Semester-III Elective Courses Batch 2020-23

Programme Structure BBA Batch 2020-2023
Semester : 3
Generic Core Courses
T1133 0206210301 Business Laws 4 40 60 100
T2208 0206210302 Research Methodology 4 40 60 100
TH409 0206210321 Fitness for Life* 0 0 0 Non
5 Letter
Grade
8 80 120 200
Specialization Core Courses (for General B.B.A. choose 0 courses, for Single Specialization choose 1 course
from the chosen Specialization, for Double Specialization choose 1 course each from the chosen
Specialization)
Catalo Course Specialization
g Code Course Title Core Courses Credit Internal External Total
Marks Marks Marks
Course
Code
Specialization Core Courses : Human Resource Management
T2268 0206210303 Training and Development Human Resource 3 30 45 75

Management
Total 3 30 45 75
Specialization Core Courses : Marketing Management
T2881 0206210304 Consumer Behaviour and Insights Marketing 3 30 45 75

Management
Total 3 30 45 75
Specialization Core Courses : International Business
T2380 0206210305 Export Import Management International 3 30 45 75

Business
Total 3 30 45 75
Specialization Core Courses : Accounting and Finance
T2101 0206210306 Financial Management Accounting and 3 30 45 75

Finance
Total 3 30 45 75
Specialization Core Courses : Environment Management
T2491 0206210307 Business and Environment 3 30 45 75

Environmental Management
Management
Total 3 30 45 75
Specialization Core Courses : Entrepreneurship
T2341 0206210308 Creativity and Innovation Entrepreneurship 3 30 45 75

Total 3 30 45 75
Open Elective Courses
( for General B.B.A. choose 6 courses, for Single Specialization choose 4 courses, for Double Specialization
choose 0 courses )
T2268 0206210303 Training and Development 3 30 45 75
T2881 0206210304 Consumer Behaviour and Insights 3 30 45 75
T2380 0206210305 Export Import Management 3 30 45 75
T2101 0206210306 Financial Management 3 30 45 75
Business and Environmental

T2491 0206210307 3 30 45 75
Management
T2341 0206210308 Creativity and Innovation 3 30 45 75
T2270 0206210309 Industrial Relations 3 30 45 75
Managerial Competencies and

T2267 0206210310 3 30 45 75
Career Development
T2471 0206210311 Introduction to Digital Marketing 3 30 45 75
Fundamentals of Services
T2882 0206210312 3 30 45 75
Marketing
T2010 0206210313 Banking Operations 3 30 45 75
Post Liberalization Indian
T6160 0206210314 3 30 45 75
Economy
T2459 0206210315 Corporate Accounting 3 30 45 75
T2855 0206210316 Financial Services 3 30 45 75
T2494 0206210317 Global Environmental Challenges 3 30 45 75

Introduction to Sustainable
T2488 0206210318 3 30 45 75
Development
T2701 0206210319 Social Entrepreneurship 3 30 45 75
T2351 0206210320 Technological Entrepreneurship 3 30 45 75

Specialization Elective Courses ( for General B.B.A. choose 0 courses, For Single Specialization choose 1 course
from the chosen Specialization, for Double Specialization choose 4 courses, 2 each from the chosen specialization)
Specialization : Human Resource Management
Human Resource
T2270 0206210309 Industrial Relations 3 30 45 75
Management
Managerial Competencies and Human Resource
T2267 0206210310 3 30 45 75
Career Development Management
Specialization : Marketing Management
T2471 0206210311 Introduction to Digital Marketing Marketing Management 3 30 45 75

Fundamentals of Services
T2882 0206210312 Marketing Management 3 30 45 75
Marketing
Specialization : International Business
T2010 0206210313 Banking Operations International Business 3 30 45 75

Post Liberalization Indian
T6160 0206210314 International Business 3 30 45 75
Economy
Catalog
Course Course Course Title Specialization Credit Internal External Total
Code Code Marks Marks Marks
Specialization : Accounting and Finance
Accounting and
T2459 0206210315 Corporate Accounting 3 30 45 75
Finance
Accounting and
T2855 0206210316 Financial Services 3 30 45 75
Finance
Specialization : Environment Management
Environment
T2494 0206210317 Global Environmental Challenges 3 30 45 75
Management
Introduction to Sustainable Environment
T2488 0206210318 3 30 45 75
Development Management
Specialization : Entrepreneurship
T2701 0206210319 Social Entrepreneurship Entrepreneurship 3 30 45 75
T2351 0206210320 Technological Entrepreneurship Entrepreneurship 3 30 45 75
Semester : 4
T2207 0206210401 Operations Research 4 40 60 100
T8000 0206210402 Service Learning 4 100 0 100
T2804 0206210403 Project I 4 100 0 100
Total 12 240 60 300

Specialization Core Courses ( for General BBA choose 0 Courses, for Single Specialization choose 1 Course from the
chosen Specialization, for Double Specialization choose 1 course each from the chosen Specializations)
Human Resource
T2782 0206210404 Workforce Planning 3 30 45 75
Management
Total 3 30 45 75
Fundamentals of Brand
T2467 0206210405 Marketing Management 3 30 45 75
Management
Total 3 30 45 75
International Economics : Theory

T6158 0206210406 International Business 3 30 45 75
and Practice
Total 3 30 45 75
T1134 0206210407 Company Law Accounting and Finance 3 30 45 75
Total 3 30 45 75
Catalog Course Specialization

Course Code Course Title Core Courses Credi Internal External Total
Marks Marks Marks
Code t
Environment
T2489 0206210408 Renewable Energy Sources 3 30 45 75
Management
Total
3 30 45 75
Business Modelling and Business

T2832 0206210409 Entrepreneurship 3 30 45 75
Plan
Total 3 30 45 75
(For General BBA choose any 2 courses, For Single Specialization choose any 1 course, For Double
Specialization Select 0 courses)
T2782 0206210404 Workforce Planning 3 30 45 75
T2467 0206210405 Fundamentals of Brand Management 3 30 45 75
International Economics : Theory and

T6158 0206210406 3 30 45 75
Practice
T1134 0206210407 Company Law 3 30 45 75
T2489 0206210408 Renewable Energy Sources 3 30 45 75

Business Modelling and Business
T2832 0206210409 3 30 45 75
Plan
Liberal Arts(Choose Any two courses)Generic Elective Courses Group
T6457 0206210418 Psychology 2 50 0 50
T6479 0206210419 Self Management I 2 50 0 50
T6488 0206210420 Film Appreciation 2 50 0 50
The Literature of Fantasy and Science
T6729 0206210421 2 50 0 50
Fiction
T6455 0206210422 Information Technology Law 2 50 0 50
Inter Institute Credit Courses- Choose any one group
German
T6184 0206210412 Basic German I 2 50 0 50
T6185 0206210413 Basic German II 2 50 0 50
French
T6186 0206210414 Basic French I 2 50 0 50
T6187 0206210415 Basic French II 2 50 0 50

