Reducing the Pollution

by
Bio-degradable Jute Polybags
Bio-degradable Jute
Polybag
About Our Idea
The jute-made PEFM product can put an end to the usage of harmful polythene
bags, encourage environment-friendly packaging of products, reduces
dependency on import of biodegradable bag. We can effectively compete
with non-biodegradable i.e. poly-ethane bags and other biodegradable bags
because our product offers a very competitive value-added price. Our product
offers biodegradable, water and air resistant polymer with similar texture as
polythene bags. Furthermore, the material is durable and can support more
weight than the conventionally used polythene bags& can take one and a half
times more load than polythene. Although the polymer doesn't absorb water, it
decomposes within three to four months under soil.
 MAJOR PLASTIC BAG
Plastic bag used 30 kg/ USAGE IN HOUSEHOLD
house
11%

7%

33.3 million house-holds 13%

exist
69%

33.3 million x 30 Carrying goods

Plastic Bag Waste produce/

Storing goods
Packing stuffs

year

According to our survey we have obtained that in major portion of plastic bags
has been used in households in various areas. So we want to replace those
usage of plastic bags by jute polybags. Introduce variety based on demand
forecast.
Jute poly bags can be the best alternatives
to plastic bags because it is:
• Biodegradable
• Durable
• Agriculturally sound
• Affordable
• Reusable
• Low CO2 footprint
The Problem with Plastics

Environment
Non-biodegradable products, release of toxic chemicals like- Dioxins, Furan are reason
behind land, water and air pollution, 80% garbage of the Great Pacific Garbage Patch are
due to plastic waste, 1 million animals are killed annually, disrupts natural food chain.

Health
93% of people in America tested positive for BPA, increases lung complications for children,
affects reproduction of women, increases chances of prostate cancer among men.

Resources
22 gallons of water is used to produce just one pound of plastic, 60-100 million barrels of oil is used
from petroleum reserves.

Recycling
Harder to recycle than any other products, time consuming, only 9% of the plastics are being
recycled
The Solution to all Problems

OUR PRODUCT
A cellulose based biodegradable poly bag invented by Bangladeshi scientist
Mubarak Ahmed Khan. Cellulose for these bags are extracted from jute,
most grown fiber crop of Bangladesh.

BIO-DEGRADABLE
JUTE POLYBAG
 Product Offerings

1.5 times higher • Takes only 5-6

Stable in
tensile strength months to Low price
water up to 5
than polythene decompose in range
hours
bag soil
02 03 04 05

The production cost of the polymer is now high but if we can go for large-scale
production, it will be available as polythene. Though the government banned the
manufacturing, marketing and usage of polythene shopping bags in the capital,
Eco-friendly polythene was still being traded and used throughout the country due to inadequate
and enforcement of the ban and absence of cost effective environment-friendly alternatives.
Biodegradable We also want to export our products as it has a high demand abroad. The food
packaging and shipment market is expected to play a crucial role in driving the
biodegradable packaging market. Our product can change the market if poly-bag is
01
produced in large scale and marketed in the country and exported abroad.
 Target Market

Geographic
• PEFT has no set geographic target area.
• The total target population is .08 million
customers.
Behavioral
• Users tend to spend less money in shopping bags.
• Users want eco friendly products.
 Market Analysis
Consumer Analysis
Market Needs Market Trends

The worldwide biodegradable Size of Market: $3.34 billion

plastic industry was worth $1.2
Quality crafts man-ship. Less price. billion in 2018 and is expected to
Durability for a certain period of exceed $6.0 billion by2026, with a
Demographics:
Time CAGR of 21.3 percent between ▪ Age: 16-40 years old people are trend to use more new
. 2019 to 2026.
and eco-friendly products.
▪ Level of Education: More educated people are more
Market Growth
interested to buy biodegradable products.
▪ Income: Both High and Low Income
Other important factors contributing toward the trend biodegradable
plastic market include increase in use of biodegradable plastic in
packaging application, environmentally free nature, and increased Purchasing Practices
consumer awareness. There has been significant rise in the preference of ▪ Less Price
packaged food due to rise in the population and changes in the
▪ Availability
lifestyle.
,
 SWOT Analysis
Strengths Weaknesses Opportunities
Contents Threats

Threats of New
Entrants
Trending and Eco Threats of Substitute
High Initial Investment, Matches with Market
friendly Products, high Products, High
Lack of Skilled-workers & Needs and Trends,
quality of product, Limited Plant Capacity
Bargaining Power of
Export Advantages Customers & High
low-price range
Bargaining Power of
Suppliers

Products
Several of PEFM’s currently
developed products have patents
pending, local market research
indicates that there is great
demand for these products. PEMF
will achieve fast, significance
market penetration through a solid
business model ,long range
planning and a strong
management team that is able to
execute this opportunity.
Marketing Strategy
Via Marketing Mix
Pricing
This will be based on a per-
product retail price .Because
of the advantages of selling
directly, higher margins can
be achieved with premium
pricing that will still appeal to
customer segments.
Promotion
PEFM will sell its products initially through
its Website .In addition to allowing for
higher margin ,this direct to the customer
approach will allow PEFM to maintain
close relationship with customers ,which
is essential for producing products that
have a true market demand .By the end
of the year, PEFM also will have
developed relationships with different
Jute product shops and will begin to sell
some of its products through retailers.
Place
The message that PEFM will seek to
communicate is that it offers the best-
designed , most useful Jute accessories .This
message will be communicated through a
variety of methods. The first will be PEFM
website, which will provide a rich source of
product information and offer consumers the
opportunity to purchase.
The second marketing method will be
advertisements placed in numerous industry
magazines .The cost of the sales literatures will
be fairly minimal because it will use the
already compiled information from website.
Financial Estimations
Milestones
Financial Estimations
Marketing Budget and Expense
Financial Estimations
Break Even Point Analysis
 Key Point Indicators
Keys to success

The figure shows in value chain of bio-plastic industry, the first initiative comes from
agriculture and through the process the value added product goes to customer. Here
noted that the value chain compare between Bio-plastic and conventional plastic
industry that in the bio-plastic industry the plastic wastage goes to manufacturer for
reusing or it is goes to green field to decompose without any environmental hazardous. In
Bio-Plastic industry agriculture sector is the key input player in value chain where
renewable source and eco-friendly raw materials are used to produce bio-plastic. In
Bangladesh Jute will be used to produce bio-plastic poly bag that is a natural plant which
helps to environment to balance CO2. Jute cultivation is dependent on the climate,
season, and soil. Almost 85% of the world’s jute cultivation is concentrated in the Ganges
Delta. This fertile geographic region is shared by both Bangladesh and India (mainly West
Bengal). As the invented bio-plastic poly bag will be made from raw jute cellulose for that
the farmer could directly supply to factory without intermediary. Then finally the target
retailer and brand owner will be food packing industry that uses near about 40% of global
bio-plastic production in national and international market. In the end the consumed
Value Chain
product is recycled by the natural way without or less impact in environment.
This Presentation was created by
Samia Jahan Ilma
170061006
Tasnim Medha
170061016
Faria Tabassum Pritu
170061025

Fahad Ahmed Evan

170061053

Abdullah Al Emon
170061060

Rubbaiyat Jahan Preetu

170061068
THANK YOU!