womenforhire.

com 2011

“DREAMING
IS GOOD.
DOING IS
GREAT.
LET’S HUSTLE.” -Tory Johnson

An easy read with ideas

to inspire you to take
action now.
We are
committed
to building a
culture that
appreciates
differences.
Inclusion is how we embrace
and enable diversity at Waste
Management. We are a
Fortune 200 company at the
forefront of innovation and
sustainability and we need
great people to join us.

Find out more at

wm.com/careers/index.jsp
Make a real difference
in people’s lives.
And your own.

Carrie Hall
AD
Euletta Gordon-Campbell Jesal Patel
CLU®, Arizona LUTCF, South Jersey LUTCF, Houston

Being a New York Life agent is more than selling life insurance. You’ll help
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agent is truly about making a real difference in people’s lives. And in yours.
Visit www.newyorklife.com/careersforwomen for more information.

THE COMPANY YOU KEEP®

© 2011 New York Life Insurance Company, 51 Madison Avenue, New York, NY 10010
EOE M/F/D/V
 AD

 
 


 


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 DREAM, DECIDE, DO!
Asking for a Raise Right
Few things come
easily—whether
you’re trying to
rise in the work-
place or build
something on your
own. Very often
we spend the bulk
of our time fanta-
sizing about what
could be, and
lamenting what is.
Stop dreaming and begin doing. Suc-
cess rarely occurs in a vacuum. You’ve
got to commit to making it happen.
Besides, it feels good to set a goal and
achieve it. I did that 12 years ago when I
took a spark of an idea—career expos for
women—and then made it a reality. To-
day, Women For Hire is a trusted brand
in the women’s career advancement
community.
I created it out of thin air, but my suc-
cess didn’t appear out of nowhere. It
took—and continues to take—plenty of
serious hustle. While my commitment to
Women For Hire remains as strong as
ever, last year I began to hear from more
women who dreamed of starting their
own businesses.
When, they asked, would I cater to
them—women who own small business-
es or want to? Obviously, their request
resonated with me since I had left the
corporate world to go out on my own.
I wanted to experience that high again—
the one that comes from seeing an idea
sprout and grow. I wanted to create a
venue where current or aspiring women
entrepreneurs could listen to other
women who have walked the walk, who
know what it takes to sell products,
market their services and meet a payroll.
Women who are passionate about what
they do.
Our first three-day Spark & Hustle con-
ference in Atlanta last July was a fantas-
tic event that drew 200 women with a
wide variety of businesses and interests.
Everyone left saying they couldn’t wait
for the next Spark & Hustle.
Their feedback inspired me to dream
even bigger—and the result is this
spring’s Spark & Hustle national tour in
eight cities, with a one-year reunion set
for Atlanta from July 21 to 23.
I went from a dream (the idea of Spark &
Hustle) to a decision (a commitment to
creating this conference series) to doing
(we’re in the trenches now).
Dreaming is good. But doing is better.
Will you commit to taking action now?
Whether it’s finding a job or starting your
own business, you’ll be glad you made it
happen.
I’m rooting for your success.
Tory Johnson
3
 CREATE YOUR
HAPPY COLLAGE
I keep a bulletin board by my desk that’s covered with assorted photos of happy
moments. It serves just one simple purpose: to make me smile. Who doesn’t feel
good when looking at images of people we adore and memories we want to sa-
vor forever? Here’s a recreation of tidbits from the last 12 months that I hope will
inspire you to create your own happy collage. It reminds us why we work as hard as
we do for the experiences we love.—Tory Johnson

4
    















    


      

   


working women inspired achieving excellence

Opportunity at ADP. It goes beyond being part of a $9 billion global leader in work-
force solutions. With us, opportunity means giving you more pathways to growth, with
benefits such as tuition reimbursement and online training. It means bringing you
closer to those who can impact your development, through our Women in Leadership
mentoring initiative. And it means offering unique programs for women, designed to
help you at each stage of your career.

Join us at ADP, and discover how we’re counting on you

to come in and make a real difference, every day.

Count me in.

ADP believes that diversity leads to strength. We are an equal opportunity/affirmative

ADP.COM/CAREERS action employer; M/F/D/V. The ADP logo is a registered trademark of ADP, Inc.
All other logos and trademarks are the property of their respective owners. © ADP, 2011.
AD
 MENTOR
OR CHAMPION
GUESS WHO’LL ADVANCE YOUR CAREER?
Look in the dictionary under mentor: a
wise and trusted counselor or teacher.
Now check out champion: one that de-
fends, fights for or supports a cause or
another person.
Obviously, it’s always smart to iden-
tify workplace mentors and seek their
advice. With age comes wisdom and it
often pays to listen to people who have
been there and have battle scars to
prove it.
But in today’s competitive climate, find-
ing a champion—someone who’ll not only
take you by the hand, but, more impor-
tantly, speak up for your advancement—
may prove more valuable.
While a mentor answers questions and
dispenses advice, workplace champions
encourage you—even force you—to rise
to your highest potential. They use their
clout to help make it happen because
they’re secure enough to take someone
under their wing.
Many times, when it comes to seeking
a mentor, we look to the familiar: other
women. While having a female on your
side is perfectly acceptable, don’t rule
out men.
A 2009 Catalyst study found that many
men like helping women colleagues
because they enjoy defying certain
masculine norms. Others simply feel that
helping women advance in the work-
place is the right thing to do.
A few tips on choosing a champion:
Don’t assume you’ll have the ability
to simply anoint a champion, especially
since you should be seeking someone
more senior—not your equal. These
relationships take time to develop and
involve chemistry and trust.
Be upfront about your goals. You can’t
expect someone to help you advance
unless he or she knows your specific
game plan.
Make sure whomever you’re aligned
with is truly committed to your success.
Effective champions are willing to meet
regularly to assess where you are and to
plot to get you where you want to go.
7
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You’ll learn hands-on from seasoned
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After your training period, you’ll have a
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©2011. The Prudential Insurance Company of America, Newark, NJ and its affiliates are Equal Opportunity/Affirmative
Action Employers. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial,
Inc. and its related entities.
0194166-00001-00 Ed. 1/2011
 ASKING FOR A RAISE
Asking IN
forTHIS
a Raise Right
ECONOMY?
With millions of Americans going on
months or years without work while
entire industries have been downsized, is
this really anytime to ask for a raise? Yes
and no.
Obviously if your employer has a hir-
ing freeze in place, continues to lay off
staff or is mandating furloughs, those
are clear signs that times remain tough
and that all hands may be lucky to have
a deck to stand on. As such, asking for
a raise can make you look hopelessly
out of touch—never a good thing for any
worker.
Yet managers are increasingly con-
cerned about turnover. Many employees
feel they were mistreated during the
downturn and are looking around. The
specter of sorting through thousands of
resumes–with a cost of replacing some-
one ranging from $5,000 to $18,000
depending on the industry and position—
is not something employers care to face.
That may leave you in a better bargaining
position than you think when it comes to
squeezing a few more dollars from your
boss. Besides, talking about compensa-
tion—instead of just sucking it up and
keeping mum—is a conversation that
every employee should have from time to
time to maintain career momentum.
There’s never any harm in asking for a
raise when you can confidently argue
YEAH, RIGHT!
that you’re worth it—and can clearly ex-
plain how your boss has benefited.
This isn’t personal. It’s not about paying
your rent or having money to buy more
clothes. You must present a business
case, not a personal plea.
Make a list of specific accomplishments
that helped your company such as in-
creasing sales, coming in under budget,
retaining key clients, improving systems
and delivering assignments ahead of
time.
Compare your salary to others in your
field using websites such as Salary.com
or PayScale.com. You don’t want to ask
for $100,000 if your position typically
pays $40,000. But if the industry norm
is $50,000 and you’re making $30,000,
you might have a good chance of getting
a bump if you’re a strong asset.
Unless you are doing more than what’s
expected of you, don’t bother asking for
a raise. You’re already being paid to do
a good job; what makes you worthy of
a raise is that you’ve taken on additional
responsibilities and delivered great
results while still exceeding your core
duties.
If you’re not successful on your first at-
tempt, ask what specifically you might do
or what must happen to get an increase
in pay. Put it in writing and revisit the
plan often.
9
 
