Unlimited Retail Store

Chapter 1

Introduction:

Background

Retail marketing have occurred since ancient times. Retailing in India has been one of the
fastest growing sector which has moved through different stages. In nineteenth century many
franchise stores supported and come forward to shift their business from whole sale to retail, the
visual display of goods become necessary to attract the general consumer. The sign design visual
used in window display moved indoors. In the twentieth century the artists Salvador Dali and
Andy Warhol created window displays. Windows Clothing is a community and database of
visual merchandising from around the world. Visual merchandising is established as science.
Nowadays visual merchandising has become most popular business of key tools of business
promotion by which customers are attract and increase in sales.

Now Retailing in India is one of the stakes of its Economy and one of the fastest growing sector
in the world with billions of people. India market has high difficulties in terms of a wild
geographic range and different consumer preference variable by each region demanding a need
for localization even within the geographical sectors. In India, after agriculture the second
largest sector is retail which provides the larger employment workforce on the one hand retail
sales are on the top of making new heights years after years and on other hand traditional
retailers are getting more difficulties and facing many challenges. Retail format is mixture of
product rage, the manner of items displays, promotions factors and the pricing.

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Introduction of the organization

UNLIMITED is the retail chain of Arvind life style limited India. It is a textile industry and is
globally recognized as the popular brand. Unlimited was established in the year 1994. It is the
Public limited company. The main aim of the UNLIMTED is to provide influence fashion at
affordable price. Unlimited is an iconic brand from Arvind Group, which offers many range of
new trends in worldwide and Indian private label brands in all regions. UNLIMITED open its
Division branch at Belgaum on 4 April 2014, it is the most popular clothing showroom in the
Belgaum and it is number one store in Karnataka, which have many more branches in all over
India. UNLIMTED is the first and leading family store which have verities of fashion Trends.

UNLIMITED offers more than 36 lakh customers across the globe with the good quality of
products and 81 stores with the fresh Fashion. The store has verities of selection Indian brands
and international brands. The territorial controlled by Unlimited in Belgaum is 13000sq.ft.

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About Arvind Lifestyle and Brand

Arvind limited is a textile manufacturing industry and flagship company of the Lalbhai group.
The company was founded in 1931. Arvind is Public Limited Company. Arvind limited
headquarters are in Naroda, Ahmedabad, Gujarat India and it had its parts at Santej. It is the
largest company in the globe. Arvind limited manufactures various items like Cotton shirting,
denim, knits and bottom weight fabrics. It recently began with advance materials division which
are into technical textiles

Ownership pattern

As the organization as many board of Directors upon which the management of organization
has to be functioned. The organization decisions are been taken by the Directors of the
Company. Arvind lifestyle limited India is running the three reputed Retail stores namely
Arvind store, UNLIMITED and Megamart.

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Board of director- Arvind life style brand ltd

DIRECTOR- SANJAY LALBHAI

Sanjay Shrenik Lalbhai is an Indian Entrepreneur, Educationist and the Chairman and Managing Director
of Unlimited Arvind lifestyle Limited, because of his leadership Arvind has grown into one of the largest
Textile manufacturing Industry in India and largest Denim Fabric manufactures in the world. Sanjay
Lalbhai grew up in Gujarat and completed his Education is from Gujarat University and Master’s Degree
is undertaken from University of Mumbai. He works on the Board of Adani Ports and Special Economic
Zone. He is also the Director of some Educations and Research Institute. Lalbhai is the President of
Ahmedabad University and Education Society, a member of council of the Physical Research Laboratory

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Managing Director and Board Director

MANAGING DIRECTOR- J. SURESH

J. Suresh is the managing Director and the CEO of UNLIMTED Arvind Lifestyle Brands Ltd,
Suresh joined the company in 2005 September and from then company growth has
strengthening and retail portfolio of Arvind has been high growth in textile industry. His
Education is mechanical Engineer and MBA from IIM Bangalore. J. Suresh joined the
Hindustan Unilever limited when he was 18 years old and was member of Management
committee of beverage and food business. He is member of national council of retailers
Association of India.

