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Managing People and Organizations.: Assignment - Learning Outcome 01
Managing People and Organizations.: Assignment - Learning Outcome 01
Managing People and Organizations.: Assignment - Learning Outcome 01
T. N. W. de Silva
20S08094
Batch 033
1
Faculty of Management Studies
Department of Business Administration
SQA
Academic Year: 2019
Assessor : Thaksala Nirmani
Unit Code : HP71 47
Title of the Unit : Managing People and Organisations
Outcome :1
Batch : 33
Assignment Issued Date : 6th of June 2020
Assignment Submission Date : 20th of June 2020
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ACKNOWLEGEMENT
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TABLE OF CONTENTS
Executive Summary………………………………………………………………………..01
Introduction………………………………………………………………………………...03
01. Importance of goals, objectives and policies
01.01. Goals and Objectives……………………………………………………………...04
01.02. Policies……………………………………………………………………...……..05
01.03. Contribution of goals, objectives and policies to effective management…………06
07. References………………………………………………………………………………24
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Executive Summary
This is the 1st assignment from learning Outcome 1 of Managing People and Organizations. This
assignment is based on a case study about Joy Of Chocolate Company. It is basically a gourmet
chocolate producing company with a well-qualified staff. It supplies best quality chocolates to
luxury hotels and organizations. Later J.O.C. Company merged with C.G. Chocolates which
helped the growth and development of both merged companies.
Goal, Objectives and Policies are very important to J.O.C. Company because they provide the
basis for measuring the performance and process to make to the vision and mission statements.
And also they are important to motivate the employees, lately resulting the improved
performance. All these facilitate planning and provide proper guidance and direction. J.O.C. has
primary goals such as to make awareness of product quality and uniqueness, to increase the
customer loyalty and satisfaction, to increase the profitability, to increase sales and to survive in
the market. As objectives they have many. Such as make sure to deliver the products with
required quality and on time to customers to increase the customer loyalty. And also to gain new
markets, gain new business contracts with local councils and reduce the waste during process to
increase the profit. And also J.O.C. has many policies such as quality culture, team work and
development, ethical trading initiations, employee well-being, health and safety and
environmental policies.
J.O.C. Company has both formal and informal organizations. Formal Organization has a well-
defined and organized structure composed of top management, middle management, front line
managers and the employees (workers). They all work together according to a plan in order to
achieve organizational goals. There the managers are taken the rules and regulations and the
lower level employees have to work according to them, otherwise they are punished. In contrast
there are some informal organizations inside the formal structure. Positive and healthy work
culture of the organization, healthy employer-employee relationship and some projects may have
facilitated the formation of informal groups inside the formal structure. Not like formal
organizations, informal organizations are formed by the social forces spontaneously, without any
planning. There are no well-defined structure and no fixed superior and subordinate relationship.
The purpose of informal groups is to fulfill the psychological satisfaction among the employees.
J.O.C. Company is also a system, which is combined with many small systems called the
departments and firms. If one small part of the system changes, that influences on the overall
production of the J.O.C. system through many kinds of relationships. In J.O.C. system there are
inputs, processes and outputs, and these outputs are influenced on the goals, learning, evaluation
and assessment. In each step of inputs, process and outputs J.O.C. interacts with the external
environment. So J.O.C. is considered as an open system. Open system is the system which
regularly exchanges feedback with its external environment. Since there are major influences
from external environment on J.O.C. it is important to study and analyze the external
environment. S.W.O.T. Analysis (analysis about the strengths, weaknesses, opportunities and
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threats of J.O.C.) and P.E.S.T.E.L. Analysis (analysis about the positive and negative impacts
from Political, Economic, Socio-cultural, Technological, Environmental and Legal dimensions to
the company) are the main two tools used in analyzing the internal and external environment.
