Group 01

INTERNATIONAL
MARKETING
Emerging Trends in International Marketing
 International Marketing Trends

If you’re planning on expanding your

business into the global marketplace, it’s
important to stay informed on current
trends in international marketing so you
can pick and choose which would be
most effective for your company.

Here then, are some of the emerging trends and some basic information about
each one.
 Video Marketing

Brand creates videos that, in some way

or another, promote your company,
drive sales, raise awareness of your
products or services, or engage your
customers.
 Why Video Marketing?

Have a Prefer To
Boost
Good Watch A Great for
Information
Return on Product SEO
Retention
Investment Video
Spotify India
Diwali (Indian festival of lights)
campaign featuring actors Anil
Kapoor and Ishaan Khattar and
highlighting the importance of music
in the lives of Indians.
Artificial Intelligence

Artificial Intelligence continues to be

on a roll with marketing trends. Using
Artificial Intelligence into marketing
strategy will create more engaging
customer services for the business.
 Why AI?

01 02
Customer support
Customer Profiling
solutions

03 04
Social-Media Behavior and
Listening Predictive Analysis
Starbucks
When a customer makes a purchase
at a Starbucks store, the order's time,
date, location, and details are
recorded. Predictive analytics then
analyses this data and to create
hyper-personalized advertising and
messaging Using location data.
 Influencer Marketing

Influencer marketing is the technique

of promoting business and
products/services by collaborating
with influencers
 Focus of Influencer Marketing Programs

Search and Contact and Contact Campaign Content

Discovery Management Management

Promotion and
amplification of an Influencers Analytics &
influencer ad content compensation Reporting
 Co-marketing

Co-marketing is about two companies

coming together to undertake joint
promotional efforts as a team.
Partnering in this way results in high-
quality content or products that
promote both businesses.
By combining and integrating customer data, co-marketing companies
can have double the customers they would normally.

If the two products that the brands are using to develop their co-
branding strategy are entirely different or popular in different
markets.
RedBull & GoPro Volvo & Legoland
Progressing Web Apps

Users, be it Android, iOS or Windows

operating system prefer specific web
applications installed on the device
over visiting the brand’s website.
Progressive web applications make
the company’s media available to
more customers.
 Why Apps?
UI/UX
E-commerce app with a “blitz buy” feature
tempting users to shop. The user has to tap to
spin a roulette wheel with a pointer that lands
on a different number of products and get a
discount on that day.
Inbound Marketing
Indian tourism recently collaborated with
Google Pay to organize a special game like
event where the users need to travel different
cities within the app to earn special rewards.
Visual Search Marketing

Focuses on using images to promote

online searches of products by
consumers
 Why Visual Search?

• Showing up in the form of search results could be a new

way to leverage the search marketing strategy

• Makes younger consumers a part of the audience and

leads the business to a higher chance of making a sale.

• The opportunity to grow visibility and sales even more

Google Lens
Google Lens, has found wide
application in everyday activities.
Social Media marketing

The use of social media platforms to

connect with your audience to build your
brand, increase sales, and drive website
traffic
 Why Social Media

• 71% of consumers who have had a positive experience with a brand on

social media are likely to recommend the brand to their friends and
family.

• 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby

Boomers are active social media users.

• Facebook alone has over 2.7 billion monthly active users.

 Types of Social Media

Social To connect with people Content To discover, save, share, and

Networks (and brands) online. Creation discuss new and trending
content and media

To share photos, video, To publish, discover,

Media Sharing Blogging and
live video and other and comment on content
Networks publishing
media online online

Discussion To find, discuss, and To find, review, and share

Consumer
Forums share news, information, review information about brands,
and opinions. products, and services
 Conclusion

This is how we have identified some the emerging

international market trends and believe that following
these trends could help a company get better reach and
eventually better revenue.
Thankyou !
• Abhinav Kishore
• Ashab Abid Rizvi
• Mohit Kumar
• Manthan Pant
• Md. Mofid
• Sharad Pratap Singh
• Yathesht Yadav