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 LOOKING FOR WORK ON THE SIDE?
BE DISCREET.

Glassdoor.com, a free online career site where anyone can find and anonymously
share information about companies, recently asked readers how soon they’d look for
a new job if the economy strengthened. A whopping 60 percent said they’d need
only a slight improvement to jump in the next year.

If you’re itching for a change, adopt a stealth job search strategy right now. This is a
discreet operation and you will want to keep it that way.

Don’t look for work at work. Doing so on someone else’s dime borders on unethical,
possible grounds for firing and is a turn-off to a potential employer who might notice,
for example, that you mailed your resume during business hours. Search on your
time.

Never use your employer-provided email for your search. Give out your cell not office
number.

Look for work through networking and industry specific channels, not by posting your
resume on job sites where your current employer might stumble on it. Beef up your
LinkedIn profile. If anyone challenges this, say you’re there for professional network-
ing just as millions of others are. Don’t share openly on facebook or twitter that you
are itching to jump ship. You are bound to get busted.

Watch what you wear. If your office is casual, but the job you seek is more formal,
showing up in a nice suit may raise some eyebrows.
11
 AD
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- Frank Blake, Chairman & CEO -
Apply online today at:
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 MIND THE GAP
Your unemployment benefits have run
out. You have no drive left in you to get
up in the morning, let alone find the en-
ergy to shower. You spend your days in
front of the TV—waiting for that magical
email or call offering you a job. It never
arrives.
In today’s stressed economy, gaps on
resumes are very common. The key to
making those gaps less noticeable is to
take a few steps to set yourself apart
from others who bear the stigma of be-
ing out of work.
Start over. One of the dangers of
searching for an extended period is that
it’s easy to assume you’ve done it all
and nothing works. That’s not true; it just
hasn’t worked yet. Wipe the slate clean
and begin fresh.
Rise and shine. Set your alarm as if
you were going to work. Eat a healthy
breakfast and get into a regular exercise
routine. A healthier, happier you will
project new confidence. Get out of your
home and interact with other people
daily.
Read the paper. Read newspapers,
industry magazines and blogs to stay
current. Contact people you read about
to congratulate them on coverage or to
pitch yourself as an asset.
Rethink end goal. Are you going after
the best possible position for you? If you
had to rethink your approach, is there
another role you’d go for instead? It may
be time to switch gears.
BY EUGENIA LIAKARIS
Get yourself assessed. Find sev-
eral sets of expert eyes to review your
resume. Many libraries and community
colleges offer free programs. Have your
interview style critiqued too.
Think of your resume as secondary.
Don’t wait for someone to find it on a job
board, or to respond to you after you’ve
applied online. They won’t. It’s your mis-
sion, through your informational conver-
sations, online branding and networking,
to get as many touch points as possible
to your application, ideally even before
someone reads your resume.
Volunteer. Giving your time and talent
to a worthy cause boosts your confi-
dence and builds your resume. Connect
your charitable work with what you’d like
to get paid for.
Attend industry events. Job fairs and
professional programs allow you to meet
people who can get you in the door.
Don’t turn down the chance to make
new introductions.
Memorize your spiel. Everyone will
ask what you’ve been up to and these
activities provide a response. Your goal
is to show that you’re staying active and
keeping sharp. Never say: “I’ve been
looking for a job for two years. It’s really
tough out there.” Always smile.
Eugenia Liakaris a career advisor at Ba-
ruch College’s Zicklin School of Busi-
ness in New York.
13
 STAFFING YOUR SUCCESS
There are strong opinions when it comes
to staffing agencies and they’re not
always positive. That’s because staffing
agency horror stories abound and they
sound something like a disastrous first
date: one party—the jobseeker—falls hard.
The other—the staffing agent—didn’t.
Know what I’m talking about? That big
rush of attention where the agency calls
and needs you right now, making you
feel on top of the world, and then, noth-
ing.
Turns out you actually weren’t a good fit
for the position, yet instead of explain-
ing this, the agent never called back
or refused to pick up when you called
desperate for information.
The good news is that not all agencies
are like this. There are plenty that value
jobseekers as highly as employers. My
company recognizes that the hiring
process requires three participants: the
employer, the staffing partner, and the
job seeker. Each plays a uniquely valu-
able role and all deserve equal consider-
ation and respect.
Look for an agency that caters to your
specific industry. You are a consumer
and you have options. The American
Staffing Association offers a searchable
database.
Work with agencies that have sound
relationships with their hiring clients.
Respectfully inquire about the work-
BY GRETCHEN GUNN
ing relationship between the employer
and the agency before agreeing to be
presented for a position. This ensures no
surprises at the end of the interview pro-
cess where the staffing agency hasn’t
been properly vetted and therefore can-
not be used.
Make sure you have open lines of com-
munication. Every hour wasted pursuing
a dead lead translates to a loss of future
revenue.
Only work with agencies that are prompt
with their follow up—good or bad. Simi-
larly, if you’re about to accept another
offer, let them know.
Work with multiple staffing agencies.
Not all agencies are equal and not all
agencies have the same clients. Be
open as to which employers are consid-
ering you.
Become a valued partner. If you aren’t a
perfect fit for a current position, are you
for others? Be willing to share the oppor-
tunity with others in your network. Good
deeds get attention. You will be remem-
bered for future opportunities.
Trust your gut. If you don’t like the feel
of the relationship that is being fostered
with any given agency, you owe it to your
career to find another one.
Gretchen Gunn owns MGD Services,
Inc. a New Jersey-based staffing firm.
www.mgdservices.com 15
follow a career path?
or blaze your own.

