Ateneo de Zamboanga University

School of Liberal Arts

Languages Department

PURPOSIVE COMMUNICATION
Multimodal Advocacy Campaign

Rationale:

The multimodal video campaign output provides an avenue for students to enhance their
creativity, communication, critical thinking, and collaboration skills as well as their
information, media, and technology literacy as they create a multimodal and multimedia
presentation addressing a pressing issue. This task aims to raise awareness on specific
issue besetting our country, to promote Filipino values and culture, and to increase
involvement of the students as a whole.

 Guidelines
1. The video entry must be a multimodal advocacy campaign addressing current
socio-economic and political issue (e.g., good governance, responsible citizenship,
disaster preparedness, environmental protection, poverty reduction, health
awareness, etc.).
2. The video entry must be in a variety of multimedia forms combining print, audio,
visual, and web-based materials.
3. The video must not include the following: 1) racist, sexist, or other offensive
remarks, 2) nudity or sexual content, 3) violation of privacy laws of individuals or
companies, and 4) any other offensive or inappropriate content. Violation of these
parameters will result in immediate disqualification.
4. Video must be in one of the following formats: FLV or MP4. Participants are
responsible for retaining at least one copy of the video in the event of a damaged or
lost file.
5. The running time of the video must be between 60 to 120 seconds, including credits.
6. Submitted video must cite all outside sources used, and these citations must be
included as end credits. Plagiarism is strictly prohibited and will result in immediate
disqualification.
7. The video shall be in English and shall not include the participants’ names, course
and section in the end credits.
8. The video must be submitted on or before February 1, 2021 via email..

Criteria:

Content and Subject Matter ​(​story, attack, script, and message​) - - - - 25%
Production ​(​focus, lighting, background, audio, music/sound effects​) - 20%
Technicality ​(​visual effects, animation, cinematography, editing,
clarity of videos and sounds​) - - - - - - - - - - - - - - - - - - - - - - - 20%
Performance - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 15%
Creativity and Style - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 10%
Impact - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 10%
TOTAL - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 100%

Multimodal Advocacy Campaign

RATING SHEET
 CRITERIA CONTESTANTS
1 2 3 4 5 6 7 8 9
CONTENT & SUBJECT MATTER ​-
story, attack, script, and message​ (25
points)
a. Is the content matter appropriate to the
contest mechanics?
b. Does the video entry meet the contest
criteria?
c. Does the subject matter addressed in the
narrative, performance, and music in the
video appropriately represent the
socio-economic or political issue being
advocated?
d. Does the subject
matter/content/performance fall within
the mechanics?
e. Is subject matter/content/performance
relevant?
f. Does the video entry emote, within a
visual, emotional, aesthetic, and
intellectual context?
g. Does the video entry tell a full story? Is the
story relevant to the advocacy?
PRODUCTION ​– ​focus, lighting,
background, audio, music/sound
effects​ ​(20%)
a. Is the video entry truly ready to be entered,
without some finishing touches or editing
still required?
b. Does the video entry have that finished look?
c. Are the transitions smooth?
d. Does the editing compliment the flow of
content?
e. Is the video entirely in focus? Does it have a
sharp focus?
f. Is the video movement smooth and
transparent?
g. Does it avoid extensive and sharp
movements while filming?
h. Does the video limit or avoid zooming and
animations?
i. Does the video show the use and control of
light?
j. Is the lighting applied in the video
(manmade or natural) properly used to
enhance the visuals?
k. Are the images clearly visible, centered, in
focus, and without any glare?
l. Is the video well-lit throughout filming and
each shot properly exposed?
m. Is the audio/sound audible?
n. Is the dialogue intelligible and dynamically
balanced?
o. Does the sound in all shots have the same
volume?
p. Is the music included in the video entry
appropriate and engaging to the listener?
 TECHNICALITY ​– ​visual effects,
animation, cinematography, editing,
clarity of videos and sounds​ ​(20%)
a. Is the video in the correct file size and
format?
b. Does the video length fall within the
required time limit?
c. Does the video entry have an overall
impressive visual effects and
cinematography?
d. Does it have superb editing?
e. Does it include clear videos and sounds?
f. Do​ es the v​ideo​ entry create the visual
impact that it should?
g. Does the video entry exude technical
excellence?​
PERFORMANCE – ​acting delivery
(15%)
a. Is the performance the best and the most
natural?
b. Does the essay have a creative approach to
a topic or story?
c. Is the speaker able to present
himself/herself, speak to the camera, and
relay his/her message?
d. Does the speaker know what they are
talking about and do you believe them?
CREATIVITY AND STYLE (10%)
a. Is the video able to convey idea, message, or
thought in an original and imaginative way
through the producers’ lens, narrative,
performance, etc.?
b. Are the producers able to showcase their
personal originality and technique to
influence how the video is presented and
interpreted?
IMPACT (10%)
a. Does the video evoke an emotion from the
viewer?
b. Does the video engage the viewer from the
onset?
c. Does the video entry stand on its own, as
complete and outstanding?
d. Does it have the ​Wow! Factor​?
TOTAL