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A Qualitative Study On The Pay Difference Between In-House and Freelance Visual Artists
A Qualitative Study On The Pay Difference Between In-House and Freelance Visual Artists
A Qualitative Study On The Pay Difference Between In-House and Freelance Visual Artists
May 2021
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A Qualitative Study on the Pay Difference Between In-house and Freelance Visual Artists
May 2021
Villanueva, Elisha A.
Arts and Design Track
Abstract
In this research study, the researchers will be focusing on the pay difference between in-
house and freelance visual artists, as well as their experiences and struggles that these artists
encounter. Choosing a career path has been a challenge for those who aspire to become visual
artists. This study would benefit the artists and as well as the researchers who have an interest in
the subject matter. With the help of the researchers’ participants, who are known to be
experienced artists, have provided the best information that is needed for the aims of their study
where they would find out the financial status of in-house and freelance artists, the best way to
work on, and to know the advantages and disadvantages of both parts.
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Acknowledgement
We, the researchers, would like to extend our deepest gratitude to Ms. Hanna Lopera, our
beloved Practical Research 1 teacher. With the help of her expertise, we were able to achieve the
completion of this study.
We would also like to thank the employed visual artists who gave a few minutes of their
time to share their experiences and personal stories about their profession. Their responses have
been the greatest contribution to this study.
To our friends and family who had been with us through this journey, helping us to find
those respondents, giving us advice, and for motivating us while doing this research.
Lastly, we would like to show our appreciation to the Lord, our Almighty God, for giving
us the knowledge, power, and patience throughout this research.
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Table of Contents
Title Page…………………………………………………………………………. i
Abstract…………………………………………………………………………….ii
Acknowledgement………………………………………………………………… iii
Table of Contents…………………………………………………………………. iv
List of Figures and Tables…………………………………………………………v
List of Appendices……………………………………………………………….....v
Chapter I. The Problem and its Background
1.1 Introduction………………………………………………………………. 1
1.2 Background of the Study………………………………………………….2
1.3 Statement of the Problem…………………………………………………2
1.4 Significance of the Study…………………………………………………. 2
1.5 Review of Related Literature……………………………………………. 3
1.6 Scope and Limitation…………………………………………………….. 6
1.7 Definitions of Terms….…………………………………………………... 6
Chapter II. Research Methodology
2.1. Research Design…………………………………………………………... 7
2.2. Respondents of the Study and Sampling Techniques…………………...7
2.3. Data Collection Methods and Instruments……………………………....7
2.4. Data Analysis ………………………………………................................... 8
2.5. Ethical Consideration…………………………………………………….. 8
Chapter III. Presentation, Analysis, and Interpretation of Data
3.1. Purpose of the Study……………………………………………………… 9
3.2. Demographics……………………………………………………………... 9
3.3. Presentation of Findings………………………………………………….. 11
Chapter V. Summary, Conclusion, and Recommendation
5.1. Summary of Findings……………………………………………………..16
5.2. Conclusion…………………………………………………………………18
5.3. Recommendations………………………………………………………....18
References
Appendices
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List of Tables
Chapter III
Table 1: Sex, Frequency, and Percentage...………………………………………... 9
Table 2: Age, Frequency, and Percentage..………………………………………... 10
Table 3: Educational Attainment, Frequency, and Percentage...…………………... 10
Table 4: Monthly Salary, Frequency, and Percentage……………………………... 10
Table 5: Financial Status, Frequency, and Percentage...…………………………... 11
Table 6: Types of Work Based on Participants’ Educational Attainment…………..11
Table 7: Factors affecting the Artists’ Preference (Freelance or In-House)..……... 25
List of Appendices
Appendix A. Correspondences
B. Informed Consent Form
C. Research Instruments
D. Documents
E. Data Analysis
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Chapter I
The Problem and its Background
1.1 Introduction
The rise of new freelance career opportunities in recent years has been accompanied by a
sharp increase in the concerns from many visual artists on the pay difference between studio and
freelance work. There has been a lot of confusion regarding this particular topic and. It is the
problem that this study will address.
To give some background, let’s first discuss the difference between freelance and in-
house artists. Studio or in-house artists are defined by employees who work for a corporation
while a freelance artist is essentially someone who is self-employed. (Blackman, A. 2015) Now,
what are the pros and cons of these two fields? Working in-house offers stability and a safer
economic outlook, you will be ensured payment for your work at all times. Unlike in freelance
where it is a little risky because it all depends on finding your own customers through promoting
yourself online or through reference groups, but with this downside also comes an upside of
independence. Despite the norm of getting a secure office job, some would opt to choose this
career path in order to have complete control over their craft. Freelance gives you more
flexibility however, proper time management is needed. A benefit of working as a studio artist is
that you have a schedule. You will be in a social work environment therefore, you will be
reminded of deadlines and may ask for questions, critique, or assistance from co-workers that
surround you.
