Paradigm Colleges of Science and Technology

Paclasan, Roxas, Oriental Mindoro

MIMAROPA Product Expo 2021

An Event Management Plan presented to

Ms. Mary Elaine M. Gabayno

in partial fulfillment of the requirements

in Introduction to MICE
for the degree of
Bachelor of Science in Hospitality Management

by:

Mary Elaine M. Gabayno

Mary Elaine M. Gabayno
Mary Elaine M. Gabayno
BSHM IV-A

June 2021
 Paradigm Colleges of Science and Technology

TABLE OF CONTENTS

I. Company Name and Logo

II. Company Vision and Mission
III. Organizational Chart
IV. Event Title
V. Concept Paper
VI. Feasibility Study
VII. List of Tasks with Assigned Personnel
VIII. Schedule
IX. Financial Report
X. Permits
XI. Venue Selection
XII. Marketing Strategies
XIII. Program
XIV. Onsite Activities
XV. Risk Management Plan
XVI. Monitoring and Evaluation
XVII. Letters
 Paradigm Colleges of Science and Technology
MIMAROPA Product Expo 2021
Concept Paper

Elements
(What) MIMAROPA Product Expo 2021
Title and type of event Corporate Event

(Why) Purpose/Objective: The exhibition will allow companies to test

the market, identify suppliers and partners,
and learn about the Philippine food industry
from the inside out. Its goal is to provide a
user-friendly, safe and environmentally
friendly platform to reach the most
influential and mature food operators in the
world. Exhibitors and buyers come together
according to their product categories and
brands, making it easier for everyone to
buy and sell. The new showcase will
display various foods from all over the
world.
(Who) MIMAROPA Product Expo 2021 will be
The organizers organized with the help of Triple J Events.
Target Participants
Target Performers (if any) Approximately sixty (500) guests are
Target Sponsors expected to enables manufacturers,
exporters, importers, distributors,
supermarket buyers, retailers, brokers,
restaurant owners, catering operators,
general merchants, business service
providers, and all those involved in import
and export trade to interact with them.

There will be 2 Master of Ceremonies and

9 groups of people to perform as
intermission number.

Sponsors: Philippine Amalgamated

Supermarkets Association, Inc.,
Association of Filipino Franchisers, Islamic
Dawah Council of the Philippines,
Philippine Chamber of Food and
Manufacturers, Inc., Philippine Consumer
Centric Traders Association Inc., Philippine
 Paradigm Colleges of Science and Technology
Exporters Confederation, Inc.
(Where) The Venue must be in Metro Manila and
Criteria for venue selection can accommodate 500-1,500 Guests and
can be accessed easily.
Place/venue Options
World Trade Center Metro Manila
(When) October 11, 2021 (Monday) 9:00 am.
Date and Time of Event:
MM/DD/YYYY
Day-Time Format

(How much) Php 1,295,000.00

Resources and Costs Pesos with the following breakdown
Sources of Funds
Expenses Php 90,000.00 Venue Rental
Php 200,000.00 Accommodation
Php 60,000.00 Decorations
Php 100,000.00 Food Expenses
Php 80,000.00 Special Equipment
Rental
Php 200,000.00 Manpower Payment
Php 90,000.00 Transportation Expenses
Php 75,000.00 Certificates and Souvenir
Php 60,000.00 Medical Expenses
Php 90,000.00 Marketing Expenses
Php 250,000.00 Other Expenses
 Paradigm Colleges of Science and Technology

FEASIBILITY STUDY
MIMAROPA PRODUCT EXPO 2021
October 11th (Mon) – 13th (Wed), 2021
World Trade Center Metro Manila, Pasay, Metro Manila

I. Executive Summary
MIMAROPA Product Expo 2021 promotes and showcases different
types of local products, technological advancements, adventure
opportunities and tourism. The exhibition is jointly organized by
government agencies such as the Department of Trade and Industry,
Department of Agriculture, and the Department of Science and
Technology.
MIMAROPA Product Expo aims to attract farmers and regional
producers to the public's attention. Shape the best market leaders more
effectively and make it easier for them to access technological advances,
advice, training, storage, transportation, seeds, and agriculture. Through
this interaction, foreign and local investors will have the chance to venture
in local products of the MIMAROPA region, thereby increasing overall
business and employment opportunities
The venue will be held at the Metro Manila World Trade Center in
Pasay, Metro Manila, Philippines. The event time is from October 11,
2021 to October 13, 2021, for a period of 3 days. The estimated activity
cost is PHP1,295,000.00
The results of the feasibility study show that the MIMAROPA
tourism and product exhibition will be a success; the income of the event
includes all the expenses of the exhibition; sponsorship and registration
fees benefit the business; the net profit is equal to the sum of transaction
funds minus the cost of the case.

