DRIP POT

Plant pot for the environmentally

conscious
THIS IS Daffa Jatmiko
Muhammad Haidar Fawwaz

OUR
Daffa Amirullah A. P.

TEAM I Made Ivan S.S.

Kynanda Ivandi
Ramadhan
Daniel Sheldy S
 Drip Pot is self watering pot with drip
watering system

2,6 liters water in anti-contamination

container Up to 60 days watering

Micro filter drip hose With anti-blockage water effect

3D Resin Art

For both indoor and outdoor houseplant

Product Description Product Benchmarking NPD Lesson Learned

Exploded View

Product Description Product Benchmarking NPD Lesson Learned

Target Market
Drip Pot’s primary market is plant enthusiast. Drip Pot’s secondary market is plant-filled public enterprise.

Key Business Goals

Technology use: Drip watering system, micro
filter, anti-blockage water, anti-contaminants
water container, rainwater reservoir.

Cost: Rp. 80.000,00

Product Description Product Benchmarking NPD Lesson Learned

Added Value

Great Water Efficiency Minimum Effort Needed

With drip watering system, Drip Pot can User only need to refill water once per
water the plant for 60 days only with 2,6 60 days (if there is no rain or putted
liters water. indoor).

Nutritious Water Guarantee Affordable

With anti contaminants container and With a Rp. 80.000 price tag, we can get a
micro filter hose, drip pot can maintain big aesthetic self watering system pot.
water nutrients.

Aesthetics Flexible Placement

Drip pot has unique 3D art resin to make Drip pot can be placed in both indoor
it more aesthetic. and outdoor.

Product Description Product Benchmarking NPD Lesson Learned

PRODUCT BENCHMARKING
Lee Valley Self-Watering Raised Planter
Product characteristics:

● Price : Rp. 1.426.402

● Dimension : 14" × 31" (height) × 7"
● Soil Capacity : 40 litres
● Plant preferences: Herbs, shallow-rooted plants
● Origin of manufacture: France

How it works:

● We fill up the planter with water

● Reservoir ensures plants inside the planter stay
properly watered for extended periods between
fill-ups
● Water wicks steadily into the soil through slits in the
rigid inner liner
● Water-level indicator on the side tells us at a glance
when a refill is needed
● For outdoor use, a drainage port ensures excess
rainfall won't oversaturate the soil.

Product Description Product Benchmarking NPD Lesson Learned

PRODUCT BENCHMARKING
Lee Valley Self-Watering Raised Planter NPD Model Hybrid Design-to-Budget
Discovery Testing &
Scoping Business Case Development Launch
Stage Validation

Reservoir

Slits
Determine Product
Idea Investigate target design Company
Water-level
generation problems market website
indicator
Production
Company Gardening Interpret process E-commerce
Drainage
value tools customer selection website
port
needs
Sunlight
exposure

Product Description Product Benchmarking NPD Lesson Learned

DRIP POT NPD MODEL
Review frequency
We choose hybrid (top-left) as and flexibility
the most suitable NPD process
to our product regarding of
these reasons:
Flexible, less Hybrid (i.e.
1. Our product has less frequent design design-to- Spiral
reviews Process
uncertainties in budget)
technicalities,
production schedule,
production budget, and Rigid, frequent Hybrid (i.e.
market positioning. design reviews Stage-Gate evolutionary
Therefore iterations are Process
not necessarily needed. prototyping)

2. Focus on function, the Iteration

frequency and
outlook/design is
Few, narrow Many, scope
adjusted to its function.
iterations comprehensive
iterations

Product Description Product Benchmarking NPD Lesson Learned

 DRIP POT NPD MODEL
Discovery Testing &
Scoping Business Case Development Launch
Stage Validation

In Discovery Stage, we try to discover

opportunities and generate ideas based on
SDG Goal 6
As a result, our product is DripPot

Product Description Product Benchmarking NPD Lesson Learned

 DRIP POT NPD MODEL
Discovery Testing &
Scoping Business Case Development Launch
Stage Validation

In Scoping, We try to evaluate our idea using SWOT Analysis

SWOT Analysis
● High water efficiency
● Easy to use ● Large space is needed
● Affordable (low R&D cost) ● Only one available model
● Customizable 3D resin art S W ● Unpopular brand
● Parts are easy to get

O T
● Few competitors ● New market
● Many kinds of plants ● Slowing economy (COVID)
● Many potential buyers ● Copycat competitors

Product Description Product Benchmarking NPD Lesson Learned

 DRIP POT NPD MODEL
Discovery Testing &
Scoping Business Case Development Launch
Stage Validation

In Business Case, we detailed our market priority and what our

customers need through quick interview

Key Takeout = Primary Market

Requirement
Plant enthusiasts
Pot should have
● Automatic Watering
System Pot
● High Durability Secondary Market
Material
● Affordable Price Plant-filled public enterprise
● Easy to use
● Multiple sources of
water

Product Description Product Benchmarking NPD Lesson Learned

 DRIP POT NPD MODEL
Discovery Testing &
Scoping Business Case Development Launch
Stage Validation

In Development, we detailed our design from what the customer’s

requirement

Design Product Specification Production Process

Dimension :
50cm x 25 cm x 20 cm Prototype
Volume capacity :
2,6 liter (used up to 2 months)
Material : ABS & Acrylic Hardware Component
Colour : White
Water flow : 0,0018 lph (liter
per hour)
Estimated Price : Rp80.000,-

Product Description Product Benchmarking NPD Lesson Learned

 DRIP POT NPD MODEL
Discovery Testing &
Scoping Business Case Development Launch
Stage Validation

In Testing & Validation, we try to make sure the function of our

product is running well

These are the things that should be tested and validated on our
product...

Filter: Hole: Other:

● Rain water filter ● Rain water hole ● Grip
● Direct water hole ● Direct water hole ● Watering
filter ● Input drip hole consistency
● Micro filter (drip ● Tank to resin hole ● Watering duration
hose) ● Water disposal hole ● Water capacity

Product Description Product Benchmarking NPD Lesson Learned

 DRIP POT NPD MODEL
Discovery Testing &
Scoping Business Case Development Launch
Stage Validation

In Launch stage, we promote our product to the market, distribute it, and
maintain our customer based on our marketing strategy

Commercialisation:
Operation:
● E-commerce
● Production
● Social media
● Distribution
platform
● Post Launch Review
● Direct Marketing

Product Description Product Benchmarking NPD Lesson Learned

LESSONS LEARNED

1 A value chain is the set of activities done in order to increase the value of a
product, starting from idea generation until the idea becomes a valuable product
in reality.

2 Customers want a product with great value. Therefore, we need to make sure
the products delivered have a certain degree of value, whether it’s the build
quality, features, pricing, etc.

3 To design and deliver these valuable products, many companies use differing
methods which are known as NPD (New Product Development) processes.

4 Different types of products, based on the voice of customers and market

conditions, require different types of NPD processes.

Product Description Product Benchmarking NPD Lesson Learned

 Thanks!
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