There are plenty of big questions artists have to ask themselves and one of the toughest
choices to make is deciding whether to become a freelancer or in-house artist (Carter, D. 2018)
this is where finding out the pay gap comes in useful, and considering these variables, the choice
is still unclear, the decision boils down to income, Our reason for conducting this study is to
assist in helping to find out which would be a better occupational choice for any upcoming or
already working artists who may still be confused to decide or to change their career paths.
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1.2 Background of the Study
1.2.1 Rationale
A challenge that an artist faces is by choosing between becoming a freelance artist or an
in-house artist as a career to pursue. A freelance artist is an artist who works for many clients.
You create and sell your art on your terms. It can mean creating physical artwork and trying to
sell it online or offline (Ciszewska, Z. 2020). An in-house artist works for a company or
corporation. The artwork they do ranges from graphics to product development. When you are an
in-house artist, you cannot claim copyright for the work you do – your company owns the
copyright (Bloom, K. 2020). With this, the researchers chose this topic as the main focus of their
study because as aspiring artists, the researchers have an interest in the subject matter. Knowing
what job earns more is helpful if the researchers greatly consider financial status. With this
possible research, artists may open themselves to new perspectives within their professions.
1.2.2 Objectives
This study aims to:
● To know the financial status of both artists
● To know which is a stable job to pursue
● And to know the pros and cons of both parts stated by some experienced or professional
artists which would be beneficial for the researchers and as well for the aspiring artists.
The Creative Independent (2018) conducted an anonymous survey for visual artists about
their ability and inability to achieve financial stability. The purpose of that report is to present
how structures of the art world affect the growth of artists’ careers, earnings, and ways to satisfy
human needs. They have compiled 1,016 visual artists as respondents to their survey and they
made divisions (experience in the art world, artistic medium, gender, racial diversity, and
location) to consider possible factors that may affect the difference of the participants’ response.
When asked how the respondents define “financially stable” most of them felt that it
meant consistently having enough money to cover basic expenses and also being able to save
money at the same time. They gave a scale of 1-10 for the visual artists to rank themselves on
how financially stable they think they are. The majority felt fairly neutral with their financial
stability level with an average ranking of 5. However, respondents that rated their financial
stability level a 1, meaning “not at all financially stable”, were greater than those who rated their
financial stability level a 9 or 10, meaning “completely financially stable”. Another part of the
report also presented the income that artists earn annually. In the United States, the median
household income was said to be $58,000 per year (United States Census Bureau, 2016). Their
survey showed that only 17% of the visual artists that participated make more than that and just
22% made $50,000-$60,000 in that range or higher. Although, it was also presented that most of
them felt sufficiently uncertain about their financial stability in the future.
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Based on the report, respondents named their three most helpful sources of income in
sustaining their art practice. At the top is the “doing freelance/contract work” with 61% of the
respondents including this at their list of top three income sources. Next, with 42% of the
respondents adding these to their list, are the “having a job that’s unrelated to my practice” and
“having a job that’s related to my practice” tied. Last is the “having family support or
inheritance” which nearly 29% of the respondents listed. The percentage of how much their total
income comes from their art practice was also asked and almost half of the participants
responded that only 0-10% of what they earn is from their art practice. Those who responded that
75%-100% of their income is because of their artwork were only 17% of the respondents.
From the 1,016 visual artists who participated in their survey, only 291 of them said that
they have experienced being represented by a gallery before. The data results show that being
represented by a gallery is not quite helpful for an artist to feel more financially stable although,
it does seem to be moderately helpful for an artist’s career growth. With receiving grants,
fellowships, paid residencies, or support from other types of institutions, 418 respondents have
had these. It appears that those institutional supports do not particularly help artists to feel more
financially stable but most respondents would highly recommend those to other artists for the
development of their profession.
This next study by Authors, Joanna Woronkowicz J. & and Noonan D.S. (2017) focusing
on the question “Who Goes Freelance? The Determinants of Self-Employment for Artists”
examines the behaviors leading artists to go freelance. Both professional in-house artists and
freelance artist workers often shift in and out of independent freelance gigs and company jobs.
However, the lack of opportunities frequently causes artists to take the route of freelancing.
Although, In-house work might seem to be ideal to have a stable income in truth, this may not
really be the case for everyone.
