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Journal of Outdoor Recreation and Tourism 31 (2020) 100313

Contents lists available at ScienceDirect

Journal of Outdoor Recreation and Tourism


journal homepage: http://www.elsevier.com/locate/jort

Tourist biosecurity awareness and risk mitigation for outdoor recreation:


Management implications for Ireland
Domhnall Melly *, James Hanrahan
School of Business and Social Sciences, Department of Marketing, Tourism and Sport, Institute of Technology Sligo, Ash Lane, Sligo, Ireland

A R T I C L E I N F O A B S T R A C T

Keywords: The purpose of this paper is to analyse tourist’s awareness of biosecurity measures in Ireland. The author’s
Biosecurity risk recognised tourist vectoring from outdoor recreation can increase the risk of Invasive Alien Species (IAS) and
Tourist awareness disease in destinations worldwide. The resulting control and eradication are expensive and often unsuccessful.
Tourist communication
The author’s position in this issue contends that future biosecurity risk management strategies at national and
Risk mitigation
Outdoor recreation
local planning levels should incorporate specific tourist awareness and communication programmes that reflect
international and European regulation. A mixed methodology was utilised for this research. A theoretical
framework was developed which incorporates various components that emerged from the literature to examine
outdoor recreational tourist’s awareness of biosecurity in Ireland. Combined with findings from a recent study of
national-level biosecurity, content analysis was conducted on all Local Authority county development plans
(CDP) in Ireland using specific tourist awareness and communication criteria. A survey was distributed among
tourists that combined quantitative and qualitative data collection from tourists who participated in outdoor
recreational activities. The findings indicate a shortfall in the provision of specific tourism biosecurity awareness
and communication at both national and local levels in Ireland. This was reflected in the significantly low level of
biosecurity awareness among outdoor recreational tourists in Ireland. This represents a substantial environ­
mental and economic threat to Ireland’s sustainability as a nature-based destination. These findings have im­
plications for tourism managers and policymakers to implement evidence-based tourist awareness and
communication programmes in Ireland and other nature-based destinations before a biosecurity breach occurs.

Management Implications worldwide, resulting in impressive growth and popularity of tourist


outdoor recreational activities (Pickering et al., 2018). This shift in part
� Findings underline that biosecurity awareness and communication is is due to the promotion of public health and the ability to enhance a
essential for the application of appropriate biosecurity measures person’s quality of life and psychological well-being (Ankre et al., 2016;
among outdoor recreational tourists. Chakraborty et al., 2020). Although tourism and outdoor recreation can
� This research offers tourism policymakers in Ireland and other provide a valuable source of economic revenue for protected areas and
nature-based destinations an opportunity to improve outdoor rec­ communities, it can bring about several challenges for the sustainable
reational tourist’s awareness by incorporating international and management of the very environment it depends on (Thomas & Reed,
European biosecurity regulation into future national and local bio­ 2019). For example, declines in wildlife abundance, damage to barriers
security risk management approaches. for coastal protection, and damage to a wide range of flora and fauna are
� Utilising a framework and evaluation tool would help to identify consequences of common recreational usage (Hogan et al., 2019; Larson
factors that affect the success of awareness campaigns and apply an et al., 2016). These challenges, therefore, need to be incorporated into
evidence-based approach to preventing future biosecurity breaches. tourism risk management approaches to ensure the sustainability of
destinations.
1. Introduction Outdoor recreational tourist activities are also considered to provide
an efficient vector for damaging biosecurity threats (Anderson et al.,
Nature-based tourism is experiencing increasing diversification 2014; Hulme et al., 2015). For example, recreational equipment used by

* Corresponding author.
E-mail address: Domhnall.melly@mail.itsligo.ie (D. Melly).

https://doi.org/10.1016/j.jort.2020.100313
Received 5 May 2020; Accepted 11 June 2020
Available online 15 July 2020
2213-0780/© 2020 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
D. Melly and J. Hanrahan Journal of Outdoor Recreation and Tourism 31 (2020) 100313

