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Artisanat χειροτεχνική εμπειρία: Business Plan
Artisanat χειροτεχνική εμπειρία: Business Plan
Artisanat
χειροτεχνική εμπειρία
Business Plan
way products are made using sustainable materials, support local artisans, and how it is
Fast enough to become market leader within 2 months. Low start up and running costs
+15% per annum over next 3 years. The rapid route through break even to profitability
is driven by a detailed high impact marketing campaign. Entry barriers for copycat
Prepared by:
Artisanat
χειροτεχνική εμπειρία
[Plan Index]
Chapter 1
ii. Vision……………………………………………………………………………………. p 4
iii. Mission…………………………………………………………………………………. p 4
iv. Objectives……………………………………………………………………………... p 4 - 5
v. Performance Indicators……………………………………………………………….. p 5 - 6
Page 3
A simple basket started the business. It symbolizes the way the poor and the rich live
their life— you are to take what is being given. And in that, the three founders found their
way through business with innovation.
The proposed business is based on local handcrafted arts which are created by the
indigenous people of the Philippines — local artisans and craftsmen. It promotes various
aspects such that of economic use and the society:
The business is in support for use of sustainable materials such as bamboos (fiber and
hardwood), recycled cotton, hemp, soybean fabric, teak, bio-compostables, and the list could
go on.
Hence, the #lovelocal campaign was, and is still the mantra of the business because it
tells the customer the story of the business sourcing locally making it global available.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Vision
Artisanat will be the most admired and sought after leader in the Philippines for local
indigenous handcraft products.
Mission ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Our mission is to give people the necessities by means of preserving our mother
nature, we will make a way to accumulate, familiarize, and provide creativeness within, at its
finest. Manufacturing the efforts exerted by our local artisans in order for them to be known in
their respective triumph card.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Objectives
Financial Objectives
Marketing Objectives
Human Objectives
c. Employee Happiness
Social Objectives
Based from the aforementioned objective, key results areas and performance
indicators have been set for the following figures:
c. Employee Happiness