The second half of the research primarily focuses on discussing the results gathered by
the authors, after tabulating and analyzing these results, it is clear that most would opt to work
freelance depending on their demographics. This includes their gender, marital status, and
education. Apparently, these factors are very valuable in convincing artists to become self-
employed. Another important fact in the matter is, as long as it will be more lucrative, the artists
would choose to work freelance when it comes to art-related jobs. From my understanding, this
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is because it will enable them to work part-time and hold multiple jobs, thereby bringing them
more earnings and a steady income.
Nearing the last part of this study, there is a brief discussion from the authors of the
contribution that this study has made. What they found out are some interesting facts about
artists and how they go from paid employment to freelancing, and then back to paid employment
again. It seems to me that visual artists do not need extensive work experience to go freelancing,
unlike in other professions. This highlights how artists variables or factors leading to freelancing
could be different from other professions. Results from this previous research can open up more
topics to explore that can be helpful to policy-making related to freelancing or artist
entrepreneurship. like higher salary and benefits, better working conditions, flexible working
hours, and other additional incentives for freelance workers.
Chapter II
Research Methodology
3.2 Demographics
In this study, the researchers have found 24 respondents in total. 50% (12) of the
respondents are in-house visual artists, while the other 50% (12) are freelance visual artists.
Presented below is the frequency distribution table of the characteristics of the respondents with
its frequency and percentage.
Table 1
Sex, Frequency, and Percentage
Sex Frequency Percentage
Male 4 16.7%
Female 20 83.3%
Total: 24 100%
Table 2
Age, Frequency, and Percentage
Age Frequency Percentage
17-24 20 83.3%
10
25-32 2 8.3%
33-40 0 0%
41-48 1 4.2%
49-56 1 4.2%
Total: 24 100%
Table 3
Educational Attainment, Frequency, and Percentage
Educational Attainment Frequency Percentage
High School Graduate 5 20.8%
College Graduate 17 70.8%
College Undergraduate 2 8.3%
Total: 24 100%
Table 4
Monthly Salary, frequency, and Percentage
Monthly Salary Frequency Percentage
Below P10,000 5 20.8%
P10,000-P15,000 4 16.7%
P15,000-P20,000 2 8.3%
P20,000-P25,000 9 37.5%
P25,000-P30,000 1 4.2%
Above P30,000 3 12.5%
Total: 24 100%
Table 5
Financial Status, Frequency, and Percentage
Financial Status Frequency Percentage
Stable 7 29.2%
Unstable 8 33.3%
Unsure 9 37.5%
Total: 24 100%
Based on the survey that the researchers conducted, most college graduates (12) are the
ones who work as in-house artists. On the other hand, high school graduates and undergraduates
are into freelance as well as a few (6) college graduates who may consider freelancing as their
profession.
Table 6
Types of Work Based on Participants’ Educational Attainment
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Chapter IV
Summary, Conclusion and Recommendation
Both freelance and in-house artists had a personal reason, wanting a way for them to do
what they love while earning money. The in-house artists considered the regular pay to sustain
the needs of their families. The freelancers also needed to help out at their homes but since most
of them are college undergraduates, working for themselves was the most convenient and best
way for them to earn money. Most freelancers did not see themselves working in-house because
of the reasons that they do not have an art degree or pursuing arts is not what they see for their
future. Others considered it for the monthly salary and the company benefits; however, a point
was addressed about in-house artists being underpaid here in the Philippines. For the in-house
artists, the majority of them considered doing freelance and some of them are already doing
freelance on the side for extra income. They considered it because they say that it is an
opportunity for them to do something outside the limited expectations of their company.
Freelancers are satisfied with their pay since they have the option of declining clients
who would argue with the price that they have set for their work. They make sure that the final
price talked about is both reasonable for them and their clients. For the in-house artists that is not
the case. Majority of them did not find their salary reasonable, they believe that they deserve
more for what they do in their company. They say that compared to international artists and the
companies that may accept them abroad, their salary here in the Philippines is drastically
unreasonable. However, there are a few that still think that their salary is reasonable.
The freelance and in-house artists have mentioned that there are more opportunities
abroad, other than the higher pay, artists are more appreciated compared to here in the
Philippines. Some also mentioned that their clients are mostly international because they are
more generous and understanding to them as artists. Although, one had high hopes for Filipino
artists in the future, thinking that they would be more valued as the time passed by.
The final question was to sum up their overall thoughts and the responses showed a very
fair result. Both groups had responses that they prefer where they are right now but there are also
responses saying that they would want the other option as well. For freelancers they would want
to work in-house for the experience and for the in-house they would like to do freelance for extra
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income and for the freedom that comes with it. There is no specific answer to what artists
generally prefer more because it depends on their different situations.