Stakeholders are all parties who are interested about the company. J.O.C. has internal
stakeholders (management, employees), connected employees (customers, suppliers) and
external stakeholders (Government, community, pressure groups and Government
administrations). These stakeholders are then analyzed according to Mendelow’s matrix to
identify their power and interest towards J.O.C. It shows the influence on J.O.C. form the
stakeholders and it shows the important stakeholders and how to maintain a healthy relationship
with the stakeholders. According to Mendelow’s matrix the key players (who have a high
interest and a high power) are J.O.C. management, their major customers (Luxury hotels,
organizations, local firms and shopping centers) and their major suppliers (Chocolate and cocoa
suppliers from Dominican Republic and Ivory Coast). To maintain a healthy relationship with
them, J.O.C. has to make payments and provide their products on time with the expected quality.
There are 4 controlling strategies. They are personal, Bureaucratic, Output and Cultural Controls.
But to J.O.C. personal and bureaucratic controlling strategies are not suitable because it leads to
hinder the creativity and innovations of the employees, which is very important to a chocolate
factory. But Output control and mostly cultural control is more suitable to J.O.C. because they
help to keep the employees motivated, and that paves the way to a self-sustaining business.
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INTRODUCTION
This is the first assignment which is based on the first learning outcome of Managing People and
Organization. This assignment covers the relationship between organizational goals, objectives
and policies and how it can influence the effective management, the nature and difference about
formal and informal organizations, the nature of open system theory and the control strategies of
the business.
This assignment is based on a case study about the Joy of Chocolates Organization. J.O.C. was
created in 1999 by Suzy Campbell who is a professional chocolatier. J.O.C. is based on Stirling
and they produce a wide range of gourmet chocolates with excellent quality and uniqueness. The
gourmet chocolates are enhanced with local products such as heather honey, whisky and locally
grown fruits. Their main customers are luxury hotels and organizations and J.O.C. has developed
a reputation for excellence and dependability. Their main suppliers are chocolate and cocoa from
the Dominican Republic and Ivory Coast. Suzy and her assistant Mary always supervised the
quality of the quality of the supplies according to their standards. And also Suzy developed a
very close relationships with suppliers and maintained ethical responsibility, and maintained a
positive culture in all aspects of the business. Leon is the Head of Chocolate development and
Hafiz is the factory manager. They two maintained the Health and Safety and food production
policies. And they two facilitate the positive work culture in J.O.C.
In 2004 J.O.C. experienced financial difficulties due to inconsistent cash flow and they were
close to being declared bankrupt. But J.O.C. has survived because of the mediate of Amina who
works part time as the Financial Analyst and Adrian’s project to keep the waste to minimum to
increase the profitability. The business grew quickly and they identified the exclusive hotels in
Ayrshire and the Scottish Boarders as a market that J.O.C. could exploit. And Suzy decides to
enroll new employees and give them a three month training.
Later J.O.C. merged with C.G. Chocolates and both worked together. It increased the market
opportunities. Suzy was the managing director of merged companies and Hafiz and Adrian run
the Stirling J.O.C. Company and Leon and Mary run the Newcastle C.G. Chocolates. And Amina
became the permanent Financial Manager. The merged companies were able to make contracts
with local councils to provide luxury gift chocolates. And they are expecting to introduce
corporate gifts to sporting events. The London Olympics and The Glasgow Commonwealth
Games are the perfect opportunities.
In this assignment the relationship of goals, objectives and policies towards the effective
management of J.O.C., the formal and informal organizations in J.O.C. , the composition of the
J.O.C. open system, the different stakeholders and how they are influenced to J.O.C. and the
appropriate control methods of J.O.C. are discussed.
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01.Importance of goals, objectives and policies of an organization
to effective management.
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- Maintain a good relationship with luxury
restaurants, hotels and organizations
(Major customers)
- Create brand loyalty - Understand and identify customers’ needs,
Consumer
- Increase brand reputation and create specialist chocolates for their
goals
for dependability. specific requirements.