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 STAND OUT TO GET
THE GIG—AND KEEP IT
BY EMILY BENNINGTON
If you’re looking to get hired in an econ- Follow-up. Most jobseekers send a
omy where there are still six seekers for short email or note with the usual “thank
every job available, you must stand out. you for meeting me…I look forward to
hearing from you” verbiage. It’s better
Get social and get noticed. I’m
than nothing, but what a wasted oppor-
amazed at the number of jobseekers
tunity. Assuming you asked great ques-
who still don’t take advantage of social
tions during the interview, you should
networking. Every day, there are com-
have a clear sense of what the employer
panies recruiting on these sites, particu-
wants and how you’re a fit. This is your
larly Twitter and LinkedIn. If you’re not
chance to showcase that by outlining
engaged in the discussion, you’ll lose
your superior qualifications in a clear,
opportunities to people who are. Create
straightforward way. Stand out from the
a list of Top 10 dream employers. Look
99.9 percent of candidates who write
them up on Twitter and, if they have a
the standard follow-up note.
presence, follow them, re-tweet them
and begin to engage with them. Search
Keep the job you land. You certainly
each of your companies on LinkedIn
don’t want to go to all the trouble of
and follow their profile. CareerBuilder
finding a great job only to fumble out of
estimates that half of companies screen
the gate. Make sure that others view you
candidates online prior to making a hir-
as punctual, dependable, likeable, ac-
ing decision. Make sure your profiles are
countable and humble. First impressions
complete, project an image of profes-
are critical when you’re new to a job, so
sionalism and clearly state what you’re
make sure yours are above reproach.
seeking.

Ace the interview. I’ve been in doz-
ens of interviews and frankly most are
pretty perfunctory. Typically, the person
being interviewed is eager to please,
appropriately formal and will probably do
just fine. As a recruiter, though, I don’t
want fine. I want great. What makes the
difference? Research. Companies have
put themselves out there so much on the
web that there’s really no excuse for not
knowing basic information such as core
service areas and key players. Also, if
you know who will be interviewing you,
look them up on LinkedIn and Twitter for
some ice-breaker topics such as favorite
books or an alma mater.
Consider sending a quick Friday
update to your boss at the end of each
week. It’s a short, bulleted email over-
view of your accomplishments, areas
where you need input and goals for the
week ahead. These updates don’t take
a lot of time, but they keep your boss
informed on the status of your work.
Emily Bennington is coauthor of Effec-
tive Immediately: How to Fit In, Stand
Out, and Move Up at Your First Real
Job. She is the founder of Professional
Studio 365, which serves new grads
and employers.
17
AD
 MASTERMINDING
YOUR CAREER
FORM AN ACCOUNTABILITY GROUP
We’re fans of job clubs—groups of six
or more jobseekers who meet weekly
to help one another plot strategies for
finding work. The concept works just as
well in conventional workplace settings
or for entrepreneurs to share ideas to
help peers succeed.
That’s what Cindy W. Morrison, a former
TV anchor in Tulsa, Okla., started when
she contacted three business owners to
form such a group. “I decided to stretch
myself as a new entrepreneur by con-
tacting people I didn’t know,” she says.
“I’m not sure what they thought when I
called out of the blue, but they listened
to my idea and seemed to like it.”
The result was a group called Master-
mind Mompreneurs. Their groundrules:
1. A two-hour time limit no more than
once a month.
2. All meetings have an agenda with at
least one issue everyone wants to tackle.
3. What happens at the table stays at
the table.
“No topic is too small to tackle. No topic
was too personal. There’s no jealousy,
Morrison (left) with
her Mompreneur pals
no rivalry, no tit-for-tat,” Morrison says.
“We have nominated each other for local
awards, cheered each other at events
and will be there at the drop of a hat.”
Morrison says her group can easily be
copied in just five steps:
Time matters. It has to be worth every-
one’s time. This is not just a gab session.
Don’t pick your friends. Stay away
from girlfriends whom you’re already call-
ing for support in other areas of your life.
Group members may evolve into close
friends, but for starters you want women
who’ll give you their unbiased opinion.
Hold everyone accountable for show-
ing up at each meeting, offering advice
to help their careers grow and bringing
relevant topics to the table. Don’t com-
mit if you can’t be accountable.
Keep it small. The group works best
when there are four to six women. More
will lose focus and less will not allow for
enough varying opinions.
Get out if it’s not working. You are
all in it for the same reasons: to grow
your careers. If you don’t feel connected,
drop out.
19
 +

Better. Together. SM

When the right person finds the right career opportunity, magic
happens. Your dream job is waiting for you.
A career at Capital One® offers:
) Outstanding benefits
) Flexibility to manage your work and life
) Innovative, collaborative culture
To learn more and apply, please visit www.capitalone.com/careers.
When applying online, select “Magazine” and “Women for Hire”
as the source.