4.2 Conclusion
Based on the indicated findings from the survey conducted by the researchers, The
following conclusions were drawn:
1. Regarding the pay difference between in-house and freelance artists. The financial status
of both artists is generally matched. Both professions are stable jobs earning an average
income of ₱20,000 - ₱25,000. Previous research by The Creative Independent. (2018) has
also come to the conclusion that freelance is just as stable as in-house stating that “Doing
freelance/contract work was by far the most popular choice (61% of all respondents listed
this as one of their top three income sources)”. However, we have found that in contrast
to the Freelance artists, we can observe that none of the in-house artists have an income
lower than ₱10,000. This suggests that freelance artists’ careers take a little longer to
reach stability.
2. Most of the respondents answered “yes” when asked if they ever considered working
abroad and the main reason for their answers was because Filipino artists are underpaid.
A previous study by (Burke, A. and Cowling, M. 2015) found that “expenditures on
employment incentives have a positive impact on employment growth for firms of all
sizes” but the local businesses that hire artists seem to not have this knowledge as salary
is considerably lower for artists in the Philippines. This is why one might want to pursue
freelancing in search of more opportunities in selling their works to non-local customers
who are willing to support Filipino artists.
3. From the responses given both by the freelancers and the in-house workers, one
important factor has continuously surfaced; that is growth. Whether it is having freedom
and independence or having proper workplace, schedules and coworkers to rely on. It all
boils down to what career path will be most comfortable and benefit creative minds to
improve upon their craft.
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4.3 Recommendations
This study revealed some of the reasons behind the issues regarding pay difference,
underpayment, and indecision of artists. And thus, based on the findings and the conclusions
presented from it, The following recommendations are suggested:
1. For Aspiring Artists and Art Students, given that Freelance artists are self-employed, it
will be difficult to reach stability on the get-go. The researchers recommend that if artists
plan on becoming full-time professional freelancers, they need to think about how to
market themselves and be mindful of ensuring they take disciplinary measures to ensure
they get work done.
2. For Employers and Customers, to avoid the further underpayment of in-house artists and
to help them be acknowledged and taken seriously by Filipinos, we can petition the
various companies who employ artists to increase the salaries and benefits of their
employed artists. This will benefit both the company and their employed artists because it
will mean low turnover on employment, and the company will have excellent manpower
because they will have loyal employed artists.
3. For Freelance and In-House Artists, the researchers recommend that artists explore both
fields of freelance and in-house arts for them to experience the benefits of both career
paths so they can see what benefits them most and what they prefer more. It is also
important to note that choosing either freelance or in-house will not bind you to that
career forever.
4. For Future Researchers, from our experience with this research, we recommend to
future researchers that might be exploring the same type of topic to find an even number
of respondents to interview so that both sides of experiences from freelance and in-house
artists will be heard.
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References
Blackman, A. (2015, November 2) Freelance Work Versus a Salary Job: The Pros and Cons.
Retrieved from: https://business.tutsplus.com/tutorials/freelance-work-versus-a-salary-job-
the-pros-and-cons--cms-25052
Bloom, K. (2020). What Does “In-house Artist” Mean?. Retrieved from:
https://www.quora.com/What-does-in-house-artist-mean
Burke, A. and Cowling, M. (2015). The Handbook of Research on Freelancing and Self-
Employment. Retrieved from:
http://crse.co.uk/sites/default/files/The%20Handbook%20of%20Research%20on
%20Freelancing%20and%20Self-Employment_0.pdf#page=16
Carter, D. (2018, December 3). Studio vs Freelance: The Pros and Cons. Retrieved from:
https://www.creativebloq.com/career/studio-vs-freelance-pros-and-cons-11618813
Ciszewska, Z. (2020, June 19). How To Work As A Freelance Artist. Retrieved from:
https://displate.com/blog/how-to-work-as-a-freelance-artist
The Creative Independent. (2018). Survey Report: A study on the financial state of visual artists
today. Retrieved from: https://tci-assets.s3.amazonaws.com/pdfs/artist-survey-report/artist-
survey-report.pdf
Woronkowicz, J. and Noonan, D. S. (2017). Who Does Freelance? The Determinants of Self-
Employment For Artists. Retrieved from: https://www.arts.gov/sites/default/files/Research-
Art-Works-IUPUI1.pdf
Appendices
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Appendix A. Correspondence
Good day! We are AADT1, students from St. Anthony of St. Paul University Manila and we
would like to invite you to participate in this survey on The Pay Difference between In-House
and Freelance Visual Artists. We would highly appreciate if you could give it a few minutes of
your time. Thank you very much and have a good day!☺️☺️
https://forms.gle/ZKv2tnK9o8acX3Qo8
We are the students from Grade 11 - St. Anthony of St. Paul University Manila, and we are
conducting a study in partial fulfillment of our subject Practical Research 1.
