Founded in 1971
originally sold coffee
rescission crisis growth strategy?
supply chain management
operation was disbalanced
distribution & logistics
should they acquired coffee
equipment company
lacking in Informational
technologies
independent coffee shops
competition by rivelry
they should acquire coffee
equipment company
they should try some new
products
try with new segments
with unique taste
should improve their
operation
should enhance their SCM
should enhance their IT
technologies
starbucks journey was faced
with several threats from
time to time still it retain its Conclusion
position through constant
operational startegies
beans
1987, acquired by II
History
Giornale
start making coffee like
italian
CEO Howard Schultz
Case Sysnopsis
start with retail outlets,
coffee roasting facilities
and wholesale operation
Selling Starbucks
products through mass
Execution distribution channels
1996, Starbucks began
executing two initiatives
Problem Defination
Dramatically expanding its
footprint
17,000 retail stores in 50
countries
Declining customer
traffic
Starbucks Decline in operating income
A Story Of Growth from 14.3% in 2007 to 6.0% in
2008
Mass Distribution Channels
“ to accelerate growth of the
Starbucks
Licensing Agreements! By
Recommendations
2008, 16% of of Starbucks
revenue comes from other
retailers
unique taste
avaliablity
Situational Analysis
Strenghts best services
fresh and authentic
highest store worlwide
operational system
Weekness SCM
IT system
SWOT Analysis
other segments
Opportunities instant coffee
growth by 15%
competitiors
Threats rescission crisis
disbalance in system