Course

Introduction
Regions and People
of the world
 A man (sender) and a woman (receiver) are eating a
home cooked meal together.
The man says: "There is something green in the soup.“
Group work She answers: “If you do not like my cooking you can
cook yourself.”

Which messages have been sent and received here?

Do you agree or disagree with the “Positive intent does not always
statement?
lead to positive impact.”
Give your reasons.
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 Course “Markets work, not because they are

Objectives
comprised of autonomous individuals
who are free of social sanctions but
because they are powered by social
beings and their distinctive ideas, beliefs,
values, and knowledge.”

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 Course People

Objectives
fundamental concepts of world
societies and cultures
.

Political systems

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 Culture &
Culture concepts
Regions and People of the world
Unit 1
 Culture
Diversity

Multicultural vs • coexistence not co-living

Intercultural • co-living in diversity
Cultural Intelligence/ Culture
competence
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 Culture
• Cross-culture communication
• Web socialization
diversity • Growing population
• Greater employee engagement
• Greater productivity
Create a mind-map showing the • Technological advances
correlation bw concepts • Demographic shift
• Global leader
• Job migration
• Diverse ways of interaction
• Increase of complexity
• Sustainable success
• Intercultural world 7

• Cultural intelligence
 Definition

Culture “The complex pattern of ideas, emotions, and

observable/symbolic manifestations that tend to be
Definition expected, reinforced, and rewarded by and within a
Culture layers particular group.”

Elements of Culture
.

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Layers of culture

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 Sub-culture
A.The level of culture that
deals with awareness of
cultural dynamics and
patterns by nationality.
D.The level of culture
for analyzing the
diversification of society
by gender, generation,
ethnicity, religious
affiliation, and other
social groups.
B.The level of culture that
focuses on the experience
of cultural dynamics in an
organization.
E.The level of culture that
addresses cross-
functional effectiveness,
based on the cultures
created by specific units.
C.The level at which the
"building blocks" of culture
are present, in both
intrapersonal and
interpersonal dynamics.
F.The level of culture
that becomes apparent
when teams develop a
distinct identity and
culture.
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The effect of sub-culture

A.relevant for (a) entering B.relevant for workforce C.effectively build teams in
a new market for product, diversity and talent global and matrixed
service, and/or talent; (b) management concerns. organization
cross-border division of
labor; (c) international
outsourcing relationships.

D.relevant for global E.successfully addressing

organizations and those the concerns at any level
involved in M&A. of culture

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 Collectivism
Horizontal collectivism (HC)
a low degree of power distance and a high degree of collectivism
sharing cultures, stress a national community-sharing orientation
Communist societies

Vertical collectivism (VC)

a high degree of both power distance and collectivism
Authority-Ranking cultures
70% of the world’s culture

Horizontal individualism (HI)

a low degree of power distance and a high degree of individualism

Individualism Equality-Matching cultures

Balance market pricing with equal emphasis on a generous welfare
system
Sweden, Denmark

Vertical individualism (VI)

a high degree of both power distance and individualism 13
Market-Pricing cultures
United States of America
Visible vs Invisible culture

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 Visible vs
Invisible culture

Stereotype

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