space for logo

Bill Shankly
1848 1930
The “Cambridge Rules” Uruguay hosts,
of football were written. and wins, inaugural
World Cup.
1871 1992
The FA Cup, England, FA Premier League
the world’s longest
running football
1904 established in England. 2002
competition, established FIFA established in First World Cup in Asia,
in England. Paris with seven hosted by Japan and Korea,
European founding is won by Brazil for a
members. record fifth time.

1857 1888 1954 2000

The world’s oldest The Football League, UEFA Founded in Pele and Diego Maradona
surviving football the world’s first football Basle, Switzerland. jointly awarded “Player of
club was founded; competition following a the Century” Award.

space for logo

Sheffield FC. league format, founded
in England.

1911
Famous victory for
Mohun Bagan in final
of the IFA Shield, 1954 1962
defeating East Yorkshire
Regiment 2-1.
1936 India finished as
India wins the Asian
Mohammed Salim Games in Jakarta.
1889 becomes the first
runner-up in the
Asian Games. 2014
India’s oldest team,
Mohun Bagan,
Indian to play for a
European Club when 1956 1970 Indian
Super
founded as he joins Celtic FC India finishes India finishes third
in Glasgow. League
Mohun Bagan fourth in the in Asian Games. established.
Sporting Club. Melbourne Olympics.

2010
India wins AFC
Challenge Cup.
1888 1937 1958
Durand Cup established, All India Football India finishes
third oldest cup competition Federation established. fourth in Asian
in World football. Games in Tokyo.
 Football, known as the world’s beautiful game is a sport that drives
the passion of global sports fans like no other. India, with its long and
profound football history and millions of young passionate fans, is now
space for logo ready to launch a new chapter and earn its place amongst the top In January 2014, IMG Reliance (IMGR), in
partnership with Star TV and the All India
football countries in the world.
Football Federation will launch the Indian

Welcome to an
Super League (ISL) a city-based football league,
featuring global football legends competing
alongside top Indian and international players
across the country

outstanding The aim for this League is to deliver must-see

entertainment for hundreds of millions of fans. It
will start the revolution in Indian football, which

opportunity to
ultimately aims to see Indian football thriving in
the same way as cricket, and the Indian National
team performing at the very highest level on the
international stage. In so doing, the League will

be part of the
deliver value for all stakeholders.

This document summaries the unique opportunity

available for you to become one of only 8 founding

sporting history
franchise owners for this ground-breaking football
League.

in the Indian
sub-continent.

chaIrmaN, reLIaNce INdusTrIes LTd.
chaIrmaN, Img
Message from
MR. MUKESH AMBANI & MR. MIKE DOLAN
sport and live events are an increasingly important aspect of Indian life. as our economy
continues to grow and our media becomes more diverse and sophisticated, so Indians
are demanding new and better live sports experiences. doubtless the success of cricket’s
IpL shows just how much Indians are willing to embrace a great sporting product and
we are confident that the live sports sector in India will continue to thrive in the years to
come.
Img reliance was founded on a belief that we can accelerate the development of live
sports in this country and we pride ourselves in trying to create long term value in sports
properties, ensuring that the tremendous social, cultural and economic benefits that
sport can provide will continue into the future on a growing and sustainable basis.
at Imgr we also recognize that Indians expect the best. That is why we are working so
hard to launch and develop a live football spectacle that can be the very best experience
possible, one that we expect Indian fans will embrace and enjoy.
Football in India can provide a tremendous commercial opportunity. It is this
combination of opportunity and excitement that we believe make the proposals
outlined in this brochure such a compelling proposition.
We hope you enjoy reading about our plans and come to agree with us that the beautiful
game provides a unique opportunity for your investment and for your enjoyment.
Message from
MRS. NITA AMBANI
If there is one thing I have learnt as the owner of an IpL franchise, it is the value of
specialist experience - the right people doing what they are good at – combined with
hard work and great team effort.
In bringing reliance, Img and star together we are confident we have the right
organizations to launch and lead this new football event. however, for all the important
components of the tournament we have already put in place, we appreciate that we
cannot establish India’s next major sports property by ourselves.
We require eight ambitious and committed team owners with the experience to run a
first class business operation and the passion to embrace this unique opportunity.
eight visionaries to join us as an integral part of our partnership as we embark on this
exciting and rewarding journey.
are you one of these eight people?
If so you will succeed in owning and running a new football team in the Indian super
League and enjoy your role as a member of the founders’ club, bringing with it enhanced
status and commercial opportunities.
I cannot promise you your team will always win. I can promise however, that at Img
reliance and star we will always work tirelessly to run a professional, entertaining and
commercially successful league. I also expect that we will all have a lot of fun along the
way.
chaIrpersoN, Img reLIaNce
 Message from
Message from
PRAFUL PATEL UDAY SHANKAR