We are an equal opportunity employer committed to diversity

in the workplace. We promote a drug-free work environment.
If you require an accommodation to apply for a U.S.
employment opportunity, please contact Recruiting at
1-800-304-9102.
 WHO’S IN YOUR
PEANUT GALLERY?
BY TORY JOHNSON
Look what we’re doing with our Spark
& Hustle conferences for current and
aspiring entrepreneurs. The 200 women
who attended our first event in Atlanta
last summer are solely responsible for
our 2011 national tour that runs through
July.
How? They talked about Spark & Hustle
a lot–and they continue to talk about
it just about every day. They talk about
our philosophies and their experiences
on blogs, Facebook and Twitter and in
their speeches. They talk to their fam-
ily, friends, colleagues and just about
everyone else. Those people listened,
checked us out and asked, “How can I
get involved?”
The gabbing from our very own peanut
gallery led us to take Spark & Hustle
from an idea to a full-fledged business.
And you can create the same demand
for you and your services by developing
your peanut gallery. Your champions are
the folks who will influence others to talk
about you and what you’re up to.
Yet too often we aim to get noticed by
someone who’s unreachable. We think
we need the corporate CEO to recog-
nize us or we invest all of our time trying
to figure out how to get Oprah to say our
name. That’s the wrong approach.
My peanut gallery is filled with women
who benefit from my programs–women
who attend my events, follow me online
or even read this magazine–and then tell
their friends about why they like me or
how one of my businesses has helped
them. That kind of influence is just as
powerful as Oprah’s. More importantly,
that’s the kind of influence that you have
the ability to cultivate right now.
After sharing my theory on a recent
coaching call, I got this email from
one listener: “I have a small chocolate
business that is starting to take off. I
daydreamed of getting just one piece
of chocolate into a celebrity’s hands,
but after your call it really hit home that
I don’t need to do that. I have enough
people who already know me and love
my chocolate and I just need to reach
out to them and have them promote me
to everyone they know.”
Score! That’s the kind of chatter and
influence I’m talking about. Make your list
and get your gang talking about you.
21
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 THINK 80/20
FOR SOCIAL MEDIA SUCCESS
I started Women For Hire with a dial-up
connection and an AOL email address. It
was 1999, but it could’ve been 1899. I
had no Facebook, Twitter or LinkedIn, so
I can only imagine how much faster my
company would have grown if I had the
power of social media behind me from
the beginning.
Today, whether you’re on the employ-
ment track or the entrepreneurial path,
the power of social media is at your
fingertips as long as you have a strategic
goal. I’m online to encourage jobseekers
to attend Women For Hire expos and to
generate registrations for Spark & Hustle
conferences for current and aspiring
entrepreneurs.
Notice I didn’t say anything about recon-
necting with high school classmates,
making new friends or other things we
typically associate with online network-
ing. I’m there for business.
But if all I did online was say attend this,
register now or buy that, you can be
sure that my fans and followers would
flee fast. To meet my goals, I must give
to get, which I do happily and with total
transparency—a social media must.
I give in a variety of ways: I answer
jobseeker questions, help small busi-
BY TORY JOHNSON
ness owners with their challenges and
share information that both groups find
interesting. I also celebrate and promote
my clients, solicit feedback for story
ideas for TV segments and offer relevant
tidbits about my life.
That’s where my 80/20 rule comes in:
80 percent of my activity is all about
serving other people, while just 20
percent is directly selling and promoting
business. Because of that, I’ve attracted
a receptive audience.
First, determine your strategic goal,
whether it’s finding a job or building your
personal brand. Maybe you want to
secure more clients or sell your products
and services.
Second, what do you want to be
known for? This is important in person
and in cyberspace because there is so
little time to capture attention and con-
vince someone to want to learn more.
Are you the electrical engineer who
makes the complicated simple? A career
coach who helps women make their 50s
fabulous? A jewelry designer known
for radiant rubies? Everything you do
online should support and enhance that
personal brand.
continued on page 25
23
 Heart. Mind.







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BECOME A STATE FARM® AGENT.
!!careers




Marvia Sawyer
Agency Recruiter
(301)620-6178 or (800)727-0255
Marvia.Sawyer.CE1W@statefarm.com

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State Farm Agent

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80
Third, how will you measure suc-
cess? While you may be tempted to
say your goal is to use social networks
to generate $50,000 in business, what
must happen online in order to achieve
that end result?
Perhaps you’ll use Facebook and Twitter
as a forum for fielding customer ques-
tions or as a means to build awareness
of your product or service. Maybe it’s
about using the online networks for
research and focus groups.
In other cases, the ultimate success may
be best defined as landing an interview
and securing a job offer. It doesn’t
make sense to start until you know how
you’ll define success so you’ll be able to
develop and execute the right strategy to
make it happen.
Finally, dive in and do it. In this ongo-
ing phase, it’s about connections and
content. Start with people you know:
friends, family, school contacts, co-work-
ers, former colleagues, clients, custom-
ers and neighbors.
20
Make a list of people you want to get to
know, the 50 companies you’d want to
work for and the rock stars in your field.
Then, use the simple search functions
to find, follow, friend and connect with
these people
(By the way, while you’re at it, I hope
you’ll take a moment to connect
with me at Facebook.com/Tory and
Twitter.com/ToryJohnson.)
It’s useless to have thousands of random
contacts with no real connection to you.
Similarly, it’s just as weak to speak only
to a very small handful of people. Think
quality and quantity. Now determine
what exactly you’ll share.
If you’re stuck on this, visit www.spar-
kandhustle.com/report to download my
list of 50 ideas for stuff to share online.
The benefits of the online networks as a
platform to grow your career are yours to
grab, so go for it.
25
 WE BELIEVE
TOP TALENT
DESERVES TOTAL REWARDS.
Join our talented and dedicated team, and
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careersatverizonwireless.com
to apply today.
 MY SKILLS ARE EXCEPTIONAL.
MY IDEAS APPRECIATED.
AND REWARDED.
It’s not just a career. It’s you – at the helm of your world. Driving your passion. Liberating your
voice. To resonate. To ripple. To ring true to your goals. Your dreams. It’s your time. Shine.

Careers For Everything You Are

Verizon Wireless is continually

recognized for its commitment
to promoting a diverse and
inclusive workplace.
• Top Company for Diversity
September 2010
• Best Company for Latinas to Work
August 2010
• Best Company for Working Mothers
September 2010
• Top Entry Level Employer
June 2010

Visit careersatverizonwireless.com
to apply today.

Verizon Wireless is an equal

opportunity employer m/f/d/v.
 At Bank of the West,
AD
we value the individual.

Different perspectives generate fresh ideas. That’s why at

Bank of the West, we value the perspective and innovative ideas
that women provide. We’ve grown stronger thanks to our
unique blend of people. After all, in today’s competitive banking
environment, it is our employees that keep us a step ahead of the
rest. For career opportunities, visit us online at bankofthewest.com.

© 2010 Bank of the West. Bank of the West and its subsidiaries
are equal opportunity/affirmative action employers. M/F/D/V
 TURNING A MESS INTO MESSAGE
A BOOK INTO A BUSINESS
BY CINDY W. MORRISON
Just 18 months ago, I heard the words,
“We can’t afford to renew your contract.”
I was devastated because I didn’t think
I knew how to do anything except to be
a TV news anchor. I couldn’t imagine life
without corporate America depositing a
check into my account every two weeks.
Fast forward to today: I run my social
media consulting business and I control
my own destiny, not some dude in a suit.
I turned my mess of a layoff into a mes-
sage. Writing my book was great therapy
and I was able to help others reinvent
themselves. It was empowering to admit
the scarlet “L” of my layoff and encour-
age others to surround themselves with
people who will help no matter what life
throws in their way.
When Girlfriends 2.0 came out, I had
no money to promote it, so I used social
media to create demand. I did 32 book
signings in a month, selling more copies
in that period than most first-time authors
ever sell.
I appeared successful, but the truth was
I was exhausted and broke. So I took the
BFF idea of a step further and began to
search out BBFs (business best friends).
Through Twitter, I connected with Tory
Johnson and spoke last summer at Spark
& Hustle. It was there that I realized I
needed to hustle in a way that would
make money. Some tips:
Create revenue streams. I had a
successful book, but that and speaking
engagements weren’t enough to pay the
bills. I added other ways to make money
such as consulting on social media
strategy, commercial work and teaching
people how to self-publish.
It’s OK to make money. When you
go out on your own you have to believe
deep down that the service you are
providing is worth money. What a relief
it was to figure out it’s perfectly accept-
able to leverage my knowledge and
make a profit.
Do it now. Adopting a sense of urgency
is an important business tool. You can’t
sit around and wait for the “right time”
because that time may never feel right.
Cindy W. Morrison teaches social media
and speaks frequently about career rein-
vention. www.cindywmorrison.com
29
 if your career
–you
loved