canoeists, kayakers anglers and hillwalking can spread IAS and disease developing educational programmes for tourists to reduce the likelihood
from one location to another (Anderson et al., 2014, 2015; Pickering & of the introduction of unwanted organisms (Baird et al., 2018; Caffrey
Mount, 2010). This causes severe environmental impacts such as et al., 2014; Melly & Hanrahan, 2020). Risk management strategies
inhibiting normal ecosystem functioning and cause native species ex­ utilising a pre-border approach could be critical to Ireland’s biosecurity,
tinctions (Bellard et al., 2016). Consequently, sustainable risk manage­ especially in light of border issues ensuing from Brexit.
ment approaches for tourism and outdoor recreation should incorporate There are over 1280 non-native species in Ireland with 13% of these
biosecurity and the associated risk from tourist vectoring. potentially becoming highly invasive meaning they could spread in an
Nature-based recreation is growing in popularity in Ireland among aggressive manner (Biodiversity Ireland, 2018). The rate of biological
overseas tourists (Fa �ilte Ireland, 2018; 2019). However, with almost invasions in Ireland is increasing, causing severe environmental degra­
1300 IAS present, and the devastating environmental impacts of the dation and expense to control (Gioria et al., 2018; O’Flynn et al., 2014).
newly introduced crayfish plague (Aphanomyces Astaci), tourist’s Many ‘high impact’ IAS in Ireland may have become established as a
awareness of biosecurity is a key issue for sustainable tourism planning result of tourism and recreation (Anderson et al., 2015; NBDC, 2019).
and risk management in Ireland (Anderson et al., 2015; Biodiversity This is despite biosecurity measures in place for anglers, boaters, paddle
Ireland, 2018; Sutcliffe et al., 2019). To date, biosecurity awareness sports, and scuba diving (IFI, 2019). In theory, biosecurity measures
campaigns appear to come into effect too late. For example, since the could effectively mitigate the potential risk of vectoring on tourist
latest outbreak and commencement of emergency containment mea­ footwear, angling equipment, boats, vehicles and trailers (Coughlan
sures for the crayfish plague including the ‘check, clean, dry’ biosecurity et al., 2019). However, tourists may not perform preventative bio­
protocol, it has since spread to nine different water catchments and security measures due to a lack of knowledge about recommended
caused significant native species loss (Biodiversity Ireland, 2019). biosecurity practises (Cole et al., 2018). Furthermore, the provision of
However, tourist awareness and the timely implementation of appro­ biosecurity risk management measures is often perceived to be costly
priate biosecurity procedures for outdoor recreational gear such as and relies on limited resources (Booy et al., 2017; Early et al., 2016).
cleaning boat hulls could have prevented the introduction of pests and Therefore, risk management measures for recreational tourism may
diseases in the first place (De Ventura et al., 2016). Academic research in require careful prioritisation and to advocate for increased biosecurity
Ireland so far has focused on the control and eradication of existing IAS awareness with recreational tourists in Ireland (Caffrey et al., 2014;
(Caffrey et al., 2018; Coughlan et al., 2018; Minchin, 2014). However, Fraser et al., 2016).
this research rarely focuses on preventative cleaning protocols and their Biosecurity legislation is crucial for effective national biosecurity risk
awareness among outdoor recreational tourists. Due to this limitation, management especially for issues of prevention and response (Bai, 2014;
this paper offers Ireland and other nature-based destinations worldwide WHO, 2017). However, the legislative environment for biosecurity may
an opportunity to improve the sustainable use of natural environments be complex with many overlapping responsibilities; in addition, inter­
by incorporating a component of recreational tourist awareness of bio­ national standards often fail to align with domestic intent (Caffrey et al.,
security risk and essential risk mitigation protocols. 2014; Goldson et al., 2010). Therefore, Ireland’s national biosecurity
The primary aim of this paper was to assess the current provision of risk management may need co-ordination with EU policymakers to