Spanish
T6188 0206210416 Basic Spanish I 2 50 0 50
T6189 0206210417 Basic Spanish II 2 50 0 50
Japanese
T6674 020621423 Basic Japanese I 2 50 0 50
T6675 020621424 Basic Japanese II 2 50 0 50
IICT- Design
T5135 0206210410 Introduction to Advertising 2 50 0 50
T5510 0206210411 Introduction to Socio Cultural Studies 2 50 0 50
Semester : 5
T2804 0206210501 Project II 4 100 0 100
T2903 0206210502 Corporate Internship 4 100 0 100
Total 8 200 0 200
Specialization Core Courses ( for General BBA choose 0 Courses, for Single Specialization choose 1 Course from
the chosen Specialization, for Double Specialization choose 1 course each from the chosen Specializations)
Human Resource
T2271 0206210503 Industrial Laws 3 30 45 75
Management
Total 3 30 45 75
Marketing
T2135 0206210504 Sales and Distribution Management 3 30 45 75
Management
Total 3 30 45 75
T2983 0206210505 Dimensions of International Business International Business 3 30 45 75
Total 3 30 45 75

Accounting and
T2089 0206210506 Auditing 3 30 45 75
Finance
Total 3 30 45 75

Environment
T2492 0206210507 Environment Impact Assessment 3 30 45 75
Management
Total 3 30 45 75
T2349 0206210508 Funding for Entrepreneurs Entrepreneurship 3 30 45 75
Total 3 30 45 75
( for General BBA choose 5 Courses, for Single Specialization choose 2 Courses, for Double Specialization choose
0 courses)
T2271 0206210503 Industrial Laws 3 30 45 75
T2135 0206210504 Sales and Distribution Management 3 30 45 75
T2983 0206210505 Dimensions of International Business 3 30 45 75
T2089 0206210506 Auditing 3 30 45 75
T2492 0206210507 Environment Impact Assessment 3 30 45 75
T2349 0206210508 Funding for Entrepreneurs 3 30 45 75

Emotional Intelligence for Personal
T2273 0206210509 3 30 45 75
Growth
T2977 0206210510 Fundamentals of HR Analytics 3 30 45 75
T2468 0206210511 Fundamentals of Rural Marketing 3 30 45 75
T2466 0206210512 Fundamentals of B2B Marketing 3 30 45 75
T6163 0206210513 India's Foreign Trade 3 30 45 75
T1303 0206210514 International Business Laws 3 30 45 75
T2093 0206210515 Special Topics in Accounts 3 30 45 75
T2854 0206210516 Mergers and Acquisitions 3 30 45 75
T2487 0206210517 Environmental Pollution 3 30 45 75

Spatial Monitoring Techniques in
T2834 0206210518 3 30 45 75
Natural Resource Management
T2874 0206210519 MSME and Family Managed Business 3 30 45 75
Group Entrepreneurship and Self-
T2979 0206210520 3 30 45 75
Help Groups
Specialization Elective Courses ( for General BBA choose 0 Courses, for Single Specialization choose 2 Courses
from the chosen Specialization, for Double Specialization choose 3 courses -1 course each from the chosen
Specializations and one more from either of the chosen Specializations)
Specialization : Human Resource Management

T2273 0206210509 Emotional Intelligence for Personal Human Resource 3 30 45 75
Growth Management
Human Resource
T2977 0206210510 Fundamentals of HR Analytics 3 30 45 75
Management
Specialization : Marketing Management
Marketing
T2468 0206210511 Fundamentals of Rural Marketing 3 30 45 75
Management
Marketing
T2466 0206210512 Fundamentals of B2B Marketing 3 30 45 75
Management
T6163 0206210513 India's Foreign Trade International Business 3 30 45 75
T1303 0206210514 International Business Laws International Business 3 30 45 75

Accounting and
T2093 0206210515 Special Topics in Accounts 3 30 45 75
Finance
Accounting and
T2854 0206210516 Mergers and Acquisitions 3 30 45 75
Finance
Environment
T2487 0206210517 Environmental Pollution 3 30 45 75
Management
Spatial Monitoring Techniques in Environment
T2834 0206210518 3 30 45 75
Natural Resource Management Management
T2874 0206210519 MSME and Family Managed Business Entrepreneurship 3 30 45 75

Group Entrepreneurship and Self-
Help Groups
Semester : 6
Fundamentals of Quality
T2158 0206210601 4 40 60 100
Management
T2781 0206210602 Global Business Environment 4 40 60 100
Total 8 80 120 200
Specialization Core Courses ( for General BBA choose 0 Courses, for Single Specialization choose 1 Course from
the chosen Specialization, for Double Specialization choose 2 courses- one each from the chosen Specializations)
Human Resource
T2274 0206210603 Performance Management System 3 30 45 75
Management
Total 3 30 45 75

Marketing
T2719 0206210604 Elementary Retail Marketing 3 30 45 75
Management
Total 3 30 45 75
T2383 0206210605 International Relations and Strategy International Business 3 30 45 75
Total 3 30 45 75

Accounting and
T2091 0206210606 Financial Reporting and Standards 3 30 45 75
Finance
Total 3 30 45 75

Environment
T2483 0206210607 Environmental Risk Management 3 30 45 75
Management
Total 3 30 45 75
T2980 0206210608 Building Lean Startup Entrepreneurship 3 30 45 75
Total 3 30 45 75

( for General BBA choose 5 Courses, for Single Specialization choose 2 Courses, for Double Specialization
choose 0 courses)
T2274 0206210603 Performance Management System 3 30 45 75
T2719 0206210604 Elementary Retail Marketing 3 30 45 75
T2383 0206210605 International Relations and Strategy 3 30 45 75
T2091 0206210606 Financial Reporting and Standards 3 30 45 75
T2483 0206210607 Environmental Risk Management 3 30 45 75
T2980 0206210608 Building Lean Startup 3 30 45 75
T2275 0206210609 Compensation Management 3 30 45 75
T2976 0206210610 HRD Instruments and Mechanisms 3 30 45 75
T2464 0206210611 Fundamentals of Market Research 3 30 45 75
T2460 0206210612 Advertising and Public Relations 3 30 45 75

Catalog
Course Course Course Title Specialization Credit Internal External Total
Code Code Marks Marks Marks
T6159 0206210613 Public Finance : Theory & Practice 3 30 45 75
T2461 0206210614 Basics of International Marketing 3 30 45 75
T2107 0206210615 Working Capital Management 3 30 45 75
T2099 0206210616 Direct Taxation 3 30 45 75

T
0206210617 Climate Change and Business 3 30 45 75
M2016
Wildlife Conservation and
TM2017 0206210618 3 30 45 75
Management
Risk Management in
T2350 0206210619 3 30 45 75
Entrepreneurship
T2700 0206210620 Corporate Entrepreneurship 3 30 45 75
Specialization Elective Courses ( for General BBA choose 0 Courses, for Single Specialization choose 2
Courses from the chosen Specialization, for Double Specialization choose 3 courses - one each from the
chosen Specializations and one more from either of the chosen Specializations)
Specialization Elective : Human Resource Management
Human Resource
T2275 0206210609 Compensation Management 3 30 45 75
Management
Human Resource
T2976 0206210610 HRD Instruments and Mechanisms 3 30 45 75
Management
Specialization Elective : Marketing Management

Marketing
T2464 0206210612 Fundamentals of Market Research 3 30 45 75
Management
Marketing
T2460 0206210611 Advertising and Public Relations 3 30 45 75
Management
T6159 0206210613 Public Finance : Theory & Practice International Business 3 30 45 75
T2461 0206210614 Basics of International Marketing International Business 30 45 75

