A STUDY ON EFFECTIVENESS OF SALES PROMOTION AND DRIVING

FACTORS OF FMCG RETAIL STORES WITH REFRENCE TO CHENNAI

Age: Below 25 26-35 36-45 46-55 Above 55

Gender: Male Female

Marital Status: Single Married

Occupation: Business Professionals Employed Home maker Others

Annual Income: > 2.5 lakhs 2.6-5 lakhs 5.1-7.5 lakhs 7.6-10 lakhs Above 10 lakhs

1) Which of the following Retail stores do you regularly purchase from?

a) Star Bazzar b) Reliance Fresh c)More d)Big Bazaar e) Spencers

2) What is the frequency of your shopping in a month?

a) Once b)Twice c) Thrice d) More than thrice

3) How much do you spend in a month for this kind of shopping?

a) Below Rs.1000 b)Rs.1000-2000 c)Rs.2000-3000 d)above Rs.3000

4) Are they making you aware of sales promotional Activities?

a) Always b) Often c) Sometimes d) never

5) Do you buy products when special offers are given by these stores?

a) Always b) Often c) Sometimes d)never

6) What are the different kinds of sales promotions provided by your stores?

a) Price discounts b) Buy 1 get 1 c) Gifts d) Samples

e) Coupons f) Premium g) Others (specify)___________

7) Which one of the above mentioned Sales Promotion affects your buying decision?

___________

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8) How many times do you visit the shop during Sales Promotions?

a) 1 b) 2 c) 3 4) more than thrice

9) Do you tend to purchase more during Sales Promotions?

a) Always b) Often c) Sometimes d) Never

10) Do you think quality is compromised during sales Promotion?

a) Always b)Often c) Sometimes d)never

11) Do you switch to other stores if they provide you better offers?

a) Always b) often c) Sometimes d) never

12) Do you think the Sales Promotions are offered by the stores during right times?

a) Always b) Often c) Sometimes d) Never

13) Do you have the habit of comparing the sales promotion of two different retail stores?

a) Always b) Often c) Sometimes d) Never

14) Please rank the following Offers of retail store on a scale of 1-7(1-Most preferred - 7-Least
preferred)

Offers Rank
Price Discounts
Buy 1 get 1 free
Coupon
Sample
Gifts

15) Rate the below factors individually according to your perception which you consider while
choosing a store (V.I-Very important, I- Important, N- Neutral, L.I-Less important, N.I- Not
Important)

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Factors V.I I N L.I N.I
Variety
Quality
Location
Private labels
(Own Products)
Phone Order
Convenience
Long Working
Hours
Reasonable
Price
Value for
Money
Proximity to
Home
Better lighting
Store design
Home Delivery
Social status
Fast billing
Good Service
Accepts credit
cards
Shelf
Arrangements

Clean and
Appealing

Returns and
Adjustments

THANK YOU

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