biosecurity awareness for outdoor recreational tourists in Ireland. Spe­ ensure harmonisation between local, national, and international levels
cific criteria to be analysed are identified in the development of a of biosecurity. European regulation instructs member states including
theoretical framework assessing Ireland’s tourism biosecurity awareness Ireland on risk management measures. For instance, EU regulation
for outdoor recreation. Building on previous research, tourist bio­ 1143/2014 obliges member states to develop action plans on the path­
security awareness at a national level has been systematically reviewed ways of IAS to raise public awareness on unintentional pathways (EC,
within specific national biosecurity plans and strategies (Melly & Han­ 2014). The Biosecurity Pyramid (Fig. 1) identifies the structure of in­
rahan, 2020). Tourist biosecurity awareness, communication, and plans ternational legislation to be integrated into national and local bio­
for tourism will be analysed at a local level within all 29 Local Authority security risk management.
county development plans (CDP). To gain a deeper understanding and While EU regulation underpins many vital processes for Ireland to
develop new knowledge on tourist biosecurity awareness and behavior, prevent biological invasions, there are several issues for local-level
the quantitative method was complemented by a qualitative approach. implementation. Furthermore, although Irish legislation No. 354/2018
The findings from this paper are discussed and critically assessed. Rec­ outlines the competent authorities responsible for IAS management and
ommendations are put forward on how biosecurity risk management in eradication, it appears to lack focus specific to biosecurity prevention
Ireland and other nature-based destinations can be improved by incor­ (Melly & Hanrahan, 2020). Therefore, efforts to prevent recreational
porating specific methods to increase tourist’s awareness and compli­ tourist vectoring through public outreach efforts have become common
ance of biosecurity risk mitigation measures. (Cole et al., 2016). Therefore, Fig. 1 requires components to integrate
tourist awareness and ensure EU regulation, as well as other interna­
2. Literature review tional and national regulations are implemented nationally. These will
be integrated into the theoretical framework for this study.
2.1. Tourism biosecurity risk management
2.2. Tourist awareness of biosecurity for outdoor recreation in Ireland
Managing tourism biosecurity risk is of significant importance for
destinations worldwide (Horrill et al., 2019; Le et al., 2018; Liu & Tien, A key issue for tourism and outdoor recreation in Ireland is how to
2019). Successfully preventing biological invasions through the tourism prevent the spread of IAS and diseases through tourist vectoring.
pathway is closely related to the selection of risk management strategies Awareness of biosecurity campaigns is known to increase the perception
(Hall & Baird, 2013). Implementing cleaning protocols for recreational of biosecurity risk and alter recreational tourist’s biosecurity behaviour
tourists using mountain bikes and hiking boots could help reduce the (Shannon et al., 2019). Furthermore, several authors suggest that
risk of IAS dispersal in popular destinations (Pickering et al., 2016). increasing awareness may be a necessary condition for higher adoption
Initiatives such as the ‘check, clean, dry’ biosecurity campaign has been of biosecurity prevention measures (Baird et al., 2018; Cole et al., 2016).
utilised in many countries. However, its effectiveness among outdoor However, delivering clear and consistent information to many stake­
recreational tourists has yet to be established (Shannon et al., 2019). An holders that is accessible by all can be difficult (Davis et al., 2019). There
increasingly common approach is to address biosecurity at national are a number of discussions which recognise that tourists themselves
borders, rather than at the level of a destination (Baird et al., 2018). represent an important component of the biosecurity system (MPI,
However, several authors suggest an earlier pre-border approach of 2018b) Tourists themselves can contribute to the management of IAS by