- Make sure the customers receive the
products on time, and up-to their
expectations.
- Introducing products to exclusive hotels in
Ayrshire and Scottish Boarders.
- Identify and exploit new
- Gain business contracts with local councils
markets.
to make corporate chocolate-gift business.
Sales goals - Increase the sales.
- Introduce chocolate products related gifts
- Profit maximization
to sporting events. (London Olympics and
- Survival in the market
the Glasgow Commonwealth Games)
- Recruit a marketing and sales specialist.
Employee - Increase employee - Provide a 3 month training program to
goals satisfaction newly recruited employees.
- Increase employee - Provide employees skill development
productivity. programs.
- Create a positive work culture by engaging
employees to taste testing of the products.
- Provide employees the required
equipment.
Table 01.01: The Goals and Objectives of Joy of Chocolate Company.
There are several goals in many fields of the company. And also there are many objectives.
These objectives satisfy the S.M.A.R.T. concept for some extend, because in some places the
objectives can’t measurable, and the time duration hasn’t mentioned. But they are very realistic
and specific, because the objectives and goals which were planned at the beginning of the
business has been achieved. And now the goals and objectives are expand as the growth of the
business. That will help to motivate the employees to greater outcome.
01.02 Policies
Policies are the written rules, procedures and principles which are established by the organization
to show how the organization is going to survive and achieve long term goals. They are the core
principles that the organization value, and they reflect the Organization’s image to the
stakeholders and to the society.
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These are the policies which are found in Joy of Chocolate Company.
- Quality culture of the products.
- Health and Safety
- Team work and development
- Positive work culture
- Ethical responsibility
- Ethical trading initiative
- Customer satisfaction
- Employee well-being
- Environmental policy
Objective 1: A
Goal 1
Objective 1:B
Objective 2: A
Goal 2 Mission and Vision Statements Organizational Growth
Objective 2: B
Objective 3: A
Goal 3
Objective 3: B
Figure 01.03 – Purpose of Organizational Goals and Objectives
As the above figure indicates, objectives and goals are directly involved to the mission and
vision statements. According to Barney and Griffin, organizational goals and objectives serve
four basic functions.
- They provide guidance and direction,
- Facilitate planning
- Motivate and inspire employees
- Help organizations evaluate and control performance
In J.O.C. the goals, objectives and policies helped and guide Suzy to improve her business from
the bottom to the present successful stage. The goals directed and motivated her to plan, and use
her skills more effectively to improve the quality and the creativity of the products. And also the
team work and positive work culture helped to improve employee satisfaction. And the
individual goals helped employees to measure their success in meeting targets and strengthened
team morale and helped employees take pride in their work.
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02. Formal Organizations and Informal Organizations
In J.O.C. all the members work together to achieve a common goal. The management team
believed that quality and the continued success of the firm depended on everyone contributing as
an individual part of the team to achieve targets. That is their common goal. Suzy makes the
decisions and plan, and other directors direct and control other employees to reach Suzy’s
targets.
Formal Organizations generate clarity on what support and input each employee can expect from
others, and in turn what is expected of him by others. And also it promotes discipline in the
organization. Also it is easy to review and revise organization with changing requirements.
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But there are some disadvantages also. This kind of organization doesn’t allow flexibility, and
doesn’t allow long-term planning. And it reduce the scope of creativity.
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02.03: Differences between Formal Organizations and Informal Organizations.
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03.Open System Theory.
All systems have boundaries. When considering about the open systems of an organization, the
boundary between the organization and the external environment is porous. So a good and
successful organization regularly exchanges feedback with its external environment. This is what
open system theory explains. A closed and isolated system is unhealthy to organization, because
an organization has to maintain relationships with its external environment to achieve its goals
and for the growth and development of the organization.
The external environment contains of wide variety of needs and influences which can affect the
organization, but the organization cannot directly control the external environment forces. The
influences can be Political, Economic, Socio cultural, Technological, Legal and Environmental.