II. Introduction
 Paradigm Colleges of Science and Technology
MIMAROPA Product Expo is responsible for fulfilling the central
task of promoting the Philippines domestically and internationally,
especially MIMAROPA as a major global market hotspot, highlighting its
uniqueness and supporting the development of its local products to
increase the number of investments. Philippines stated that with the rapid
changes in consumer preferences for food and increasing demand for
food production, coupled with population growth and increasing
purchasing power, the food sector remains the largest employment sector
in the Philippine community, accounting for its workforce. Therefore, the
agri-food industry is the top priority of Philippine integration, and a large
part of its economic growth, trade and investment depend on it. Realize
sustainable growth and development by improving land productivity and
meeting market demand. A convenient, safe and green platform can
reach the most influential and mature food operators in the world. Each
exhibitor and buyer gather together according to the product category and
brand they choose to make buying and selling easier.
The new product exhibition showcased food types from all over the
world. Everyone can learn from experts by participating in seminars on
industry-specific topics. The exhibition enables manufacturers, exporters,
importers, distributors, supermarket buyers, retailers, brokers, restaurant
owners, catering operators, general merchants, business service
providers, and all those involved in import and export trade to interact with
them. Potential customers and suppliers have a meeting. MIMAROPA
Product Expo promotes the spirit of the free market in its purest form and
provides a platform where participants can meet, form alliances and
establish new business relationships.
Exhibitors from different continents and countries can meet and
negotiate with buyers such as importers, distributors, retailers,
supermarket buyers and restaurant owners. Exhibitors can show new
product lines to the world and recognize their product lines in the market.
Through the expansion of the market, the development trend of the
 Paradigm Colleges of Science and Technology
industry is recognized. They are also getting stronger in export business.
The growth potential will be greater to achieve the unification of standards
for all participating countries and eliminate technical barriers to trade.
III. Objectives of the Event, Theme, and Scope
Under the theme of “New Trends in Food Trade”, the event is a
platform for potential buyers to get in touch with local food producers and
suppliers. The exhibition will allow companies to test the market, identify
suppliers and partners, and learn about the Philippine food industry from
the inside out. Its goal is to provide a user-friendly, safe and
environmentally friendly platform to reach the most influential and mature
food operators in the world. Exhibitors and buyers come together
according to their product categories and brands, making it easier for
everyone to buy and sell. The new showcase will display various foods
from all over the world.
Everyone can learn from experts by participating in this 3-day
exhibition. No matter how small or big your business is, no matter what
your age is and no matter how tenured you are in the scene, you can be a
part of this exhibition – no discrimination. The program is based on a
specially developed a platform that respects the confidentiality of
participant data and takes into account the well-being of participants. You
can participate in the show without going over your budget or worrying
about traveling. As an extra convenience, both exhibitors and visitors can
use video presentations and interactive chats. As the name implies,
MIMAROPA Product Expo provides exhibitors with a unique opportunity
to promote their products and expand their global influence and market
share. It should be in a conference center, but considering the new format
and global influence, we added general merchandise and business
service categories.
MIMAROPA Product Expo is a high-end and big event which is why
Metro Manila World Trade Center in Pasay is the most suitable venue for
it to be held. The event will last for three days from October 11-13, 2021.
 Paradigm Colleges of Science and Technology
The exhibit will start at exactly 9:00 in the morning until 7:00 in the
evening.
The exhibition aims to train manufacturers, exporters, importers,
distributors, supermarket buyers, retailers, brokers, restaurant owners,
hotels, general merchants, business service providers and all those
involved in trade. Export to satisfy potential customers and suppliers in
your industry. MIMAROPA Product Expo promotes the spirit of the free
market in its purest form and provides a platform where participants can
meet, form alliances and establish new business relationships. All
continents and countries can meet and negotiate with buyers such as
importers, distributors, exhibitors, retailers, supermarket buyers and
restaurant owners. They can introduce new product lines to the world,
enjoy their range of market awareness, and expand the market.

