8/27/2021 Cloud Services Brokerage Market Key Players, Size, Trends, Opportunities and growth Analysis – Facts and

lysis – Facts and Trends

Cloud Services Brokerage Market Key Players,

Size, Trends, Opportunities and growth Analysis
AUGUST 26, 2021 BY SURENDRA CHOUDHARY  ♥

In general, a broker is a person who acts as a middle man between two or more parties during
negotiations. A cloud broker means a third-party individual or entity that acts as an intermediary
between a cloud computing service buyer and the sellers of the same.

CSB, i.e. cloud services brokerage, an IT-based business model wherein a firm or an entity enhances
value for one or more cloud services (private or public) on behalf of one or more customers of that
service. A cloud services brokerage enabler offers (i) tools and knowhow to device cloud services
brokerage, and (ii) combined technology, people, and methodologies to implement and manage
cloud services brokerage related projects.

Approximately, more than 30% of businesses (till 2014) had adopted a cloud service brokerage to
better support cloud technology. Three key areas that can be addressed by a cloud service brokerage
in cloud adoption are aggregation, integration, and customization brokerage. Aggregation –
through a company approved cloud application, end-users get access to the cloud enterprise
software; integration – ensuring data exchange of cloud applications among each other and with on-
premise applications to align business processes; customization – augmentation of cloud services
with variable data plans or improved security and compliance.

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Cloud Services Brokerage Market – Drivers and Restraints

Increasing adoption cloud-based solutions by businesses is a major driver of the 

cloud services brokerage market. However, a key restraint for cloud services brokerage market is
the relative immaturity of cloud enterprise software as compared to on-premise enterprise software.
By modifying cloud enterprise software with customized capabilities other than cloud services,
companies could avail the benefits of cloud technology, while meeting other business objectives,
including data security and compliance. Especially, organizations are looking forward to cloud
augmentation and attain reduced risk with robust security and compliance abilities, to add value
and transparency with the help of analytics, they are also looking for the centralization of audit
trajectories and policy implementation functionality, including streamlining of selection process of
cloud services.

Cloud Services Brokerage Market – Segmentation

The cloud services brokerage market covers different services, such as, operations management,
workload management, catalog management, integration, security and compliance, reporting and
analytics, training and consulting, and maintenance and support. The cloud services brokerage
market can be segmented on the basis of cloud-based deployment, i.e. public, private, and hybrid
cloud.

When segmented geographically, North America is anticipated to be the dominant market for cloud
services brokerage, followed by Europe and Asia Pacific. Asia Pacific is estimated to be the fastest
growing region during the forecast period, followed by Europe and North America. Enterprises of
all sizes are expected to use cloud services brokerage in the near future. Large organizations are
expected to have larger market due to the benefits that are provided by CSB, for example, single
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8/27/2021 Cloud Services Brokerage Market Key Players, Size, Trends, Opportunities and growth Analysis – Facts and Trends

point of accountability. This helps companies to switch easily among several cloud models. Also,
the companies using cloud brokerage solutions are entering new markets and providing new
services to the consumers.

Almost every industry is expected to use cloud services brokerage due to global technological
modification, such as retail, Banking, Financial Services And Insurance (BFSI), communications,
media & entertainment, manufacturing, transportation & logistics, pharmaceuticals, life sciences,
government, healthcare, retail, utilities, and others (academic institutions, such as, nonprofit
research groups, and universities).

Legal aspects of cloud brokering cover many areas. Major difficulties connected with this are data
location, cross-border transmission, portability, accessibility, and accountability. Therefore, CSB
must have technology and associations readily available, capable to ensure that all customer
requirements are fulfilled and legal obligations are observed at the same time.

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Cloud Services Brokerage Market – Key Players

Major players operating in the cloud services brokerage market are Appirio, Amazon Web Services,
Inc., Tech Mahindra Limited, Fujitsu, Wipro Limited, Hewlett Packard Enterprise, HPE,
International Business Machines Corporation, Atos SE, Dell Inc., and Oracle Corporation.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly
comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues,
and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four
elements:

Customer Experience Maps
Insights and Tools based on data-driven research
Actionable Results to meet all the business priorities
Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors
shaping their revenue potential, and demand and consumption patterns in the global market by
breaking it into region-wise assessment.

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