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  • MGT301 Assignment 1 Solution Spring 2021

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    Umer Aslam
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    The document discusses behavioral segmentation as it relates to a company called Fresh that offers teeth whitening and confidence products. Behavioral segmentation focuses on customer behaviors like their product usage. Fresh uses behavioral segmentation by targeting customers interested in whitening their teeth and gaining confidence in their smile. Behavioral variables are good for segmentation as they provide insights into customer habits and actions.

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    The document discusses behavioral segmentation as it relates to a company called Fresh that offers teeth whitening and confidence products. Behavioral segmentation focuses on customer behaviors like their product usage. Fresh uses behavioral segmentation by targeting customers interested in whitening their teeth and gaining confidence in their smile. Behavioral variables are good for segmentation as they provide insights into customer habits and actions.

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    86 views1 page

    MGT301 Assignment 1 Solution Spring 2021

    Uploaded by

    Umer Aslam
    The document discusses behavioral segmentation as it relates to a company called Fresh that offers teeth whitening and confidence products. Behavioral segmentation focuses on customer behaviors like their product usage. Fresh uses behavioral segmentation by targeting customers interested in whitening their teeth and gaining confidence in their smile. Behavioral variables are good for segmentation as they provide insights into customer habits and actions.

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    © All Rights Reserved
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    By learning With Abid ali

    https://www.youtube.com/channel/UCeaFv4RhhDmwxS4GYlv
    PkpQ
    MGT301 Assignment 1 Solution Spring 2021
    Solution
    As Per My View Behavioral Variable is used by Maclean's for market segmentation.

    Benefits:

    ✓ As the company offers whitening and Fresh offers to its clients which are the main

    feature of behavioral segmentation.

    ✓ Confidence of smile is also given by the company to consumers that are also behavioral

    segmentation.

    ✓ Many marketers believe that behavior variables are the best starting point for building a

    market segment. Behavioral Segmentation is based on use and usage of goods that

    consumer uses.

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