3
Accounting and
T2107 0206210615 Working Capital Management 3 30 45 75
Finance
Accounting and
T2099 0206210616 Direct Taxation 3 30 45 75
Finance
Environment
TM2016 0206210617 Climate Change and Business 3 30 45 75
Management
Wildlife Conservation and Environment
TM2017 0206210618 3 30 45 75
Management Management
Risk Management in
Entrepreneurship
T2700 0206210620 Corporate Entrepreneurship Entrepreneurship 3 30 45 75
Batch 2020-2023
Guidelines
1. Elective courses will be offered subject to enrollment of minimum 20 students.
2. "For single specialization, a student is required to complete minimum 9

elective courses from the chosen specialization. For dual specialization, a
student is required to complete minimum 9 elective courses from each of the
chosen specialization."
SY BBA Page 12
Batch 2020-2023
Semester III
SY BBA Page 13
Batch 2020-2023
Course Name: Business Laws
Catalog Course Code: T1133
Course Code: 020621301
Number of Credits: 4
Course Level: 2
Learning Objective(s): to give an insight into the legal aspects of business
Course Outline:
Unit 1 A. Introduction to legal systems & Concepts 05
Meaning of Law and Justice
Legal Terms and Maxims from Law Dictionary
Overview of Constitution, Constitutional Governance
Hierarchy of Courts: Supreme Court, High Courts, Business Courts Alternative Dispute
Resolution and Tribunals
Sources of Law and Law Making Process
Role of Executive, Judiciary and Legislature
System of Law: Civil and Common Law, Procedural and Substantive Law
B. Business and Human Rights Violation in the context of Business.
Unit 2 Indian Contract Act 1872 15
Definition, kinds and concepts of contracts.
Offer and Acceptance , Consideration , Capacity of Parties
Free Consent , Legality and Objects of consideration
Void Agreements, Performance of Contract, Discharge of Contract and Remedies. Contract of
Indemnity and Guarantee and Contract of Agency.
Unit 3 The Sale of Goods Act 1930 05
Contract of Sales of Goods , Conditions and Warranties
Transfer of Property, Performance of a contract of sale
Rights of unpaid Seller.
Unit 4 The Indian Partnership Act, 1932 02
Concept of partnership -Rights and duties of partners towards other partners., Authority of
partner and liabilities towards third parties Admission, retirement, expulsion of partners and
their liabilities , Dissolution of the firm
Unit 5 Law relating Companies and Competition 08
Company-Definition, Meaning, Features and Types of
Companies , Incorporation of a Company- Memorandum of
Association, Article Of Association and Prospectus, Statement in lieu of Prospectus and share
capital Structure.
Mergers and Amalgamation
Introduction to competition Law
Unit 6 Income Tax Act-1961. (Meaning ,Concepts and Definitions) 08

Income, Person, Assessee, Assessment year, Pervious
s year, Agricultural Income, Exempted Income, Residential Status of an Assessee, Fringe benefit
Tax, Tax deducted at
Source, Capital and Revenue Income and expenditure.
A brief outline of Income from different heads.
SY BBA Page 14
Batch 2020-2023
Unit 7 The Negotiable Instruments Act 1881 06

Negotiable Instruments- Meaning, Characteristics, Types, Parties to an instrument - Holder
and holder in due Course-Negotiation and types of Endorsements-Provisions relating to
dishonor of Negotiable Instruments –Noting and Protest.
Unit 8 Consumer Protection Act, 1986 5
Definitions of Consumers, Person, Goods, Services, Trader, Manufacturer, Meaning of Consumer
Dispute, Complaint-Unfair Trade Practices-Restrictive Trade practices-Consumer Protection
Councils-Consumer Disputes Redressal Agencies
Unit 9 Intellectual Property Laws and Information technology Law 6

Introduction to Intellectual property Rights and its relevance to Business
Types of Intellectual Property (Patents, Copyrights , Trademarks, Designs and Confidential
information): Essentials for protection, Rights of IP owner, Limitations on the rights, Infringement
and remedies
Information technology Law ( Use of digital signatures in business, introduction to cyber offences)
Total 60
Books Recommended
1) Pathak Akhilshwar , ‘Legal Aspects of Business, Tata McGraw Hill Education Pvt Ltd, Ed.4th(2010)
2) Mathur Satish B ‘Business Law’ Tata McGraw Hill Education Pvt Ltd(2011)
3) Datey V.S ‘Taxman’s Business and Corporate Laws’, Taxman’s Allied Services (P) Ltd.(2013)
4) Bagrial Ashok ‘Company Law’, VIKAS PUBLISHING HOUSE PVT LTD.Ed.12th (2007)
5) Singhania K Vinod, ‘Students guide to Income Tax Act , Taxman’s Allied Services (P) Ltd(2013-14)
6) Aggarwal, V.K.: “Consumer Protection – Law and Practice”, New Delhi : Bharat Law House Publisher’s
Distributors Pvt. Ltd. Ed.4th (2003)
7) Singh, Avtar: “Law of Consumer Protection: Principles and Practice”, Lucknow: Eastern Book Co.,
Fourth Edition (2005).
SY BBA Page 15
Batch 2020-2023
Course Name: Research Methodology

Course Code: T2208
Course Code No: 020621302
Course Level: 3
Learning Objective(s):
1. To enable students comprehend research issues
2. To enable students to identify research questions and formulate research hypothesis
3. To equip students with various techniques of research design and data collection
4. To enable students to synthesize qualitative and quantitative data crunching techniques
o. Topic Hours
01 Introduction to Research
 Types of research 08
 Research Process
02 Literature Review
 Literature review basics 08
 Primary and Secondary data and exploration
03 Theoretical Framework and Hypothesis Formulation
 Types of variables
12
 Exogenous and Endogenous variables
 Formulation of Hypothesis and Research question
04 Research Design
 Types of Research design
 Instrument design, Scale formation 12
 Sampling Design
 Data Collection methods
05 Data Analysis & Interpretation
 Descriptive Analysis
 Normality tests 12
 Outlier tests
 Hypothesis testing
06 Referencing
 APA format
 Harvard Style 04
 IEEE format
 MLA format
07 Report Writing 02
08 Ethical Practices in Research
 Plagiarism
02
 Introduction to plagiarism software
 Legal, Governmental and other norms
Total
60
SY BBA Page 16
Batch 2020-2023
Books Recommended
1. Adler, Stier and Clark, How it’s done: An Invitation to Social Research
2. Becker, Writing for Social Sciences: How to start and finish your thesis, book, or article
3. Cooper, Schindler , Social Sciences Research Methods:
4. Salkind, Exploring research Research
Methodology:A Step-by-Step Guide for
Beginners by Ranjit Kumar ; SAGE
Publications Ltd; Fourth edition
SY BBA Page 17
Batch 2020-2023
Specialization Core Courses
Human Resource
Course Name: Training and Development HR U 6

Course Level: 4
1. To describe the basic concepts of training and development
2. To outline the importance and methodology of Training Needs Assessment process
3. To illustrate and differentiate between the various methods of training
followed in diverse organizations
4. To recognize the importance of Employee Development
5. To analyze the feasibility of using various training methods for multiple training programs
6. To select an appropriate model of training evaluation
SY BBA Page 18
Batch 2020-2023
Course Outline
S.No. Topic Hours