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D. Melly and J. Hanrahan Journal of Outdoor Recreation and Tourism 31 (2020) 100313

Fig. 1. The Biosecurity Pyramid.


Source: adapted from (Melly & Hanrahan, 2020; Oidtmann et al., 2011).

detecting and reporting, assisting eradication, and aiding in vector The relationship between the individual, community, and social struc­
management (Campbell et al., 2017; Piola & McDonald, 2012). How­ tures supporting biosecurity (Fig. 2) is useful for identifying suitable
ever, a robust biosecurity communications plan or strategy may be methods of biosecurity education and outreach programs at the com­
needed to reach recreational tourists and deliver trusted and reliable munity level to raise tourist awareness. Key Social structures such as
information (Melly & Hanrahan, 2019; Piola & McDonald, 2012). community groups and social networks may lead to community
Tourism biosecurity risk management requires the adoption of a set enforcement of biosecurity as well as the benefits of citizen science.
of attitudes and behaviours by tourists and other stakeholders to reduce The specific direction taken within social structures and their effec­
risk (Hall, 2011). The timely communication of accurate and trust­ tiveness can form a certain local context that could encourage in­
worthy information could be crucial to the adoption of preventative dividuals within a community to support biosecurity. Biosecurity
biosecurity measures among outdoor recreational tourists (Anderson awareness could be supported by individual awareness-raising at a local
et al., 2014; Shannon et al., 2019). However, the ‘check clean dry’ level by developing community groups and social networks (Martin &
biosecurity campaign in the UK appears to be more effective than in Herron, 2019). This approach is already adopted within several inter­
Ireland at reducing the risk of vectoring among outdoor recreational national biosecurity strategies (CBD, 2014; HISC, 2017; MPI, 2018a).
tourists (Anderson et al., 2014). Therefore, it could be important to Biosecurity risk management in Ireland appears to not have any primary
engage with recreational tourists to raise awareness and evaluate the plan or strategy that applies tourist’s awareness. Therefore, essential
effectiveness of biosecurity campaigns (Gozlan et al., 2013). Further­ elements from Fig. 2 will be incorporated into the development of a
more, providing evidence to tourists that their participation in bio­ theoretical framework for this research.
security measures make a difference could encourage improved Target 6 of the EU Biodiversity Strategy 2020 is for member states to
commitment to biosecurity (Baruch-Mordo et al., 2011). However, any combat IAS. However, the strategy appears to be lacking a clear focus on
biosecurity awareness-raising campaigns should be combined with tourism biosecurity risk awareness (Davies, 2016). In order to improve
better biosecurity education, guidance, and training (Shannon et al., the implementation of EU regulation 1143/2014 among member states,
2019; Switalski, 2018). tourist biosecurity awareness may need to be incorporated into the EU
Several studies discuss the role of vendors for raising awareness of Biodiversity Strategy 2020. Furthermore, national implementation in
biosecurity measures (Connelly et al., 2018; Kilian et al., 2012; Oele Ireland may require a specific national biosecurity strategy incorpo­
et al., 2015). Others have proposed newspapers, television, signage at rating education and outreach for outdoor recreational tourists (See­
water access points, inspection-education programs delivered at boat kamp et al., 2016; Cole et al., 2016; 2018). From a local perspective, the
landings, brochures, fact sheets, and smart mobile technology (Eiswerth Planning and Development Act (2015) and Planning and Development
et al., 2011; Melly & Hanrahan, 2018). Additionally, there is increasing Regulations (2013) gives Local Authorities in Ireland the legal power to
support for the integration of local communities to assist in preventing plan for tourism. Public education could be used as an effective tool for
the introduction of species, spot likely invaders and aid eradication ef­ tourism planning in areas of visitor management and mitigating envi­
