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CHAPTER 4
MARKETING PLAN

Marketing Aspect

Pls follow new BP format (Transfer SWOT analysis from Ch 3 to Ch 4)

Also provide a portion for competitive advantage and Sales Forecast

Marketing Strategies
1. Product Strategy
 Variety – The RTA haircolor product discover the color perfection with superior protection. You
can discover advance triple care for our haircolor protection. We have the perfect subtle for
you. Now, it is the time to make that colorful change with excellent color and fashion. This RTA
haircolor product makes your hair colorful, beautiful, soft and smooth.

 Quality- the RTA hair color is for rich fade dying color that lasts; choose from our range of
permanent haircolor. You can discover a fast track to natural color for brilliant color. The RTA
haircolor product protects your hair from split-ends and other hair damages. This RTA haircolor
will cover the root of your hair. That seamlessly covers your hair from root to tips. The RTA
product is easy to apply to your hair.

 Branding- RTA Haircolor.

2. Place/Distribution Strategy

(Where are your Sketch Map and factors for choosing the location)
We offer a great and comfortable service for the public, everyday (Monday-Sunday) at 8:00 am
to 5:00 pm. We also offer a house to house service within Panabo City area. And if you like, visit our
stall. it is in front of Rose Bakeshop at Tadeco Road. You can talk to us personally so that you can have a
lot of choices from our product. Thank you!
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3. Pricing Strategy
-RTA hair color would be at Php 15.00 at its retail price but Php 14.00 in wholesale price. RTA hair
color is also open for resellers.

4. Promotional Strategy

-The firm makes a personal marketing like doing a house to house visit, talking to the owner or
the residents there and since some owners have their elite friends so it will help us for our
promotion.
Product Description (Kindly transfer this to Chapter 4-Marketing Plan)
Our product is ecofriendly because we don’t add any chemicals from it. It is also a non-
allergic product so it is very safe to use and can be attractive in the eyes of everyone. Our
customers can choose different hair colors, and also it depends on their fashion sense. We are
concern with the money that our customers can sure, that is why we make our product
affordable and budget friendly.

SWOT Analysis
S W

- affordable - not well-known

- keeps the hair healthy - many competition or competitors

- organic materials

- easy application
O T

- open for distributors - weak promotion

- following some trends - imitation

- no religion restriction