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Current situation of the organisation

UNLIMITED has the licenses of numerous brands from the various Nations to sale there
products to the customers. Today UNLIMITED is the most known and is the bigger player in
Retail line the across World, which has the system over 75 urban Areas/ towns of 150 stores in
India. With no negotiation on value, completely humble for choice, variety, quality and style at
Unlimited. UNLIMTED has become one-stop shop purpose that is investing and enhancing the
lifestyle of the global value. Unlimited has progress and added encouraged its Brand Range
through its obtaining of the selective worldwide license for India for brands like Cherokee
America and Massimo New York, which are most known brands.

VISION MISSION AND QULITY POLICY

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 VISION :

To be loved Indian Retailer

 MISSION :

Customer First - we will do everything possible to consistently delight our customers. Customer
value - we will provide always unbeatable value in everything we provide. Unlimited first - we
will reach out to every Indian home.

 SERVICE MISSION :

We exist only because of our customers.

 QUALITY POLICY :

1. PASSION FOR EXCELLENCE: We shall have boundless energy to excel both individual &
team.

2. RESPECT- Everyone is an equal regardless of position.

3. INTEGRITY- We shall maintain integrity and honesty in all our actions.

4. CUSTOMER DELIGHT- We exist only because of our customer.

5 . ENTREPRENEURSHIP- We will constantly challenge convention thinking.

Product Profile

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Woman Brands Kids Brands Men Brands

Karigari Cherokee Colt
Anahi Donuts Ruggers
Bronz _ Cherokee
Elle Studio _ Excalibur
Sugr _ _
WOMEN BRANDS

KARIGARI

KARIGARI INDIA is Establish on 2013. It is an Indian Company which are listed in top
manufacturer and suppliers of sarees and salwar kameez in India. Karigari India company is
located in Navi Mumbai, Maharashtra India. KARIGARI INDIA is listed as Trade India where
offers verities of top Quality of printed Kameez, Tussar Silk saris, Fancy Kurtas Silk dress at the
most reasonable prices.

ANAHI

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Anahi Wears offers new trends and fancy outfits for ladies. This brand has many range in log
and short kurtas which are made from fabric like Cottons, Mixs and silk, ANAHI has the latest
fashion and which can be used for daily and occasion wears.

BRONZ

Bronz Brand is brand which are readymade apparel for ladies and this brand is providing good
quality of Anarkalis, kurtis and maxis. Bronz are top most brands which are hands deign crafts
fashion wears.

ELLE STUDIO

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Elle studio is mainly designed for modern ladies, they prefer fresh and comfortable apparels.
These brands usually design the cloths for party wears like one piece, plazo, and jumpsuit.

SUGR

This brand manufactures western wears for women like track pants and T-shirts and scarf etc
this is famous brand of unlimited store which are available only in unlimited store.

KIDS BANDS

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CHEORKEE

The Cherokee Company was established in 1973 and founder of Cherokee is James
Argyopoulos, this brand is an American based which is also known as in Apex global brand.
The company’s headquarter is located in Sherman Oaks, California. Cherokee brand is on
Digital Commerce in which brands are available in around 110 Countries in 12,000 retails. This
brands offers clothing for men and kids which has unique verities and stylish cloth.

DONUTS

Donuts clothing brand is especially for babies. This brands provides the cloths from age 6 to 24
months and cloths are made by soft cotton fabric to provide maximum comfort to new born
babies and has printed designs.

MEN BRANDS

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COLT

Colt clothing Company was established in the year 1992. This company targeted at domestic
retail segment and manufacture of all kinds of casual and formal apparel for Men. The company
is also manufacture and design work wear and uniform with highest Quality standards.

RUGGERS

Brand Ruggers is situated in West Springfield, United states, the company is into retail Industry.
Victor Thomas is the President and chief executive officer of Ruggers. This company are more
on internet and mail order retail business. Company sells there products directly to customers
through internet, TV, or Mail orders. Ruggers sells apparel for men in many range of products
consumers and retail businesses.

EXCALIBUR

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Excalibur Brands was approved in the year 2018 and presently it is one of the most famous
brand in Unlimited. Excalibur is exclusively for Men’s formals shirts, trousers which are
majorly attract by the youth with its comfort and trading style.