forts (Buta et al., 2014; HISC, 2017; MPI, 2018a; Thompson et al., 2009). ronmental impacts (Mason, 2016). Therefore, CDP’s may need to
Applying community volunteerism into the biosecurity system could include an emphasis on raising awareness of biosecurity among tourists
enhance local participation in environmental governance and ensure a and the community.
cost-efficient workforce is in place to support biosecurity management A lack of tourist biosecurity awareness could impede the success of
work (Giovos et al., 2019; Pag� es et al., 2019). However, simply preventing biological invasions (Anderson et al., 2014; Baird et al.,
involving community members and volunteers within biosecurity risk 2018). For example, Inland Fisheries Ireland (IFI) outlines biosecurity
management frameworks may not be enough to ensure appropriate measures for selected outdoor recreational activities. However, these
community awareness is realised; it also requires tools and incentives could fall short due to a lack of ‘check, clean, dry’ implementation and
that encourage and support engagement in the process (Bueno et al., no specific national biosecurity or communication strategy. The re­
2015). One potential tool is the virtual community such as Facebook sources available to policymakers for preventing and responding to
groups and smart mobile technology that could enable community biosecurity breaches are limited in Ireland (O’Flynn et al., 2014).
monitoring and surveillance of IAS and integrate an element of citizen Therefore empowering local communities could be essential for raising
science and reporting (Giovos et al., 2019; Melly & Hanrahan, 2018). awareness of IFI protocols among outdoor recreational tourists of the

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D. Melly and J. Hanrahan Journal of Outdoor Recreation and Tourism 31 (2020) 100313

Fig. 2. Relationship between the individual, community, and social structures supporting biosecurity.
Source: adapted from: Thompson et al. (2009).

potential to vector biosecurity threats and specific preventative mea­ particularly in relation to tourists (CBD, 2006). From a national
sures (Anderson et al., 2014; Cole et al., 2016; Gozlan et al., 2013). perspective, a specific national biosecurity plan or strategy should
However, raising awareness of biosecurity measures among outdoor include a component for raising biosecurity awareness among outdoor
recreational tourists in Ireland appears to only occur in the event of a recreational tourists. However, it must be noted that the role of the
biosecurity breach which could be too late (Caffrey et al., 2018; IFI, National Biodiversity Action Plan 2017–2021 is not specifically
2015; Melly & Hanrahan, 2019). In contrast, New Zealand identifies designed for tourism or biosecurity. Several international and national
every member of society as essential to practice and proactive bio­ regulatory and strategic components have been incorporated into the
security behaviours through a specific national biosecurity strategy theoretical framework (Fig. 3) for this study to assess Ireland’s tourism
(MPI, 2018a). Moreover, Great Britain has a specific Invasive Non-native biosecurity awareness for outdoor recreational tourists.
Species Media and Communications Plan to implement awareness of the The theoretical framework (Fig. 3) contains several key elements
‘check clean dry’ biosecurity protocol (MCWG, 2017). that support the theory of this research and are crucial for assessing
EU regulation 1143/2014, as well as the EU Biodiversity Strategy Ireland’s tourism biosecurity awareness for outdoor recreational tour­
2020, guides biosecurity risk management in Ireland. Furthermore, the ists. EU level regulation can support national implementation of bio­
Convention on Biological Diversity (CBD) encourages members to security including creating tourist awareness within member states. A
organise training and promote education and awareness-raising of national biosecurity plan or strategy incorporating tourism does not
border control officials and other relevant persons regarding IAS exist in Ireland. However, Local Authorities planning for tourism

Fig. 3. Theoretical framework for assessing Ireland’s tourism biosecurity awareness for outdoor recreational tourists.