IV. Demand Analysis

Past Events:
 MIMAROPA Product Expo 2018
Group numbers of Exhibitors: 25 Groups
Historical Attendance: Overall number of Exhibitors (per head): 150
persons (30 groups x 5 members = 150)
Number of organizers: 50 persons
Number of visitors attended: 1,000 persons
Total Attendees: 1,200 heads
 MIMAROPA Product Expo 2019
Group numbers of Exhibitors: 15 Groups
Historical Attendance: Overall number of Exhibitors (per head): 150
persons (30 groups x 5 members = 150)
Number of organizers: 50 persons
Number of visitors attended: 1,000 persons
Total Attendees: 1,200 heads
Market Characteristics: MIMAROPA Product Expo 2021
 Paradigm Colleges of Science and Technology
Target Market: Participants from different MIMAROPA Region
Age ranges from: 18-59 years old
Number of Expected attendees: 500 people
Expected attendees are:
It is open for all who are interested in expanding their local business
especially to those who wanted to be in the global market as well as to
those who want to know more about the new trends in the global market,
how to grasp the eyes of investors and solutions to current problem of
importation and exportation of local products.
Sponsors: Philippine Amalgamated Supermarkets Association, Inc.,
Association of Filipino Franchisers, Islamic Dawah Council of the
Philippines, Philippine Chamber of Food and Manufacturers, Inc.,
Philippine
Consumer Centric Traders Association Inc., Philippine Exporters
Confederation, Inc.
Marketing Channels:
Social Media
Facebook Page- MIMAROPA Product Expo
Instagram- @MIMAROPA.ProductExpo
Email Marketing
mimaropaproductexpo@gmail.com
mmrpproductexpo@yahoo.com
Websites
www.mmrpproductexpo.com
http://www.mimaropaproductexpo.com
Possible Revenue Resources:
Registration fee and Sponsorship

V. COMPETITION
PLEASE SPECIFY IF THE IS/NO COMPETITION
 Paradigm Colleges of Science and Technology
V. Implementation
Many local and international brands choose the Metro Manila World
Trade Center for a reason. The Metro Manila World Trade Center has
maintained its reputation as one of the best centers in the country for
many years and has been continuously improved. Make yourself a stage
in this neat place. Metro Manila World Trade Center. The design of the
organization itself was developed for the participants. Events such as
trade fairs can benefit from high-speed communications in the exhibition
hall. No need to entrust an external communication service provider. This
is even more when you work with the best convention centers in the
Philippines. The Manila World Trade Center is suitable for all trade fairs.
In terms of concept and design, you need enough space to successfully
implement them. Metro Manila World Trade Center is the leading
exhibition center in the Philippines, with plenty of exhibition space. Your
exhibitors have 13,560 square meters of construction area and 10,000
square meters of outdoor space for them to use. The Metro Manila World
Trade Center provides unique benefits for exhibitors seeking large-scale
exhibitions. The hangar design is very suitable for displaying large and
small aircraft, construction equipment and machinery. If you are engaged
in agriculture and agribusiness, the Metro Manila World Trade Center can
accommodate your exhibits, and there is a convenient water supply and
drainage system in the exhibition hall. Use open space up to 10 meters
for high-rise exhibitions to impress your guests and apply their various
design concepts. Events, light up your exhibition, and accommodate up to
15,000 people in a complex with an additional stage. With that much
space a lot of free space will be allotted to practice social distancing with
the number of expected attendees on October 11, 2021 to conduct
MIMAROPA Product Expo 2121.
Planning team is responsible for accommodation, activities, catering.
Administration team is for budgeting, attendee registration, ticket sales,
this team/person will also be the main point of contact for questions
 Paradigm Colleges of Science and Technology
related to the conference. Marketing team is for contacting the media,
creating promotional material, managing your website, blog, and social
media activities. Sponsorships team is in charge of securing sponsors,
applying for grants, and fundraising. Volunteers is for helping with all on-
site activities on the day of the conference: door management, ticket
scanning, keeping track of the guest list, manning the wardrobe, guiding
people, etc.
Creative and professional lighting adjustments can turn company
meetings into an atmospheric and immersive event. World Trade Center
have a large number of lighting equipment and personalized technical
support from the beginning. From lighting design to driving lights during
the event. Sound and audio equipment from music to performance-your
voice should be clear and crisp, with the ideal volume for your application
and an acoustically trained technical support team. Allows us to provide
services for events of all sizes and types. We will provide you with the
best sound design suggestions for your event as soon as possible, and
provide you with special AV equipment. During the day, our team of
experts can operate all microphones, mixers and speakers. Video and
projection systems Many of our customers find that the use of various
multimedia content helps to enhance information. If there is no suitable
video or projection system, the impact of wonderful presentations can be
reduced. Our experience in video systems allows us to find creative
solutions for difficult conditions and will be happy to advise you on the
best options for your event. In recent years, there has been a strong
demand for real-time video, real-time streaming and similar technologies
that connect your events to the rest of the world. For large screens, our
technicians can ensure that the real-time captured images are combined
to the highest professional standards.