This is to invite you to participate in this survey about "A Qualitative Study on the Pay
Difference between In-House and Freelance Visual Artists". It is important that you read this
form before you answer the survey. Please know that we value your decision to join willingly in
this study. You are being informed that you have the free will to decline if you are not
comfortable participating. Also, please know that you are free to withdraw at any time during the
survey without any consequence on your part. Should you decide not to participate, you do not
need to ask permission from the researchers. Moreover, any questions related to the study can be
addressed to Maria Beatriz D. Añonuevo (mariabeatring@gmail.com), Elisha A. Villanueva
(elishavillanueva227@gmail.com), and Margaret Phoebe S. Margallo
(phoebe.margallo@gmail.com)
In compliance with the data privacy law, your email address will only be required as part of the
consent form but will not be identified among the responses you will give in this survey. You
may decide not to give your name, for we will only require your age, sex, income, education, and
employment.
Please be informed that all information will be treated with utmost confidentiality, that no names
or any identifiable information will be part of the paper, and that all responses will be reported in
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its consolidated form to safeguard your identity. Moreover, all the information collected will
only be accessible to the researchers and/or our mentor/teacher, and will be secured through this
Google Form.
Lastly, all information you will give will only be used for this research purposes alone. Should
you agree with these terms, please continue with the form by clicking Next.
Appendix D. Documents
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24
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1. Sense of Fulfillment “I have my own free time and “Fulfillment depends on 2 things,
only had to update my clients income and its relationship to
once every two days. The work your belief in the company for an
is not that tiring since I enjoy in house employee. No matter
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“By default I think I became a “...I tried to look for work that I
freelance artist in college since wanted and where I will enjoy
it would have been difficult to and make myself grow. Also for
find full-time employment peace of mind.” (R)
doing graphic work while
studying!...” (L) “Your salary is monthly. No
worries to search for projects to
“I choose to be a freelance sustain daily living.” (Q)
artist because I cannot commit
yet in becoming an in-house “It is much more efficient since
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artist or a full time artist and I all the needed equipment such as
prioritize my studies more...” computers and materials are
(O) already provided by the
management.” (V)
3. Views about the Other “I definitely considered it. “...it gives you an opportunity to
Option With working in-house like for do something else under your
a brand or an agency you have control rather than the usual stuff
more secure pay, benefits, you do at work.” (I)
defined work hours, etc.” (L)
“...I also do freelance on the side
“...I wanted to try in-house to gain more income.” (Q)
work in the future for
experience and an opportunity “Considered, but it's hard to find
to grow.” (O) clients that will actually pay for
your work.” (T)
“...most in-house artist in the
Philippines are underpaid.” (U)
freelance artist, who attract matches the time and effort I put
your ideal clients, your specific into my work and the skill- level
niche.” (K) that I have attained.” (W)
5. Opportunities “yes, I do think so. This gives “Yes, I recommend doing it for
me time to manage and expand 1-2 years because you get to see
my knowldege base on the what your clients (most likely
work load given to us by the companies) go through to come
clients.” (C) to a decision. You get to
experience handling client
“Yes. I got the chance to be requests without the risk of doing
encouraged to make something it all by yourself. At the same
bigger than myself. I meet time, you get to market yourself
these new and wonderful to a multitude of people you
people and hear some great wouldn't have reach to if you
stories that really inspires me started with no foundation. As
to know that my art is helping they say, learn the tricks of the
people other than myself.” (E) trade before breaking them.” (A)
6. Working Abroad “Yes. Opportunities are better “Yes, I did consider working
abroad in any field, really.” (E) abroad but then I can’t leave my
child behind.” (F)
“Yes, there are lots of job
opportunities abroad and art is “Yes. Because of the experience
mostly appreciated and is that you'll gain and of course the
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“I think it's too early to tell, but “In-house because i like to work
since I'm young I think I'll for a company rather than market
definitely go back to in-house my own works.” (W)
soon. Experience is super
important, after all. Who “I enjoyed working freelance
knows, I might learn a bunch more but I am still trying to
of stuff that I'll need when I go adjust to in-house.” (X)
back to freelance for real
someday.” (N)
of people.” (S)