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D. Melly and J. Hanrahan Journal of Outdoor Recreation and Tourism 31 (2020) 100313

through CDP’s are in a strategically favourable position to incorporate with a summary of this data. According to Rourke and Anderson (2004),
biosecurity awareness among outdoor recreational tourists at a local this technique is comprehensive and the analysis leaves little room for
level in Ireland. Therefore, CDP’s have been incorporated into the counter interpretation. Therefore, content analysis was believed to be
theoretical framework for this research to identify further correlation most suitable for use in this assessment. All Local Authorities 29 CDP’s
between biosecurity awareness in place and implementation of tourist were analysed for (i.) biosecurity awareness; (ii.) biosecurity commu­
biosecurity measures. This could lead to future effective risk manage­ nication; and (iii.) biosecurity plans for tourism. Additional criteria were
ment of possible biosecurity vectors and pathways to mitigate possible subsequently added to the content analysis specific to IAS consisting of
impacts of a biosecurity breach in Ireland and other destinations (i.) IAS awareness; (ii.) IAS communication; and (iii.) IAS plans for
worldwide. tourism. The results have been analysed and discussed with a focus on
international examples of biosecurity risk management and planning
3. Methodology that incorporate biosecurity awareness tourists. Recommendations are
put forward based on the findings of this study which could improve
The main purpose of this theoretical work is to provide a basis to Ireland’s and other nature-based destinations’ biosecurity risk planning
incorporate biosecurity awareness-raising and communication for and management from national to local levels by incorporating effective
tourists partaking in outdoor recreational activities at national and local awareness and communication for outdoor recreational tourists.
levels in Ireland. A mixed-method research approach was utilised,
allowing for the study to be enhanced by adding qualitative data 4. Results
(Creswell & Clark, 2011). Initially, an in-depth review of international
literature grounded the researcher in the current theory to assess Ire­ The results from a previous study revealed that Ireland is lacking
land’s level of tourism biosecurity awareness and communication for appropriate tourist biosecurity awareness and communication at a na­
outdoor recreation. The development of a theoretical framework was tional level. This is due to no national biosecurity strategy or commu­
guided by relevant theory and incorporates fundamental components of nication strategy that incorporates tourism in place. Furthermore,
various international models of tourism biosecurity. Specifically, communication for biosecurity is understandably missing within Ire­
essential elements of the biosecurity pyramid (Fig. 1), and the rela­ land’s National Biodiversity Action Plan 2017–2021 and Plant Health &
tionship between the individual, community, and social structures Biosecurity Strategy 2020–2025 as the focus of these are clearly specific
supporting biosecurity (Fig. 2) were identified and critically evaluated. to biodiversity and plant health (Melly & Hanrahan, 2020). This leaves
This provides an overarching perspective between international, bio­ the implementation of biosecurity awareness and communication for the
security risk management and planning to guide national, local, and public and indeed tourists within EU regulation 1143/2014 and CBD
individual level biosecurity risk management and planning in Ireland. decision VIII/27 lacking in Ireland.
A specifically designed semi-structured questionnaire was utilised The results of the content analysis of all 29 Local Authority CDP’s in
from the development of a theoretical framework (Fig. 3) to survey Ireland (Table 1) found that there is no evidence (0%) of biosecurity
outdoor recreational tourist’s awareness and communication received of awareness, communication, or plans for tourism in place from the
biosecurity in Ireland. This strategic open-ended questionnaire was criteria assessed. This is clearly a concern for the implementation of
utilised to apply a confidence level of 95% and a 5% margin of error. biosecurity best practice guidelines among recreational tourists. Further
Once sample numbers were calculated, random sampling occurred until content analysis specific to IAS indicated that although 29% of CDP’s
the required number of 457 questionnaires being completed. This data were found to be partially compliant with the criteria assessed, the IAS
was collected between July and September 2019 in tourist attractions at awareness only specified awareness among landowners, developers, and
Strandhill, Co.Sligo, Glencar Waterfall, Co.Leitrim, Cliffs Of Moher, Co. the general public for the transfer of IAS in already invaded locations.
Clare, Bunratty Castle, Co.Clare, Lough Mask, Co Mayo, and Sandy­ This does not represent sufficient awareness and communication for
mount Beach, Co.Dublin. Respondents were asked: (i.) Did you partake tourists that could be providing a pathway for IAS and disease through
in any outdoor recreation activities while on holiday in Ireland; (ii.) Are participation in outdoor recreational activities.
you aware of any biosecurity measures tourists can take to minimise Only one of the CDP’s incorporate any IAS plans for tourism. Kerry
biosecurity threats while visiting Ireland as a destination; (iii.) Have you provided the only CDP to implement biosecurity for recreational tourist
seen any communication in relation to tourists and potential biosecurity activities. Objective T-16 of Kerry CDP is to ‘monitor aquatic vessels in
threats while on holiday in Ireland; and (iv.) Did you undertake in any relation to the spread of invasive alien aquatic species by leisure craft’.
specific biosecurity measures while on holiday in Ireland. After each However, there was no evidence of any specific tourist communication
question, the respondents were asked to elaborate on their initial answer for IAS within all CDP’s. This is despite the crucial role of local pop­
which facilitated a qualitative response from each question which ulations in assessing levels of biosecurity awareness and the selection of
gathered qualitative responses from 132 tourists. This method allowed prevention measures within local communities (Shrestha et al., 2019).
for the collection of rich data, while also offering the opportunity for The results in Table 2 reflect the findings from Table 1. First of all,
clarifications on certain issues. The data gathered was analysed with this research found that most of the respondents (90.6%) sampled
statistical data analysis software SPSS version 26 and Nvivo was used to participated in outdoor recreational activities while on holiday in
analyse qualitative data. Ireland. The most popular activities were walking (36.2%), hiking
Findings from a recent study of Ireland’s biosecurity was used to give (11%), and hillwalking (9.6%), and fishing (6.4%). However, the anal­
a national perspective of tourism biosecurity communication and ysis determined that there is a significant lack of biosecurity awareness,
awareness (Melly & Hanrahan, 2020). According to McLoughlin and communication, and implementation of biosecurity measures among
Hanrahan (2019), effective planning is required by Local Authorities in tourists participating in outdoor recreational activities in Ireland. Out of
order to find solutions to inevitable challenges, particularly for tourisms the overall sample of tourist surveys, 92.8% of tourists said they did not
consumption of the natural environment and the irreplaceable resources undertake any specific biosecurity measures, while 87.5% said they did
of many local communities. Therefore, content analysis was utilised for not see any communication in relation to tourists and potential bio­
this study to comprehensively examine all Local Authorities 29 CDP’s in security threats while on holiday in Ireland. This was a worrying finding
Ireland to identify if appropriate biosecurity awareness and communi­ especially considering the extent of the Asian Clam, Zebra Mussel, and
cation is in place for outdoor recreational tourists at a local level through Crayfish Plague already present in Ireland.
the acknowledgement of specific criteria. Qualitative content analysis A high percentage (70.5%) of the tourists that participated in out­
has been utilised as a theoretically valid method to identify, categorize, door recreational activities said they were not aware of any biosecurity
and count the impartial elements of communication and provide readers measures. This was concerning considering the need for effective