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Work shouldn’t be something that you do just to make ends meet; it should
provide satisfaction and an opportunity to make a difference. A career at
MetLife allows you to positively impact people’s lives by helping them build
financial freedom and security for the “ifs” in life—all while offering the
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Want to love your career? For more information about a career as a financial
advisor, visit our website at www.metlife.com/loveyourcareer

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MetLife Securities, Inc., 200 Park Ave., New York, NY 10166
L0810124572[exp0812][All States][DC] ©2011 PNTS 1103-0670

I’ll never forget the day my last paycheck
arrived. It was only a partial check, sent
after I quit my job to realize my dream of
being a fulltime mom.
Of course, dreams are one thing and
reality is quite different. My reality was
this: My public school teacher husband
and I had $213 in savings and I had to
immediately replace my previous income
fast if we wanted to keep our lights on
and a roof over our head.
I instantly discovered a simple, no-cash-
required truth: your business income
and success come down to hustle, not
budget. When you can’t outspend your
competitors, you can always out-serve
them, out-think them and out-hustle
them.
Start with people you know. I sent
out 100 printed letters to people who
knew my name to announce my com-
mitment to working from home. I gave
a few suggestions of the work I could
do well and encouraged readers to refer
friends or family who I could help. But I
would have been homeless if I stopped
there. I also followed up by phone to
apply my skills and abilities to their world
and circle of influence.
Be your own publicist. I decided to
launch my coaching business with a free
OUT-HUSTLE
INSTEAD OF
OUT-SPEND
BY MICHELLE PIPPIN
public workshop, and concluded that the
local newspapers would help me reach
my prospective clients. I researched
press release templates online, created
my own and sent it out.
I got no response. In a fit of despera-
tion, and perhaps even a bit of indignity,
I started calling editors. I wanted to
know why this information wasn‘t being
published. What I discovered was how
completely ineffective blanket press
releases are, and that almost all media
exposure is secured via personal con-
nection, conversation or relationship.
So, while it’s a good idea to have a
press release template, tweak it for every
outlet you pursue. Then call to follow up.
Ask for the sale. Too many business
owners remain pregnant with potential
without giving birth to profit because
they allow interested potential clients to
walk away without asking for the sale.
Create a sales script that is authentic for
you, so that when people compliment
your product or acknowledge a need for
your services you are ready to cultivate
that interest into cash.
Michelle Pippin is a small business
coach. www.bmichellepippin.com
31
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It is the policy of RBS Citizens, N.A. to provide equal employment and advancement opportunities to all colleagues
and applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation,
gender identity or expression, disability, genetic information, pregnancy, veteran or military status, marital or
domestic partner status, or any other factor protected by federal, state, and/or local laws.
 NO RICH UNCLE?
Imagine raising small amounts of money
from lots of people instead of fretting
over an inability to secure funding from a
single source.
Crowdfunding may be the answer to
gather support for entrepreneurial en-
deavors. With modern social networking,
we’re more connected to our extended
network of supporters than ever before.
Crowdfunding platforms can offer the
credibility and infrastructure necessary
to harness the financial power of the
crowd, but because it’s a new thing,
many people misunderstand how to ef-
fectively leverage the tools available.
When undertaking a crowdfunding proj-
ect, avoid two common pitfalls:
s 3ETTING AN UNREALISTIC FUNDRAISING GOAL
“Internet angels” (wealthy strangers
trolling the internet looking to give away
large sums of money) are the exception,
not the rule.
s 5NDERESTIMATING THE IMPORTANCE OF MAR-
keting your project: The assumption that
“If You Build It, They Will Come” (simply
posting to a crowdfunding platform and
expecting contributions) is a conviction
best left to Kevin Costner movies.
Focus on five steps to make your fund-
raising campaign a success:
Create a great project. Make sure
your project is worthy of other people’s
attention. Why is your project important?
NO PROBLEM
BY JED COHEN
If your answer is powerful enough, it will
resonate with others.
Build a team. Success requires help
from your friends, family and wider net-
work. Make a list of your teammates, in-
cluding direct collaborators, high impact
financial contributors and broadcasters
(press contacts and social leaders) who
can spread your project to wider circles.
Prime the pump. No one wants to be
first on the dance floor–it’s equally true
in junior high and crowdfunding. Your
first wave of contributions will demon-
strate that your project has the momen-
tum necessary to reach your fundraising
goal. Before your project goes live, ask
close friends to contribute early.
Spiral outward. After securing your
first wave of contributions, reach out
to wider circles of friends. Thank sup-
porters publicly via social media and
celebrate the milestones you pass. Keep
your connections talking about your
progress and encourage them to spread
the news through their networks.
Meet the press. Once your project has
momentum, follow up with broadcasters.
With the social proof of your network’s
support, your project is ready to meet a
larger audience.
Jed Cohen is co-founder of RocketHub.
com, a crowdfunding platform. Also
explore www.kickstarter.com and www.
indiegogo.com. 33
 EXPERIENCE NCCI

“For a
rewarding blend of
challenges and opportunities,
experience everything
NCCI has to offer.”

As the nation’s largest provider of workers

compensation insurance information,
tools, and services, NCCI values technical
experience. We also value what our
employees add to our organization as
individuals. Helping our employees succeed
in all aspects of their lives is important to us.
That’s why we provide a variety of amenities
and benefits, from on-site day care and
fitness centers to a generous 401(k) match
and company pension plan. Find it all at

AD
NCCI-the opportunity for a rewarding
career, plus programs that enhance your
work-life balance and personal satisfaction.

Learn more when you apply online today:

NCCI.com/careers
Experience NCCI and the challenging
and rewarding opportunities available
to our employees. For more than 80
years, NCCI has cared for its diverse team
of professionals by providing a stable
environment, superior benefits, and work-
life balanced programs. NCCI’s business
environment recognizes outstanding
individual and team efforts and leverages
technology and process improvement to
serve the needs of our stakeholders.

