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Artisanat
χειροτεχνική εμπειρία
Business Plan

A Start-up Business with a winning combination of expertise and circumstantial

advantage. This business plan addresses an opportunity to change dramatically the

way products are made using sustainable materials, support local artisans, and how it is

marketed throughout the Philippines.

Fast enough to become market leader within 2 months. Low start up and running costs

lead to significant profitability within 6 months. Growth in PH market is expected to be at

+15% per annum over next 3 years. The rapid route through break even to profitability

is driven by a detailed high impact marketing campaign. Entry barriers for copycat

competitive attack are built in due to circumstantial advantage.

Prepared by:

Lexter Ronnel P. Castillo

Ivan Daniel F. Cabungcal
Justine Arlyn A. Cunanan
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Artisanat
χειροτεχνική εμπειρία
[Plan Index]

Chapter 1

i. Brief elaboration of the Proposed Business p3

[Proposed Name, Logo, and Tagline of the Business]……………………

ii. Vision……………………………………………………………………………………. p 4

iii. Mission…………………………………………………………………………………. p 4

iv. Objectives……………………………………………………………………………... p 4 - 5

v. Performance Indicators……………………………………………………………….. p 5 - 6
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━━━━━━━━━━━━━━━━━━━━━━━━ BRIEF ELABORATION OF

THE PROPOSED BUSINESS

A simple basket started the business. It symbolizes the way the poor and the rich live
their life— you are to take what is being given. And in that, the three founders found their
way through business with innovation.

The proposed business is based on local handcrafted arts which are created by the
indigenous people of the Philippines — local artisans and craftsmen. It promotes various
aspects such that of economic use and the society:

The business is in support for use of sustainable materials such as bamboos (fiber and
hardwood), recycled cotton, hemp, soybean fabric, teak, bio-compostables, and the list could
go on.

It also promotes inclusivity with our local artisans and craftsmen.

Hence, the #lovelocal campaign was, and is still the mantra of the business because it
tells the customer the story of the business sourcing locally making it global available.

━━━━━━━━━━━━━━━━━━━━━━ PROPOSED NAME, TAGLINE,

AND LOGO OF THE BUSINESS

“Nothing saves like artisans, we are artisans”

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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Vision

Artisanat will be the most admired and sought after leader in the Philippines for local
indigenous handcraft products.

Mission ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Artisanat is a world-class company dedicated to create, preserve and stimulate

appreciation for works of minds that collectively represent the creativity of the local artisans and
craftsmen at the highest level of competency.

Our mission is to give people the necessities by means of preserving our mother
nature, we will make a way to accumulate, familiarize, and provide creativeness within, at its
finest. Manufacturing the efforts exerted by our local artisans in order for them to be known in
their respective triumph card.

… all of such, to mission a just world of sustainability.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ Objectives

Financial Objectives

a. Allow positive operational cash flow.

 Turnover 15% investment in the first year of operation.

 Increase financial return by 15% annually.
 Achieve accumulated revenue growth of 5 – 10 % per year.

Marketing Objectives

b. Be the preferred supplier of quality handcrafts products.

 Be one of the top-selling company of local handcrafted products.

 Create value for its shareholders. (through providing services and/or products that
better the lives of the customers it is serving)
 Provide optimum use of resources.

Human Objectives

c. Employee Happiness

 This includes the overall performance of the employees.

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Social Objectives

d. To deliver customers globally with top quality handcrafts.

Key Results Area and Performance Indicators (KRA, PI) ━━━━━━━━━━━━

Based from the aforementioned objective, key results areas and performance
indicators have been set for the following figures:

a. Allow positive operational cash flow.

 Turnover 15% investment in the first year of operation.

 Increase financial return by 15% annually.
 Achieve accumulated revenue growth of 5 – 10 % per year.

KRAs PERFORMANCE INDICATORS

PERCENTAGE (%) GROWTH 2021 EST. 2022 2023 2024
i. Net Sales 10% 15% 18% 25%
ii. Return on Assets +5% +10% +18% +36%

b. Be the preferred supplier of quality handcrafts products.

 Be one of the top-selling company of local handcrafted products.

 Create value for its shareholders. (through providing services and/or products that
better the lives of the customers it is serving)
 Provide optimum use of resources.

KRAs PERFORMANCE INDICATORS

PERCENTAGE (%) GROWTH 2021 EST 2022 2023 2024
i. Sales to Top Hotels in other Countries 3% 24% 37% 39%
ii. [Local} Sales to Top Hotels in the Philippines 6% 28% 33% 45%
iii. [Local] Go Lokal!’ Retail Sales 4% 20% 29% 29%
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c. Employee Happiness

 This includes the overall performance of the employees.

KRAs PERFORMANCE INDICATORS

PERCENTAGE (%) GROWTH 2021 EST 2022 2023 2024
i. Absence Percentage <1% - - -
ii. Employee Turnover - - - -
iii. Provision of Health Insurance - Yes Yes Yes
iv. Average time for conversion - 8.30% 12.00% 11.45%

d. To deliver customers globally with charm, top quality handcrafts.

KRAs PERFORMANCE INDICATORS

PERCENTAGE (%) GROWTH 2021 EST 2022 2023 2023
i. On Time in Full/OTIF 99.99% 99.99% 99.99% 99.99%
ii. Figures of Customer Complaints 2 1 - -
iii. International awards received by the company - - 1 1