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D. Melly and J. Hanrahan Journal of Outdoor Recreation and Tourism 31 (2020) 100313

Table 1
Biosecurity and IAS assessment for County Development Plans.
Criteria Assessed Local Authorities in Ireland
within County
Carlow Cavan Clare Cork Donegal Dún Laoghaire- Fingal Galway Kerry Kildare Kilkenny Laois Leitrim Limerick
Development Plans
Rathdown

Biosecurity Section
Biosecurity Awareness
Biosecurity
Communication
Biosecurity Plans for
tourism
IAS (Invasive Alien Species) Section
IAS Awareness P P P P P P
IAS Communication
IAS Plans for tourism X

X ¼ Compliant P¼Partially Compliant.

awareness-raising measures to reduce unintentional introductions of need to incorporate the risk associated with tourists vectoring bio­
biosecurity threats through the tourism pathway (Anderson et al., security threats and appropriate effective awareness-raising and
2015). communication measures.
Proven and effective vector mitigation measures, and the scalable From a local perspective, the results of the content analysis clearly
capacity to implement them are essential to prevent biosecurity indicate that biosecurity is missing from all CDP’s. According to
breaches (De Ventura et al., 2016; Hall & Baird, 2013). However, this McLoughlin and Hanrahan (2016), the Planning and Development
analysis determined a relatively low percentage (21.2%) of tourists that (Strategic Environmental Assessment) Regulations 2004 require that all
said they seen biosecurity communication actually undertook any bio­ CDP’s in Ireland have a Strategic Environment Assessment (SEA) carried
security measures. It is important to note that the two most frequent out in order to maximise the environmental sustainability of their CDP’s.
form of biosecurity communication in the entire tourist survey sample Given that all CDP’s confirmed to this regulation, it is clear that while
was signage for invasive mussels at boat ramps (51.9%), and road planning has been performed specifically for IAS, the role of tourism
signage for Japanese Knotweed (Fallopia Japonica) (42.6%). The providing a pathway for biosecurity threats has not. Although it was
remaining forms of all biosecurity communication received were airport positive to find that some Local Authorities (29%) have recognised the
signage (1.9%), leaflet (1.9%), and social media (1.9%). There was importance of promoting public awareness for IAS, this is not sufficient
clearly a significantly low percentage (8%) of the 90.6% of tourists who to raise awareness of biosecurity among tourists participating in outdoor
said they participated in outdoor recreational activities, saying they recreation.
undertook specific biosecurity measures. At the individual tourist level, initial findings revealed a high per­
The results of the qualitative data indicate a similarly low level of centage (70.5%) of tourists participating in outdoor recreational activ­
biosecurity awareness among the recreational tourists interviewed. Just ities in Ireland are unaware of biosecurity measures. Specific biosecurity
25 (19%) of the 132 tourists which gave qualitative responses said that best practice measures for cleaning and disinfecting footwear, fishing
they were aware of any biosecurity measures. Of the 19% that knew gear, canoes/kayaks, and boats can effectively reduce the likelihood of
what biosecurity was, interestingly there was recurrent mentioning of tourist vectoring (Anderson et al., 2014; Cuthbert et al., 2019; De Ven­
biosecurity communication specifically from tourists who visited the tura et al., 2016). Likewise, awareness of the ‘check clean dry’ bio­
UK, New Zealand, and Australia. Even more concerning however was security protocol could improve biosecurity best practices among
that 62 (58%) of the 132 indicated that they didn’t know what bio­ recreational tourists (Anderson et al., 2014; Shannon et al., 2019).
security was. Therefore these results offer Ireland and other nature- Walking and hiking which represented the most popular recreational
based destinations the opportunity to prevent a biosecurity breach activities from the tourist surveys are well known to contribute to the
from tourist vectoring by incorporating effective biosecurity awareness dispersal of IAS, especially invasive plants, weeds, and disease (White
and communication for tourists at national and local levels. et al., 2019, p. 716). Although there is some evidence of ‘check clean
dry’ implemented in Ireland, it was only evident on the IFI, Biodiversity
4.1. Discussion Ireland, and Invasive Species Ireland websites.
Signage at boat ramps could be an effective method of creating
The high tourist participation in outdoor recreation is no surprise biosecurity awareness among recreational anglers, boaters, or canoeists.
given the emphasis and marketing campaigns by Fa �ilte Ireland and However, raising biosecurity awareness at the water’s edge could be too
Discover Ireland that promote Ireland as a destination of adventure late for tourists to undertake measures. Further analysis revealed the
(Discover Ireland, 2019; Fa�ilte Ireland, 2013). From a national point of percentage (7.2%) of tourists who seen biosecurity communication and
view, Ireland is evidently missing an element of biosecurity awareness didn’t undertake biosecurity measures (78.8%) was relatively high. The
among outdoor recreational tourists due to no national biosecurity volume, location, type, and quality of communication clearly needs
strategy that incorporates tourism in place. Considering the role of improvement. Responses from the qualitative data indicate that recre­
recreational tourism in the spread of IAS and disease, this finding ational tourists agreed that creating awareness earlier would be bene­
highlights the importance of having appropriate biosecurity awareness ficial for them undertaking biosecurity measures, specifically at the
measures in place (Anderson et al., 2015; Cole et al., 2016). This border:
shortfall is emphasised when various international biosecurity plans and “I received communication in Australia at the airport not to transport
strategies are taken into consideration. For instance, the Hawaii Inter­ dirty boots and to clean before moving” (Tourist 136)
agency Biosecurity Plan 2017–2027 incorporates a biosecurity com­
munications specialist to develop outreach materials to launch a visitor “In New Zealand, there are very strict rules on biosecurity and everyone is
awareness campaign before their arrival, during flights, and during their very aware, there is much communication at airports, lakes, and rivers”
stay in Hawaii. National planning approaches for tourism obviously (Tourist 199)

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D. Melly and J. Hanrahan Journal of Outdoor Recreation and Tourism 31 (2020) 100313

Local Authorities in Ireland

Longford Louth Mayo Meath Monaghan North Offaly Roscommon Sligo South South Waterford Westmeath Wexford Wicklow
Tipperary Dublin Tipperary