1 Basic Concepts of Training 06
Definition of Training Training
Design Process
The Forces influencing working and learning The
Strategic Training and Development Process
Organizational Characteristics that Influence Training
2 Training Needs Assessment 09
Definition and purposes of Training Needs Assessment Needs
Assessment Techniques
Process of Needs assessment
Person Analysis
Task Analysis
Organization Analysis
3 Training Methods and Transfer of Training 10
Traditional Methods: Presentation Methods, Hands-on-methods
and Group Building Methods
Modern Methods: E-Learning and Use of Technology
T.T. Baldwin Model of The Transfer Process of Training
4 Models of Evaluation of Training Programs 10
Kirkpatrick Model
CIRO Model
Kaufman’s Five Levels of Evaluation
CIPP Model
Phillips Five-Level ROI Framework
5 Employee Development 5
Meaning
Importance
Approaches
Process
6 Comparisons of Training practices in organizations.(Project) 5
Books Recommended
1. Employee Training & Development: Raymond, A. Noe. Tata Mc. Graw Hill
2. Effective Training Systems, Strategies & Practices: P. Nick Blanchard & James W. Thacker. Pearson
Prentice Hall.
3. Training Instruments in HRD & OD: Udai Pareek . Tata Mc.Graw Hill.
4. Developing and Training HR in Organizations : Wexley and Latham
5. The ASTD Training & Development Handbook –Robert L Craig. McGraw Hill Professional.
6. Effective Planning in Training & Development. – Leslie Ray. Kogan Page.
7. Managing Transitions: The HRD Response —Udai Pareek. Tata McGraw Hill
8. Training for Organizational Transformation (Part I– The New Training for Development) Lynton,
Rolf P & & Pareek Udai , Sage Publication.
SY BBA Page 19
Batch 2020-2023
Course Name: Consumer Behaviour and Insights

Course Level: 4
Learning Objective(s): At the end of the course the student will be able to:
1. Develop the insights of consumer buying behavior.

2. Analyze the impact of various factors on consumer decision making process.
3. Explain how consumer behavior affects marketing strategies.
S.No. Topic Hours

1 Introduction to Consumer Behavior 3
 Need, scope, overview of consumer decision process, Consumer
buying process
2 Consumer Motivation 4
 Motives
 Theories of Motivation: Maslow’s and Herzberg’s theory
3 Personality and Consumer Behavior 5

 Theories of Personality: Psychoanalytic theory, CAD theory
 The Concept of Self and self-image
Consumer personality vs brand personality
4 Perception: 5
 Concept
 Process of Perception.
 Perceived risk.
5 Learning: 7
 Behavioral Learning Theories

 Cognitive Learning Theories
SY BBA Page 20
Batch 2020-2023
 Brand Loyalty and consumer learning
6 Consumer Attitude 5
 Models of attitude -Formation of Attitudes
 Attitude change strategies
7 Influence of culture and society: 5

 Culture, Geert Hofstede’s matrix and social class
 Family & household influences,
 Group influence
8 Consumer decision making: 6

 Models of consumer decision making: Consumer and
organizational buying behavior.
 Diffusion of innovation
 Post purchase behavior
9 Contemporary topics: 5
Impact of social media on consumer behavior, Online consumer behavior,
Impulse buying
Total 45
Books Recommended:
Consumer Behavior 11/e - Pearson. Schiffman, Wisenblit and Kumar [2014]

Consumer Behaviour: Building Marketing Strategy Mcgraw Hill, 2014 Hawkins, Mothersbaugh And Mookerjee
Consumer behavior: Buying, having, and being Pearson, 2014 Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky,
J. L., & Polegato, R
Consumer Behaviour Cengage Learning 2011 Blackwell, Miniard And Engel Shopper,
buyer, and consumer behavior: Theory, marketing applications and public policy implications Cengage Learning,
2009 Lindquist, J. D., & Sirgy, M. J.
Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely (2010) Nudge: Improving Decisions
about Health, Wealth, and Happiness Richard Thaler and Cass Sunstein (2009)
SY BBA Page 21
Batch 2020-2023
Course Name: Export Import Management

Course Level:3
Sub-Committee (Specialization): International Business

Learning Objectives:
1. Apply strategies related to export and import of commodities and services in International
Business
2. Demonstrate an understanding of the policies and procedures involved in import and export
in India
3. Enabling students to analyze the changes in governmental policies related to
International Business
Course Outline:
Unit Contents Hours

I Introduction to International Business and understanding the concepts of 8
exports and imports
II Parties and processes involved in International trade 8
III EXIM procedures- steps and formalities needed to complete the chain of 12
export and import activity
IV EXIM documentation –various documents required in export and import 10
V EXIM policies with respect to foreign trade policy 2009-2014 7
Total 45
Recommended Books
1. Foreign Trade Policy Vol. I & II.( RBI Network)

2. Hand book of Procedure Vol. I, II & III..( RBI Network)
3. How to Export: by Sharma: Nabhi Publication.
4. How to Import by Sharma: Nabhi Publication.
5. Do it yourself Export Import: M. I. Mahajan
6. Export Management: D.C. Kapoor
SY BBA Page 22
Batch 2020-2023
Course Name: Financial Management

Course Code: T2101
Course Code No: 020621306
Number of Credits:3
Course Level:3
1. To understand the fundamental tools & techniques in Financial Management;
2. To develop an analytical/practical approach to corporate fin decision making;
3. To apply & analyse the concepts in real life situations.
Course Outline:
S.No. Topic Hours

1 Financial Environment of Business 15
Markets: Capital Markets - Primary Markets & Secondary Markets, Debt
Markets, Derivate Market
Financial Institutions: Banks, NBFC, Mutual Funds, Insurance & Housing
Finance Companies
2 Introduction to Financial Management: Objectives and Functions 05

3 Investment Decisions 25
Time Value of Money,
Capital Budgeting Risk
and Return
(Definition of risk, return, measurement of risk and return
Cost of Capital (Introduction to WACC – ke following dividend models)
Total 45
Books Recommended
1. Financial Management by IM Pandey
2. Financial Management by Khan and Jain
3. Financial Management by Prasanna Chandra
4. Fundamentals of Financial Management by Van Horne and Wachowicz
SY BBA Page 23
Course Name: Business and Environmental Management

Course Code: T2491
Course Level: 02
1. To understand the basic concepts of the environment management and its role in day today’s life.
2. To understand the fundamental concepts of the environment in relation to human needs and business.
3. To understand the basic structure of environment and ecology. To understand the impact of management on
environment
Course Outline
S.No. Topic Hours

Introducing Environmental Management, Need of Environmental Management,
Definition and Scope. Goals of EM. Significance of management in environment
1 15
conservation, role of manager in environment, environmental problems created by
mismanagement, Current trends in Environmental Management, EM tools.
Influence of Environment on Business, Role of environment in business, natural
resources- asset for business, role of biodiversity in business, Influence of Business
2 15
on environment, Influence of Business on society, adverse effects of business on
various natural resources
Types of environment, Physical & Cultural, Ecosystem concepts, Nutrient cycling,

Biomass, Energy & Energy Flow, Energy in ecological systems, Ecosystem
Restoration & Recovery, Methods of environmental study, significance of
environmental study, Importance of environmental research, environmental
3 economics, Role of mass media and communication in Environmental Management, 15
Corporate social Responsibility, Human impact on climate, Human impact on
vegetation, Human impact on animals, Human impact on plants, soil and water, Impact
of human agencies on geomorphology, Remote Sensing and GIS techniques in EM
Books Recommended
1. Environmental Management by Vijay Kulkarni, T. V. Ramachandran (2011) Published by TERI (The Energy & Resources
Institute) Darbari Seth Block Habitate Place Lodhi Road, New Delhi- 11 0003, India.
2. Business Unusual championing corporate social responsibility by R.K.Pachauri(2006) Published by TERI (The Energy &
Resources Institute) Darbari Seth Block Habitate Place Lodhi Road, New Delhi- 11 0003, India.
3. Geoinformatics for Climate Change Studies by P K Joshi and T p Singh(eds) (2011) TERI (The Energy & Resources
Institute) Darbari Seth Block Habitate Place Lodhi Road, New Delhi- 11 0003, India.
Students are also requested to refer and go through following Monthly and Fortnightly
Terra Green by TERI, National Geographic, Down to Earth by Centre for Science and Environment.
SY BBA Page 35
Course Name: Creativity and Innovation