We require a drug screen and background check. EEO/Smoke-free environment.

 EYE-POPPING
SUCCESS!
How your shop or product looks can be as important as
the service you provide. On a recent trip to Los Angeles we
found two businesses that really stood out.

Healthy Spot
Healthy Spot, an upscale pet store a few blocks from the beach in Santa Monica,
features a floor-to-ceiling window to the daycare section that allows clients and
passersby to see how dogs are being treated. From our vantage point, the answer
was quite well.
It’s the brainchild of two dog lovers Andrew Kim, who worked at a hedge fund, and
Mark Boonnark, a former advertising executive. The daycare caters to small dogs,
most of whose owners are women, and the window “is the jewel of the store,” Kim
says.
“It literally stops traffic,” he says. “We wanted to have a daycare enclosed in glass
because the transparency of our facility gives owners a strong sense of trust. Every-
one can see what is going on. Healthy Spot’s version of the traditional dog in the
window is our trademark.”
35
Transform your future.

AD
For Southern California
Edison, our nation’s
increasing energy demands
are an opportunity to
implement truly innovative
ideas, like covering two
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enough solar cells to power
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and we're transforming
careers, too.

At SCE, you’ll join a diverse team that welcomes creative

thinking. You’ll be encouraged to explore areas outside your
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you’ll realize strong advancement potential.

For a future that’s impactful and rewarding, visit:

www.edisonjobs.com

Equal Opportunity Employer

F OR OVER 100 YEARS...LIFE. POWERED B Y E D I SO N .

 Polkatots Cupcakes
Since cupcake businesses are a dime a dozen, you must standout to succeed, says
Alma Tarriba, who in 2008 founded Polkatots Cupcakes in Pasadena with Melany
Petrosian.

Their answer: cupcake cakes—cupcakes iced together to make a giant cake. That set
them apart and created a new niche. But before they even dreamed about opening
the business, the women paid their dues by attending culinary school and becoming
chefs where presentation and taste have always been equally important. It paid off,
Tarriba says, because a common reaction to their cupcakes is, “Wow, they are so
pretty, I don’t want to eat them.”

Planning the right “look” of their storefront was key. With no money to hire a decora-
tor, they designed a spotless, playful store with pink walls and glass candy jars on
bookshelves. “Everything we do reflects who we are,” Petrosian says.
37
A World of Opportunities.......
Come Work for a Global Leader in
Defense Technology

ITT is a global
engineering and
manufacturing
company and a
Top-10
Defense contractor.
We provide innovative

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technologies and
operational services
to meet the emerging
requirements of our
customers.

ITT's Electronic Systems Division is seeking qualified

professionals for exciting opportunities in the design,
production and support of Electronic Warfare protection
systems. We do essential things in extraordinary ways!

To become part of our talented team, visit: http://es.itt.com

ITT is an Equal Opportunity/Affirmative Action Employer. M/F/D/V.

We emphasize building a diverse workforce which is inclusive of different
perspectives and varied business, academic, cultural and social backgrounds.
 MEET VIVIAN TENORIO AND HER
SWEET SHELF SUCCESS
A belief that everything is possible
helped Vivian Tenorio overcome chal-
lenges as a teen mom and high school
dropout. Then in 2009, worried that
her software installation job might
be in jeopardy because of the shaky
economy, Tenorio had an idea to sell her
family’s artisan flan. She whipped up a
batch and delivered samples to a buyer
at Whole Foods. Within 24 hours, the
company placed an order and Signature
Flan is now in more than 165 gourmet
markets. This no-limits attitude inspired
a book to be published this year. We
asked Tenorio for a preview.
Test your product. Find a laboratory
accredited by the International Organiza-
tion for Standardization that can provide
shelf-life studies and nutritional labeling.
Most will require samples of your prod-
uct, but some allow you to provide your
recipe to determine nutritional value.
Meet the buyer. Buyers are over-
whelmed by sales reps introducing
products, so be creative to stand out
from other samples being offered. There
is something unique about walking in as
a small business owner and dropping
off product personally. I recommend
hand-delivering samples and following
up within 10 days.
Find packaging. Search the web for
packaging ideas. Walk store aisles to
see what others are using. If you find
something that would work, check the
packaging for the manufacturer and
contact them directly.
Create bar codes. Each product
requires its own barcode. This is not an
area that you want to shortcut. If you
hope to put your product on the shelves
of any big chains, make sure you pur-
chase uniform product codes for your
company. For information in barcodes,
go to www.gs1us.org.
Create samples. Talk to customers and
build buzz. Why? So customers ask for
your product to be on shelves for them
to take off those shelves. Talk up your
experience to anyone who will listen by
using social media to create buzz and
get attention. I used this method at the
Atlanta Spark & Hustle conference last
summer. After the event, my new Face-
book and Twitter followers raved about
my product. Retailers took note: within
a few months Signature Flan was rolled
out to an additional five states—largely
thanks to women from those areas who
said they loved it.
39
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 DARING TO

DO IT
MEET SOME OF SPARK & HUSTLE’S DARING DOERS—WOMEN
WHO ARE CHARTING THEIR OWN DESTINIES BY MAKING
THEIR OWN RULES TO BUILD SMALL BUSINESS SUCCESS.

BEFORE AFTER
A career in the military and nursing certainly isn’t the most logical beginning for a
professional organizing business, but that’s how Amy Volk of Simplified Living be-
gan. While she had a natural penchant for organizing spaces, she lacked the sales
and marketing training that the success of her business would ultimately depend on.
Green, and without a specific plan of action, she began networking, serving people
and learning a lot about her industry.

Volk learned that one of the greatest drains on her time was the intake consulta-
tion for a potential new client. After driving to their home or office and revealing the
general plan she would use to organize their space, she found herself waiting far
too long for them to get back to her, which many times they never did. This couldn’t
continue.

One of the first really profitable changes she made involved her pricing. Volk de-
cided to buck industry trends and begin charging for her initial consultation. This not
only increased her bottom line, but it allowed Volk to only spend time with serious
potential clients. Another leap in income came when she began appearing on her
local morning news program, giving biweekly advice on organizing. With this regular
exposure, Volk quickly became the go-to expert for organizing in her area. 41
 Agile
minds In an ever-evolving world, a variety of
ask perspectives are more useful than just one.
That’s why we depend on agile minds to ask
more the extra question, think the extra thought,
and go beyond the obvious. If that sounds
questions like you, your unique talents could go a long
way at Deutsche Bank.

