COURSE OUTLINE FOR

DIGITAL
MARKETING
TRAINING
TofaraOnline : Digital Marketing and Innovation Consultant
 This course provides a detailed understanding of
Digital Marketing concepts, strategies, and
implementation . Eight topics will be covered in
detail :

COURSE OUTLINE 1. Introduction to Digital Marketing

2. Content Creation and Management
3. Social Media Marketing
IN SUMMARY 4. WhatsApp and Email Marketing
5. Digital Marketing Strategy and Innovation
6. Affiliate Marketing
7. Website / Blog Marketing
8. Search Engine Optimisation
DIGITAL MARKETING
COURSE
WHO NEEDS TO ATTEND ?

This course has been designed for those who want to

understand the key elements of building an effective
digital marketing campaign. Covering best practices and
using case studies throughout, the session offers a
practical guide to the core techniques in digital
marketing.

Online tools and reference materials are highlighted ,

enabling delegates to leave with solid hands-on
knowledge that they can implement immediately upon
return to the office.
 ALWAYS REMEMBER!

PEOPLE DON'T BUY WHAT YOU DO;

THEY BUY WHY YOU DO IT.
TOPIC 1
INTRODUCTION TO DIGITAL
MARKETING

1. Introduction
2. Key Things to note
3. Introduction to Digital Marketing
4. Digital Marketing definitions
5. Traditional Marketing
6. Digital Marketing
7. Benefits of Digital Marketing
8. Digital Marketing Channels
9. Developing Objectives
10. Digital Research
11. Cultural Research
12. Connecting with the Customer
TOPIC 2
CONTENT CREATION AND
MANAGEMENT

1. Why is Content important?

2. Content planning and strategy
3. The Content creation process
4. The Content creation tools
5. Creating a Content Plan
6. Analysing your Content
7. Creating and Curating Content
8. Publishing and Distributing Content
9. Metrics and Performance
TOPIC 3
SOCIAL MEDIA MARKETING

1. What Is Social Media Marketing

2. The Five Core Pillars of Social Media
Marketing
3. Why Social Media Marketing is a Must For
Every Small Business
4. Define your social media marketing goals
5. How Social Media Marketing Can Help You
6. Choose the Best Social Media Platforms for
Marketing
7. Setting up a Social Media Experience
8. Growing and Engaging an Audience
9. Creating and Optimizing Social Media
Campaigns
TOPIC 4
WHATS APP AND EMAIL MARKETING

1. How to use WhatsApp

2. Why should you use WhatsApp for business?
3. WhatsApp marketing strategies and tips .
4. WhatsApp marketing tools
5. Email Marketing Definition
6. Effective Email Marketing Strategies
7. Email marketing success tips
8. Tools and Strategy
9. Email Design
10. Creating an Effective Email Campaign
11. Testing and Optimizing an Email Campaign
TOPIC 5
DIGITAL MARKETING STRATEGY AND
INNOVATION

1. Innovation Definition
2. Human Centered Design
3. Sustainable development Goals
4. Problem solving using technology
5. Digital Strategy Fundamentals
6. Setting Strategy Objectives and KPIs
7. Digital Strategy Research
8. Developing a Creative Strategy
9. Executing a Digital Marketing Strategy
10. Communicating a Digital Marketing Strategy
TOPIC 6
AFFILIATE MARKETING

1. Affiliate Marketing definition

2. Benefits of affiliate marketing
3. Referral marketing vs affiliate marketing
4. Affiliate Marketing for business growth
5. Affiliate Marketing Strategy
TOPIC 7
WEBSITE / BLOG MARKETING

1. What is website marketing?

2. The Advantages and Disadvantages of
website Marketing
3. Steps to Market and Grow Your Blog / website
4. Proven Website Marketing Strategies to Get
More Customers
5. Web Design and Website Optimization
6. Publishing a Basic Website
7. User-Centered Design and Website
Optimization
8. Website Metrics and Developing Insight
TOPIC 8
SEARCH ENGINE OPTIMISATION

1. What is SEO?
2. Why is SEO important?
3. 10 Do-it-yourself SEO Tips
4. Aligning SEO and Business Objectives
5. Keywords and SEO Content Plan
6. Optimize Organic Search Ranking
7. Measuring SEO Performance
STRATEGY | IMPLEMENTATION| PRACTICE
CONTACT US

ADDRESS
Office 621 Batanai Gardens , Harare , Zimvavwe

PHONE NUMBER
+263 775 786 914

EMAIL ADDRESS
tofara84@gmail.com
tofara.chokera@tofaraonline.org