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03.01: Organization as a system.
Meadows and Wright (2008) defined system as an organized collection of parts or subsystems
that are integrated to accomplish an overall goal. (Pearsonhighed, N.D.) Organization also
composed of many units/departments. In J.O.C. Company there are chocolate Production unit,
Packaging unit, Sales unit, Finance unit, Customer service unit and Billing and Shipping unit and
each of these units is a system. If one part of the system is changed, the overall system (The
J.O.C. Company) is likely to be influenced through a network of connections. For example if the
marketing department doesn’t effectively promote the chocolate products, the sales may go down
and the expected profit may not come. As a result of that employees will be laid off. Systems
exist at many different levels in an organization, and the performance of one system influences
the performance of the overall system. (Pearsonhighed, N.D.)
So in a healthy organization, the inputs, process and outputs should be maintain effectively and
efficiently to achieve the expected goals and objectives. A failure in any part can be affected to
the overall performance. The figure below shows the overall open system of J.O.C. Company.
Each phase exchanges feedback with external environment.
Goals
Evaluation
Raw materials Production Chocolate
Machines products Assessment
Packaging
Qualified staff Reputation
Management
Policies and Brand name
Marketing
values
Waste
Quality
Ideas
assurance
Money
Team projects
Time
External environment is very important to an Organization. So it’s important to study about the
external environment, that how the environment’s forces can affect the organization. There are
common two tools which are used to examine the external environmental forces. They are
SWOT Analysis and the P.E.S.T.E.L. Analysis.
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03.02: S.W.O.T. Analysis
S.W.O.T. (Strengths, Weaknesses, Opportunities and Threats) is a strategic planning tool which
is used to evaluate an Organization’s current position of the market and that can be used to
develop strategic planning to determine the Organization’s future position. From strengths and
weaknesses it show the influences from internal factors and from opportunities and threats it
shows the influence from the external forces.
S W
The characteristics the The characteristics
company owns, which which are
are advantageous disadvantageous and
compared to others. should be improved in
future.
O T
The external factors The external factors
which can be used which can be affect to
positively to the growth the business negatively.
of the business.
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This is the S.W.O.T. Analysis of J.O.C. Company.
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03.03: PESTEL Analysis
PESTEL analysis also a strategic planning tool which is used to identify the macro (external)
forces facing an organization. The letter stands for Political, Economical, Socio-cultural,
Technological, Environmental and Legal forces. Sometimes an additional “Ethical force” also
can be added. This is advantageous because we can identify influence of external environment to
the organization, and it also help to plan the goals and objectives for future purposes. Here the
negative and positive impacts are considered in each force.
This is the PESTEL Analysis of J.O.C.Company.
Dimension Positive Impact Negative Impact
- Taxes imposed on the sales can
- Trade agreements between the affect the profitability.
stakeholders are important in - Government acts about health
expanding the company. promotions. (Most of the
- Political stability of the country is European countries have rules
Political
important in the progress and the and regulations about the sugar
growth of the company. content of foods)
- Investor friendly tax and Government - Political instability can affect
policies. initiating new outlets in
different areas and continents.
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- Damage done to the
- New trend of green concept. That will
environment. The chocolate
Ecological help to innovate new eco-friendly
wrappers are plastic and
packing materials.
polythene.
- Government regulations to
reduce the unhealthy food.
(regulations about the sugar and
fat content)
- The law to display ingredients
Legal - Investor-friendly acts.
and nutritional facts on the
cover.
- The law about minimum
working hours and minimum
salary.
03.Stakeholder Theory.
04.01: Stakeholders.
A stakeholder is a party that has an interest in a company and can either affect or be affected by
the business. The primary stakeholders in a typical corporation are its investors, employees,
customers and suppliers. (Chen, 2020) They have different intentions about the business. The
stakeholders can be internal or external. Internal stakeholders are those who have a direct
relationship to the business by employment or ownership. Connected stakeholders are who has a
direct relationship with the business by an investment. And external stakeholders are those who
do not have a direct relationship with the business but they are affected in some-way by the
actions and outcomes of the business.
