Test Series – 2

EIS and SM
Chapters – 13, 14 and 15 of Padhuka Material

Q. Question Marks
No
1 State with reasons whether the statement is correct or incorrect. “Demarketing Strategies may aim to reduce demand temporarily or permanently” 2
2 Determining an appropriate mix of Debt and Equity in a Firm’s Capital Structure can be vital to successful strategy implementation’. Discuss. 2
3 Explain any three prominent areas where Human Resource Manager can play a strategic role. 2
4 Benchmarking is a Process of one–time improvement in search for Competitive Advantage 2
5 What steps would you recommend to implement BPR in an organization? 2
6 Distinguish between Strategy Formulation and Strategy Implementation 2
7 A Corporate Culture is always identical in Firms located in same Geographical Areas. Comment. 2
8 Write short notes on characteristics of Strategic Business Unit (SBU). 2
9 ‘To co–ordinate more complex more Organisational functions, Companies should abandon the simple structure in favour of the Functional 2
Structure.” Discuss.
10 What are the different forms of Organisational Structure? Elucidate. 5
11 What is Strategic Control? Briefly explain the different types of Strategic Control 5
12 Identify the type of strategy used in the following examples: 5
(a) Dell Computer has decided to rely exclusively on direct marketing.
(b) “Our basic strategy was to charge a price so low that microcomputer makers couldn’t do the software internally for that cheaply.”
(c) ‘NDTV’, a TV Channel has identified a profitable audience niche in the electronic media. It has further exploited that niche through the
addition of new channels like ‘NDTV’ Profit and ‘Image’.