Biosecurity Section

IAS (Invasive Alien Species) Section


P P P P

“In the UK, biosecurity is communicated in brochures from fishing com­ biosecurity risk or measures. For instance, cleaning and drying angling
petitions. Boats must have a valid certificate that the boat has been steam and canoeing equipment before being transported into another water
cleaned” (Tourist 227) body are of high importance to prevent a biosecurity breach which could
be communicated to tourists in Ireland through smartphone apps similar
These responses indicate there is potential improvements to be
to New Zealand’s “NZ Arrivals” (Anderson et al., 2014; Melly & Han­
gained in tourist biosecurity awareness by incorporating the pre-border,
rahan, 2018). Yet, only a very small percentage (1.9%) of tourists said
border, and post-border biosecurity approach that has been adopted in
they saw biosecurity communication through social media in Ireland.
Australia and New Zealand (Jeggo, 2012; Sherring, 2019). This
The costs of developing smartphone apps that deliver essential bio­
approach becomes increasingly appropriate when considering the use of
security communication to tourists would be a fraction of what Ireland
road signage to communicate information about the highly invasive
and destinations worldwide are spending on the control and eradication
Japanese knotweed in Ireland. Evident from tourist responses, earlier
of existing biosecurity breaches. Particularly considering the significant
forms of awareness-raising and communication may be required:
percentage (92%) of tourists who participated in outdoor recreational
“We arrived through Rosslaire on a ferry with camper van with two activities not undertaking any biosecurity measures, these forms of
mountain bikes on the back that we used elsewhere in Europe, we were not communication could prove vital for Ireland as a nature-based
aware that we could be vectoring biosecurity threats and we did not see or destination.
receive any information about biosecurity”(Tourist 165)
5. Conclusions and recommendations
“Japanese Knotweed signs are uninformative and cannot read them when
driving past at 80kph. Tourists especially could do with more informa­ We conclude that biosecurity awareness and communication at na­
tion” (Tourist 344) tional and local levels in Ireland are inadequate to raise the level of
awareness need to mitigate the risk of tourist vectoring. Despite the
Containing the spread of existing IAS through road and boat ramp
signage is commended. However, there appears to be a lack of early potential of tourist vectoring on hiking boots, fishing gear and water­
intervention through awareness to prevent invasions from occurring in craft, implementation of the ‘check clean dry’ biosecurity protocol in
the first place. Tourists arriving and participating in outdoor recrea­ Ireland appears to be ineffective. The current national strategies for
tional activities in Ireland are not being made aware or communicated biodiversity and plants are not equipped to raise awareness of bio­
security issues to tourists. Ireland could benefit from a specifically
developed national biosecurity plan or strategy incorporating a strong
Table 2 element of tourist awareness and communication at pre-border, and
Outdoor recreational tourist’s awareness, communication, and undertaking of border stages of a tourist’s journey. Moving from development to
biosecurity measures. application, international agreements and regulations offer valuable
Out of 90.6% of tourists who participated in outdoor Awareness of support on planning for biosecurity. A specific national biosecurity plan
recreational activities while on holiday in Ireland biosecurity or strategy could ensure EU regulation 1143/2014 and CBD decision
measures VIII/27 are implemented in Ireland and penetrate into local planning
Yes 29.3%
approaches.
No 70.5%
Don’t 0.2%
From a local perspective, while it is encouraging to see some CDP’s
know incorporate IAS awareness, there is no specific awareness measures
Total 100.0% outlined. Furthermore, emphasis is primarily directed only towards
Of the 7.2% who undertook specific biosecurity measures Seen biosecurity existing IAS such as Japanese knotweed and Asian Clam and is lacking
while on holiday in Ireland communication
awareness for tourists. Ireland is clearly missing effective proactive
Yes 21.2%
No 78.8% awareness-raising measures for all biosecurity threats. CDP’s could set
Don’t 0% out programmes for raising awareness and knowledge of proactive
know biosecurity behaviours with targeted audiences including recreational
Total 100%
tourists. Hosting community workshops, and developing community
Out of 90.6% of tourists who participated in outdoor Undertook specific
recreational activities while on holiday in Ireland biosecurity
groups and social networks could outline activities to drive behaviour
measures change (Gruber et al., 2018, p. 379). An educated and engaged com­
Yes 8% munity could assist with raising tourist awareness, detecting and
No 92% reporting on invasive species, and helping to prevent their spread and
Don’t 0%
establishment (Pag� es et al., 2019). Moreover, improving awareness and
know
Total 100% building public engagement are essential to gaining the support of the

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D. Melly and J. Hanrahan Journal of Outdoor Recreation and Tourism 31 (2020) 100313

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