sport and live events are an increasingly important aspect of Indian life. as our economy
continues to grow and our media becomes more diverse and sophisticated, so Indians
are demanding new and better live sports experiences. doubtless the success of cricket’s
IpL shows just how much Indians are willing to embrace a great sporting product and
we are confident that the live sports sector in India will continue to thrive in the years to
presIdeNT, aIFF ceo, sTar INdIa
come.

Img reliance was founded on a belief that we can accelerate the development of live
sports in this country and we pride ourselves in trying to create long term value in sports
properties, ensuring that the tremendous social, cultural and economic benefits that
sport can provide will continue into the future on a growing and sustainable basis.

at Imgr we also recognize that Indians expect the best. That is why we are working so
hard to launch and develop a live football spectacle that can be the very best experience
possible, one that we expect Indian fans will embrace and enjoy.

Football in India can provide a tremendous commercial opportunity. It is this

combination of opportunity and excitement that we believe make the proposals outlined
in this brochure such a compelling proposition.

We hope you enjoy reading about our plans and come to agree with us that the beautiful
game provides a unique opportunity for your investment and for your enjoyment.
Global
Football
Market
“Global revenues for football equal
$28 billion yearly — almost as much
as the combined revenues for all U.S.
sports, Formula 1 racing, tennis and
golf”

- AT Kearney (Global consulting firm)

Football is a global phenomenon.
FIFA WORLDWIDE
FIFA - WorldwideREVENUE (Mn$)$)
Revenue (Mn BROADCAST RIGHTS DRIVE GROWTH
MLS SUCCESS
FooTbaLL
The
6000

5000
12 fold increase
EPL German Bundesliga
spreadINg
across The gLobe
WorLd’s
3000 1000
4000

3000
2500
800

FavourITe 2000

1000
2000
600
beyond the historical strong hold of europe,
football has demonstrated an ability to grow
in terms of value and interest, even in markets

sporT 0 1500
where traditionally football was not popular.
1995-98 1999-02 2003-06 2007-10 2011-14
400 major League soccer in the us, formed in 1996,
1000 has enjoyed unprecedented growth in recent
FIFA (football’s world governing body) has seen a boom in years, and is now america’s fourth favorite
It is number one in terms of fans, Tv viewership,
its revenue growth in recent years driven by broadcast and 200 sport, behind american Football, basketball
participation and revenues. by all measures it has 500
sponsorship sales of its primary property- the FIFA World Cup and baseball. as interest has grown, driven by
grown exponentially in the last 20 years or so, and
continues to thrive in almost every major market committed owners and a professional league
0 0 organization, so have franchise valuations.
around the world. each year, multi-billion dollar 2007-08 to 2010-11 to 2013-14 to 2006-07 to 2009-10 to 2012-13 to
football broadcast deals are agreed, highest-ever 2009-10 2012-13 2015-16 2008-09 2011-12 2014-15
sponsorships agreements signed, player transfer according to Forbes, in 1995, at launch, an mLs
expenditure records broken and Tv viewership figures EUROPEAN CLUB VALUATIONS franchise would have cost a prospective owner
exceeded. Its continued dominance of the global us$5million. Fast forward to today and 2012
Broadcast rights continue to climb as live sport – and particularly, live football – remains witnessed the sale of a new team in New york
sports marketplace is assured. 219 %
3500 2012 ($ mn) 188 % increase one of the few products that guarantee large audiences in an increasingly fragmented
increase at a value of us$100million.
2007 ($ mn) media market.
3000 386 %
increase
2500