SECTIONS

TOYS SECTION

Unlimited even sells toys in store where kid’s love which make them attracts. There are many
wonderful and colorful paying toys, bags and dolls in the shop. Good quality material and
verities of toys are available which make children to visit store again and again. Even different
kinds of charts to learn are available like alphabets, numbering, fruits, vegetables charts, etc.

SWOT ANALYSIS

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STRENGTH

 Loyalty customers
 Strong brand equity
 Effective Promotion strategy
 Online growth
 Value for money
 People management
 Attractive window display of products
 Collaborate with many brand

WEAKNESS

 Higher price
 Less profits due to over Inventory
 Due to city prospective store cannot be open Big store
 Website is outdated
 It is only meant for apparel
 Less number employees
 Limited number of offers

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OPPORTUNITY

 Maximal license brand

 Recruiting more number of employees
 Expansion in different countries
 More number of offers
 Growth in semi urban cities

THREATS

 Online clothing store

 More number of competitors
 Economic slowdown
 Black market

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Future Growth and Prospects

 Unlimited stores aim to reach in semi urban areas.

 Getting the license of different kinds of Brands.
 Establishing more stores in Domestic and International Countries
 Unlimited aims develop infrastructure
 To contribute the One third sales to Arvind lifestyle ltd
 Unlimited stores are is going to enter into the premium market segment

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Data and Information

 From the study it found that 45% of respondents belong to the age group of 22-28, 27% of
respondents belong to the age group of 29-35, 18% of respondents belong to the age group of
36-45, 10% of respondents belong to the age group of 46-above, this study explains that people
with age group of 22-28 visit regularly to the store.
 From the study it found that 57% of respondent are male and 43% of respondent are female,
this study explains that maximum number of consumers are male who visit regularly to the
store.
 From the study it found that 43% of respondents belong to the student and 23% of
respondents belong to the professional and 23% of respondents belong to the businessmen and
11% of respondents belong to the homemaker, this study explains that maximum number of
consumers are students who visit regularly to the store.
 From the study it found that 35% of respondents have monthly income of 0-50000 and 34%
of respondents have monthly income of 50000-100000 income, 22% of respondents have
monthly income of 100000-200000 and 9% of respondents have monthly income of 200000-
above this study explains that the people who have the monthly income of 0-50000 visits
regularly to the store

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Tools Used

 Yoganandan, G., & Prabhukumar, G. (2015). Consumer buying behavior towards books in
Erode City. International Journal of Research (IJR), 2(1), 609-614.
 Hasani, V. V., & Zeqiri, J. (2015). Using Factor Analysis Tool to Analyze the Important
Packaging Elements that Impact Consumer Buying Behavior. International Journal of Academic
Research in Business and Social Sciences, 5(6), 267-276.
 Bellini, S., Cardinali, M. G., & Grandi, B. Shopping behaviour in grocery retailing: how pre-
trip activities influence in-store decisions.
 Singh, A., & Verma, P. (2017). Factors influencing Indian consumers' actual buying
behaviour towards organic food products. Journal of cleaner production, 167, 473-483.
 Horváth, C., & Adıgüzel, F. (2018). Shopping enjoyment to the extreme: Hedonic shopping
motivations and compulsive buying in developed and emerging markets. Journal of Business
Research, 86, 300-310.
 Amron, A. (2018). Effects Of Product Quality, Price, And Brand Image On The Buying
Decision Of City Car Product. Archives of Business Research, 6(4), 1-8.
 Jung, J. (2017). Impact of motives on impulsivity and compulsivity in compulsive buying
behavior. Social Behavior and Personality: an international journal, 45(5), 705-718.

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Chapter 2

Organisation Chart

Board of Director

CEO and MD –

Suresh

HR Manager – Finance –
Coo – Marketing Manager –

Vanshi Satya Rakesh

Debashre Vishwas Vijay Prakash

RM –

Rohit

ARM –

Munir Khan

Store Manager –
opooooo
Abhishek Nayak

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Department Study

Marketing Department

In Bangalore the Marketing activities are design and effectively planned by the zonal office, and
Unlimited store carry out some marketing strategy in market. In Limited store make
advertisement in market with pamphlets and through new papers. Marketing is done through
segmenting, targeting and positioning. Segmentation that is division of market into Different
segments which have different factor.