Course Code: T2341
Course Level: 02
Objective of the course:

 To distinguish the relationship between innovation and creativity
 To summarize the factors that contribute to creativity
 To comprehend the process of translating ideas into innovations
Course Outline:
Unit Conte Hours

nts
I Components and Principles of Creativity 15
Creativity – Meaning and
Process Tools of Creativity
Myths regarding creativity
Barriers to Creativity
Promoting individual
creativity
II Organizing Innovation 15
Innovation – Meaning and
Sources Principles of Innovation
Do’s and Don’ts of Innovation
Creating a climate for
innovation Theories/Models of
Innovation:
-Joseph Schumpeter’s Innovation
-Teece Model
-Henderson-Clark model
III Introduction to Innovation & Creativity in Entrepreneurship 15
Linking creativity, innovation and
entrepreneurship Importance of Creativity in
Entrepreneurship Managing Innovation
Radical Vs Incremental Innovation
Learn about the best practices in the industry and businesses regarding
innovation, creativity and entrepreneurship
Recommended Books:
Peter F Drucker, ‘Innovation and Entrepreneurship’, Elsevier Ltd, First Edition 1985
Scott Berkun, ‘The Myths of Innovation’, O’Reilly Media Inc., First Edition 2010
Sramana Mitra, ‘Entrepreneur Journeys: Innovation; The need of the Hour’, CreateSpace, 2010
SY BBA Page 36
Course Name: Industrial Relations

Course Code: T2270
Course Level: 2
1. To understand settlement machineries for industrial disputes
2. To understand the concepts of Collective Bargaining & worker?"s participation in management
3. To understand the concept and importance of Industrial Relations
Books Recommended:
Book Author Publisher
Industrial Relations - Text and cases by Ajit Kr.Ghosh Manas Publications
Industrial Relation by Arun Monappa TATA McGraw Hill
Industrial Relations by C S Venkataranam Oxford University Press
Essentials of HRM & Industrial relations by P Subba Rao Himalaya Publishing House
Industrial Relations, Trade Unions &
by P R N Sinha Indu Bala Sinha
Labour Legislation (Paperback) House Pearson (2203).
Seema Priyadarshini Shekar
Course Outline:
Sr. No. Topic Hours
Introduction
1 6
Concept, Importance, Approaches to IR
2 History of Industrial Relations in India 3
Role of players
3
Employees, Employer and Government 6
Industrial Disputes Act, 1947
4
Settlement machineries 10
Trade Unions
5
history, objectives, scope, Trade Union Act 1926 5
Collective Bargaining
6
Concept, Process, Challenges, Worker?"s Participation in Management 8
7 Current Trends in IR, Future of IR, Sector wise IR practices 7
SY BBA Page 37
Course Name: Managerial Competencies and Career Development

Course Code: T2267
Course Level: 3
1. To describe the concept of competency and recognize the importance of competency based management
2. To classify the various competencies required for different functions of management To state the
difference between Traditional and Protean Career
3. To illustrate the various Challenges in Career Management
4. To identify the roles of various stakeholders in Career Management of Employees
Books Recommended:
The Handbook of Competency Mapping: Seema Sanghi
HRD Missionary Dr. T.V. Rao
A practical guide to competencies Steve Whiddett and Sarah Hollyforde
Employee Training and Development Raymond A Noe
Effective Succession Planning William J.Rothwell
The economic value of emotional intelligence
competencies and EIC-based HR programs, in
The Emotionally Intelligent Workplace: How Spencer, L M. in Cherniss, C. and D.
to Select for, Measure, and Improve Emotional Goleman, eds. (2001)
Intelligence in Individuals, Groups and San Francisco, CA: Jossey-
Organizations. Bass/Wiley
Competence at Work: Models for Superior Spencer, L., & Spencer, S. (1993) Wiley
Performance
Boston: Harvard Business
The HR Value Proposition. Ulrich, D. and Brockbank, W. (2005) School Press
Competency-Based Human Resource
Management. Dubois, D., &Rothwell, W. (2004). Davies-Black Publishing
The Competency Toolkit (Volumes 1 & 2). Dubois, D., &Rothwell, W. (2000). HRD Press
The Art and Science of Competency Models:
Pinpointing Critical Success Factors in Lucia, A., &Lepsinger, R. (1999). Pfeiffer
Organizations
Competency and the Learning Organization Shandler, D. (2000). Crisp Learning
SY BBA Page 38
S.No. Topic Hours

1 Introduction 10
History & Origin of Competency
Components of Competency - Skill, Knowledge & Motive - Trait& Self-
Concept
Competency categories
Generic or Key Competencies Functional or
Technical Competencies Leadership or
Managerial Competencies
Case study/assignment.
II Competency Based Functions 10
Competency based recruitment and selection Competency
based Compensation and benefits Competency based Training
& Development Competency Based Succession & Career
Planning
Competency based Performance Management
III Career Development 15
Meaning
Traditional Career v/s Protean Career
A Model of Career Development- Career Stages
The Career Management Systems- Career Management Process
Roles of employees, managers, human resource manager and company in
Career Management
manager and company in Career Management
Identification of HiPO employees
IV Special Issues in Career Development 10
Career Plateauing-Meaning, reasons and remedies
Challenges in Career Management: Skill Obsolescence, Coping with Career
Breaks, Work-Life Balance Issues, Coping with Job Loss, Dealing with Older
Workers
Case study/Assignment
SY BBA Page 39
Course Name: Introduction to Digital Marketing

Course Code: T2471
Course level: 3
1. To know the major online advertising approaches.
2. Learn the concepts related to digital marketing and understand how they are used by marketers
Suggested Books / Reading Material

Understanding Digital Marketing:
Marketing Strategies for Engaging the by Damian Ryan , Calvin Jones, Paperback, 2nd edition 2012
Digital Generation
Digital Marketing : Strategy, Dave Chaffey, Fiona Ellis- Pearson Publication, 5th
Implementation and Practice Chadwick Edition Jul 2012
Course Outline:
S.No. Topic Hours
1 The internet as a medium of communication and how the digital media differs 5
from traditional mass media.
2 Approaches used for developing a digital marketing plan 5
3 Web Site Best Practices - Navigation & Usability, Design & Presentation, 10
Content Management & E-commerce. The issues related to creating, branding and
maintaining a website in an effective manner
4 Social Media, Conversations, Community & Content - What is Social 6

Media? Marketing Through Social Media: Blogs, Podcasts, Wikis, Video;
Social Networks, Online Communities & Virtual Worlds
5 The Importance & Power Of Search - Search Engine Visibility -Search Engine 4
SY BBA Page 40
Marketing
6 What Is Online Advertising? 'Traditional' online ads - Banners, Buttons and 6

Pop-Ups; Rich Media advertising; Pricing Models & Delivery Options;
Targeting the right customer using suitable online methods
7 Mobile and email marketing campaigns – developing customer engagement 4

strategies to target the right customers with suitable offers
8 Viral, Buzz Marketing & Word-of-Mouth; Media Allocations; Cross-channel 5