See more at db.com/careers

DEUTSCHE GUGGENHEIM, BERLIN, GERMANY

AD
Elaine Zelker. a mother of three in Easton, Pa., works as a registered nurse. She’s
good at what she does, but can’t afford to lose her steady income and benefits, even
though her real passion is photography, which she wants to do fulltime. To draw at-
tention to her work, Zelker dreamed of a gallery exhibition showcasing her series of
elderly hand portraits, yet such an undertaking costs money for printing, framing and
promotion. So she turned to crowdfunding to raise the cash. Instead of looking for a
single financier such as a bank loan or investor, crowdfunding enabled her to reach
out to a large group of people through social media to contribute smaller amounts.
Zelker used Indiegogo.com, one of several sites that offer all the tools to create a
campaign to raise money. She spread the word about her business idea on Twitter,
Facebook and via e-mail and raised $2,600 to launch her exhibition.

Mother-daughter team Donna and Lauren Johanson run Chivas Skincare on their
goat farm in Fillmore, Calif. They make soap from goat’s milk and sell their wares
online and at farmer’s markets and holiday bazaars. With a cash-only business, cus-
tomers don’t buy as much as they do when they can pay with plastic. So they began
using Square, a small attachment to a mobile phone that allows them to swipe credit
cards to accept payments on the go. The Johanson’s say business has increased by
15 percent. The device is free, with no set-up, cancellation or monthly fees. Square
takes a flat fee of 2.75 percent on every sale. 43
 “JOIN THE RANKS!”
Maryland
Transportation



olice


r
 r 



ABOUT THE AGENCY

The Maryland Transportation Authority (MDTA) Police, a

nationally accredited force, is the seventh-largest law-
enforcement agency in Maryland with more than 600
sworn and civilian law-enforcement professionals. MDTA
Police officers provide law enforcement at the Authority’s
highways, tunnels and bridges, the BWI Thurgood Marshall
Airport, the Port of Baltimore and at the Maryland Motor

AD
Vehicle Administration in Glen Burnie.

Minimum Qualifications
s 53 #ITIZEn
s (3 $IPLOMA OR '%D
s Valid Driver’s License

s 0OLICE #ADET   Years of Age

JOB TITLES AND DESCRIPTIONS

Maryland Transportation Authority Police is recruiting applicants for:

s 0OLICE #ADET !GE  TO   4

Benefits Include:

s  Tuition Reimbursement

s +   PLANs and more.
Monthly testing dates and times can be found on our web site, registration is required.
0LEASE VISIT OUR WEB SITE FOR DETAILS IF YOU HAVE ANY QUESTIONS PLEASE CONTACT THE 2ECRUITING 5NIT


 OR 



To start the application prOCESS VISIT US ONLINE AT WWw.mdtapolicerecruiting.com
%QUAL /PPOrTUNITY %MPLOYEr
 WHAT YOU NEED TO KNOW ABOUT
FRANCHISING
Adrienne Kallweit and Shannon Wilburn
are two Tulsa moms whose businesses
became so successful that they turned
them into national franchise operations.
Kallweit, a licensed private investigator,
founded SeekingSitters (www.seeking-
sitters.com) an on-demand babysitting
referral service, on a hunch that parents
needed sitters who’ve been thoroughly
screened. SeekingSitters now has 54
franchisees. Wilburn co-founded Just
Between Friends (www.jbfsale.com) a
kids, teens and maternity consignment
sales business, with the simple hope of
making a little extra money and clothing
her kids, too. Now, JBF boasts more
than 100 franchisees across the nation.
We asked for primer on franchising.
What is a franchise? Franchising is a
right granted by a company to a person
or a group to market its products or
services in a specific territory. It’s also an
awesome road for someone who wants
to work for themselves, but not by them-
selves, say Wilburn and Kallweit.
What’s the difference between a
franchisor and a franchisee? The
company offering the franchise is the
franchisor. The person investing in the
license is the franchisee, says Wilburn.
“As a franchisee, it’s critical to be able
to follow a proven process, one that the
franchisor has designed for you, for your
benefit. Don’t recreate the wheel. The
steps should be there for you to follow.”
What are the pros and cons of being
a franchisee? You gain the skills to
become your own boss and run a busi-
ness while getting the tools to effectively
operate an already proven successful
system, says Kallweit. “You can get cre-
ative, but as a franchisee you must follow
certain guidelines as related to the brand
and its systems. Another benefit is that
your franchise is an investment: franchis-
es are often more
valuable than
individually-owned
businesses.”
If a business is
growing, how
do I know if
franchising is
an option? You
must be able to
duplicate your
current success Adrienne Kallweit
and want to teach
it to others, says Wilburn. “Are you will-
ing to give up the business you love so
that others can succeed? Training, com-
pliance, promotion, working with attor-
neys, keeping ahead of your competitors
– while making sure your franchisees are
profitable—will be your new world.”
continued on page 47
45
 3%#52).' 42!6%, &/2 ! .!4)/.
4!+%3 4(% $%$)#!4)/. /& -!.9

Careers at Transportation Security Administration

Whether you work on the ground as a Financial Specialist, Analyst,
Security Inspector or Transportation Security Officer, or in the skies
as a Federal Air Marshal, you’ll be at the forefront of securing our
nation’s transportation infrastructure. Explore an opportunity to protect
the nation in a variety of positions, locations and work environments.
You’ll receive competitive compensation and all Federal benefits,
including a variety of health insurance options, a retirement plan,
flexible work schedules and more.
To apply online, please visit https://tsajobs.tsa.dhs.gov,
text “TSA” to 95495 or call 1.877.872.7990.

U.S. Citizenship Required.

TSA is an Equal Opportunity Employer.

