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ALITALIA
Alitalia, the national airline of Italy, with its fleet
of 179 aircraft flies nearly 24 million passengers
every year.
Global overview of Alitalia
Alitalia - Linee Aeree Italiane S.p.A. has been
transporting passengers and cargo throughout
the world since 1947. Its services include the
typical and closely related activities carried out
by airline companies such as flight and ground
operations, marketing, business strategies, and
sales. In Italy, Alitalia serves 25 airports with
1,313 flights a week. In Europe, it serves 63
airports with 1,347 weekly flights. In the rest
of the world, Alitalia planes take off and land at
22 airports with 124 flights every week. Since
2001, Alitalia has been a member of the SkyTeam
alliance whose members include some of Europe's
and the world's leading companies - Northwest,
KLM, Air France, AeroMexico, CSA Czech Airlines,
Continental, Delta, Aeroflot and Korean Air - and
whose vast network provides services to 728
destinations in more than 130 countries.
In 2005, approximately 24 million passengers
flew with Alitalia, representing an increase of
7.8 per cent compared with 2004.The fastest
growing routes are those to Eastern Europe, India
and China, all markets undergoing rapid expansion
Company Mode of presence in India
Alitalia Branch offices
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also in terms of demand for air transportation.The
company has two primary hubs, Fiumicino in Rome
and Malpensa in Milan, and a fleet of 179 aircraft.
In 2005,Alitalia adopted a Code of Ethics and
a Charter of Values, representing the cornerstone
of the company's corporate culture and highlighting
its awareness of social responsibility.The principles
set forth in the Code are translated into real
commitments that govern the conduct of Alitalia staff
and the management of all activities of the company.
As Alitalia travels all over the world it projects itself
as an ambassador for Italian style, showcasing its
country’s products and services and paving the way
for Italian companies’ growing international success.
With this in mind it decided in 2006 to work closely
with the brands that represent the excellent quality
of “Made in Italy” products around the world.
It restyled its logo to make it a better expression
of the values that inspire the company - modernity,
dynamism and warmth of welcome.
Alitalia also jointly owns a company, Alitalia Servizi,
with Fintecna, with Fintecna having the majority
voting rights. Operational since 1st May 2005, the
company is responsible for maintenance activities,
airport services, centralised services and IT &
Telecommunications.The services provided by
Alitalia Servizi to Alitalia are regulated by specific
Year of entry Key business
1960 Civil aviation
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contracts in order to ensure the quality
of the end product offered to customers.
Alitalia in India
Alitalia started its India operations in 1961, after
opening its office in 1960, choosing Mumbai as
its first destination. Today,Alitalia reaches out to
two cities, Delhi and Mumbai in India with twelve
weekly flights in the summer season, which go
up to fourteen weekly flights in the winter season.
It operates at a passenger load factor of almost
75 per cent in India.Alitalia also offers onward flight
connections for locations in Europe and United
States to passengers travelling from India to Milan.
In India Alitalia has entered into agreements
with other domestic airlines to offer connecting
flights to the passengers travelling on Alitalia and
also provide checking in facilities either way with
assistance of Jet Airways. It has two direct offices in
India located in Delhi and Mumbai. It has established
a strong sales network through its sales agents in
leading metros and other important towns and cities
of India, from where leisure tourists as well as
business tourists originate.These locations include
Ahmedabad (Gujarat), Bangalore (Karnataka), Kolkata
(West Bengal), Chennai (Tamil Nadu), Kochi (Kerala),
Goa, Hyderabad (Andhra Pradesh), Jaipur (Rajasthan),
Jallandhar, Chandigarh (Punjab), Pune (Maharashtra)
and Thiruvananthapuram (Kerala).
Key success factors in India
Growing Indian passenger traffic
Due to increasing income levels of middle
class segment of Indian population there has been
a boost in the passenger traffic out of India to
various destinations in Europe for leisure tourism.
There has also been an increase in the number
business tourists, on the lookout of new business
opportunities in the US and Europe. Alitalia is
targeting an increase in pleasure and business
tourist traffic to Europe from India, with a focus on
niche business communities. Its nation wide sales
network ably supports these efforts.
Global connectivity offered to Indian
passengers
Alitalia offers direct flights to various global routes
from Milan and Rome. It includes many destinations
in North, Central and South America like Toronto,
New York, Boston, Chicago, Miami, Caracas, San
Paolo, Buenos Aires,Western and Eastern Europe,
and destinations like Tokyo, Osaka, Shanghai, Seoul,
Beijing etc in Asia.This makes it a carrier of choice
for many of its passengers.
Future plans
Alitalia has a long relationship with India dating
back to 1960 and the airline recognises India as
a prime strategic location for its business. Over
the last decade, India has emerged as a high growth
economy and hence, has witnessed a tremendous
increase in business and tourism. Given this
background Alitalia aims at increasing its current
share in the passenger and cargo operations
in India in the near future.
Alitalia's India operations
• Started its operations in India way back in 1961
• Operates twelve weekly flights in the summer
season and fourteen weekly flights in the winter
season to Europe as well an onward flight facilities
to the US
• Operates at a passenger load factor of almost
75 per cent in India
• Two direct offices in Delhi and Mumbai
National sales network spread across the country
• North - Jallandhar, Chandigarh, Jaipur
• South - Bangalore, Chennai, Kochi, Hyderabad,
Thiruvanthapuram
• West - Ahmedabad, Goa, Pune
• East - Kolkata
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