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Tween Survey Case Analysis - Viswa
Tween Survey Case Analysis - Viswa
Tween Survey Case Analysis - Viswa
Survey‐ (An Introductory Case) Case Analysis
Name: Viswanath Koduru
Roll No: epgpx04.0161
Mail: epgpx04.025@iimrohtak.ac.in
Subject: P&S‐I
Date of submission: 11/07/2021(Sunday)
Q1. On your car drive to resort, which radio station was playing?
Ans:
60% of tween listen to KISS,
30% on JAMN
20% on MIX.
So resort may have to invest more money in advertising in KISS radio station.
Q2. On a scale of 1 to 4, rate the quality of the food at the resort?
Ans:
55% percent tween have rated food at best & fair.
So a detailed study is required to improve the quality of food.
Q3: Presently the main dining area closes at 3PM. What time do you think it should close ?
Ans: Good percent of tween wants the dining area to remain open until 6PM.
Q4: How much on your own money spend at the lodge today?
Ans: 3/4 of the spending done by 40% of tweens after 5PM. The tweens spending is growing also
th
here.
Suggestions to management as per the scenarios below.
1 ) As 60% of the tweens listen to KISS radio station, management should allocate some more
budget for advertising via KISS or JAMN.
2) Food quality should be improved as majority of the tweens responded the quality of food is
average or fair. As more than 50% of the tween responded as quality is fair and average this is an
immediate action to be implemented.
3) The dining area should close after 5PM, as per most tweens wanted the dining to be open in the
late hours also. Preferably it should close by 6PM. They will be able to satisfy 3/4 of their customers
th
with this change.
Scenarios:
Scenario 2
Scenario 3
Dining closing time No of tweens Money spend
3:00 PM 1 0
3.30 PM 1 0
4:00 PM 3 10
4.30 PM 5 55
5:00 PM 6 90
6:00 PM 4 75