VI. Financial Analysis

MIMAROPA Product Expo 2021
 Paradigm Colleges of Science and Technology

Projected Revenue: Php

2,500,000.00
Sponsor: Php 1,000,000.00
Registration fee: 500 X 2,000.00
Projected Expenses: Php
1,295,000.00
Venue Rental Php 90,000.00
Accommodation Php 200,000.00
Decorations Php 60,000.00
Food Expenses Php 100,000.00
Special Equipment Rental Php 80,000.00
Manpower Payment Php 200,000.00
Transportation Expenses Php 90,000.00
Certificates and Souvenir Php 75,000.00
Medical Expenses Php 60,000.00
Marketing Expenses Php 90,000.00
Other Expenses Php 250,000.00
Projected Profit: Php
1,205,000.00

VII. SWOT Analysis

STRENGTHS
1. Large number of stores in MIMAROPA
2. Good distributor and supplier network providing fresh quality products
3. High operating efficiency which helps to keep the prices low
4. Good and quick online service for the customer
WEAKNESSES
1. Couldn’t leverage its old brand to expand its presence in other states
2. Product mix low compared to big retailers in other states
3. Some stores are not in good condition to attract customers
 Paradigm Colleges of Science and Technology
4. Cost of travel
OPPORTUNITIES
1. Boost investors to local scene
2. Can work on store size, ambience, product mix to compete with big retail
competitors
3. Promote local products well to change the perception of the people
towards it, so that people rate it at par with big retailers in the market.
THREATS
1. Earlier they had monopoly, but now many local stores opening up
2. Big retailers eyeing to enter these markets and opening up stores
3. Online retailers providing a large variety of products at cheaper rates
becoming a craze amongst consumers
II. Conclusion and Recommendations
The MIMAROPA Product Expo 2021 is feasible because according to our
research, with the help of our professional organizers and exhibitors from
different regions, the local food system can bring economic benefits to various
enterprises. Small and medium-sized producers as well as niche-oriented
retailers and restaurants have the greatest economic benefits. In addition,
people also help their job seekers create employment opportunities. In other
words, the more money farmers make, the more money they spend on local
businesses and hiring others in the community. Around the world, you can buy a
variety of foods from different countries and locations. I believe some people
prefer to eat food from other countries. Many countries try to prepare food with
food produced by themselves every day. Government members want their
citizens to buy food produced in their country. Although many people feel that
the food in their country or region is not good enough, everyone should eat local
food, because it can help people save money, help their country produce high-
quality food, be more independent in diet, and improve their food. The economic
situation of the country of residence.
Provide potential suppliers floor plan and general installation details. Let
the seller choose their booth. Space, but make sure that sponsor has more
 Paradigm Colleges of Science and Technology
display space than a typical sales booth. The most important thing is to show
suppliers how they can benefit from participating in the expo. Ask the sponsor.
Sponsors help save costs. Some big sponsors are radio stations and newspaper
publications, because when they promote presence in the event, free promotion.
Replace event advertisements with booths. Entertainment activities should
match the theme of the activity. Good entertainment can attract people and
make them stay longer in the event. The opening or closing ceremony of a
performance is a great way to help attendees connect with each other and with
vendors and sponsors, so please book artists in advance so they can use them
in advertisements, and promotional materials. The exhibition and stage part of
the event must be set up at least one day before the event. For large-scale
exhibitions, it may take more than 24 hours to be safely arranged. Never worry
but always bear a contingency plan. Marketing plan in place and will lock in
majority audience with early bird ticket sales. Budget has some “optional” line
items can drop if the expense isn’t covered. Having an aggressive plan to
approach impressive sponsors. No one can’t control every possible outcome,
but by being prepared can minimize the impact of unforeseen calamities.
 Paradigm Colleges of Science and Technology

A. Company name and logo

B. Company vision and mission
C. Organizational Chart
D. Event Title
E. Concept Paper
F. Feasibility Study
G. List of Tasks with Assigned Personnel
H. Schedule (Gantt Chart)
I. Budget (estimated and actual)
J. Permits (Clearances)
K. Venue Selection
 Why did you choose the venue in terms on cost, convenience and charm?
 Floor Plan/Stage Design
 Ocular visitation with documentation
L. Marketing Strategies
 Sample of your promotional materials for the event.
 Sponsorship letters and invitations
M. Program (Event Proper)
N. Onsite Activities (List of tasks before, during and after the event)
O. Risk Management Plan
 Identify the risks
 Prepare a crisis communication plan
P. Monitoring and Evaluation
 Evaluation Form (for the event): food, venue, activities, security, staffs,
facilitators
 Prepare a terminal report (report of group members’ performance with
documentation)
Q. Thank You letters
 Paradigm Colleges of Science and Technology

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