APRENDIZ

INSTRUCTORA

TECNOLOGO EN GESTION DE MERCADOS

SENA

FECHA 23 de julio de 2021

 1. Match the Word with the corresponding meaning:

a. Supply c Expensive
b. Demand b Desire to buy any product
c. High price d All people
d. Mass market e The lifetime of goods and services.
e. Life cycle a Disposition to offer products

2. According to the text, mention the things people take into account to determine the
demand.

The demand is the desire the people get to buy any producto, so the things people take
Into account to determine the demand are:

 Price promotion: a product or business is cheap and cheerful

 Appearance: packaging
 Features of producto or business
 Limited producto life cycle
 Distribution: Market stalls generally sell inexpensive ítems

3. Write F for false or T for true

a. Production cost depends on Technology

F()V(X)

b. As greater the expectations are, the lower will be the offer from the companies.

F(X)V()

c. One of the four Ps of marketing mix is Package

F()V(X)

d. Price is the amount a customer pays for the product

F()V(X)

e. Planning is to transform and develop marketing objectives to marketing strategies

F ( ) V ( X ).
4. Answer the following questions

a. What is Benchmarking?

Benchmarking is a continuous process by which the products, services or work processes of

leading companies are taken as a reference, to compare them with those of your own company
and later make improvements and implement them

b. What is the process of Benchmarking?

The benchmarking process consists of carrying out five essential phases. It begins with the
planning and research phases, continues through the analysis, integration, and action phases, and
finally develops into the maturity phase. The way to conduct these phases involves the completion
of a series of steps, which must necessarily be carried out in orderto obtain a successful
conclusion.

c. Number the aspects to be taken into account in Benchmarking:

 Marketing and publicity

 Financial statements
 Price
 Human resources

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the words in
alphabetic order and write the meaning of each word.

1) Appear: Aparecer
2) Appoinntments: Equipo
3) Boost: Aumentar
4) Brand: Marca
5) By contrast: Por contraste
6) Cheerful: Alegre
7) Devices: Dispositivos
8) Features: Características
 9) Fingers: dedos
10) Item: Articulo
11) Led: Provocar
12) Market stalls: Puesto de mercado
13) Overall: En general
14) Packaging: Embalaje
15) Perhaps: Quizás
16) Pull over: Detener
17) Street: calle
18) Supply: Oferta
19) Take a account: Tomar en cuenta
20) Television adverts: Anuncios de televisión

6. Write a ten lines text that summarizes the topic of the activity.

We can say that The offer directly relates to the providers of a product or service, among them
smalland large companies, companies that offer something to the community are involved. These
people need to define the demand to establish a production rate, the demand isthe users and
these are the ones who buy in the markets. Companies must define alink and distribution strategy
to reach their maximum sales levels, meet people's needsand offer them alternatives to help them
streamline their daily activities. Also, in eachproduction they must implement innovation and
technology to attract more customers.The demand is divided into segments that must adjust to
features, appearance, priceand distribution method. Companies must attract their customers and
increase theirsales through marketing strategies, low costs and offering good product quality