create even more brand power 
and should be created to represent an artist, 
business or professional and his/her work. 

o Though a logo may be an important aspect to 
identifying oneself, branding an artist, business or 
professional is much more than just the creation of 
a logo. 
o "A logo is only a visual expression of a brand" 
(Artbiz 2013). 
Developing Brand Recognition
o Brand recognition will have consistency and 
repetition in their distinctive style among all 
platforms of advertising. 
o Building a branded experience that lasts takes work. 
o It is developing connections between the artist, 
business or professional and its audience.
o They must invest time by
attracting people and
developing their trust. 
Developing Brand Recognition
o Strong branding requires "the 
consistency of actions that build 
influence and brand reputation over 
time" (Livingston, 2012). 

o It is important to know "who your 
audience is, what they want, and how 
you can connect with and serve them" 
(Cross, 2015) 
Branding Strategies
o Branding must go beyond social media,
and though it is an important
aspect to branding, it is just part
of the picture. 

o Traditional media should be considered in the 
branding strategy and will complement the other. 

o Newsletters, business cards, brochures, flyers, t‐shirts 
and portfolios are all options and should have the 
artists website included.
 New Media Branding
\
o When branding on new media such as websites, 
Facebook, Instagram, Twitter, e‐blasts, podcasts, and 
You‐tube, everything must be consistent, constant, 
regular in their blogging and postings and allows fans 
to be a part of the experience. 

o "Give people things to talk  Media
about. Outtakes, surprise 
appearances, contests. 
~ t @][DJ
Make things fun"  z ..~ 0 ~
(Livingston, 2012). 
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Making Branding Memorable
o Make the experience memorable. 

o It is important that the audience 
connects with the artist, business 
or professional emotionally. 

o If they can trust, relate, and appreciate all 
that an artist, business or professional offers, 
fans and followers are more likely to purchase 
and take action.
 Design Branding
What wUt the company use l helr branding guldellnes on? Are lhe guidelines short and respectful to lhe user? Do the guidelines have a balance of struclure and nexlbll lty? Are lhe guidelines scalable?

Logo What The The House Types The Brand Market The
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Include such as logo space around PANTONE, examples of and llnear pies of styles These are all 1he ele­ allty might be your measure that work
stacked, rotatio n, the logo Is CMYK, RGB header fon ts, elements that of imagery ls ments lhat you will use corporate and into whether alongside
horizonlal, embossing, imperative to and Hexadeci• seco ndary are associ• crucial to to express what your professional, or not your your bra nd
small and colou r va ria- getting maxi- mar values al fonts and ated with the mainta ining brand is about, and or it migh1 b8 brand is personality
large var- !Ion and g1ow mum Impact the Intended body lonls brand may brand con- what It s1ands tor. Out• laid-back. successful. and market
slons. II may effects are Supply a hoosecoloo!S. along with require ce r- slstency 100. llnlng 1hese In the Having Knowing position
also cover examples scalable unit Consider what possible taln margins Remember to guldellnes Is absolu1ely personality where you huma nises
d ilfe ren t of what you that can be their assoc:ia· leading and in order to allow llexibil - necessary If you want to will help make want to be and bu ilds
colou r may wa nt used in many live colours tracking mainta in ity lor brand achieve consislency your brand gives your company
amounts . to avoid . scenarios. are loo. properties. consistency, evolullon. within your brand, approadlabte. brand a goa l. character.

Copy- Soc lal

How to write writing Media
Tone Tone

brandi.ng
This covers Keeping tone
all copy. is crucial in
Including lncreaslngly
websites, important
advertise· social med ia
ments and sites such
brochures. as twitler.

guidelines Designed by elevatelocal.co.uk References: Smashing Mag , Ben Gilman , Odam

http://skiilight.com/design/2014/09/what‐is‐branding/
 Consumer Touch Points that Define a Brand
0 CUSTOMER 
EXPERIENCE
DECOR GRAPHICS

WEBSITE SIGNAGE

STAFF BRANDING LOGO

PACKAGING PRODUCT

MESSAGING

Source: YouTube: Identity Design: Branding
https://www.youtube.com/watch?v=pR7tMnKghDs
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 References
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Light Space & Time (n.d) 10 more ways an artist can market their brand. Retrieved October 21, 
2015 from https://www.lightspacetime.com/art‐blog/10‐more‐ways‐an‐artist‐can‐market‐
their‐brand
Cross, A. (2015) The brand of you. Skinny Artist. Retrieved October 21, 2015 from 
http://skinnyartist.com/artist‐branding‐tips
In‐text citation  (Cross, 2015)  
Living, G. (2012) 7 branded experience marketing tips for artists and writers. Retrieved October 
21, 2015 from http://geofflivingston.com/2012/08/07/branded‐experience‐marketing‐
suggestions‐for‐artists‐and‐writers
Stanfield, A. (2013) Branding your art business. The Art Biz. Retrieved October 21, 2015 from 
http://www.artbizblog.com/2013/11/branding‐for‐artists.html
PsPrint (2015) Artist marketing: Branding. Retrieved October 21, 2015 from 
https://www.psprint.com/resources/artist‐marketing‐branding
Reynolds, M. (2015) Art business marketing & branding ideas. AZ Central. Retrieved October 21, 
2015 from http://yourbusiness.azcentral.com/art‐business‐marketing‐branding‐ideas‐
9742.html
Baumgardner, A. (2010) Personal branding for musicians and artists ‐ Using your unique gifts 
to connect with your audience. Retrieved October 21, 2015 from
http://astridbaumgardner.com/articles/19‐personal‐branding‐for‐musicians‐and‐artists‐
using‐your‐unique‐gifts‐to‐connect‐with‐your‐audience
In‐text citation  (Baumgardner, 2010)  
Baumgardner, A. (2013) Creative personal branding‐ finding your brand in 4 easy steps 
http://astridbaumgardner.com/articles/16‐personal‐branding‐for‐musicians‐and‐artists‐
using‐your‐unique‐gifts‐to‐connect‐with‐your‐audience
 Sources
0
Image Sources 

www.forbes.com mashable.com www.grandparents.com

academy.rakuten.uk.com
bodyartspictures.blogspot.com
boydtechdesign.com
www.infinity‐intellectual.com
www.milanodirouge.com
selfimagemedia.com
www.opero.eu
www.tomesiaingram.com
www.experience.com commons.wikimedia.org
graphicdesignjunction.com en.wikipedia.org
desigg.com www.vectortemplates.com
webneel.com www.clipartsheep.com
retaildesignblog.net www.clipartbest.com
retaildesignblog.net www.mixonic.com
pixel8prints.com www.kianafitzgerald.com
brandongaille.com www.clipartsheep.com

YouTube Videos

https://www.youtube.com/watch?v=pR7tMnKghDs
https://www.youtube.com/watch?v=GpPESJRuX4k