Marketing strategies
45
SY BBA Page 41
Course Name: Fundamentals of Services Marketing

Course Code – T2882
Number of Credits:3
Course Level: 3
1. Understanding Service Marketing concepts, and growing importance of Service Industry.
2. Compare and discuss the tools and techniques used in services marketing.
3. Apply services marketing concepts to business situations.
Books Recommended:
Services Marketing : People, Technology Wirtz, Christopher Lovelock,
Pearson
& Strategy Chatterjee, 2018
Services Marketing Valarie A Zeithaml and Bitner, 2018 McGraw Hill
Services Marketing: Integrating Customer
Focus Across the Firm Valarie A Zeithaml McGraw Hill Education
S.No. Topic Hours

1 Foundations of Services Marketing 5
 Concept of services & its importance
 Difference between goods and services.
 Goods & Services marketing,
 Emergence and Reasons for growth of service sector : Global & Indian
Scenarios
2 Introduction of services concept 5
 Characteristics of services,
 Classifications of services,
3 Service product 3
Facilitating and enhancing supplementary services
Nature of service offering: Core and supplementary
4 Pricing 3
 Pricing concepts
 Pricing strategies for services
5 Distribution in a 4
service context
Methods of service
delivery Service
delivery in cyber space
SY BBA Page 42
6 Promotion 3
 Advertising and Sales Promotion in Service Industry,
 Key service communication challenges
7 Extended Marketing Mix 2
 Importance of people in service marketing. role of
various people involved.
8 Understanding Customers 6
 Consumer Behaviour, Expectations and Perceptions in Services
 Customer satisfaction
o Service quality models: GAP model
o Handling complaints effectively
o Service Failure & Recovery
o Moments of truth-Service Encounters
9 Physical Evidence and the servicescape 6
 Servicescape concept, Types and effects on behaviour
 Concept of Physical Evidence, Elements, importance, types
of Physical Evidence in various services
10 Service Design and Delivery 6

 Service Delivery Process
 Service Blueprints
 Role of employee in services delivery
 Role of customer in services delivery
11 Sectoral Perspective 2
 Application of Service Marketing to Hospitals, Educational
Institutions, Tourism Industry, Financial Sector and
Telecom.
Total 45
SY BBA Page 43
Course Name: Banking Operations

Course Code: T2010
Number of Credits: 3 Credits
Course Level: 4
The student will be able to:
1. Analyse the products offered and the operations of a bank.
2. Evaluate the legal aspects associated with banking operations
Course Outline:
S.No. Topic Hours

1 Overview of Banking in India 2
2 Types of customers 2
3 Banker customer relationship 2
4 Types of deposit account 2
5 Opening of accounts,KYC compliance/AML rules 2
6 Account operations and Cash management services 6
7 Negotiable instrument acts, collection and payments of checks and payment 6
system infrastructure
8 Interbank clearing house, currency chest, check truncation system and NECS 4
9 commercial bills and remittances, Types of bills 2

10 ATM, Credit/Debit Cards 3
11 Frauds in banking operations and Preventive vigilance 6
12 Banking codes and standards codes of India guidelines and fair banking 2
practices codes
13 Banker's book evidence Act and Law of Limitation 2
14 Other Services offered by banks 4
45
Books Recommended
1. Legal and Regulatory Aspects of Banking, IIBF, Jan 2008, Macmillan India Ltd.
2. PRINCIPLES AND PRACTICES OF Banking by IIBF, Jan 2008, Macmillan India ltd.
3. Fundamentals of Modern Banking, N C Majumdar, NCBA, Kolkata.
4. Banking principles and Operations,M N Gopinath, Snow White.
SY BBA Page 44
Course Name: Post Liberalization Indian Economy

Course Code: T6160
Course Level: 3
Indian economy changed completely after the liberalization, globalization and privatization policy that was
undertaken in 1990’s. This course delves into the evolution of this economy post this era.
1. The students will be able to learn the basics of Indian Economy post liberalization.
2. They should know after reading the course what sectors contribute to the economy how much and
what is the state of agriculture and industry in the country.
3. They would also be able to examine the problems of the economy seeking solutions to the same.
Learning Outcomes: The course provides an understanding about the different sectors of the Indian
economy, their contribution, performance and problems. The course also discusses about the
upcoming trends in the Indian Economy.
S.No. Topic Hours

1 Introduction: 10
Introduction to pre 1991 reform scenario, 1991 Reform package launched-
its implication and need. Characteristics of the 1991 Economic Reforms
2 Indian Agriculture: 15
Indian Agriculture: Major crops in India, trends in Agriculture investment,
Problems in Agriculture, Agricultural Marketing, National Agriculture
policy, WTO and Indian Agriculture.
3 Sectors and Industries: 10
Industrial policy & Pattern during the plans, New Industrial Policy 1991
Small sector and medium enterprises- Problems and government policies.
Public Sector - Role of public sector, Analysis of public sector, Shortcomings

of the public sector, Economic reforms and the public sector policies.
Private sector – role and importance in India’s development, current trends
Service sector: Role, Contribution and growing trends in the Service sector
4 Problems of Indian Economy: 10
Unemployment- types of unemployment
Poverty – Absolute poverty and relative poverty, Poverty alleviation
program (important programs)
Total 45
SY BBA Page 45
Books Recommended
1. Dutt and Sundaram-Indian Economy
2. Misra and Puri- Indian Economy
3. Uma Kapila - Indian Economy since Independence
4. I.C. Dhingra- Indian Economy
SY BBA Page 46
Course Name: Corporate Accounting

Course Code: T2459
Course Level: 3
Objectives:
1. To compute profit and arrive at financial statement of companies
2. To understand the meaning & preparation of final accounts of joint stock companies in the
prescribed firm
3. To find out net profit/loss prior to incorporation & post incorporation
4. To understand corporate accounting concepts with respect to the Companies Act, 2013
SY BBA Page 47
Sr. No. Topic Hours

Final Accounts of Non Trading Organisations
1 4
Income and Expenditure Account Receipt and Payment Account
Introduction to Company Balance Sheet
2 3
Only to Know Items of Balance Sheet
Final Accounts of the companies
3 7
Preparation of final accounts as per provisions of Companies Act, 2013
Profit prior to incorporation
4 3
Preparation of P/L appropriation account before the incorporation of Company
Company accounts
5 Issue, Forfeiture and reissue of equity shares 10
Preference shares and debentures -issue and redemption
Liquidation of Company
6 Provisions of Companies Act, 2013 regarding liquidation of a Company 5
Liquidator's Final Statement of Affairs
Amalgamation and takeovers
7 8
Accounting treatment of Amalgamation and takeovers
Holding Company's Balance sheet
8 Preparation of consolidated Balance sheet of Holding Company with one subsidiary 5
only. (Simple problems)

Accountancy Tulsian, P. C Tata McGraw Hill
Advanced
Accountancy Sehgal, Ashok, and Sehgal, Taxmann Allied Sevices Pvt. Ltd.,
Advanced
Deepak Chakraborty Oxford University Press
Accountancy,
Advanced Maheshwari, S. N. and Maheshwari
Accountancy S.K Vikas Publishing House Pvt. Ltd., Noida
Advanced
Accountancy Paul, S. Kr Chand and Co
Advanced Shukla, M.C., Grewal, T.S. and
Accounts Gupta S.C S. Chand & Co. Ltd., New Delhi
SY BBA Page 48
Course Title: Financial Services

