OPPORTUINITY

In coming years, the awareness for healthy life and fitness is increasing amongst people.
People today prefer to consume high quality food with assured health benefits in their daily
meals. Organic food has emerged out to be an attractive preference for these people due to
its premium quality, hygiene, natural texture, no adulteration and various health benefits.
Organic products are acquiring high demand but due to its low supply and less producers at
distant places, the price always remains on a higher side.

ABOUT OUR IDEA

ORGANIC FARM STORE

The idea revolves around production and selling of Organic Agri products ranging from
vegetables, fruits, flowers to dairy products like milk, Ghee, Paneer etc. All the products will
be produced at a farm site isolated from city and dust. Every raw material, process and
technique involved will be organic with natural aroma and texture.

It will be one house solution for a variety of organic Products.

Our products range will include the following:
 Fresh Vegetables
 Fresh Pickle
 Fruits
 Milk
 Fruit Milk shakes
 Desi Ghee
 Paneer, Khoa, Curd.
 Variety Of flowers.

Mostly the material used for the final products will be produced in-house only. With time
will add further products like Honey, Peanut butter, etc.

CUSTOMER SEGMENT

 All these finished products will be sold at our own outlets which will be a solely
organic products store with wide range of fresh products. Upper Middle-Class people
with health awareness will be our target retail customers.

 For B2B supplies, we will be targeting hotels chains like ITC, Taj and new generation
cafes who are shifting towards total organic cooking will be our target B2B
customers.

 Also, Gourmet Marts like Foodhall, Steakhouse and supermarts like 24*7 stores in
Delhi will be in our customer segment.

 Flowers can be processed and dried which are then sold to craft stores and can also
be exported.
USP

 Premium Quality - Our main focus is providing a premium quality product to our end
customers. Since most of our raw materials are produced alongside, we have an
edge on quality assurance.
 Open to visit – The provision for open visits to our production site will give immense
confidence to our customers and will bring transparency.
 Low price – we will be focusing on cost cutting through efficiency and high
productivity. Also, since most of the operations and logistics are in-house, we can
have a better control on cost. Large variety of products will also help us dividing the
fixed cost in an effective manner.

CAPITAL REQUIREMENT

LAND AND BUILDING 40 LAKHS

PLANT AND MACHINERY 30 LAKHS
INVENTORY 5 LAKHS
WORK IN PROGRESS 8 LAKHS (Vegetables and fruits
OTHER WORKING CAPITAL 6 LAKHS
LIFESTOCK (COWS AND BUFFALLOW) 5 LAKHS
TOTAL 94 LAKHS