Here are the stakeholders of J.O.C. Company.
01. Internal Stakeholders
- Management (Suzy Campbell the owner, Leon the head of Chocolate development, Hafiz
the Factory Manager, Amina the Finance Manager)
- Employees (Amina, and Adrian the supervisors and all the employees in production,
packing, sales and marketing)
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02. Connected Stakeholders
- Customers (Luxury hotels and organizations, exclusive hotels in Ayrshire and the Scottish
border, shopping centers, local councils)
- Suppliers (Chocolate and Cocoa suppliers from the Dominican Republic and Ivory Coast)
- Government
- Community
- Pressure groups (Trade Unions, Associations)
- Government Authorities (Environmental Authority and Consumer Affair Authority)
- Competitors
POWER
Category A- Minimal Effort Category B-Keep Informed
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INTEREST
T
04.03: The influence of Stakeholders to the business
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J.O.C. makes the payments to the suppliers at the end of each month as the Ethical Trading
initiative. And Suzy maintained a very good and closed relationship with them. And these things
helped to keep connected to the suppliers. Also Suzy meets J.O.C.’s major customers regularly
and get to know about their needs and wants, and make sure to provide the products according to
their requirements, and deliver them on time with high quality. These things facilitates a healthy
relationship with the customers.
05 Control Strategies
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of written rules and procedures. Here the rules and regulations are set for the requirements for
behavior and define work methods. Bureaucratic controls help to organization to achieve goals
by shaping employees how to perform, creating accountability to outcomes and correcting
behavior in necessary places.(Methods of control in Principals of Management,2002)
The main advantage of bureaucratic control is it’s easy to the manager to continue command and
control cycle. The employees do what-ever the manager decides. Decision making is easy when
there are only few individuals are involving. From that the whole organization work as one unit
and easy to control. Leads to high production.
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05.02: Effective control strategies to J.O.C. Company
Personal Control isn’t suitable for J.O.C. Company, because most of the staff is very skilled and
well-experienced. So they don’t want to be monitored all the time. There are some serious
drawbacks. Excessive supervision can stress and demotivate the employees, so turnover rate and
decreased performance can be possible. It reduces the freedom of the employees, so employee
satisfaction and positive work culture is damaged. Once because of the unnecessary interference
of Suzy into Leon’s idea made Leon to drop his morale and motivation, and so his creativity and
new innovations. That made Leon and his colleagues began to consider leaving the company.
And also employees may feel favoritism, personal likes and dislikes. In C.G. Chocolates,
Charlie had a poor controlling system by giving the bonus in an unclear way, and inviting only
some of the employees to play golf. That made his employees feel favoritism and demotivated.
And most importantly this is very costly to the observer. It is very time and attention consuming,
and increases the opportunity cost of the manager. He has to devote the time to observe the
employee behavior instead of planning and making important decisions. Because of that this
controlling strategy restricts the organizational growth and development.
Bureaucratic Control is also not suitable for J.O.C. Company. Because this method reduces the
creativity of the employees and reduces the flexibility. Since J.O.C. is famous for its uniqueness,
it is important to keep-up the creativity and the new innovations of the employees. But when
they have to work under rules and regulations, their creativity in hindered. C.G. Chocolates
maintained a reward and punishment system and believed in a clear chain of command. Mistakes
by anyone in the organization would lead to an angry Charlie confronting the culprit and
threatening them with dismissal or in some cases actually sacking them. That discourage the
employees and they may feel they are not appreciated and dissatisfied. That may lead to increase
the turn-over rate and decreased productivity. And also when the manager takes the decisions by
himself, it reduces the chances of getting more appropriate, more successful and practical
suggestions from others.