Course Code: T2855
Course Level: 3
1. Overview of financial services sector
2. Critically analyze the nature and role of each service
3. Compare and contrast services extended by banks and NBFCs
Course Outline:
S.No. Topic Hours
1 Introduction 4
a. Introduction to the concept of Financial Products and Services

b. The basis of distinction between financial products and services
c. Features of financial services
d. Financial Services Market - Players
SY BBA Page 49
2 A) Banking Products 10
Deposit accounts as products

i. Savings, Current, Recurring and Fixed deposit account –
Regular features and new look given to it by banks – Accounts for the
residents and the non-residents.
ii. Loans – Cash credit, Overdraft, Home loans, Personal loans,
Loans for cars, two wheelers and other consumer durables – Loans against
real assets such as Gold, Land and Financial assets such as Shares, Life
insurance policies and Fixed deposit receipts – Credit card advances- Bill
discounting 2.3.1 Credit information companies like CIBIL: Need and their
Functioning
B) other Banking Services
i. Remittances of funds through- Cheques, Bankers’ cheques,
Demand drafts, Mail and Telegraphic transfers, Electronic modes of
transfer, Tele\mobile and net banking
ii. ATM and Cash deposit machines
iv. Services as paying and collecting banker – process of clearing a
cheque.
v. Currency exchange
vi. Guarantee and Letter of Credit
C) RBI guidelines over customer service in banks – Institutional
framework – Constitution of various committees for customer service-
Financial inclusion- Opening and operation of deposit accounts – Service
charges – Remittances – Collection of instruments- Dishonour of cheques –
Complaints and its redressal- Safe Deposit Locker – Nomination facility –
all other related guidelines
3 Non-Banking Products 10
i. Mutual Fund – Introduction - Brief history - Terms in Mutual
fund - Organisation, Sponsor, Trusts, AMCs, - Types of Schemes: Different
classifications such asFunctional, Portfolio, Investment, and Geographical,
- SEBI guidelines – Methodology of Investment in a Mutual fund – AMFI –
Growth and performance of Mutual Fund Industry in India
ii. Insurance –
a. Life insurance: Introduction- Brief History – Life
Insurance Products such as Endowment, Money back, Whole life and Term
Insurance plans, ULIP – Group Insurance
b. Non-life insurance – Introduction – Brief History
– Products such as Motor, Marine, Fire and Health Insurance
c. Reinsurance – Introduction – Types
SY BBA Page 50
d. Bancassurance
4 Non-Banking Services 10
i. Hire Purchase – Concept – Parties – Essentials – Legal and
Taxation Aspects
ii. Lease financing – Concept – Parties – Types – Advantages and
Disadvantages of different types of leases – Legal and Taxation aspects of
Lease finance – Differences between Hire Purchase and Lease finance
iii. Factoring – Origin – Types- Mechanism – Advantages – Legal
aspects – International Factoring – Factoring in India
iv. Forfaiting – Origin – Features – Advantages – Mechanism –
Forfaiting in India – Difference between factoring and Forfaiting
Other Services
5 i. Securities Market 6
ii. Investment Banking - Introduction – Functions – Types –
Investment banking services such as fund raising and advisory
iii. Merchant Banking – Introduction – Pre and Post Issue
Management – SEBI Regulation for the Merchant Bankers
iv. Depository and Custodial Services – Need – Benefits – Paper
based versus paperless trading – Trading and settlement of Demat
Securities – Depositories in India – NSDL and CDSL
6 Credit Rating Services 5
i. Importance – Origin – Rating methodology – Symbols – Credit Rating
Agencies in India with reference to CRISIL, ICRA, CARE, Fitch
Books Recommended
1. M Y Khan (2007), "Financial Services" Tata McGraw-Hill
2. The Indian Financial System – Markets, Institutions and Services (3rd edition – Pearson) by Bharati V.
Pathak
3. RBI’s ‘Master Circular on Customer Service in Banks’, dated July 02, 2012 (Ref No. DBOD No.Leg.BC. 21
/09.07.006/2012-13)
4. www.allbankingsolutions.com
5. www.amfiindia.com
SY BBA Page 51
Course Name: Global Environmental Challenges

Course Code: T2494
Course Level: 2
1. To create significant awareness about potential environmental problems related to human existence due
to developments.
S.No. Topic Hours

1 Impact of Globalization, Urbanization & Industrialization on different nations, 15
society and natural resources.
War for Environmental resources, Global warming, Global climate change,
Impact of climate change on agriculture, Melting of ice caps &its impacts
2 Environmental planning, Eco-Housing, concepts, Sustainable building 15
design, construction and operations, disaster management Solid waste
management, concept, types of solid waste, e-waste. : Concept, Types and Policies
for Management
3 Droughts, starvation, malnutrition, over population, effect of overpopulation on 15
natural resources, preventive measures of population, poverty, unemployment,
Biomagnifications, public sanitation, persistent organic
pollutants, pesticides.
Books Recommended:
Dealing with Climate
by TERI (The Energy & Resources Institute)
Change: setting a global
By R K Pachuri (2011) Darbari Seth Block Habitate Place Lodhi Road,
agenda for mitigation and
New Delhi- 11 0003, India
adaptation
(2009) World Watch InstitutePrinted in the
STATE OF THE WORLD United State Of America, Printed In India by
Into a Warming World Centre for Environment Education, Thaltej
Tekra, Ahmedabad 380054
by Penguin group.
Adding fuel to fire
CHURNING THE EARTH
(2007)World Watch Institute Printed in the
MAKING OF GLOBAL By Shrivastava A., Kothari A. (2012)
United State Of America, Printed In India by
INDIA STATE OF THE
Centre for Environment Education, Thaltej
WORLD Our Urban Future
Tekra, Ahmedabad 380054
SY BBA Page 52
Course Name: Introduction to Sustainable Development

Course Code: T2488
Course Level: 2
Learning Objectives: To Make student understand efforts at International, National & Local level for sustainable development
Sr. No. Topi Hours

c
1 Sustainable Development 15
definition
concept of sustainable development
History & Evolution of sustainable development Dimensions of Sustainable
Development Principles of sustainable development
Benefits of sustainable development with suitable case studies
2 International Initiatives for sustainable Development 15
Rio Conference Significance, Rio Declaration on Environment & Development, Agenda 21,
UNFCCC
COPs, Paris Agreement SDGs
Environmental Status Reports
3 Corporate Responsibility towards Sustainability 15
Environment Management System ( EMS) : Elements of EMS, Benefits, Certification
Body Assessments of EMS, Documentation for EMS
EMS Standard : ISO 14000 Series - Evolution, Principle & Structure , Supporting
System, EMS Specifications Standard ISO 14001 Occupational Health & Safety
Management System. (OHAS)

Cities; steering towards
by Pierre Jacquel 2011 Darbari Seath Block Habitate Place Lodhi
sustainability Road, New Delhi- 11 0003, India
Sustainable Urban
by Joy Sen 2013 Darbari Seath Block Habitate Place Lodhi
Planning in India Road, New Delhi- 11 0003, India
by TERI (The Energy & Resources
Environmental by Vijay Kulkarni, T. V. Institute) Darbari Seath Block Habitate
Management Ramachandran (2011) Place Lodhi Road, New Delhi- 11 0003,
India.
SY BBA Page 53
Course Name: Social Entrepreneurship

Course Code: T2701
Course Level: 3
After completion of the course the students will be able to

