Module 3 Lesson 1

7-STEP TO 7-FIGURE MESSENGER BOT

“Overview Of The 7 Steps”

7- STEP MESSENGER BOT MARKETING STRATEGY:

1. Defining your chatbot’s purpose - this is your compass

2. Identifying the assets - this is your goldmine
3. Identifying the source traffic - this is the lifeblood of your bot
4. Mapping out your chatbot blueprint - this is your map
5. Creating your chatbot personality to give it life
6. Building the heart of your chatbot
7. Test, launch and optimize

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 Module 3 Lesson 1

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“Defining You Chatbot’s Purpose - The Compass Of

Your Chatbot Campaigns”

Exercise:

As you’ve learned from the video, your chatbot does not necessarily have to beone-
dimensional.

So, define your chatbot’s campaign purpose by checking which of the objectives below
would you like to put together to build and establish your compass.

❏ Lead Generation √

❏ Lead to sales conversion √

❏ Appointment setting √

❏ Customer support automation √

❏ Onboarding √

❏ Webinar reminders √

❏ Surveys √

❏ Showcasing products and services √

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 Module 3 Lesson 1

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“Identifying The Assets - The Goldmine Of Your Chatbot

Campaigns”

WHAT ARE CONSIDERED ASSETS:

❏ Social Media pages

❏ This is a must to have. Or else, you can’t build a bot around it.
❏ Main SocMed pages: Facebook, Instagram and YouTube
❏ Images / Videos
❏ Customized and branded for your business
❏ Blog posts
❏ Content-reference
❏ Can be blogs that you have just created or the ones that performed well in
the past
❏ Podcasts
❏ Some audiences prefer consuming audio content. So podcasts are great lead
magnets that can re-engage existing audiences.
❏ Email Subscribers, Newsletters, Sales emails
❏ Successful emails can be converted into conversational forms and apply
them inside your bot.
❏ This way, you don’t have to start from scratch.
❏ PDFs / eBooks
❏ These are great lead magnets or content for more value.
❏ Existing funnel: Landing pages, Sales pages, Order pages
❏ Can be used to bridge the traffic inside the chatbot
❏ Webinars
❏ Efficient for the people who’re on the info-product businesses
❏ Case Studies or Success Stories
❏ Can be used to attract more people inside of your bot
❏ Also, this can be utilized to convert the subscribers inside of your bot into
paying clients

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 Module 3 Lesson 1

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❏ Lead Magnet
❏ All of the resources mentioned are considered lead magnets
❏ Testimonials
❏ Highly effective to convert more sales into your business

Exercise:

Go over the list below and identify the assets that you currently have.

POSSIBLE ASSETS Check ( / ) if Available

Social Media Pages (indicate what it is specifically) √

Images and videos √
Blog Posts √
Podcasts √
Email Subscribers, Newsletters, Sales emails √

PFDs / eBooks √

Existing funnel: Landing pages, Sales pages, Order pages √

Webinars √

Case Studies or Success Stories √

Others (specify what you have that’s not part of the list) Lead magnets and
testimonials.

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 Module 3 Lesson 1

7-STEP TO 7-FIGURE MESSENGER BOT

“Identifying The Sources Of Traffic - The Lifeblood Of

Your Bot”

TRAFFIC
❏ The lifeblood of your bot
❏ Without traffic, you don’t have chat bot subscribers

DIFFERENT TYPES OF TRAFFIC

❏ Social Media - sources can be:

❏ Facebook page
❏ Facebook page engagement
❏ Facebook Ads
❏ Facebook Live
❏ Facebook Events
❏ Facebook Stories
❏ Instagram Ads
❏ Instagram Live
❏ Instagram Bio
❏ Instagram Stories
❏ YouTube description
❏ YouTube pinned comments
❏ YouTube website link

❏ Blogs
❏ If you have blogs that are receiving a lot of traffic, insert a customer chat
widget or other widgets that you can find in the Growth tools section of
Manychat.

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 Module 3 Lesson 1

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❏ Podcasts
❏ You can give a shout out to your referral link in case you’re promoting
something .
❏ Works best when you’re promoting a lead magnet.

❏ Website
❏ Most common widget for this is “chat widget”

❏ Landing, Sales, Thank You and Order Pages

❏ LANDING
❏ Use chat or checkbox widgets
❏ This is for people who’re unsure to opt in or have questions
❏ THANK YOU PAGE
❏ Use this to further access the information that your audience
requested in the landing page.
❏ SALES PAGE
❏ Use customer chat widget to answer any question that your audience
may have regarding the offer.
❏ ORDER
❏ Use this to give your customers a way to ask you questions or view
the FAQs

❏ Live and Online Events

❏ You’ll be able to promote your business here by giving your audience a QR
code that they can scan or your ref URL leading to your chat bot
❏ Make the QR code as your screensaver so that every time someone asks you
for your business information, you can just open your phone and have him
scan the QR code.

❏ Walk In Traffic
❏ If you have an office and have a lot of walk in traffic in a physical location, you
can utilize a QR code that connects to your bot.
❏ It can instruct your audience to download certain things like: coupons, info to
know you, etc.

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Exercise:

1. Which among these traffic sources are you most accustomed with?

In social media, because it has a lot of sources that might be the reason because of
traffic in the media.

2. Which have you tried so far and is/are effective in your business?

I tried the social media page, I made a Facebook Page for my business and it
really helps me and my customers to communicate clearly even though we are
far from each other.

