Konosuke Matsushita (Panasonic)

In the 1960’s one man capture the world’s attention, he was talked about all over the world.
Konosuke Matsushita, the founder of Panasonic built up a global enterprise in a single
generation. Throughout his life he pursued his dream of improving people’s lives and making
the world a better place. From a young age Konosuke devoted himself to learning business as
well as the subtleties of human nature. The age of electricity is coming. One day as a young
Konosuke was watching street cars go by he had a vision of the new way forward. He had the
stable job as an engineer for an electric light company but he has an idea for a new socket.

1918
“I will design and produce the socket myself”, he declared so he started Matsushita electric
appliance manufacturing works in this small rented house. Soon others were drawn by his
passion and ideas and his business began to take hold.

1929
Then the wave of the Great depression hit japan. “I will not dismiss any of you I mean not even
one”. Company executives suggested cutting half of the workforce but Konosuke stood his
ground against then and the recession.

1932-1933
The mission of a manufacturer is to overcome poverty. Having in toward considerable strive
Konosuke strongly affirmed the company’s true mission with employees. Konosuke invested in
new businesses anticipating the social technological and industrial progress to come and
continue to expand his vision.

1945
Production is the very foundation of our recovery, he demonstrated his strong resolve for peace
and national recovery to employees in the general public who were feeling weary and dejected
after the war. “Now we have to change our narrow outlook to a global perspective in our
management. Matsushita Electric resumes its business today”

Sensing the dawn of a new era Konosuke set out a trip to the United States. He engaged with
you or from a wide range of industries and economic circumstances leading him to further
contemplate the true meaning of wealth colas. Konosuke returned to Japan determined to bring
prosperity and enrichment to the people of his country. He forge alliance with Philips and carried
out reforms over a wide range of disciplines.

1956
“We have an invisible contract with the masses to realize Japan’s prosperity”. Konosuke
announced a five-year plan for this case leadership and vision essentially created the home
electrification boom that swept across Japan allowing him to achieve his ambitious goals within
four years. “We will create a new age of prosperity by making quality goods as plentiful as tap
water”. This is the philosophy which Konosuke Matsushita had been consistently preaching from
the time of the company’s founding. Now Konosuke’s imagination takes root sprouts and starts
opening leaves. Konosuke’s next goal was to contribute to improving the lives of people around
the world starting with consistent Electric Corporation of America, the company began a global
expansion of its business. Matsushita Electric kept growing as a comprehensive worldwide
electronics manufacturer.

True growth cannot be realized without cooperation and mutual prosperity. Over time this vision
would spread to all the nations where Konosuke had endeavoured to build lasting bonds of
friendship and business partnership.

An idea is a divine reward for human zeal and passion. Even after his retirement from day to
day business there was no end to his imagination. He lived a long life with astounding vitality.
The seeds of imagination he planted are now in blue in countless areas all over the world and
their fruits quietly breathe life into the new age to come. “Our mission is to contribute to the
progress of society and the well-being of people through our business activities the words of
Konosuke will live on his vision has been handed down through generations. Today 100 years
after being founded by Konosuke, Panasonic continues to take on society’s new challenges.