 Define and explain the role of women entrepreneurs in social enterprises
 Choose and apply the various models of social enterprises.
 To understand the role and importance of a Sociopreneur.
Course Outline:
Unit Topic Hours
I Introduction to Social Entrepreneurship 5

Meaning of Social Entrepreneurship and Sociopreneur
Importance and benefits of Social Entrepreneurship
Need of Social enterprises
Limitations of social enterprises
Role of Women in Social enterprises
II Concept of Social Entrepreneurship 10
Social Justice and Social Entrepreneurship – Is it contradictory?
Social Innovation
Importance of social Innovation in Business
Qualities of a good social entrepreneur
III The Conceptual Framework, Social Values and Strategies for 15
Change
Meaning and importance of social values
Models of Social Enterprises
Profit generator model
Trade-off model
Lock-step model
Strategies for social change
IV Foundation for Social Entrepreneurship 15
Cultural mode of Social Enterprises
Growth and performance of Social Enterprises
Study of a few social projects undertaken
Environmental Impact of social projects
Management of Social Enterprises
SY BBA Page 54
Recommended Books:
Social Entrepreneurship: How to
Start Successful Corporate Social
Manuel London and Richard G.
Responsibility and Community-
Morfopoulos
Routledge, 2009
Based Initiatives for Advocacy and
Change
Social Entrepreneurship: what
everyone needs to know
David Bornstein, Susan Davis Oxford University Press, 2010
Social Entrepreneurship: New
models of sustainable Social Alex Nicholls Oxford University Press, 2006
Change
Social Entrepreneurship: A Modern
Approach to Social Value Creation
Arthur C Brooks Pearson Prentice Hall, 2008
Entrepreneurship Theory and
Raj Shankar McGraw Hill Education 2014
Practice
SY BBA Page 55
Course Name: Technological Entrepreneurship Course No. ENTRE U 13
Course Code: T2351

(UG/PG) : UG
Level:3
Learning Objective(s):After the completion of the course the students will be able to
 Interpret and illustrate the product development and support systems in a business.
 Define , describe and apply the knowledge for a technology based business
Pre-learning:
ENTRE U2 ,ENTRE U 3, ENTRE U 4, ENTRE U 5, ENTRE U 6, ENTRE U 7, ENTRE U 8,ENTRE U 9,ENTRE U 10
Course Outline
Unit Contents Hours
I Introduction to Technology, Innovation, and 10
Entrepreneurship
Introduction to Entrepreneurship and marketing - The innovation
process - University research and technology transfer -
Intellectual property rights and development - Technology
adoption and diffusion - Marketing and adoption.
II Managing a Technology-Based Business 10

Introduction - Historical Environment - Today’s Environment
and Results - The Model - Examples and Caveats
III Product Development and Decision Support System 15

Introduction to Product Development Decision Support System -
The decision making process – Models of Product Development
Decision Support System - The Customer-Driven Managerial
Decision making process- Qualitative Selection -Quantitative
Selection - Risk Assessment/Analysis.
IV Strategic Technology Management 10
Introduction to Technology Management - Selecting a
Technology Strategy -Strategy Types
Strategy Analysis - Technology Maturation & Technology
Substitution -Technology Forecasting.
SY BBA Page 56
Recommended books:
1. David, F. Strategic Management: Concepts and Cases, 11/E, Prentice Hall 2007
2. Betz, F. Strategic Technology Management. New York: McGraw-Hill, 1993
3. Shilling, M, Strategic Management of Technological Innovation, 2nd
4. Eckhardt, J.T. and Shane, S.A. (2003). Opportunities and entrepreneurship. Journal of
Management.
5. Kirzner, I.M. (1997). Entrepreneurial discovery and the competitive market process: An
Austrian approach. Journal of Economic Literature
6. Sarasvathy, S.D. (2001). Causation and effectuation: Toward a theoretical shift from
economic inevitability to entrepreneurial contingency. Academy of Management
7. Schumpeter, J. (1934). The theory of economic development. Oxford: Oxford University Press
SY BBA Page 57

Semester-III Elective Courses Batch 2020-23

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Programme Structure BBA Batch 2020-2023

T2268 0206210303 Training and Development Human Resource 3 30 45 75

T2881 0206210304 Consumer Behaviour and Insights Marketing 3 30 45 75

T2380 0206210305 Export Import Management International 3 30 45 75

T2101 0206210306 Financial Management Accounting and 3 30 45 75

T2491 0206210307 Business and Environment 3 30 45 75

T2341 0206210308 Creativity and Innovation Entrepreneurship 3 30 45 75

T2268 0206210303 Training and Development 3 30 45 75

T2881 0206210304 Consumer Behaviour and Insights 3 30 45 75

T2380 0206210305 Export Import Management 3 30 45 75

T2101 0206210306 Financial Management 3 30 45 75

Business and Environmental

T2341 0206210308 Creativity and Innovation 3 30 45 75

T2270 0206210309 Industrial Relations 3 30 45 75

Managerial Competencies and

T2471 0206210311 Introduction to Digital Marketing 3 30 45 75

T2855 0206210316 Financial Services 3 30 45 75

T2494 0206210317 Global Environmental Challenges 3 30 45 75

T2351 0206210320 Technological Entrepreneurship 3 30 45 75

T2471 0206210311 Introduction to Digital Marketing Marketing Management 3 30 45 75

T2010 0206210313 Banking Operations International Business 3 30 45 75

T2701 0206210319 Social Entrepreneurship Entrepreneurship 3 30 45 75

T2351 0206210320 Technological Entrepreneurship Entrepreneurship 3 30 45 75

T2207 0206210401 Operations Research 4 40 60 100

T8000 0206210402 Service Learning 4 100 0 100

T2804 0206210403 Project I 4 100 0 100

Total 12 240 60 300

Specialization Core Courses : Marketing Management

Specialization Core Courses : International Business

International Economics : Theory

Specialization Core Courses : Accounting and Finance

T1134 0206210407 Company Law Accounting and Finance 3 30 45 75

Catalog Course Specialization

Specialization Core Courses : Entrepreneurship

Business Modelling and Business

T2467 0206210405 Fundamentals of Brand Management 3 30 45 75

International Economics : Theory and

T1134 0206210407 Company Law 3 30 45 75

T2489 0206210408 Renewable Energy Sources 3 30 45 75

T6185 0206210413 Basic German II 2 50 0 50

T6186 0206210414 Basic French I 2 50 0 50

T6187 0206210415 Basic French II 2 50 0 50

T6674 020621423 Basic Japanese I 2 50 0 50

T6675 020621424 Basic Japanese II 2 50 0 50

T5510 0206210411 Introduction to Socio Cultural Studies 2 50 0 50

Specialization Core Courses : Marketing Management

Specialization Core Courses : International Business

T2983 0206210505 Dimensions of International Business International Business 3 30 45 75

Specialization Core Courses : Accounting and Finance

Specialization Core Courses : Environment Management

Specialization Core Courses : Entrepreneurship

T2349 0206210508 Funding for Entrepreneurs Entrepreneurship 3 30 45 75

T2271 0206210503 Industrial Laws 3 30 45 75

T2135 0206210504 Sales and Distribution Management 3 30 45 75

T2983 0206210505 Dimensions of International Business 3 30 45 75

T2089 0206210506 Auditing 3 30 45 75

T2492 0206210507 Environment Impact Assessment 3 30 45 75

T2349 0206210508 Funding for Entrepreneurs 3 30 45 75

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