What are the pros and cons of
becoming a franchisor? Franchising
your business allows you to grow nation-
ally rapidly and with less capital, says
Kallweit. “But during the start-up phase,
developing systems, manuals, forms and
other documents is time-consuming and
costly. You’ve then got to make sure that
your franchise system runs smoothly, and
that franchisee’s needs are met, which
takes research and development.”
Do all franchises work the same
way or are there different models?
There are more than 2,000 franchised
concepts, but most models are similar,
says Wilburn. “Most franchisors charge
a franchise fee, typically between
$15,000 and $40,000, and royalties.
Franchisees pay franchisors a percent-
age of their gross revenue, which usually
ranges from five to 10 percent. Good
franchisors offer a range of services
from operations manuals and online or
regional training to support staff and site
selection help.”
If you had to do it all over again,
what would you do differently? Kall-
weit’s franchise system has grown to 54
locations in 23 states across the nation
in under 5 years. “We would never have
Just Between Friends megasale
seen this growth if we hadn’t expanded
through franchising,” she says. “We
have definitely learned better operation
techniques through the years, but I don’t
look at failures or challenges as nega-
tives. These moments often teach us
about the strengths of our business and
about ourselves.”
What type of entrepreneur makes a
good franchisee? Kallweit says people
with sales have worked well with her
“but we have teachers and stay-at-home-
moms who are rockin’ their business. A
franchise system can provide the spark
and continual ideas for the business. But
to succeed, it’s up to the franchisee to
provide the hustle.”
Where can I learn more about fran-
chising? Visit www.franchise.org for
the most valuable and comprehensive
information, Kallweit says. A franchisee
broker such as The Entrepreneur Source
(www.entrepreneurssource.com) can
also guide you to a franchise system that
might work for you.
Contact Kallweit at www.seekingsitters.
com and Wilburn at www.jbfsale.com to
inquire about purchasing a franchise in
either of their systems.
47
AD
 FROM BLOG TO BUSINESS
Blogging has
revolutionized
business by
bringing back
the connection
between owner
and customer.
Not only can
you use blog-
ging to build relationships, but you can
also use it to build a business.
Find a niche and declare yourself an
expert. I found myself in a financial crisis.
Out of necessity, I began using coupons
to save money. I got so passionate that
friends and family started turning to me
to help with their finances. I created
MoneySavingQueen.com, which teaches
users how to save up to 80 percent on
monthly bills.
Readers responded and asked me to
teach workshops. I also published a
book, The Power of Coupons: 13 Ways
to Save. The media recognizes me
as a money-saving expert and I host a
daily segment on local news and write a
monthly column in a magazine.
Use your blog as a marketing vehicle
to promote your product or service. My
website has a loyal audience of consum-
ers focused on saving money. The blog
is ideal to promote my merchandise.
Create personal relationships with cus-
tomers. Blogging allows me to connect
with readers by sharing my struggles.
For example, my husband was laid off
and readers experienced this financial
BY SARAH ROWE
crisis with me. It created a connection
so readers knew I was not only a source
of information, but I was also a friend.
I encourage readers to post their stories
of getting out of debt, comment on
articles, submit stories and share advice.
Facebook, Twitter and YouTube allow me
to continue the conversation on multiple
platforms.
Create multiple revenue streams. A blog
is a virtual storefront where I can offer
products and services with no overhead.
My revenue streams include banner ad-
vertising, integrated content and affiliate
marketing programs paid by advertisers;
speaking engagements paid by corpora-
tions and meeting planners; merchandise
and workshops paid by users; and syndi-
cated content paid by media outlets.
Blogs do not cost any money to start.
Launch using Wordpress.org or
Blogger.com and follow easy online
tutorials. Promote your blog by creating
a Facebook fan page, Twitter account,
RSS feed and e-newsletter. Partner with
bloggers who aren’t competitors, but
who are going after the same audience.
Exchange banner ads, buttons or links.
The key to a successful blog is not just
starting one. The key is maintaining it by
engaging your audience with relevant in-
formation. As they learn to trust you, they
will look to you as the expert in your area.
Not only does this mean an increase in
business, it also means an increase in
loyal, devoted customers.
49



























AD


 



































































  


BEFORE YOU GO
Are You Ready to Spark & Hustle
with Us? Let’s work together for
three days to build your small
business dreams.
Los Angeles: February 3-5
Tulsa: February 10-12
New York: March 10-12
Dallas: March 24-26
Chicago: April 7-9
Boston: May 12-14
Orlando: May 19-21
Atlanta: July 21-23
Full conference agenda and speak-
ers, plus videos and photos from
previous events, can be found at
sparkandhustle.com.
JOIN US AT A WOMEN
FOR HIRE CAREER EXPO
TO LAUNCH OR ADVANCE
YOUR CAREER.
New York: March 31
Chicago: April 6
Dallas: April 12
Atlanta: April 14
Washington DC: April 20
Details at womenforhire.com.
TALK TO TORY JOHNSON
Get involved with us online for
inspiration, resources, news,
feedback and fun.
Facebook.com/Tory
Twitter.com/ToryJohnson
LinkedIn group: Tory Johnson
STUFF TO KNOW
TIME WITH TORY JOHNSON
We know that women advance the
quickest with access to a business
leader (not just a coach) whose
success they want to emulate. The
Spark & Hustle Profit Partner Pro-
gram delivers that and more because
it’s customized just for you. Led by
Tory Johnson, it provides access
to insider business knowledge and
practices, plus intensive one-on-one
sessions designed to leapfrog your
business success. By visiting often
with Tory by email, Skype, phone and
in person, you’ll see first-hand how
she’s built her multimillion-dollar com-
pany while she helps you to achieve
your desired success. Combine fast,
direct feedback on what you’re doing
with the support needed to make
gains in exposure, income and influ-
ence. Nothing is off limits.
Email info@sparkandhustle.com
for details.
51
51
 Your potential will
peak.

At Freddie Mac, you’ll have a rewarding career as

you play a role in helping the nation recover from
the housing and economic crisis, and implementing
the President’s Making Home Affordable program. A
vital component in the secondary mortgage market,
Freddie Mac has made homeownership and rental
housing more accessible and more affordable for one
in six homebuyers and more than five million renters.

Audit | Compliance | Single-Family

Portfolio Management | IT
When you join the Freddie Mac team, you’ll discover
an inclusive, empowering culture with an equal
opportunity employer who recognizes the value of
diversity. You’ll also find a total rewards package
that supports your success both at work and in your
personal life.

We encourage you to visit us at upcoming diversity

conferences, which are listed on our career site. Visit
us online at:

FreddieMacDiversity.jobs

52 careers with impact

 
 
 
 
 


 

    



 


  

 


 

 






 
  
 


  
 


 


   



   







 

 

 

 

  




 
 





We are seeking qualified individuals with diverse skills and
backgrounds who are interested in a challenging career with
our federal law enforcement agency.
Now Hiring for Special Agents,
Uniformed Division Officers and
Administrative, Professional
and Technical Positions.
Find out more at
www.secretservice.gov/join

or call us at 866-909-9785



!%
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 ("

*


 

Work for yourself, not by yourself

Looking for an opportunity where

you can:
2 Build your own business,
but have the backing of a
Fortune 500 financial
services organization?
2 Control your work schedule
and earnings?
2 Spend your day making a
difference in the lives of others?
If so, Thrivent Financial for Lutherans
may be for you. We don’t just work;
we Work With Purpose ®.

Work on your own without

being alone
With support for your efforts every
step of the way, you’ll build your
own business centered on helping
others. You’ll build relationships
with our members by helping them
achieve financial security.
For more information, to apply
or to make a referral, visit
Thrivent.com/careers.

26218 N11-10 Thrivent.com/careers