2000
56 % 45 %
1500 increase increase

1000

500

0
Bayern Arsenal Barcelona Manchester Real Madrid Increase in Value of
Munich United Franchises Sold in Major
League Soccer
Club football has perhaps seen the most marked increase in
income, fuelled by growth in match-day income, commercial
and growing domestic &international broadcast rights sales
Indian
Football
Market
“The sleeping giant is waking up”

- Sepp Blatter,
FIFA President on Indian Football
 “Hockey was the game
Indians of our Grandfather’s,
love to watch Cricket was the game of
their football the Fathers. Football is
Growth in Advertisement Volume Index Football has Arrived: Growth in Viewership FIFA recognises the potential in India, and has the game of the Sons”
Growth in Advertisement Volume Index Football Has Arrived: Growth in Viewership welcomed India’s bid to host the prestigious
2500
youth World Cup in 2017, a bid backed with a
Sport 2008 2009 2010 2011* range of government commitments to invest
2000 Cricket 122 159 176 195 in football.

Football 83 124 155+ 121

1500
“We cannot imagine football not being the
Wrestling 96 132 120 116 number 1 sport in India in the next 10 years,
sorry for cricket“
1000
Football viewership in India has seen a Mr. Jerome Valcke ,
growth of more than 60% in last 5 years FIFA Secretary General
500

0
2000 2002 2004 2006 2008
Frequency of Football matches
During last 5 years, ad volumes in India for football being watched during the season
have increased more than 4 times and the number
of advertisers have gone up by 5 times

Frequency of football matched being watched during the season

100%
More than 6 times per week
80% 45% 4-5 per week
2-3 per week
1 per week
60% 83%
Occasionally
Never
40%
55%
20%
17%
0%
Programming Viewership
Duration

Domestic (10) International (24)

Although domestic football gets only 17% of the total

football coverage on TV in India, it dominates football
viewership with a 55% share
Indian
Football
Market
A high quality, dynamic and exciting
Indian Football League that engages
hundreds of millions of fans, drives
improvement in playing standards and
delivers value for all partners
INdIaN
super
League MARQUee pLAyeR InTeRnATIonAL pLAyeR

FormaT THeSe pLAyeRS ARe

RecoGnIZABLe HoUSeHoLD
nAMeS FRoM THe WoRLD
eXpeRIenceD pLAyeRS
FRoM oVeRSeAS

oF FooTBALL, RecRUITeD
To TeAMS THRoUGH A
India’s franchise-based professional Football
Tournament approved by the aIFF. coMpeTITIVe BID pRoceSS
(9 players per team)
8 city based franchisees will compete against each sQuad sIZe
other (Minimum 1 marquee player per team) mINImum - 22
The inaugural Tournament to begin on 18th January, maXImum – 27
2014 and close on 30th march, 2014
ScoUTeD pLAyeR
DoMeSTIc pLAyeR
oTHeR InDIAn pLAyeRS
each team to play on home and away format, each pLAyeRS ALReADy pLAyInG
team will have a minimum of 7 home games DIScoVeReD AnD RecRUITeD
FoR An I LeAGUe TeAM oR
InTo THe ISL
61 matches in total across the competition
pART oF THe AIFF nATIonAL
DeVeLopMenT STRATeGy FoR
Top 4 teams at the end of the league to play in FooTBALL
semifinals on home and away basis.

Final to take place at a pre-decided venue (4 players per team)

(8 players per team)
all matches to be staged according to international
standards and regulations
each Team WILL have aN INTerNaTIoNaL coach oF repuTe aLoNg WITh aN assIsTaNT coach aNd a physIoTherapIsT
season two to take place september-November 2014
 MARCO MATERAZZI

INdIaN
super
League ROBERT PIRES

pLayers PETER SCMEICHEL

aNd KENNY DALGLISH

cIoaches
HERNAN CRESPO

MARCEL DESAILLY FREDDIE LIUNBERG

ROBERT PIRES
INdIaN
super
League
sTadIums
NeW deLhI guWahaTI

sTadIum deTaILs
koLkaTTa
PITCHES UPGRADED TO ALLOW FOR
HIGHER STANDARD OF PLAY mumbaI

IMPROVED FACILITIES FOR PLAYERS AND

SPECTATORS puNe

CONCESSIONARIES, HOSPITALITY AREAS.

