Syllabus – The strategy of International Business

- Syllabus -
The Strategy of International Business
Lecturer: PhD. Denada Lica
University “Aleksander Moisiu”, Durres, Albania
Email: denadalica@hotmail.it / denadalica@uamd.edu.al

Learning objectives

• Explain the concept of strategy. In this lesson the focus shifts from the environment to the
firm itself and, in particular, to the actions managers can
• Recognize how firms can profit take to compete more effectively as an international
from expanding globally. business.

• Understand how pressures for
cost reductions and pressures for
local responsiveness influence
strategic choice.
• Identify the different strategies
for competing globally and their
pros and cons.
This lesson looks at how firms can increase their
profitability by expanding their operations in foreign
markets, the different strategies that firms pursue when
competing internationally, and the various factors that
affect a firm’s choice of strategy.
Moreover, it builds on the framework established here to
discuss a variety of topics including the design of
organization structures and control systems for
international businesses, strategies for entering foreign
markets, the use and misuse of strategic alliances,
strategies for exporting, and the various manufacturing,
marketing, R&D, human resource, accounting, and
financial strategies that international businesses pursue.
Syllabus – The strategy of International Business

OUTLINE OF THE LESSON: THE STRATEGY OF INTERNATIONAL

BUSINESS

Strategy and the Firm

Value Creation
Strategic Positioning
Operations: The Firm as a Value Chain

Global Expansion, Profitability and Profit Growth

Expanding the Market: Leveraging Products and Competencies
Location Economies
Experience Effects
Leveraging Subsidiary Skills

Cost Pressures and Pressures for Local Responsiveness.

Pressures for Cost Reductions
Pressures for Local Responsiveness

Choosing a Strategy
Global Standardization Strategy
Localization Strategy
Transnational Strategy
International Strategy
The Evolution of Strategy

Critical Thinking and Discussion Questions