DIGITAL MARKETING

Introduction Basic Advance Professional

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 Introduction Of Digital Marketing

WHAT IS DIGITAL MARKETING

Digital Marketing is all about using data to realize marketing objectives. Digital marketers leverage
digital channels such as search engines, social media, emails and websites to help their clients connect
with existing and potential customers. The advantage of using data to sell online is that it allows
companies to make calculated marketing decisions. Knowing who to target and where to sell online
gives digital marketers the ability to estimate budget spend for a certain set of Return Of Investment
(ROI) goals.

WHAT IS DIGITAL MARKETING

Digital marketers have different specializations, but they often work together as a team to make a
campaign succeed with their ROIs. Some of the different departments include:
A design team to make the creative assets
A copywriting team to write the ads
A performance marketing team to create and manage paid ads
To give you a better understanding, you may refer to the diagram down. The chart shows you the various
aspects influencing a website and or mobile app, plus the array of digital solutions a digital marketing
agency could offer to improve those aspects.

WHY WE JOIN ITA...?

ITA is an International Teachers Academy, We have best IT engineers

for all courses. We are teaching professionally and practically.
Our best qualified IT engineers are compiled this course according to
the new digital marketing skills.

Our focus on best and easy way to teach digital marking, our students
can batter understand our course.

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Advanced Digital Marketing Course Syllabus

1. Introduction to Digital Marketing

5. Social Media Marketing
What is digital marketing?
1) Introduction to Facebook, Twitter, Instagram,
Importance of digital marketing
Pinterest, LinkedIn and Snapchat
Difference between traditional and digital marketing
Difference between a page and account
Discuss the recent trends and current scenario of the industry
Setting up a social media page and best
How digital marketing has been a tool of success for companies?
practices
How to use digital marketing to increase sales
Types of content trending on each platform
2. Website Planning and Creation Learn how Facebook & Instagram use your
Introduction to Wordpress web development data
Choosing between Wordpress.com & Wordpress.org Understand how to run a Facebook
Things required to create a WordPress website campaign
How to install WordPress on a web host Detailed walkthrough of Facebook Ads
Overview of the Wordpress dashboard Manager
How to customize your Wordpress website Learn how Facebook & Instagram use your
Exploring Wordpress dashboard settings in-depth data
Configure settings for your own Wordpress website Understand how to run a Facebook
Learn how to optimize your website for search engines campaign
2) Building a Quality Customer Base Online from
3. Search Engine Optimization (SEO)
Scratch
Get familiar with SEO terms and concepts
How to target your existing customer
Analyzing the Search Engine Result Page
database
Understanding how Google SEO’s works
Target customers who will interact with
Learn how you can find the right keywords
your ads
Structuring your web pages for on-page SEO
Learn how to place Instagram & Facebook
Discover optimizable on-page components
Ads
Find SEO tips for more website traffic
Budget correctly to achieve 3x return Ad
Learn about technical SEO concepts
spend
Learn why error pages are important
Learn about Facebook image ads, video ads,
Learn how to use blogs & PR to improve ranking
& more
Discover the importance of auditing your website
Make your first Facebook and Instagram ads
Learn how to measure site’s search performance
Know the essentials of a Landing page
Using Google Analytics & Google Search Console
Find how to reach previous buyers with ads
4. Search Engine Marketing
6. Email Marketing
Explore why Google Ads are effective
Why use Email Marketing
Discover the types of Google Ads campaigns available
Planning your Email Campaign
Learn how to structure your ad groups
Email Marketing Funnel
Understand how to use Google Text Ads and extensions.
Framing effective subject lines
Learn about concepts such as dynamic search ads and
Design practices you should follow
remarketing lists and discover more about conversion tracking.
Features of Good Email Marketing Tools
Discover different types of Google Display Ads while learning
Choosing the right Email Marketing Service
about the campaign and ad group level settings for banner and
Basics of how to use MailChimp
display banner ads.
MailChimp features that give power to you
Learn how to set up YouTube ads, how to configure YouTube
Email Automation
targeting at a campaign and ad group level and explore Google
Analyzing and interpreting performance
App Ads option.
Strategizing campaigns based on data

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