LOCKER ROOMS, PRACTICE PITCHES,

TRAINING FACILITIES
goa
QUALITY MEDIA AND TV PRODUCTION
FACILITIES.

cheNNaI

kochI
INdIaN
super
League
broadcasT
all matches broadcast live by star sports in high
definition

prime-time on weekdays and at weekends

International standard Tv production, high-quality star

sports presentation

english and hindi commentary

pre- and post-match shows and support programming

Live streaming

Well-packaged combination of quality football and

exciting entertainment
INdIaN
super
League
markeTINg highly visible nationwide marketing campaign across all platforms and media

major star Tv promotional activity

Targeted at sports fans and wider audiences (women, youth) alike

highly interactive website, engaging social media campaign

Leverage high-profile marquee players and international coaches

celebrity ambassador to raise profile beyond sports fans alone

Becoming
an
ISL owner
Why own an ISL Franchisee ISL – Financial information

Financial Benefits REVENUE MODEL

Ownership of a franchise asset that can be expected to grow in value The revenue for the league comprises of two sources;
Broad range of income streams to develop and exploit Central
Business model that shows strong forecast revenue growth over time Local 

Marketing Benefits SHARE MODEL FOR CENTRAL REVENUE

Ownership of a very high-profile and dynamic Indian sports asset The Franchise will be receiving the share of central revenue as follows;
Nationwide, prime-time TV coverage and visibility across all media Television Share
Sponsorship inventory for leverage by owner-associated companies and brands Year 1
Year 2
Social benefits Year 3
Year 4
Important role in growing and realising the potential of Indian football at all levels Year 5
Creator of great social and community benefit for host city inhabitants  
Sponsorship

Year 1-10
Year 11 Onwards
 Information awaited
 To be detailed out
Obligations of League Owners Obligations of Franchise Owners

IMGR to administer and govern the league to the highest standards. Comply with all regulations & guidelines as provided by IMGR

Award Franchises and set the rules of the competition. Draft a competitive team and manage the squad according to the highest standards

Responsible for maximising income from centrally controlled commercial sponsorship rights. Recruit competent personnel to operate and market the team on and off the pitch

Market the League across all media to maximise fan engagement Responsible for implementation of home games event management

Enable and facilitate clubs to establish themselves in season one  Market the club across all media in the home city and surrounding area to maximise team fan-base

Provide general advice to the Franchises on the exploitation of local revenues. Sell sponsorship inventory, and hospitality and tickets to home matches

Ensure world class standards of match day implementation Manage franchise travel & accommodation programme

Via the AIFF, provide referees and match officials

Things provided by IMGR in the first year

Marquee, international and Indian players for franchises to draft

International coaches to manage the squad

Stadia, with refurbished facilities and improved pitches, for each franchise team to play in