Output Control method is somewhat suitable to J.O.C. Chocolates. Output controls are less
monitoring than personal and bureaucratic control strategies. This method is advantageous,
because this let the managers to identify the employees’ capacity, and give a chance to be
creative to get the work done more efficiently and effectively from the employees. The
management team emphasized that quality and the continued success of the firm depended on
everyone contributing as an individual part of the team to achieve targets. This method reduces
the work load Suzy and give her time to make important decisions and make the organization
grow.
Cultural Control is the best controlling strategy for J.O.C. Chocolates. By encouraging self-
control, cultural control reduces the monitoring costs in managing an organization. Adrain
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believed that employees grow into jobs and should be allowed to make mistakes as part of the
learning process. This was helped to increase the team mentality and employees’ trust towards
the employer and company was risen. And Hafiz believed in trusting his team and did not
routinely check progress as everyone knows what is needed. And to emphasis the importance of
everyone working to the same goal, Leon and Hafiz involved staff in new products with blind
tasting, and they were encourages to suggest a name for new chocolates. This helped in creating
a positive work culture. And also employees feel belongingness and they are willing to work and
make sacrifices to their organization. This maintained standards and encourage a positive work
culture of staff development resulting in job enrichment, benefiting the company as staff to
become motivated through work, not just money. And also there were several places where
management get employees ideas and suggestions into consideration. Suzy also asks Leon.
Hafiz, Adrian, Mary and Amina’s ideas before taking an action. That allows employees to feel
like empowered and that they are valuable to the organization. Employee freedom, satisfaction
and motivation is very high. So the creativity, innovations are developed and it is positive to the
development of the organization. Through that the productivity is getting high and organizational
goals can be achieved working as a team.
There are many policies and values that J.O.C. relies on. The organization culture is very strong.
So this cultural control may be the best control strategy to effective management of J.O.C.
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06 Conclusion and Recommendations.
Joy of Chocolate is basically a gourmet chocolate producing company with a well-qualified staff.
It supplies best quality chocolates to luxury hotels and organizations. Later J.O.C. Company
merged with C.G. Chocolates which helped the growth and development of both merged
companies. In first part it was identified that there are goals were set to different areas, such as
product goals, sales goals, employee goals and customer goals. And there were several number
of objectives which are connected to the goals. And there were some policies which the company
values. These goals, objectives and policies are important in planning and motivating the
employees.
In the second part the formal structure and the nature of the J.O.C. Company was identified. And
it was understood that there might be some informal organizations inside the formal organization
which has a very strong and positive work culture. Then the differences between the formal and
informal organizations were identified.
In the third part the composition of the open system theory was understood. And also J.O.C. also
identified and clarified as an open system which interacts with its external environment in the
steps of inputs, processing and outputs. Then the major two tools of analyzing the external
environment: SWOT and PESTEL analysis were applied to J.O.C. Then the influences from both
internal and external environment on J.O.C. were identified.
In the fourth part different kinds of stakeholders of J.O.C. were identified and they were
classified according to Mandelow’s Matrix to identify their influences towards the business.
There the major suppliers, major customers and the board of directors were identified as the key
players of J.O.C. In the fifth part different kinds of controlling strategies were identified. And to
it was understood that personal and bureaucratic control don’t fit for J.O.C. Then it was
understood output, but mostly the cultural control is the most effective controlling strategy to
lead the business in a self-sustaining way.
There are some recommendations can be used to develop J.O.C.
- They have to maintain the positive work culture and the strong employer-employee
relationship. And also the relationships with the key players should be more important and
strong.
- The business can be expanded globally, exporting their products and introducing their
outlets in different continents can be done.
- And also they can try targeting middle and lower class market other than the higher class.
- The quality and the variety of the products should be raised as to the possible level, and it
is good to find more chocolate related sweets and products other than plain chocolate bars
and gifts.
- Financial management should be well managed, and it’s good to try online marketing,
social media promotions, online ordering and online paying methods.
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