ADMINISTRATION

Abhishek Nayak is the store manager of Unlimted. Day to day operation is managed by the store
manager. Employees working under store report to the retail manger. Responsibilities of store
manager is to see that displays and presentation of store, customer service, control the damage of
products, selecting the employees, making the schedule for the work place, his responsibilities
are also to solve the problems and to handle the critical situations. The manger is also
responsible for hiring and giving the training, to give good supervision for employees.

CASH DEPARTMENT

This department deals with the cash counter which buying and selling of products are been
recorded transacted. Money which comes from selling the products and through this money
payment is done to employees or suppliers. There will be one finance head for all store in region
who is responsibility to take care of dealing with financial aspects. Payment can be made from
cash and even by E-payment facilities.

VISUAL MERCHANDISE

The work of visual merchandiser is to displaying the products to attract customer attention. This
is purposely in the retail store to get more sales. The creativity, use of space and knowledge of
use of technology, lighting, displaying, color to attract customer. Some task to be performed by
the visual merchandiser are:

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Chapter 3

Discussion

 It is reported that 27% of respondents are strongly agreed, 33% of respondents are Agreed,
23% of respondents are Neutral, 13% of respondents are Disagreed, 3% of respondents are
Strongly Disagreed with the statement, this research explains that most pf the consumers
shopping experience was good due to discount of the store.
 It is reported that 25% of respondents like the Atmosphere of store, 25% of respondents like
the Service provided by store, 28% of respondents like the Varieties of the clothes, 16% of
respondents like the Colour of the clothes, 5% of respondents like the Price, this research
explains that most of consumers like the service of the store. 72
 It is reported that 21% of respondents are strongly agreed, 30%of respondents are Agreed,
24% of respondents are Neutral, 17% of respondents are Disagreed, 7% of respondents are
Strongly Disagreed with the statement, this research explains that most of people believe that
there is the sufficient parking facility.
 It is reported that there are some suggestions which are given by the consumers so that the
store needs to implement those suggestion of the consumers which are very much helpful for the
growth of the store.

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Conclusion

In this 6 weeks of Internship project at unlimited fashion store I have learned more number of
things and I have come to conclusion that it is the most popular clothing store in Belgaum and it
is the tough competitor to all the clothing stores But they need to adopt the new strategies for
increase the customer base and they need to bring more number of pattern in clothes and the
company can increase the market share by understanding the motives of consumers but the
company is putting lots of efforts by marketing techniques to become to the market leader.

It was a great work experience with Nagshanti Pvt Ltd-Hero MotoCorp with their cooperation. The
company is well equipped and has an excellent infrastructure and it follows all the policies and
procedures every day. These 15 days I was designated as a trainee and was being explained all the
functions and duties of all the managers as well as various departments

I got an opportunity to understand real life problems faced by the organization.

This project helped me to get ideas about the structure of the organization and actually on what bases
all the departments has to make their particular decisions and work in order to meet the company’s
goal.

I have even developed my personal skills and moral values.

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My Experience in the Organisation

It was a great work experience with Unlimited retail store and their organisation. The company
is well equipped and has an excellent infrastructure and it follows all the policies and procedures
every day. While working as an Intern, I was designated as a trainee and was being explained all
the functions and duties of all the managers as well as various departments.

I got an opportunity to understand real life problems faced by the organization.

This project helped me to get ideas about the structure of the organization and actually on what
bases all the departments has to make their particular decisions and work in order to meet the
company’s goal.

I have even developed my personal skills and moral values.

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BIBLIOGRAPHY

Webliography

 https://www.arvind.com/content/arvind-store
 https://www.arvind.com/
 https://www.arvindfashions.com
 https://www.arvind.com/content/flying-machine-india
 https://www.arvind.com/leadership
 https://www.tradeindia.com/Seller-10410687-KARIGARI-INDIA/

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Annexure

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