3. Which have you yet tried but interested you and will give it a shot?

I guess it was Webinars, because through webinars, my product’s identity might know
because of the virtual communication. Especially in this season of pandemic, everyone
Will be benefited because we don’t need to have mass gathering to promote and
explain all about of my business.

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 Module 3 Lesson 1

7-STEP TO 7-FIGURE MESSENGER BOT

“Mapping Out Your Chatbot Blueprint”

SOME TOOLS AVAILABLE TO MAP OUT YOUR CHATBOT:

❏ Lucid Chart
❏ Google Slides
❏ Keynote or Powerpoint
❏ Pen and paper

3 THINGS YOU NEED TO MAP OUT YOUR CHATBOT (T.C.E):

Traffic
● Identify where the traffic will come from for your specific campaign

Customer Journey
● Design the things that you want your customers to go through

End Goal
● Every campaign must have an end goal

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CAMPAIGN MAPS SAMPLES:

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Exercise:

1. Map out your own blueprint. Go back to the tutorial as needed.

2. Start with a draft and paste here your final output.
Tip: Don’t forget your T.C.E.

AWARENESS CONSIDERATION PURCHASE RETENTION ADVOCACY HAPPY

CUSTOMER
Online ads website E commerce community loyalty programs √
Emails blog store chat email
Digital billboards direct email agent social media survey
Radio party sites direct mail
Print news

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“Creating Your Chatbot Personality To Give It Life”

SIMPLE HACKS TO BUILD PERSONALITY ON YOUR CHATBOT:

❏ Research about your Audience

Discover how they talk, the terms they use, their interests and their general
personality.
Example:
● 22-40 single working women
● Interested in dating, love and relationship
● Casual, funny and witty

❏ Adapt a personality that would best represent your brand.

Example:
● Funny
● Witty
● Geeky
● Outgoing
● Corporate
● Sweet
● Serious
● Spiritual
● Helpful

❏ Adapt a personality “of the person” that best represents your brand.
Example:
Steve Jobs of Apple - Siri
Tip: Most people subscribe to your bot because they're expecting the content of the
person your brand represents.

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Exercise:

1. Aside from the mentioned hacks, how else do you establish your chatbot
personality?

I become more gumptious especially in terms of business. I also enhance

my communication skills even virtual communication.

2. What is the tone or personality of your current chatbot?

Well it is serious because every messages/ mails on it is so important.

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“Welcome Message Strategy”

Exercise:

Follow the video tutorial and learn how to map out the Welcome Message Campaign
inside of a bot.

Notes:

WELCOME MESSAGE
-a warm and sincere welcome gives a sense of caring and
makes people feel appreciated, as well as making them feel
that they have made a good choice in using a business in
preference to others.

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7-STEP TO 7-FIGURE MESSENGER BOT

“Evergreen Campaign + Segmentation Strategy”

THIS IS USED:

❏ Whenever there’s a certain value that needs to be provided to the users like Quiz or
promoting masterclasses

Exercise:

Discover how to set-up an Evergreen Campaign and Segmentation Strategy by watching

the demo.

Notes:

GROWTH TOOLS
-creating a marketing system that works every time, no matter
who uses it so you can focus on solving inspiring strategies.

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“Reminder Strategy - The Simple Add-On Strategy That

Will Increase Your Conversions”

TIP:
❏ If you model Evergreen Campaign + Segmentation Strategy along with Reminder
Strategy in your business, the result will be incredible just like this case study:

Exercise:

Play and pause the video as you learn the different steps on how to properly set up
Reminder Strategy.

Notes:

REMINDER STRATEGY
-Publicizing pointed at reminding a target showcase that a item
is accessible as contradicted to advising or inducing it. Also, it
regularly related with items within the develop organize of their
life-cycle.

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“Webinar Strategy + Nurture Sequence: The Strategy

That Will Bring You Profits”

Exercise:

Make sure to watch the entire demo so you can have a better understanding of how
Webinar Strategy + Nurture Sequence brings you profits and gain.

Notes:

WEBINAR STRATEGY
-having strategy on webinar could lead to a successful
operation. Being smart and innovative also.

NURTURE SEQUENCE
- this is a robotized arrangement of emails that
somebody gets when they subscribe to your email records.

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“Onboarding Strategy - A System That Will Onboard

Your Clients”

Exercise:

As you watch the video tutorial, be able to learn how you can set-up a simple Onboarding
Strategy to personalize your onboarding process for your new paying customers.

Notes:

ONBOARDING STRATEGY
-to have an effective on boarding process:
First, you need to start on boarding before hire.
Second, optimize orientation.
Third, train with clear purpose.
Fourth, coach for culture.
And lastly, build a better network.

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 Module 3 Lesson 1
7- STEP TO 7-FIGURE MESSENGER BOT

“Quick Tips On Testing, Launching And

Optimizing”

TESTING
❏ Manychat:
● Run through every part of the bot
❏ To check the copy and functions:
● Preview on desktop
● Preview on mobile

LAUNCHING
❏ Flows
❏ Rules
❏ Sequences
❏ Growth Tools

OPTIMIZATION
❏ Create an optimization guideline
❏ Split test
❏ Eliminate what doesn’t work
❏ Keep what works
❏ Continually improve

Exercise:

What one step will you start doing to apply what you’ve learned from this course?

*identifying the assets*

If I already identify my assets, I will surely enjoy and take good care of what I am doing
because we all know that assets are very important to each and everyone.
Nowadays, Assets are human’s life.

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