Kit provider to supply playing apparel for each franchise

Event and venue management expertise to ensure game-day operations run smoothly 

Nationwide marketing campaign to ensure mass fan interest

INvesTmeNT process compaNy backgrouNds

IMG Reliance
Img reliance (Imgr) is a joint venture that brings together two uniquely experienced companies to work in India’s
The timings of the investment process will be advised to interested parties in the Invitation To Tender (ITT) document 
burgeoning sports and entertainment industry.
The ITT will contain all details related to the selected cities and stadium terms  as India’s largest private sector company, reliance Industries has an unrivalled ability, position and track record in India to
create and deliver major projects. With strategic know-how, market expertise and impeccable execution, reliance is poised to
potential franchisees are allowed to submit bids for more than one city although they may only own one team
play an integral role in enhancing India’s live sports and entertainment sector.
The bid will require each bidder to submit the details of the franchise fees they are willing to offer for an initial 10 year
In Img, reliance has partnered with a company with experience beyond compare in the world of sport and entertainment.
term 
Through its 3,500 employees at over 30 global offices, Img plays a pivotal role in helping to create stage, broadcast and
The player draft will follow the Franchise awards
commercialise major sports and entertainment events, as varied as New york fashion week, the asian tour golf tournaments
and the Indian premier League (IpL). In football, Img produces the global Tv feed for the barclays premier League, represents
the rights of Federations, Leagues and clubs, and partners with major football clients such as FIFa, ueFa and Wembley
stadium in developing and delivering their products and revenue streams.

STAR
sTar Tv is a part of News corporation (‘Newscorp’), one of the world’s largest media and entertainment conglomerates with
operations spanning in the us, continental europe, uk, australia, asia and the pacific basin. Newscorp operates in various
segments of the media industry across five continents and holds leadership positions in most of them.

In India, sTar Tv has a network of 22 channels in eight languages. Its television brands include star plus, star movies, star
World, star one, star News, star gold, star utsav, vijay, channel [v], star ananda, star Jalsha, star pravah, asianet, asianet plus,
suvarna and sitara.
Disclaimer

This Prospectus has been prepared by [relevant entity] in connection with a possible offer by the [relevant entity] of an opportunity to
operate a team (a Team) in the [proposed name of league] (the League).This Prospectus is being provided to parties (Recipients) on the
express understanding that it will be used only by the Recipients for the sole purpose of assisting them in deciding whether to proceed
with a further investigation of the possibility of acquiring the right to operate a Team.  This Prospectus does not constitute or form an
offer or part of an offer or invitation to subscribe for, underwrite or purchase securities, nor shall it (or any part of it) form the basis of, or be
relied upon, in any way in connection with any investment decision or other evaluation relating to any securities.  The Prospectus and any
information made available in connection with it do not constitute an invitation to treat, an offer or the basis of any contract which may be
concluded in respect of the sale or licence of a Team, and any relevant person must rely solely on the terms and conditions contained in any
such contract.The information contained in this Prospectus is selective and is subject to updating, expansion, revision and amendment.  It
does not purport to contain all the information that Recipients may require to properly evaluate the proposed transaction.  No obligation
is accepted to provide Recipients with access to any additional information, or to update, expand, revise or amend the information, or
to correct any inaccuracies which may become apparent.  Recipients should conduct their own investigation, analysis and independent
assessment in relation to a prospective Team and of the information contained in this Prospectus.  Recipients are advised to seek their own
professional advice on the legal, financial, taxation and other consequences of acquiring the right to operate a Team as they may deem
necessary in order to determine whether to proceed with the same.None of [relevant entity] or its officers or employees or agents makes
any representation or warranty, express or implied, as to the accuracy, reasonableness or completeness of the information contained in  this
document.  All such parties, entities and persons expressly disclaim (except in the case of fraud) all liability for, or based on, or relating to any
information contained in, or errors in or omissions from, this Prospectus or based on or relating to each Recipient’s use of the Prospectus.  By
accepting this Prospectus, each Recipient acknowledges that it will be solely responsible for making its own investigations and forming
its own view as to the state and prospects of a potential Team.This Prospectus may include certain statements, estimates and projections
with respect to the anticipated future performance of any Team.  Such statements, estimates and projections reflect various assumptions
made by the [relevant entity] concerning anticipated results, which assumptions may or may not prove to be correct.  No representation
or warranty is made as to the accuracy, reasonableness or achievement of any such statements, estimates or projections (or any of the
assumptions underlying them) and in no way do any such statements, estimates and projections constitute any form of guarantee or
forecast of any kind.The inclusion of images in this Prospectus does not, save where expressly stated otherwise,  constitute any form of
endorsement, approval or promotion of the League or [relevant entity) by the person(s) featured in any such image and is not intended
to imply any such endorsement, approval or promotion or to imply that a relationship of any kind exists between such person(s) and the
League or the [relevant entity]