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No Pain, No Gain: A Critical Review of the Literature on Signaling

Unobservable Product Quality

Article  in  Journal of Marketing · April 2000

DOI: 10.1509/jmkg.64.2.66.18000

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2 authors:

Amna Kirmani Akshay Rao

University of Maryland, College Park University of Minnesota Twin Cities
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No pain, no gain: A critical review of the literature on signaling unobserva...
Amna Kirmani; Akshay R Rao
Journal of Marketing; Apr 2000; 64, 2; ABI/INFORM Global
pg. 66

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